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    Çʸ³ ÄÚƲ·¯ Àú | Wiley | 2016³â 12¿ù
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    Hoyer, Wayne D. / Macinnis, Deborah J. / Pieters, Rik | Cengage Learning | 2017³â 01¿ù
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  • Designing Brand Identity: An Essential Guide for the Whole Branding Team

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    Çʸ³ µ¨ºê½º ºê·¯ÅÏ Àú | Penguin Press | 2012³â 04¿ù
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  • The Trusted Advisor

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  • Yes!: 50 Scientifically Proven Ways to Be Persuasive

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    ¡°ºÒ°¡´ÉÇÑ ²ÞÀ» ÀÌ·ç°íÀÚ ÇÏ´Â ¿­¸ÁÀ¸·Î ½á¶ó!¡±1ÀÎ Áö½Ä â¾÷°¡µéÀÌ ³²¸ô·¡ ÀÐ°í ¿­±¤Çß´ø Ã¥Áß°í½ÃÀå¿¡¼­ 10¹è ÀÌ»ó °¡°ÝÀ¸·Î °Å·¡µÇ°í Àִ å¸¶ÄÉÆà ±Û¾²±â ºÐ¾ß Àü¼³ÀûÀÎ º£½ºÆ®¼¿·¯·Î ÀÚ¸®¸Å±èÇÑ Ã¥»ç¾÷°¡ ȤÀº ¸¶ÄÉÅÍ Áß¿¡ ³²µé¸¸Å­, ¾Æ´Ï ³²µéº¸´Ù ´õ ³ë·ÂÇÏ°í ÀÖÀ½¿¡µµ ¸ÅÃâÀÌ ³ªÁö ¾Ê´Â´Ù¸ç Çϼҿ¬ÇÏ´Â À̵éÀÌ ...
  • Words that Sell, Revised and Expanded Edition

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