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  • Post-Merger Intercultural Communication in Multinational Companies

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    Burek, Christina | Peter Lang AG | 2010³â 04¿ù
    118,120¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 5,910¿ø
    Focuses on post-merger intercultural integration, effective communication between the relevant cultures and the different politeness strategies adopted by them. In this book, it is argued that cultural differences are a key issue in misunderstandings and miscommunication, which can affect a smooth p...
  • The Christian Science Monitor: An Evolving Experiment in Journalism

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    The Christian Science Monitor: An Evolving Experiment in Journalism An Evolving Experiment in Journalism [ Hardcover ]
    Fuller, Linda | Bloomsbury Publishing PLC | 2011³â 09¿ù
    67,320¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,370¿ø
    This text provides a unique examination of The Christian Science Monitor, a highly respected, venerable news publication that has survived over a century of changes and challenges. The Christian Science Monitor is one of the world's leading journalistic publications, having won multiple Pulitzer p...
  • Intellectuals Incorporated: Politics, Art, and Ideas Inside Henry Luce's Media Empire

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    Intellectuals Incorporated: Politics, Art, and Ideas Inside Henry Luce's Media Empire Politics, Art, and Ideas Inside Henry Luce's Media Empire [ Hardcover ]
    Vanderlan, Robert | University of Pennsylvania Press | 2010³â 11¿ù
    97,170¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 4,860¿ø
    The story of the liberal and radical minds-including James Agee, Archibald MacLeish, Dwight Macdonald, Daniel Bell, John Hersey, and Walker Evans-who worked for conservative Henry Luce and his popular magazines Time, Fortune, and Life between 1923 and 1960.
  • Specialist Journalism

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    Specialist Journalism [ Paperback ]
    Orange, Richard(EDT) | Routledge | 2013³â 01¿ù
    80,070¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 4,010¿ø
    Combining practical 'how to' skills with reflection on the place of each specialism in the industry, this guide features the skills needed to cover specialist areas, including writing match reports for sport, reviewing the arts, and dealing with complex information for science. The book will also di...
  • Specialist Journalism

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    Specialist Journalism [ Hardcover, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Turner, Barry / Orange, Richard | Routledge | 2012³â 12¿ù
    270,330¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 13,520¿ø
    Combining practical 'how to' skills with reflection on the place of each specialism in the industry, this guide features the skills needed to cover specialist areas, including writing match reports for sport, reviewing the arts, and dealing with complex information for science.
  • African Origins of Rhetoric

    ¼öÀÔ African Studies
    African Origins of Rhetoric [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Blake, Cecil | Routledge | 2010³â 06¿ù
    96,090¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 4,810¿ø
    Through a critical analysis of ancient African texts that predate Greco-Roman treaties, Cecil Blake revisits the roots of rhetorical theory and challenges what is often advanced as the "darkness metaphor" - the rhetorical construction of Africa and Africans.
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    Chorafas, Dimitris N. | Taylor & Francis Inc | 2011³â 06¿ù
    169,580¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 8,480¿ø
  • Journalists, Sources, and Credibility

    Journalists, Sources, and Credibility New Perspectives [ Hardcover, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Franklin, Bob / Carlson, Matt | Routledge | 2010³â 10¿ù
    290,350¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 14,520¿ø
    Revisits what we know about the relationship between journalists and their sources. This book challenges established thinking about how journalists use sources, how sources influence journalists, and how these patterns relate to the power to represent the world to news audiences. It is of interest t...
  • Journalism Education, Training and Employment

    Mensing, Donica(EDT) | Routledge | 2010³â 12¿ù
    290,350¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 14,520¿ø
    Describes the diverse issues journalism educators are grappling with and the changes they are making in purpose and practice. This book explores common themes including how the assumptions embedded in journalism education are being examined and revised in the light of transformative changes in commu...
  • Transparency, Public Relations and the Mass Media

    Transparency, Public Relations and the Mass Media Combating the Hidden Influences in News Coverage Worldwide [ Hardcover, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Tsetsura, Katerina / Kruckeberg, Dean | Routledge | 2016³â 11¿ù
    118,120¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 5,910¿ø
    This book is about media transparency and good-faith attempts of honesty by both the sources and the gate-keepers of news and other information that the mass media present as being unbiased. Specifically, this book provides a theoretical framework for understanding media transparency and its antithe...
  • Global Media

    Global Media The Television Revolution in Asia [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    White, James D. | Routledge | 2010³â 06¿ù
    40,020¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,010¿ø
    This book is about the processes of globalization, demonstrated through a comparative study of three television case histories in Asia. Also illustrated are different approaches to providing television services in the world: public service (NHK in Japan), state (CCTV in China) and commercial (STAR T...
  • How to Win Campaigns

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    How to Win Campaigns Communications for Change [ Hardback ]
    Rose, Chris | Routledge | 2010³â 09¿ù
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  • How to Win Campaigns

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    How to Win Campaigns Communications for Change [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Rose, Chris | Routledge | 2010³â 09¿ù
    66,060¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,310¿ø
    A guide for creating and running successful campaigns. Suitable for the new campaigner and the experienced communicator alike, it explores what works (and what doesn't) and shows how to use principles and strategy in campaigning as a new form of public politics.
  • Invasive and Introduced Plants and Animals

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    Invasive and Introduced Plants and Animals Human Perceptions, Attitudes and Approaches to Management [ Hardcover, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Rotherham, Ian D. / Lambert, Robert A. | Routledge | 2011³â 06¿ù
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    Addresses the broader context of invasive and exotic species, in terms of the perceived threats and environmental concerns which surround alien species and ecological invasions. Including a wide range of case studies from around the world, this book raises critical issues to stimulate a wider debate...
  • Directory of Publishing 2011

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    Directory of Publishing 2011 United Kingdom and the Republic of Ireland [ Paperback, 36 PAP/CDR ]
    Continuum (COR) / Publishers Association (COR) | Continuum | 2010³â 12¿ù
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  • The Killing Game: Selected Writings by the Author of Dark Alliance

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    The Killing Game: Selected Writings by the Author of Dark Alliance The Writings of an Intripid Investigative Reporter [ Paperback ]
    Webb, Gary / Webb, Eric / Loftus, Tom | Seven Stories Press | 2011³â 05¿ù
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  • Becoming the Second City

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    Becoming the Second City Chicago's Mass News Media, 1833-1898 [ Paperback ]
    Junger, Richard | Univ of Illinois Pr | 2010³â 11¿ù
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    Becoming the Second City: Chicago's Mass News Media, 1833-1898 Chicago's Mass News Media, 1833-1898 [ Hardcover ]
    Junger, Richard | Univ of Illinois Pr | 2010³â 11¿ù
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    A colorful history of Chicago journalism in the nineteenth century
  • Pen and Sword

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    Pen and Sword American War Correspondents, 1898-1975 [ Hardcover ]
    Mander, Mary S. | Univ of Illinois Pr | 2010³â 08¿ù
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    Linking war correspondence to the history of modern warfare
  • Bibliomania

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    Bibliomania Or Book Madness; a Bibliographical Romance, in Six Parts [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Dibdin, Thomas Frognall | Cambridge University Press | 2010³â 06¿ù
    105,810¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,180¿ø
    Thomas Frognall Dibdin's entertaining novel on 'book-madness' explores all the aspects of the 'fatal disease' that is obsessive book collecting, in a humorous yet passionate narrative. Based on the revised 1811 edition, this reissue brings back to life Dibdin's bibliomaniac characters, their playful...
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