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  • Study of Indian Software Market in the changing scenario of WTO

    Study of Indian Software Market in the changing scenario of WTO [ Paperback, POD 주문제작도서 ]
    Aziz, Syed Nasir | LAP Lambert Academic Publishing | 2011년 03월
    150,680원 (5% 할인) 포인트적립 4,530원
    This study will attempt to use a multi disciplinary approach to study the market for software products. The product life cycles for different kinds of software products will be studied and Indian products will be evaluated in this light. Also given the fact that there is considerable apprehension re...
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  • Marketing : Real People, Real Choices, 7/E (IE)

    Marketing : Real People, Real Choices, 7/E (IE) [ Paperback, 7th International Edition ]
    Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart | Pearson Education | 2011년 03월
    39,000원 포인트적립 780원
    For undergraduate Principles of Marketing courses.Real people, real choices?give students a real feel for marketing.Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. This r...

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  • Spatial Price Equilibrium and Fish Market Integration in Nigeria

    Spatial Price Equilibrium and Fish Market Integration in Nigeria [ Paperback, POD 주문제작도서 ]
    Mafimisebi, Taiwo | LAP Lambert Academic Publishing | 2011년 02월
    150,680원 (5% 할인) 포인트적립 4,530원
    This study examined the extent and type of spatial market integration in fish marketing in Nigeria. It used private traders' monthly retail prices in spatially separated markets. The empirical analysis revealed the markets that recorded the highest mean monthly prices. Variability index showed that ...
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  • Marketing Management, 14/E

    강력추천
    Marketing Management, 14/E [ Paperback, 14th Edition ]
    Philip Kotler, Kevin Lane Keller | Prentice Hall | 2011년 01월
    30,000원 포인트적립 600원
    개정판이 출간되었습니다.
    Learn how to create value and gain loyal customers.Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presen...

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  • Marketing : Defined, Explained, Applied, 2/E (IE)

    Marketing : Defined, Explained, Applied, 2/E (IE) [ Paperback, 2nd International Edition ]
    Michael Levens | Pearson Group | 2011년 01월
    40,000원 포인트적립 800원
    A unique and easy-to-read breakdown of marketing information. Marketing: Defined, Explained, Applied was written from the ground up to be the most usable reference guide for understanding the principles of marketing. The unique visual and organizational style of the text clearly presents key informa...
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  • Consumer Behavior, 9/E

    Consumer Behavior, 9/E [ Paperback, 9th Edition ]
    Michael R. Solomon | Prentice Hall | 2011년 01월
    43,000원 포인트적립 860원

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  • Mission-Based Marketing: Positioning Your Not-For-Profit in an Increasingly Competitive World

    Mission-Based Marketing: Positioning Your Not-For-Profit in an Increasingly Competitive World Positioning Your Not-for-Profit [ Hardcover, 3rd Edition ]
    Brinckerhoff, Peter C. | Wiley | 2010년 10월
    36,000원 포인트적립 720원
    A direct, practical guide revealing how you can lead your not-for-profit to success through mission-based marketingNow in a Third Edition, Mission-Based Marketing is a direct, practical guide showing how you can lead your not-for-profit to success in a more competitive world.
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  • Essentials of Marketing Management

    Essentials of Marketing Management [ Paperback ]
    Greg W. Marshall, Mark W. Johnston | McGraw-Hill Higher Education | 2010년 09월
    37,000원 포인트적립 740원
    This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. This textbook stays current by covering the hottest topics in this course area, such as Customer Relationship Management and Metrics, i...
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  • Green Marketing Management

    Green Marketing Management [ Paperback, International ed ]
    Robert Dahlstrom | South-Western College Publishing | 2010년 08월
    40,000원 포인트적립 800원
    "Green Marketing Management, International Edition" helps individuals make informed decisions about choices that impact the environment. This insightful new book provides a thorough introduction to the emerging field of green marketing management, including a useful exploration of the integral relat...
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  • Global Marketing, 5/E

    Global Marketing, 5/E A decision-oriented approach [ Paperback, 5th Edition ]
    Svend Hollensen | Prentice Hall | 2010년 08월
    48,000원 포인트적립 960원
    The globalization of companies is the involvement of customers, producers, suppliers, and other stakeholders in the global marketing process. Global marketing therefore reflects the trend of firms selling products and services across many countries around the world. Drawing on an incomparable breadt...

