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  • Customer Relationship Management 2/E (NetEffect Series)

    Prentice Hall Neteffect Series
    Customer Relationship Management 2/E (NetEffect Series) The Bottom Line to Optimizing Your ROI [ Paperback ]
    Jon Anton, Natalie L. Petouhoff, Dr Jon Anton | Prentice Hall | 2001년 12월
    20,000원 포인트적립 600원
    /*9906J-4, 0-13-099069-8, Anton, Jon, Customer Relationship Management, 2/e*/" Cutting-edge in perspective, this book presents innovative proven methods for determining whether a CRM strategy for changing the way a company provides service (by add...

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  • Bringing New Technology to Market

    Bringing New Technology to Market [ Hardcover ]
    Kathleen R. Allen | Prentice Hall | 2002년 07월
    구매혜택
    교재 균일가 도서
    10,000원 (69% 할인) 포인트적립 500원
    "Bringing New Technology to Market" presents a comprehensive look at the issues related to the transfer and commercialization of new technology. High-tech businesses with patentable technology, whether engineering technology, biotechnology, or in...

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  • Consumer Behavior and Managerial Decision Making

    Consumer Behavior and Managerial Decision Making [ Hardcover/2ed. ]
    Frank R. Kardes | Prentice Hall | 2001년 06월
    33,000원 포인트적립 990원
    This scientific, sophisticated, yet readable book approaches the subject of consumer behavior by using a rigorous scientific orientation, and presenting material in three overlapping sections: basic concepts, persuasion, and managerial decision ma...

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  • Analyzing E-Commerce and Internet Law Interactive Workbook

    Advanced Website Architecture Series
    Analyzing E-Commerce and Internet Law Interactive Workbook [ Paperback ]
    Dianne Brinson, Benay Dara-Abrams, Jennifer D. Masek | Prentice Hall PTR | 2001년 04월
    33,000원 포인트적립 660원
    The hands-on workbook for building advanced e-commerce and websites! Strategy, tactics, planning, deployment, maintenance, and more B2B, B2C, extranets, supply chain management, intranets, and Web sites Up-to-the-minute, "must-read" coverage of In...
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  • Consumer Behavior: In Fashion

    Consumer Behavior: In Fashion [ Hardcover ]
    Michael R. Solomon, Nancy J. Rabolt | Prentice Hall | 2003년 01월
    44,000원 포인트적립 1,320원
    개정판이 출간되었습니다.
    Fashion is a driving force that shapes the way we live--it influences apparel, hairstyles, art, food, cosmetics, cars, music, toys, furniture, and many other aspects of our daily lives that we often take for granted. Fashion is a major component ...

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  • E-Marketing

    E-Marketing [ Paperback/3ed. ]
    Johann Strauss 작곡 | Prentice Hall | 2002년 11월
    30,000원 포인트적립 900원
    This best-selling book is unique in that it parallels the organization of an introductory marketing textbook, but it explores key marketing concepts in the context of today's digital/Internet environment. It fills the gap for those who have found ...

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  • Leisure Travel: A Marketing Handbook

    Leisure Travel: A Marketing Handbook [ Paperback ]
    Stanley C. Plog | Prentice Hall | 2003년 07월
    25,000원 포인트적립 500원
    A marketing book for travel professionals, "Leisure Travel" focuses primarily on the psychology of travel--why people travel and why they don't, and how to reach and motivate them more effectively. This book emphasizes that to get a greater market...
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  • Strategic Marketing for Nonprofit Organizations

    Strategic Marketing for Nonprofit Organizations [ Hardcover/6ed. ]
    Alan Andreasen, Philip Kotler | Prentice Hall | 2002년 10월
    30,000원 포인트적립 900원
    FROM THE PREFACE... This sixth edition of Strategic Marketing for Nonprofit Organizations marks a major change in the way in which nonprofit marketing is conceived and applied. Much more strongly than in previous editions, this book seeks to p...

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  • Principles of Service Marketing and Management

    Principles of Service Marketing and Management [ Hardcover/2ed. ]
    Christopher H. Lovelock, Lauren Wright | Prentice Hall | 2001년 07월
    30,000원 포인트적립 900원
    "Principles of Service Marketing and Management," Second Edition, is designed to complement the materials found in traditional marketing principles texts. It avoids sweeping and often misleading generalizations about services, recognizing explici...

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  • E-Business Marketing

    E-Business Marketing [ Paperback ]
    William B. Sanders, Terri C. Albert | Prentice Hall | 2002년 08월
    24,000원 포인트적립 720원
    "From the Preface..." "The Internet's commercialization generated considerable debate about whether the marketing discipline needed new conceptual frameworks to study this new phenomenon. The rapidly changing, new environment was a challenge t...

