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  • Marketing, 2/E

    Marketing, 2/E because everyone is a marketer [ Paperback, 2nd Edition, International Student Edition ]
    Shane Hunt,John E. Mello,George Deitz | McGraw-Hill Education | 2017³â 06¿ù
    40,000¿ø Æ÷ÀÎÆ®Àû¸³ 800¿ø
    Hunt Marketing emphasizes the universal importance of marketing, not only because students (especially non-marketing majors) want to know ¡°Why does this course matter to me?¡± but also because everyone is a marketer.Student engagement and relevance are emphasized throughout the second edition of Hu...
  • Information Technology In Hospitality

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    Lee Yaan su | 3G E-Learning | 2017³â 01¿ù
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    Information technology (IT) has had profound impacts on both the capabilities of organizations in the hospitality industry and on how consumers select their hospitality services. By applying appropriate IT solutions, service providers are able to go beyond the practices they pursued in prior years, ...

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  • Hotel Administration

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    Hotel Administration [ Hardcover, POD ]
    Larry Wodak | 3G E-Learning | 2017³â 01¿ù
    168,000¿ø Æ÷ÀÎÆ®Àû¸³ 0¿ø
    A hotel is an establishment that provides lodging paid on a short-term basis. Facilities provided may range from a modest-quality mattress in a small room to large suites with bigger, higher-quality beds, a dresser, a fridge and other kitchen facilities, upholstered chairs, a flatscreen television a...

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  • Restaurant Planning And Design

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    Restaurant Planning And Design [ Hardcover, POD ]
    Jack Lawson | 3G E-Learning | 2017³â 01¿ù
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    " A restaurant is a living, breathing space with a distinct personality, concept, and cuisine philosophy. There are countless factors involved in successful design--a great architect, interior designer, and space--the most important is an understanding of the restaurant¡¯s vision. The methodologies ...

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  • Hotel Design, Planning And Development

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    H Baker | 3G E-Learning | 2017³â 01¿ù
    168,000¿ø Æ÷ÀÎÆ®Àû¸³ 0¿ø
    "Hotel design involves the planning, drafting, design and development of hotels. The concept of hotel design is rooted in traditions of hospitality to travelers dating back to ancient times, and the development of many diverse types of hotels has occurred in many cultures. Hotel Design, Planning, an...

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  • Entrepreneurship Management In Hospitality Industry

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    Piter Arnold | 3G E-Learning | 2017³â 01¿ù
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    168,000¿ø Æ÷ÀÎÆ®Àû¸³ 0¿ø
    The hospitality industry has undergone unrestrained changes in the last several years. Competitive pressures, shifting consumer preferences and consumption patterns, technological advances, consolidation, price discounting, and new distribution channels are but a few of the changes in the business l...

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  • Hotel Economics & Statistics

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    Hotel Economics & Statistics [ Hardcover, POD ]
    Larry Kerr | 3G E-Learning | 2017³â 01¿ù
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    "This book provides an understanding of how to apply the methodology of statistics to real world situations in hotel industry. Economics is the study of the production and consumption of goods and the transfer of wealth to produce and obtain those goods. Economics explains how people interact within...

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  • Financial Management In Hotels

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    Financial Management In Hotels [ Hardcover, POD ]
    M. Scott Millar | 3G E-Learning | 2017³â 01¿ù
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    168,000¿ø Æ÷ÀÎÆ®Àû¸³ 0¿ø
    Sound financial management is at the core of any successful business. Of course, having a product or service in high demand, priced attractively for the target market, and delivered in an efficient, customer centric manner doesn't hurt either. But, even with all of the right market demographics, the...

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  • Allied Hospitality Management

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    Allied Hospitality Management [ Hardcover, POD ]
    Henry Ibsan | 3G E-Learning | 2017³â 01¿ù
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    "Hospitality refers to the relationship between a guest and a host, wherein the host receives the guest with goodwill, including the reception and entertainment of guests, visitors, or strangers. This book develops a critical view of the management theory and the traditional theories, looking at how...