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  • Business to Business Marketing (IE)

    Business to Business Marketing (IE) [ Paperback, International Edition ]
    Robert Vitale, Waldemar Pfoertsch, Joseph Giglierano | Pearson Group | 2010년 07월
    33,000원 포인트적립 660원
    For undergraduate courses in Business Marketing.A foundation in business-to-business marketing that emphasizes the dynamics of the marketplace. Written from a highly practical perspective, Business to Business Marketing aims to help students with limited marketing experience understand the concepts ...
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  • Marketing Management Strategies

    Marketing Management Strategies [ Paperback, International Edition, 5/E ]
    FERRELL, HARTLINE | South Western College | 2010년 07월
    42,000원 포인트적립 840원
    Thoroughly revised and updated, MARKETING MANAGMENT STRATEGIES, 5e, International Edition continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, andfor the first timephotographs, the fifth edition delivers a...

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  • Marketing Research Essentials, 7/E

    Marketing Research Essentials, 7/E with SPSS [ Paperback, 7th Edition ]
    Carl McDaniel Jr., Roger Gates | John Wiley & Sons | 2010년 06월
    42,000원 포인트적립 840원
    Filled with engaging, current examples drawn from the authors′ ongoing involvement in the field, Marketing Research Essentials is a comprehensive text that teaches students how to become effective consumers of market research. The only book on the market co?authored by a full?time marketing researc...
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  • Marketing Research Essentials, 7/E

    Marketing Research Essentials, 7/E [ Paperback, 7th Edition ]
    Carl McDaniel | McGraw-Hill | 2010년 06월
    42,000원 포인트적립 840원
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  • Marketing Foundations, 4/E

    Marketing Foundations, 4/E [ Paperback, 4th International Edition ]
    William M. Pride | South-Western | 2010년 04월
    35,000원 포인트적립 700원
    MARKETING FOUNDATIONS, 4e, International Edition offers a concise, straightforward approach to basic marketing concepts and strategies, while providing instructors with the flexibility to integrate supplemental resources or activities into their courses.

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  • Creative Strategy in Advertising, International Edition

    Creative Strategy in Advertising, International Edition [ Paperback, 10th Revised edition ]
    DREWNIANY / JEWLER | Wadworth | 2010년 04월
    33,000원 포인트적립 660원
    CREATIVE STRATEGY IN ADVERTISING, International Edition provides everything you need to be successful as an advertising professional in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, t...
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  • Consumer Behavior and Marketing Strategy, 9/E (IE)

    Consumer Behavior and Marketing Strategy, 9/E (IE) [ Paperback, 9th International Edition ]
    J. Paul Peter, Jerry C. Olson | McGraw-Hill Higher Education | 2010년 04월
    39,000원 포인트적립 780원
    This book takes a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing st...

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  • Global Marketing, 6/E

    Global Marketing, 6/E [ Paperback, 6th International Edition ]
    Warren J. Keegan, Mark Green | Pearson Education | 2010년 03월
    구매혜택
    교재 균일가 도서
    20,000원 포인트적립 400원
    개정판이 출간되었습니다.
    For undergraduate and graduate global marketing courses.The excitement, challenges, and controversies of global marketing. Global Marketing strives to reflect current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing. The new ed...

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  • Marketing Research, 10/E

    Marketing Research, 10/E [ Paperback, 10th International Edition ]
    David A. Aaker | John Wiley & Sons | 2010년 03월
    40,000원 포인트적립 800원
    Marketing Research offers the best approach toward communicating the intricacies of this field and its usefulness to the marketing organization. "Macro?micro?macro" in design, and fitting for students in the intermediate or advanced courses, this highly?regarded text focuses on market intelligence, ...
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  • The Marketing Plan Handbook, 4/E (IE)

    The Marketing Plan Handbook, 4/E (IE) [ Paperback, 4th International Edition ]
    Marian Burk Wood | Pearson Higher Education | 2010년 03월
    35,000원 포인트적립 700원
    For marketing courses that focus on creating a marketing plan.A step-by-step guide to creating a customized marketing plan. The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan. The fourth...

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