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  • Unlimited Selling Power: How to Master Hypnotic Skills

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    Unlimited Selling Power: How to Master Hypnotic Skills How to Master Hynotic Selling Skills [ Paperback ]
    Moine, Donald / Lloyd, Kenneth | Prentice Hall Press | 1990³â 04¿ù
    30,570¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,530¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ
    Provides salespeople with information on hypnotic techniques and how to use them in sales presentations and script books to win the customer's trust and make sales

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  • Digital Marketing Strategy: Text and Cases

    Glen L. Urban | Prentice Hall | 2003³â 07¿ù
    27,000¿ø Æ÷ÀÎÆ®Àû¸³ 810¿ø
    "Digital Marketing Strategy" emphasizes how digital technologies make marketing more effective because they allow for individual attention, better campaign management, and better product, marketing design, and execution. The book does not ignore t...

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  • Clued in

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    Clued in [ Hardcover ]
    Lewis Carbone | Financial Times/Prentice Hall | 2004³â 05¿ù
    49,480¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,480¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ
    Good, bad, or indifferent, every customer has anexperience with your company and the productsor services you provide. But few businesses reallymanage that customer experience... so they losethe chance to transform customers into lifetimecustomers....

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  • Merchandising Math: A Managerial Approach

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    Merchandising Math: A Managerial Approach A Managerial Approach [ Paperback ]
    Kincade, Doris / Gibson, Fay / Woodard, Ginger | Pearson | 2003³â 07¿ù
    217,330¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 10,870¿ø
    This book introduces readers to the concepts of financial management for the merchandising of fashion goods. Covering basic financial skills needed to succeed when planning, procuring and selling fashion goods, the volume provides an integrated pr...
  • Quality Service: What Every Hospitality Manager Needs to Know

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    Quality Service: What Every Hospitality Manager Needs to Know What Every Hospitality Manager Needs to Know [ Paperback ]
    Martin, William B. | Prentice Hall | 2001³â 10¿ù
    158,350¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 7,920¿ø
    "Quality Service, What Every Hospitality Manager Needs to Know" is a genuine hospitality manager's guide to successful customer service. In an easy-to-read style, it tells you everything you need to know about transforming everyday humdrum hospit...
  • Business Agility: Strategies for Gaining Competitive Advantage Through Mobile Business Solutions

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    Business Agility: Strategies for Gaining Competitive Advantage Through Mobile Business Solutions Strategies for Gaining Competitive Advantage Through Mobile Business Solutions [ Paperback ]
    Evans, Nicholas D. | Financial Times/Prentice Hall | 2001³â 11¿ù
    41,010¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,060¿ø
    We're all human--especially when we're investing. And that goes for the "big guys," too. Dispassionate economic theories say nothing about the emotional decisions we make--or the financial disasters they can cause.In "Investment Blunders of the...
  • Ready-To-Wear Apparel Analysis

    Ready-To-Wear Apparel Analysis [ Hardcover/3ed. ]
    Patty Brown, Janett Rice | Prentice Hall | 2000³â 07¿ù
    159,000¿ø Æ÷ÀÎÆ®Àû¸³ 7,950¿ø
    So what's in this textbook that you might want to know more about? Making product decisions in the context of the fast-paced, global nature of today's apparel industry. Developing, producing, and evaluating apparel products f...

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  • The New Pr Toolkit

    The New Pr Toolkit Strategies for Successful Media Relations [ Paperback ]
    Breakenridge, Deirdre / Deloughry, Thomas J. | Financial Times/Prentice Hall | 2003³â 02¿ù
    49,420¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,480¿ø
    From opt-in newsletters to Internet-based brand monitoring, from Webcasts to self-serve online pressrooms, professional communicators have an extraordinary range of new tools available to them. In "The New PR Toolkit," you'll learn exactly how to ...
  • The New Positioning

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    The New Positioning The Latest on the World's #1 Business Strategy [ Paperback ]
    Àè Æ®¶ó¿ìÆ® Àú | McGraw-Hill Trade | 1997³â 05¿ù
    18,310¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 920¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ
    Positioning, which has sold 400,000 copies in English, has defined marketing since it was published 15 years ago. Jack Trout, coauthor of this classic book, has taken positioning to the next level--in a path-breaking volume that is the marketing t...