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  • Dynamic Customer Strategy

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    Dynamic Customer Strategy [ Hardcover, POD ]
    Mohammed T. Nuseir, Hilda Madanat | 3G E-Learning | 2017³â 01¿ù
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    192,000¿ø Æ÷ÀÎÆ®Àû¸³ 0¿ø
    "A customer strategy is one that always puts the customer rst, when creating procedures, conducting daily operations and training new employees. At its simplest terms, customer strategy involves a plan to acquire and retain customers. A customer strategy is essential if a business wants to gain a co...

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  • Handbook Of Market Intelligence

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    Handbook Of Market Intelligence [ Hardcover, POD ]
    Gernot Hinterleitner,?Ulrike Leopold-Wildburger | 3G E-Learning | 2017³â 01¿ù
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    Market intelligence is the information relevant to a company¡¯s markets, gathered and analyzed specifically for the purpose of accurate and confident decision-making in determining strategy in areas such as market opportunity, market penetration strategy, and market development.

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  • Information Technology In Business

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    Carlos Juiz, Carlos Guerrero et al. | 3G E-Learning | 2017³â 01¿ù
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    Computers and information systems are essential parts of every business today. Information technology is a modern phenomenon that has dramatically changed the daily lives of individuals and businesses throughout the world. The text Information Technology in Business introduces the nature and the imp...

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  • Consumer Behavior

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    Consumer Behavior [ Hardcover, POD ]
    AI Wang | 3G E-Learning | 2017³â 01¿ù
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    Consumer behavior is the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. The text Consumer Behavior helps...

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  • Strategic Management

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    Strategic Management [ Hardcover, POD ]
    Milly Perry | 3G E-Learning | 2017³â 01¿ù
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    Strategic management involves the formulation and implementation of the major goals and initiatives taken by a company¡¯s top management on behalf of owners, based on consideration of resources and an assessment of the internal and external environments in which the organization competes. The text S...

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  • Business Environment

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    Business Environment [ Hardcover, POD ]
    Sergio A. David, Clivaldo Oliveira et al. | 3G E-Learning | 2017³â 01¿ù
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    "Business environment is the sum total of all external and internal factors that in uence a business. It introduces and analyses the business environment model, to understand how it can determine business strategy. The text Business Environment presents the concept of business environment, its natur...

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  • Entrepreneurship Education And Training

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    JIE Yang | 3G E-Learning | 2017³â 01¿ù
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    192,000¿ø Æ÷ÀÎÆ®Àû¸³ 0¿ø
    Entrepreneurship refers to an individual¡¯s ability to turn ideas into action. The text Entrepreneurship Education and Training includes creativity, sense of initiative, innovation and risk-taking, as well as the ability to plan and manage projects in order to achieve objectives. The entrepreneurshi...

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  • Consumer Behaviour And Promotion Management

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    Robert Cartland | 3G E-Learning | 2017³â 01¿ù
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    174,000¿ø Æ÷ÀÎÆ®Àû¸³ 0¿ø
    "Consumer behavior is the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. Promotion refers to raising cus...

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  • Sales, Channel And Logistics Manager

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    L. Donald | 3G E-Learning | 2017³â 01¿ù
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    174,000¿ø Æ÷ÀÎÆ®Àû¸³ 0¿ø
    "A sale is the exchange of a commodity or money as the price of a good or a service. Sales manager is someone who is responsible for leading and guiding a team of sales people in an organization. Logistics is generally the detailed organization and implementation of a complex operation. Logistics an...

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  • Financial Administration And Management

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    Sarah Phillips | 3G E-Learning | 2017³â 01¿ù
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    174,000¿ø Æ÷ÀÎÆ®Àû¸³ 0¿ø
    "Financial administration refers to that set of activities which are related to making available money to the various branches of an office, or an organization to enable it to carrying out its objectives. It is a vital part of business because it is concerned with an organization¡¯s resources.

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  • Sales And Advertising Management

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    Stephen Healey | 3G E-Learning | 2017³â 01¿ù
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    "Sales management is a business discipline which is focused on the practical application of sales techniques and the management of a firm¡¯s sales operations. Advertising management is a career path in the advertising industry. Advertising and promotions managers may work for an agency, a public rel...

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