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  • Influencer Marketing

    수입 Key Issues in Marketing Management
    Influencer Marketing Interdisciplinary and Socio-Cultural Perspectives [ Hardback, 1st Edition ]
    Lauren Gurrieri,Jenna Drenten,Crystal Abidi | Routledge | 2024년 12월
    271,850원 (10% 할인) 포인트적립 13,600원
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    This book discusses and debates the complexities of influencer marketing, casting a critical and interdisciplinary lens on its practices, consumption, and far-reaching societal impact. The chapters in this book were originally published as a special issue of Journal of Marketing Management.

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  • Trust and Digital Transformation in the Public Sector

    수입 Routledge Studies in Trust Research
    Trust and Digital Transformation in the Public Sector [ Hardback, 1st Edition ]
    Barbara Ko?uch,Katarzyna Sienkiewicz-Małyjure | Routledge | 2025년 02월
    271,850원 (10% 할인) 포인트적립 13,600원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    The authors present the importance of digital trust, as well as its evolving nature manifested along with the progress of digital transformation. It will be of interest to researchers, academics, professionals, and advanced students in the fields of public management, innovation, ethics, and organiz...

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  • Pharma Marketing and Pharmacoeconomics

    수입
    Pharma Marketing and Pharmacoeconomics Opportunities, Challenges, and the Way Forward [ Hardback, 1st Edition, Illustrations, Color ]
    Rishabha Malviya,Pramod Kumar Srivastava,Swati Verma,Shashikant Srivastav | Apple Academic Press | 2024년 12월
    362,470원 (10% 할인) 포인트적립 18,130원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    Overviews marketing strategies adopted by different pharmaceutical companies. Highlights major marketing problems that concern pharmaceutical industry and describes new technologies as solutions. Reviews marketing strategies and their effects on behavior of consumers and physicians.

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  • Augmenting Customer Retention Through Big Data Analytics

    수입
    Augmenting Customer Retention Through Big Data Analytics [ Hardback, 1st Edition, Illustrations, Color ]
    Reena Malik,Ambuj Sharma,Prashant Chaudhar | Apple Academic Press | 2025년 03월
    302,050원 (10% 할인) 포인트적립 15,110원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    Details topics related to big data customer analytics and its application for customer retention. Covers topics on the use of big data in businesses that include personalization and customization of products and services, segmentation, digital marketing, customer relationship management, loyalty pro...

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  • Governance, Nonprofit Organizations, and Strategy

    수입 Routledge Studies in the Management of Voluntary and Non-Profit Organizations
    Governance, Nonprofit Organizations, and Strategy The Network Philanthropy Model [ Hardcover ]
    Boesso, Giacomo / Cerbioni, Fabrizio | Routledge | 2025년 02월
    271,850원 (10% 할인) 포인트적립 13,600원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    This book identifies the features of the planning, programming, and controlling model of foundations that better facilitate a positive mediation between a strategic approach and civic dimensions.

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  • Contemporary Cases in Management

    수입
    Contemporary Cases in Management Perspectives from Emerging Markets [ Paperback ]
    Gupta, Ashish (Indian Institute of Foreign Trade)(EDT) | Routledge India | 2025년 01월
    74,480원 (10% 할인) 포인트적립 3,730원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    Emerging markets due to their dynamism, resilience and complexities are a significant area of study for management theorists and practitioners. This volume brings together case studies from diverse corners of the industry and offers insightful analyses of real-world management challenges and strateg...

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  • British Business Elite

    수입 Routledge Revivals
    British Business Elite Its Attitudes to Class, Status and Power [ Hardback ]
    Fidler, John | Routledge | 2024년 11월
    211,430원 (10% 할인) 포인트적립 10,580원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    First published in 1981, The British Business Elite is a study of the attitudes to class, status and power of top businessmen in Great Britain, based upon first-hand interviews with chairmen, chief executives and other directors of Britain’s largest industrial, banking and insurance companies: men ...

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  • Rituals and Routines

    수입 Key Issues in Marketing Management
    Rituals and Routines Reflecting Change, Redefining Meaning, Recasting Scope [ Hardback ]
    Nuttall, Pete(EDT) | Routledge | 2024년 12월
    271,850원 (10% 할인) 포인트적립 13,600원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    This contemporary book offers current perspectives on routines and rituals to extend an understanding of the scope of these concepts, with a view to challenging conventional wisdom and to offer insight for practitioners. The chapters in this book were originally published as a special issue of Journ...

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  • Sustainability Teaching for Impact

    수입
    Sustainability Teaching for Impact How to Inspire and Engage Students Using Drama [ Hardback ]
    Hallgren, Eva(EDT) | Routledge | 2025년 01월
    261,780원 (10% 할인) 포인트적립 13,090원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    Sustainability Teaching for Impact is an essential step-by-step, practical guide for those wanting to inspire and engage higher education students in the areas of sustainability.