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  • Global Marketing for the Digital Age

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    Global Marketing for the Digital Age Globalize Your Business with Digital and Online Technology
    by Bill Bishop | NTC Business Books | 2000³â 02¿ù
    23,960¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,200¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ

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  • The Relational Enterprise

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    The Relational Enterprise Moving Beyond CRM to Maximize All Your Business Relationships [ Hardcover ]
    Kenneth Carlton Cooper, Ken Cooper | AMACOM | 2002³â 01¿ù
    42,360¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,120¿ø
    Thanks to recent technologies, companies have made great strides in customer relationship management (CRM). But now they're realizing that CRM is only part of the picture. To be fully successful, an organization must be fully relational -- managin...
  • Postmodern Marketing Two

    Postmodern Marketing Two Telling Tales [ Paperback ]
    Stephen Brown | International Thomson Business Press | 1997³â 11¿ù
    65,050¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,260¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ

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  • Kellogg on Marketing

    Kellogg on Marketing The Kellogg Marketing Faculty Northwestern University [ Hardcover ]
    Philip Kotler,Dawn Iacobucci EDT | John Wiley & Sons | 2000³â 01¿ù
    52,330¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,620¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ
    ¼¼°èÀûÀ¸·Î °øÀÎµÈ ¸¶ÄÉÆà ºÐ¾ßÀÇ ¸í¹®ÀÎ ³ë½º¿þ½ºÅÏ ´ëÇб³ÀÇ ÄÌ·Î±× °æ¿µ´ëÇпø¿¡¼­ Ãâ°£ÇÑ, ¸¶ÄÉÆðèÀÇ ¼®ÇÐ Çʸ³ ÄÚƲ·¯¸¦ ºñ·ÔÇÏ¿© ¸í¸ÁÀÖ´Â ±³¼öµéÀÌ »õ·Î¿î ½Ã´ë¿¡ ¸Â´Â ¸¶ÄÉÆà Àü·«À» Á¦½ÃÇÏ°í Àִ åÀ¸·Î, ¸¶ÄÉÆà °³·Ð¼­·Î ºÎÁ·ÇÔÀÌ ¾ø´Ù. Ÿ°Ù ¼³Á¤, Æ÷Áö¼Å´× µî ±âº»ÀûÀÎ ¸¶ÄÉÆà °³³ä¿¡ ´ëÇÑ »õ·Î¿î Á¢±Ù, Á¦Ç°...

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  • Making Markets: How Firms Can Design and Profit from Online Auctions and Exchanges

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    Making Markets: How Firms Can Design and Profit from Online Auctions and Exchanges How Firms Can Design and Profit from Online Auctions and Exchanges [ Hardcover ]
    Kambil, Ajit / Van Heck, Eric / Heck, E. Van | Harvard Business Review Press | 2002³â 06¿ù
    42,360¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,120¿ø
    ½ÃÀåÀº ¿ÀÇÁ¶óÀο¡¼­ ¿Â¶óÀÎÀ¸·Î Â÷Ãû À̵¿ÇÏ°í ÀÖÀ¸¸ç, ±â¾÷µé ¿ª½Ã ¿Â¶óÀÎ ½ÃÀåÀÇ °³Ã´À» ½ÃµµÇÏ°í ÀÖ´Ù. ÀÌ Ã¥Àº ¿Â¶óÀÎ °æ¸Å°ú ±³È¯Àº ±â¾÷¿¡ ÀÖ¾î ÇʼöÀûÀÎ ºÎºÐÀÌ µÉ °ÍÀ̶ó°í ´Ü¾ðÇϸç, ¹Ì·¡ÀÇ ¼º°øÀ» À§Çؼ­´Â ´çÀå ¿Â¶óÀÎ ½ÃÀå¿¡ÀÇ ÀûÀÀÀÌ ÇÊ¿äÇÏ´Ù°í ÁÖÀåÇÑ´Ù. ±×·¯³ª ¸ÕÀú ½ÃÀÛÇÑ´Ù°í Çؼ­ ¸ðµÎ ¼º°øÇÏ´Â °ÍÀÌ ...
  • The Anatomy of Buzz

