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  • CIM Coursebook 08/09 Marketing Communications

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    Hughes, Graham | Routledge | 2017³â 11¿ù
    360,450¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 18,030¿ø
    Offers companions to the Chartered Institute of Marketing (CIM) professional marketing qualifications. This title includes chapters that feature case studies, study tips and activities to test your learning and understanding. It offers online materials that support students and tutors at various sta...
  • CIM Coursebook: Project Management in Marketing

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    Cox, Elwyn | Routledge | 2017³â 07¿ù
    360,450¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 18,030¿ø
    Offers a companion to the CIM professional marketing qualifications. This title includes chapters that contain case studies, study tips and activities to test your learning and understanding as you go along. It also contains a range of learning objectives, cases, questions, activities, definitions a...
  • Marketing Through Search Optimization

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    Marketing Through Search Optimization [ Hardcover, 2nd New Edition ]
    Michael, Alex | Routledge | 2017³â 07¿ù
    360,450¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 18,030¿ø
    Guides readers through proven techniques for achieving and measuring success in search engine marketing, along with a review of the most important search engines and directories. This book describes how to optimize, for both local and international users using tutorials and walkthroughs to demonstra...
  • Sustainability in Project Management

    Silvius, Gilbert / Schipper, Ron / Planko, Julia | Routledge | 2017³â 06¿ù
    360,450¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 18,030¿ø
    The concept of sustainability has grown in recognition and importance. This title explores and identifies the questions surrounding the integration of the concepts of sustainability in projects and project management and provides guidance and insights.
  • CIM Coursebook Marketing Fundamentals 07/08

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    Lancaster, Geoff | Routledge | 2017³â 11¿ù
    360,450¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 18,030¿ø
    BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. This book is written for the Marketing Fundamentals module by the Senior Examiners. It contains past examination papers and examine...
  • CIM Coursebook 08/09 Introductory Certificate in Marketing

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    Botten, Neil | Routledge | 2017³â 09¿ù
    360,450¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 18,030¿ø
    Suitable for the Marketing Planning module, this work contains past examination papers and examiners' reports to help you to practise what has been learned and help prepare for the exam.
  • Short Guide to Fraud Risk

    Short Guide to Fraud Risk Fraud Resistance and Detection [ Hardcover, 2nd New Edition ]
    Samociuk, Martin | Routledge | 2017³â 08¿ù
    360,450¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 18,030¿ø
    Offers an introduction to the risk of fraud based on a six-element strategy. This title includes practical steps to assess and treat fraud risks across an organisation, including those relating to executive directors. It also provides practical steps to develop fraud awareness across an organisation...
  • Exchange Behavior in Selling and Sales Management

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    Guergachi, Aziz | Routledge | 2017³â 08¿ù
    360,450¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 18,030¿ø
    Presents a framework for the successful operation of selling and sales management. This book is composed of eight fundamental building blocks, which provide a framework to describe the dynamics of consumer and organizational buying processes. It also provides a scientific, analytical approach to the...
  • Tales from the Marketplace

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    Piercy, Nigel F. | Routledge | 2017³â 08¿ù
    360,450¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 18,030¿ø
    Presents an approach to building an understanding of the realities of market-led strategic change in companies. This book offers insights into strategy and marketing through business 'stories' that are contemporary and provocative.
  • Spirit of Project Management

    Neal, Judi | Routledge | 2017³â 06¿ù
    360,450¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 18,030¿ø
    Projects have always been essentially human endeavours. The spirituality that originally defined some of the great construction projects of the classical era surely has a role in project management today. This book explains the context for spirituality in projects and explores how it can be used to ...
  • Practical Guide to Corporate Social Responsibility

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    Practical Guide to Corporate Social Responsibility Do the Right Thing [ Hardcover ]
    Asbury, Stephen | Routledge | 2017³â 06¿ù
    360,450¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 18,030¿ø
    First published in 2009 asDo the Right Thing The Practical Guide to Corporate Social Responsibility guides you through the basics, teaching how to recognise CSR benefits and put principles into practice in a business-focussed way.
  • CIM Coursebook: The Marketing Planning Process

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    Harrison, Graham / Megicks, Phil(EDT) | Routledge | 2017³â 07¿ù
    360,450¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 18,030¿ø
    Offers a companion to the CIM professional marketing qualifications. This title includes chapters that contain case studies, study tips and activities to test your learning and understanding as you go along. It also contains a range of learning objectives, cases, questions, activities, definitions a...
  • Business Negotiation

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    Business Negotiation A Practical Workbook [ Hardcover ]
    Steele, Paul T. | Routledge | 2017³â 06¿ù
    360,450¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 18,030¿ø
    This practical guide gets to grips with the topic of negotiation in a straightforward style. It includes exercises throughout its 20 developmental steps for improving any negotiator's skills and confidence.
  • CIM Coursebook Stakeholder Marketing

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    CIM Coursebook Stakeholder Marketing [ Hardcover, 2nd New Edition ]
    Gledhill, Michelle | Routledge | 2017³â 11¿ù
    360,450¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 18,030¿ø
    Endorsed by The Chartered Institute of Marketing (CIM), this work includes a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory of marketing. It contains past examination papers and examiners' reports...
  • Creating Powerful Brands

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    Creating Powerful Brands [ Hardcover, 4th New Edition ]
    de Chernatony, Leslie / McDonald, Malcolm / Wallace, Elaine | Routledge | 2017³â 07¿ù
    360,450¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 18,030¿ø
    An introductory textbook for this crucial topic that is illustrated and is packed with over 50, real examples of influential marketing campaigns.
  • Cybermarketing

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    Cybermarketing [ Hardcover ]
    Bickerton, Pauline | Routledge | 2017³â 07¿ù
    360,450¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 18,030¿ø
    Aimed at marketers and managers who need to know how to use the Internet to promote and sell their product, this is a guide to using the Internet for marketing. It includes a collection of key URLs for market research purposes, a section on marketing information systems, and coverage on electronic d...
  • Cultivating Common Ground

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    Hanson, Daniel | Routledge | 2017³â 06¿ù
    360,450¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 18,030¿ø
    Addresses the neglected issue of caring relationships in the workplace. This book teaches us how to care at work with real life experiences, rather than through conceptual thinking alone. It explains what went wrong in the first place, names our fears, and provides real-life examples of how to relea...
  • Project Ethics

    Project Ethics [ Hardcover ]
    Jonasson, Haukur Ingi | Routledge | 2017³â 08¿ù
    360,450¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 18,030¿ø
    How relevant is ethics to project management? The book - which aims to demystify the field of ethics for project managers and managers in general - takes both a critical and a practical look at project management in terms of success criteria, and ethical opportunities and risks.
  • Creative Arts Marketing

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    Creative Arts Marketing [ Hardcover ]
    Whitehead, Brian (Arts Professional Magazine, UK) | Routledge | 2017³â 10¿ù
    360,450¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 18,030¿ø
    The best-selling index investing "bible" offers new information and is updated to reflect the latest market data The Little Book of Common Sense Investing is the classic guide to getting smart about the market. Legendary mutual fund veteran John C.
  • Regulatory Politics in an Age of Polarization and Drift

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    Allen Eisner, Marc | Routledge | 2017³â 02¿ù
    360,450¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 18,030¿ø
    Uncovering the Resilient Core provides a comprehensive and inclusive methodology that guides the therapist into the nuances and complexities of the therapeutic relationship throughout the entire course of treatment.
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