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  • Dynamic Growth of Chinese Firms in the Global Market: Challenges, Strategies and Implications

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    Tse, David K. / Hung, Kineta | Cambridge University Press | 2020³â 02¿ù
    194,050¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 9,710¿ø
    Based on original research over four decades, this book examines how Chinese multinationals (state-owned and private) navigate the socio-political environment in China to grow, prosper and expand abroad. It includes an examination of many of their innovative strategies, illustrated with detailed cas...
  • Rule of 24: The Future of B2B Client Engagement

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    Rule of 24: The Future of B2B Client Engagement [ Hardcover, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Riefstahl, Robert D. / Conway, J. Daniel | Peach Elephant Press | 2018³â 07¿ù
    57,330¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,720¿ø
    Time is running out.Massive change is upon us and business to business (B2B) sales organizations are breaking down. The old sales strategies aren¡¯t working like they used to?you used to know exactly how to be effective, but now you¡¯re not so sure. Competitors have raced ahead and there are only tw...
  • Sports Capitalism

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    Sports Capitalism The Foreign Business of American Professional Leagues [ Paperback ]
    Jozsa, Frank P., Jr. | Taylor & Francis Ltd | 2018³â 09¿ù
    75,980¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,800¿ø
    This book focuses on each of the league's short- and/or long-term transnational strategies, which are composed of the activities, events, experiences, risks and ventures that have extended the organization's sport brand and image, and increased its recognition and reputation across the globe.
  • Marketing Secrets: Learn Rarely Revealed Expert Strategies

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    Marketing Secrets: Learn Rarely Revealed Expert Strategies [ Hardcover, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Fox, Stephen L. / Donihue, Paul / Clive, Pyne | Icccan Project | 2017³â 12¿ù
    188,360¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 5,660¿ø
    Many businesses can¡¯t answer the question, ¡°Who is your target market?¡± They make the fatal assumption that everyone will surely want to buy their product or service. Not! Having the right marketing strategy helps a business fi nd their actual set of customers. Only then can it correctly understa...
  • Car Dog Millionaire: How to Sell Cars and Make Money at Your Internet Dealership

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    Flint, Jim / Lenzen, Michelle | Fjcf Enterprises | 2016³â 01¿ù
    49,140¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,480¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ
    It¡¯s an age-old question with a straightforward answer: who wants to be a millionaire? Well, everyone does, of course! The tough part is figuring out how. And believe it or not, if you¡¯re a dealer or manager in the automotive industry, you might be missing out on one of the biggest ways to increas...

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  • Marketing Communications

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    Marketing Communications [ Paperback ]
    Eagle, Lynne / Czarnecka, Barbara / Dahl, Stephan | Routledge | 2020³â 09¿ù
    88,400¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 4,420¿ø
    Marketing communication is a dynamic industry, which continues to change and adapt to new technologies, media consumption patterns and communication interfaces between marketers and their target markets.
  • Nonprofit Marketing and Fundraising

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    Nonprofit Marketing and Fundraising A Research Overview [ Paperback ]
    Bennett, Roger | Taylor & Francis Ltd | 2020³â 10¿ù
    51,140¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,560¿ø
    Non-Profit Marketing and Fundraising provides a concise introduction to the latest research in the non-profit marketing and fundraising field, reviews current controversies, outlines the major theories and models of fundraising, and presents suggestions for future research.
  • Visual Public Relations: Strategic Communication Beyond Text

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    Visual Public Relations: Strategic Communication Beyond Text Strategic Communication Beyond Text [ Paperback ]
    Collister, Simon / Roberts-Bowman, Sarah | Routledge | 2020³â 10¿ù
    77,540¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,880¿ø
    This book brings together a broad, diverse range of radical approaches to PR focussing on the increasingly vital role that visual, sensory and physical elements play in shaping communication.
  • Celebrity Fans and Their Consumer Behaviour

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    Celebrity Fans and Their Consumer Behaviour Autoethnographic Insights into the Life of a Fan [ Paperback ]
    Wohlfeil, Markus | Taylor & Francis Ltd | 2020³â 10¿ù
    75,980¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,800¿ø
    The public demand for celebrity culture has become so pervasive that it is an essential element of our everyday culture and market economy. This book explores the widespread phenomenon of celebrity fandom and provides a deeper understanding of why individual consumers develop an emotional attachment...
  • Sports and Entertainment Marketing, Student Edition

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    Kaser, Ken / Oelkers, Dotty B. | Cengage Learning | 2021³â 01¿ù
    125,660¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 6,290¿ø
    Adam R. Ochonicky gives a critical overview of the Midwest's symbolic and often contradictory meanings in film and literature. Starting with the frontier writings of Frederick Jackson Turner, this book examines Midwestern film and literary texts stretching from the late-19th century through the begi...
  • Marketing, 5th Student Edition