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  • Internet Marketing (Neteffect Series)

    Internet Marketing (Neteffect Series) [ Paperback ]
    Barbara Cox, William Koelzer, John Anton | Prentice Hall | 2003년 05월
    25,000원 포인트적립 500원
    Be Part of the Conversation! The Internet has extended the reach of people networks through online technology. Participating in that conversation requires changing existing paradigms for companies internally and targeting markets externally. ...
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  • Foodservice Profitability : A Control Approach 2/E

    Foodservice Profitability : A Control Approach 2/E [ Hardcover ]
    Timothy H. Hill, Edward E. Sanders | Prentice Hall | 2000년 10월
    33,000원 포인트적립 990원
    This book is the guide to how to maximize revenues, control expenses, and optimize financial objectives. Its practical “ hands-on” approach facilitates immediate application to all types of foodservice operations. Used for illustrative p...

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  • Gaining and Sustaining Competitive Advantage 2/E

    Gaining and Sustaining Competitive Advantage 2/E
    Jay B. Barney | Prentice Hall | 2001년 05월
    32,000원 포인트적립 960원
    Unlike other texts in its field, Jay B. Barney's Gaining and Sustaining Competitive Advantage, Second Edition provides the overall integrative framework necessary for understanding the rapidly evolving field of strategic management. This new edit...

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  • Secure Electronic Commerce: Building the Infrastructure for Digital Signatures and Encryption

    Secure Electronic Commerce: Building the Infrastructure for Digital Signatures and Encryption [ Paperback/2ed. ]
    Warwick Ford, Michael S. Baum | Prentice Hall PTR | 2000년 12월
    32,000원 포인트적립 640원
    "More now than ever, business has a responsibility to understand the trade-offs, costs, benefits and risks involved in choosing any particular type of information security technology. That necessary due diligence begins in Chapter 1 of this book."...

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  • Financial Market Rates and Flows

    Financial Market Rates and Flows [ Paperback/6ed. ]
    James C. Van Horne | Prentice Hall | 2000년 06월
    23,000원 포인트적립 690원
    New Features to the Sixth Edition Include: New section on liquidity presents students with information on the treatment of credit ratings, default losses and migration patterns, quality yield spreads over time, high-yield debt, and yi...

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  • Pricing Strategies: Harvesting Product Value

    Pricing Strategies: Harvesting Product Value Harvesting Product Value [ Paperback, 2nd Edition ]
    Schindler, Robert M. | Sage Publications Ltd | 2023년 02월
    69,000원 포인트적립 1,380원
    Written by a leading pricing researcher, this book provides a simple unified system for the setting and management of prices. The pricing procedures described are grounded in basic research and are generally applicable over products, situations, and times. The result is that students gain a deeper, ...
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  • Social Marketing: Behavior Change for Good

    Social Marketing: Behavior Change for Good Behavior Change for Good [ Paperback, 7th Edition ]
    Lee, Nancy R. / Kotler, Philip / Colehour, Julie | Sage Publications, Inc | 2023년 05월
    65,000원 포인트적립 1,300원
    Successful social marketing holds the power to change the world. Social Marketing: Behavior Change for Good, 7th Edition is the definitive guide for designing and implementing memorable social marketing campaigns. Authors Nancy R. Lee, Philip Kotler, and Julie Colehour present a proven 10-step strat...
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  • Strategic Corporate Social Responsibility, 6/E - International Student Edition

    Strategic Corporate Social Responsibility, 6/E - International Student Edition Sustainable Value Creation [ Paperback, 6th Edition ]
    David Chandler | Sage Publications, Inc | 2023년 01월
    65,000원 포인트적립 1,300원
    Strategic Corporate Social Responsibility: Sustainable Value Creation (Sixth Edition) redefines corporate social responsibility (CSR) as being central to the value-creating purpose of the firm. Based on a theory of empowered stakeholders, this bestselling text argues that the responsibility of a cor...
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  • Strategic Market Management, 12/E

    Strategic Market Management, 12/E [ Paperback, 12th Edition ]
    David A. Aaker, Christine Moorman | Wiley | 2023년 11월
    59,000원 포인트적립 1,180원
    Learn to identify, select, implement, and adapt market-driven business strategies for profitable growth in competitive marketsIn Strategic Market Management, David Aaker and Christine Moorman deliver an incisive, practical, and up-to-date guide for identifying, selecting, implementing, and adapting ...
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  • Hospitality Marketing: Principles and Practices, 4/E

    수입
    Hospitality Marketing: Principles and Practices, 4/E [ Paperback, 4th Edition ]
    Dogan Gursoy, Francis Buttle, David Bowie | Routledge | 2022년 08월
    66,190원 (10% 할인) 포인트적립 3,310원
    Hospitality Marketing is an introductory textbook which shows readers how to apply the principles of marketing within the hospitality industry.The fourth edition contains examples and case studies exemplifying how ideas and concepts discussed within its chapters can be successfully applied to a real...
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