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  • Sustainability Teaching for Impact

    수입
    Sustainability Teaching for Impact How to Inspire and Engage Students Using Drama [ Paperback ]
    Hallgren, Eva(EDT) | Routledge | 2025년 01월
    100,660원 (10% 할인) 포인트적립 5,040원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    Sustainability Teaching for Impact is an essential step-by-step, practical guide for those wanting to inspire and engage higher education students in the areas of sustainability.

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  • Psychology of Fashion

    수입 The Psychology of Everything
    Psychology of Fashion [ Hardback, 2 ed ]
    Mair, Carolyn | Routledge | 2024년 12월
    271,850원 (10% 할인) 포인트적립 13,600원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    The Psychology of Fashion shows how the application of psychology in the context of fashion can make a positive difference to our lives.

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  • Psychology of Fashion

    수입 The Psychology of Everything
    Psychology of Fashion [ Paperback, 2 ed ]
    Mair, Carolyn | Routledge | 2024년 12월
    26,150원 (10% 할인) 포인트적립 1,310원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    The Psychology of Fashion shows how the application of psychology in the context of fashion can make a positive difference to our lives.

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  • Trust and Brand Management

    수입 Routledge Studies in Trust Research
    Trust and Brand Management The Role of Brand Heritage [ Hardback ]
    Gorska-Warsewicz, Hanna | Routledge | 2024년 12월
    271,850원 (10% 할인) 포인트적립 13,600원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    Trust and Brand Management covers the main topics of heritage-based corporate brand management and its relationship to external factors and performance. The benefit for managers is the presentation of terms and specific tools related to corporate brand management in the market and customer outcomes.

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  • Space Expansionism and Criminology

    수입
    Space Expansionism and Criminology The Emerging Terrain of Crime, Harm, and Violence [ Paperback ]
    Collins, Victoria E. | Routledge | 2025년 01월
    74,480원 (10% 할인) 포인트적립 3,730원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    This book offers readers a critical analysis of space expansionism and today’s race to space that has come to define our contemporary era. Taking a retrospective and prospective approach, we delve into the choices being made, and the justifications being offered.

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  • Qualitative Research in Marketing and Management

    수입
    Qualitative Research in Marketing and Management Doing Interpretive Research Projects [ Hardback, 3 ed ]
    Hackley, Chris (Royal Holloway, University of London, UK) | Routledge | 2024년 12월
    322,200원 (10% 할인) 포인트적립 16,110원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    This is a practical and accessible introduction to interpretive methods for doing qualitative marketing and management research projects. It is perfect for advanced undergraduate and postgraduate students of Marketing, Management, Consumer Behaviour and Research Methods.

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  • Qualitative Research in Marketing and Management

    수입
    Qualitative Research in Marketing and Management Doing Interpretive Research Projects [ Paperback, 3 ed ]
    Hackley, Chris (Royal Holloway, University of London, UK) | Routledge | 2024년 12월
    90,590원 (10% 할인) 포인트적립 4,530원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    This is a practical and accessible introduction to interpretive methods for doing qualitative marketing and management research projects. It is perfect for advanced undergraduate and postgraduate students of Marketing, Management, Consumer Behaviour and Research Methods.

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  • Contemporary Cases in Management

    수입
    Contemporary Cases in Management Perspectives from Emerging Markets [ Hardback ]
    Gupta, Ashish (Indian Institute of Foreign Trade)(EDT) | Routledge India | 2025년 01월
    271,850원 (10% 할인) 포인트적립 13,600원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    Emerging markets due to their dynamism, resilience and complexities are a significant area of study for management theorists and practitioners. This volume brings together case studies from diverse corners of the industry and offers insightful analyses of real-world management challenges and strateg...

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  • Cultivate Your Audience: Attract Ideal Buyers, Connect With Your People, and Create Consistent Income in 90 Days or Less

    수입
    Cultivate Your Audience: Attract Ideal Buyers, Connect With Your People, and Create Consistent Income in 90 Days or Less [ Paperback ]
    Cartwright, Lise | Hustle & Groove | 2024년 07월
    15,200원 (18% 할인) 포인트적립 760원
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  • Pricing Decoded

    수입
    Pricing Decoded How Leading Pricing Practitioners Manage Price to Boost Profits [ Hardback, 1st Edition ]
    Danilo Zatta,Maciej Krau | Routledge | 2024년 12월
    271,850원 (10% 할인) 포인트적립 13,600원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    Pricing is a key priority of every company globally, as both customers and businesses grapple with ever more challenging economic conditions. Pricing Decoded is an authoritative but easy-to-read guide to support the transition to robust pricing to drive profitability.

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  • Pricing Decoded

    수입
    Pricing Decoded How Leading Pricing Practitioners Manage Price to Boost Profits [ Paperback, 1st Edition ]
    Danilo Zatta,Maciej Krau | Routledge | 2024년 12월
    60,390원 (10% 할인) 포인트적립 3,020원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    Pricing is a key priority of every company globally, as both customers and businesses grapple with ever more challenging economic conditions. Pricing Decoded is an authoritative but easy-to-read guide to support the transition to robust pricing to drive profitability.

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