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    Marketing, 5th Student Edition Ambition and Defiance [ Hardcover ]
    Burrow, James (North Carolina State University) / Long, Rebecca J(EDT) | Cengage Learning, Inc | 2020³â 03¿ù
    200,180¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 10,010¿ø
    This breathtakingly beautiful debut is a love letter to the written word and the power of stories to open doors to other worlds
  • Always On

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    Always On Digital Brand Strategy in a Big Data World [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Overland, Arve Peder | Taylor & Francis Ltd | 2019³â 12¿ù
    73,230¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,670¿ø
    It's a given in today's online marketplace that you are perceived as being always on. Make sure your governance programmes for your systems and platforms keep it that way.
  • Power, Diversity and Public Relations

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    Edwards, Lee | Taylor & Francis Ltd | 2019³â 12¿ù
    75,980¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,800¿ø
    Drawing on theoretical perspectives including Bourdieu's work, the sociology of the professions, identity and postcolonial / critical race theory, this book examines both occupational discourses of PR identity and purpose and practitioner accounts of their experiences in PR.
  • Public Speaking: Speak Like a Pro - How to Destroy Social Anxiety, Develop Self-Confidence, Improve Your Persuasion Skills, and Become

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    Public Speaking: Speak Like a Pro - How to Destroy Social Anxiety, Develop Self-Confidence, Improve Your Persuasion Skills, and Become Speak Like a Pro - How to Destroy Social Anxiety, Develop Self-Confidence, Improve Your Persuasion Skills, and Become a Master Presenter [ Paperback ]
    Williams, James W. | Independently Published | 2019³â 08¿ù
    18,340¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 920¿ø
  • Impact of Online Marketing Strategies

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    Impact of Online Marketing Strategies [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Jony, Tapon Mahamud | LAP Lambert Academic Publishing | 2019³â 10¿ù
    72,100¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,170¿ø
    Online marketing strategies are used by organizations in the retail sector to increase customer's perception over the brand and influence their purchase intention. The research has been conducted in order to study the impact on online marketing strategies of Argos, UK on its customer's purchase inte...
  • Generalized Darwinism for Evolutionary Marketing Research Theory

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    Generalized Darwinism for Evolutionary Marketing Research Theory [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Gad, Ghada / Kortam, Wael | LAP Lambert Academic Publishing | 2019³â 10¿ù
    111,430¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,350¿ø
    This book aims at developing an evolutionary marketing research theory through adopting the interdisciplinary paradigm of Generalized Darwinism. The authors were able to prove conceptually and empirically that a three phased evolutionary marketing research theory in terms of variation-triggered-enco...
  • Management in Modern Era

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    Management in Modern Era [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Bett, Samwel | LAP Lambert Academic Publishing | 2019³â 10¿ù
    72,100¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,170¿ø
    Marketing has dynamically changed based on the increase in competition, brands and specific customer preference. Most products have been customised to fit specific market segments. The book provides insight into branding concepts as well as marketing to understand the current trends.
  • Consumer preference of branded fresh milk

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    Consumer preference of branded fresh milk [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Al Shariqi, Noof Salih Gharib / Al Manyia, Hajar Masoud Ali / Al Khatri, Zahra Mohammed Abdullah | LAP Lambert Academic Publishing | 2019³â 12¿ù
    73,730¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,220¿ø
    In today's highly informed and competitive market, a key to success of any business depends on knowing the consumer, the consumption patterns and understanding factors influencing the decision-making. This is needed to develop an attractive offer of products, supporting services, communication means...
  • Marketing Digital

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    Marketing Digital [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Ortiz Cardona, Jannerys / Alvarez Mendoza, Zally | Editorial Academica Espanola | 2020³â 05¿ù
    114,710¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,450¿ø
    Las organizaciones en la actualidad estan obligadas a generar mayores beneficios a sus consumidores con el fin de lograr mayor posicionamiento en el mercado global, este posicionamiento depende del manejo de factores de competitividad internos y externos que predominan en las organizaciones y que de...
  • Diseno de catalogo digital de Fitocosmetica Mila

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    Diseno de catalogo digital de Fitocosmetica Mila [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Rodriguez Ramazzini, M. Steffanie | Editorial Academica Espanola | 2020³â 05¿ù
    132,730¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,990¿ø
    Este libro representa el trabajo y la union de tres mujeres, brindando apoyo a nuestra gente emprendedoras para que no se pierda la cultura de nuestros ancestros. Los grupos indigenas son parte de nuestros origenes, historia, y de la herencia cultural. Gracias a ellos es enorme la agricultura organi...
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