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    The Anatomy of Buzz How to Create Word-Of-Mouth Marketing [ Hardcover ]
    by Emanuel Rosen | Bantam Doubleday Dell Pub | 2000³â 10¿ù
    35,280¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,770¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ
    Draws on interviews with more than 150 marketing executives to identify the products and services that benefit most from consumer recommendations and how to effectively stimulate customer-to-customer selling. 40,000 first printing.

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  • Be a Sales Superstar

    Be a Sales Superstar 21 Great Ways to Sell More, Faster, Easier in Tough Markets [ Hardcover ]
    ºê¶óÀ̾ð Æ®·¹À̽à Àú | Berrett-Koehler Publishers | 2002³â 04¿ù
    28,210¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,420¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ
    ´ç½ÅÀº ºÐ¸í ÇöÀ纸´Ù 2¹èÀÇ ½ÇÀûÀ» ¿Ã¸± ¼ö ÀÖ´Â ´É·ÂÀÌ ÀÖ´Ù. ´Ü, Brian TracyÀÇ ÀÌ Ã¥À» ÀÐ°í ½ÇÇàÇÑ´Ù¸é ¸»ÀÌ´Ù. ¼¼°èÀûÀÎ ¼¼ÀÏÁî Æ®·¹À̳ʷΠÇöÀç±îÁö 500¿©°³ÀÇ ±â¾÷¿¡¼­ 50¸¸¸í ÀÌ»óÀÇ ¼¼ÀÏÁî¸ÇÀ» ±³À°ÇØ¿Â ÀúÀÚ´Â ÀÌ Ã¥¿¡¼­ 30¿©³â°£ÀÇ °æÇèÀ» ÅëÇØ ¾ò¾î³½ 21°¡Áö ¼º°ø ¿øÄ¢À» Á¦°øÇÏ°í ÀÖ´Ù.

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  • Marketing to the Affluent

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    Marketing to the Affluent Sonny Barger's Guide to Motorcycling [ Paperback ]
    Thomas J. Stanley Àú | McGraw-Hill Companies | 1997³â 09¿ù
    41,010¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,060¿ø
    From the "New York Times bestselling author of "The Millionaire Next Door, the classic guide on how to market to the rich.Praise for "Marketing to the Affluent: "Dr. Stanley's prospecting techniques saved me thousands of hours of tedious wor...
  • The 11 Immutable Laws of Internet Branding

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    by Al Ries, Laura Ries | Harper Business | 2000³â 05¿ù
    29,700¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,490¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ
    Two marketing experts share their radical strategies for marketing effectively on the Internet, urging readers to mix the old with the new when making a marketing plan.

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  • The Customer Marketing Method

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    The Customer Marketing Method How to Implement and Profit from Customer Relationship Management [ Hardcover ]
    Jay Curry, Adam Curry | Free Press | 2000³â 03¿ù
    38,180¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,910¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ
    A practical primer on the hot new field of customer relationship management (CRM)--showing how to dramatically improve bottom-line results by paying more attention to existing customers. Line drawings.

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  • Digital Capital

    Digital Capital Harnessing the Power of Business Webs [ Hardcover ]
    Don Tapscott, David Ticoll, Alex Lowy | Harvard Business School Press | 2000³â 05¿ù
    30,000¿ø Æ÷ÀÎÆ®Àû¸³ 900¿ø
    Punctuating their analysis with a rich set of case studies from Webvan, Schwab, AT&T Solutions and other companies, the authors provide the definitive guide to business-model innovation in the digital economy.

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