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  • Perspectives on Ethical Leadership

    수입
    Perspectives on Ethical Leadership [ Paperback, 1st Edition ]
    Steven Grover,Thierry Nadisic,David Patien | Routledge | 2024년 10월
    80,070원 (10% 할인) 포인트적립 4,010원
    Ethical leadership appears simple yet has layers of meaning interpretation. The purpose of this book is to elucidate what ethical leadership looks like and how it works in a variety of different contexts. This book was originally published as a special issue of the Journal of Change Management.
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  • Limits of Performativity

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    Limits of Performativity Politics of the Modern Economy [ Paperback, 1st Edition ]
    Franck Cochoy,Martin Giraudeau,Liz McFal | Routledge | 2024년 10월
    80,070원 (10% 할인) 포인트적립 4,010원
    The economy is commonly described either as the apolitical realm of calculation or as the fully political one of domination. This book scrutinizes the ways in which the economy is performed, in order to situate where precisely politics is located with regard to economic matters.This book was origina...
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  • Expanding Disciplinary Space: On the Potential of Critical Marketing

    수입 Key Issues in Marketing Management
    Expanding Disciplinary Space: On the Potential of Critical Marketing [ Paperback, 1st Edition ]
    Douglas Brownlie,Paul Hewer,Mark Tadajewsk | Routledge | 2024년 10월
    80,070원 (10% 할인) 포인트적립 4,010원
    This book provides an introduction to the major perspectives in critical marketing studies and contains theoretical reflections on critical marketing whilst building on the key concepts and ideas through detailed empirical studies. This book was originally published as a special issue of the Journal...
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  • Enterprising Initiatives in the Experience Economy

    수입 Routledge Studies in Entrepreneurship
    Enterprising Initiatives in the Experience Economy Transforming Social Worlds [ Paperback, 1st Edition ]
    Britta Timm Knudsen,Dorthe Refslund Christensen,Per Blenke | Routledge | 2024년 10월
    80,070원 (10% 할인) 포인트적립 4,010원
    Enterprising Initiatives expands the definition of entrepreneurship beyond a profit-seeking phenomenon to a broader understanding of enterprising behaviour based on an individual-opportunity nexus. Exploring a broad range of individual, collective and cooperative citizen initiatives, it shows how cu...
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  • Dynamics of Sustainable Innovation Journeys

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    Dynamics of Sustainable Innovation Journeys [ Paperback, 1st Edition ]
    Frank Geels,Marko Hekkert,Staffan Jacobsso | Routledge | 2024년 10월
    80,070원 (10% 할인) 포인트적립 4,010원
    This book shows that sustainable development should be analysed and managed as an innovation journey in which social, technological, political and cultural dimensions become aligned.This book was published as a special issue of Technology Analysis & Strategic Management.
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  • Demystifying Chinese Management

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    Demystifying Chinese Management Issues and Challenges [ Paperback, 1st Edition ]
    Malcolm Warner,Chris Rowle | Routledge | 2024년 10월
    80,070원 (10% 할인) 포인트적립 4,010원
    This edited collection attempts to demystify Chinese management, highlighting recent research into these significant changes and their implications in a wide range of business enterprises both in China and overseas.The book was originally published as a special issue of Asia Pacific Business Review.
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  • Pharma Marketing and Pharmacoeconomics

    수입 21st Century Business Management
    Pharma Marketing and Pharmacoeconomics Opportunities, Challenges, and the Way Forward [ Hardback, 1st Edition, Illustrations, Color ]
    Rishabha Malviya,Pramod Kumar Srivastava,Swati Verma,Shashikant Srivastav | Apple Academic Press | 2024년 12월
    360,450원 (10% 할인) 포인트적립 18,030원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    Overviews marketing strategies adopted by different pharmaceutical companies. Highlights major marketing problems that concern pharmaceutical industry and describes new technologies as solutions. Reviews marketing strategies and their effects on behavior of consumers and physicians.

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  • Contemporary Cases in Management

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    Contemporary Cases in Management Perspectives from Emerging Markets [ Paperback ]
    Gupta, Ashish (Indian Institute of Foreign Trade)(EDT) | Routledge India | 2025년 01월
    74,070원 (10% 할인) 포인트적립 3,710원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    Emerging markets due to their dynamism, resilience and complexities are a significant area of study for management theorists and practitioners. This volume brings together case studies from diverse corners of the industry and offers insightful analyses of real-world management challenges and strateg...

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  • Contemporary Cases in Management

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    Contemporary Cases in Management Perspectives from Emerging Markets [ Hardback ]
    Gupta, Ashish (Indian Institute of Foreign Trade)(EDT) | Routledge India | 2025년 01월
    270,330원 (10% 할인) 포인트적립 13,520원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    Emerging markets due to their dynamism, resilience and complexities are a significant area of study for management theorists and practitioners. This volume brings together case studies from diverse corners of the industry and offers insightful analyses of real-world management challenges and strateg...

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  • New MBA Playbook

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    New MBA Playbook An Updated Skills Mix for the Future Business World [ Paperback ]
    Tkaczyk, Bart | Routledge | 2024년 10월
    66,060원 (10% 할인) 포인트적립 3,310원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    The New MBA Playbook is designed to bridge the gap between the MBA classroom and real life, will be invaluable to potential and current MBA students, seasoned business executives seeking to refresh and update their skills, management consultants, successful entrepreneurs ? and to anyone who simply r...

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  • New MBA Playbook

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    New MBA Playbook An Updated Skills Mix for the Future Business World [ Hardcover ]
    Tkaczyk, Bart | Routledge | 2024년 10월
    270,330원 (10% 할인) 포인트적립 13,520원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    The New MBA Playbook is designed to bridge the gap between the MBA classroom and real life, will be invaluable to potential and current MBA students, seasoned business executives seeking to refresh and update their skills, management consultants, successful entrepreneurs ? and to anyone who simply r...

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  • New Cultures of Food

    수입 Food and Agricultural Marketing
    New Cultures of Food Marketing Opportunities from Ethnic, Religious and Cultural Diversity [ Paperback ]
    Hingley, Martin K. / Lindgreen, Adam | Routledge | 2024년 06월
    72,060원 (10% 할인) 포인트적립 3,610원
    This book provides a comprehensive collection of cutting-edge research on creating opportunities from diversity, especially in terms of consequences for agribusiness and food businesses and appropriate marketing strategy plans. The book includes a number of different issues that define, challenge, a...
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  • Business Contracts Handbook

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    Business Contracts Handbook [ Paperback ]
    Boundy, Charles | Routledge | 2024년 06월
    72,060원 (10% 할인) 포인트적립 3,610원
    Anyone in business is liable to need an understanding of the contract process so they can comprehend the background, anticipate the issues, plan the structure and identify the key points. Rather than teach the law to managers, Charles Boundy provides you with advice, explanation and guidance to make...
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  • Contextual Embeddedness of Women's Entrepreneurship

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    Contextual Embeddedness of Women's Entrepreneurship Going Beyond a Gender Neutral Approach [ Paperback ]
    Yousafzi, Shumaila / Lindgreen, Adam / Saeed, Saadat | Routledge | 2024년 06월
    64,050원 (10% 할인) 포인트적립 3,210원
    Contextual Embeddedness of Women?€?s Entrepreneurship brings together a range of research that provides powerful insights into the influences and restraints within a diverse set of gendered contexts including in which female entrepreneurs around the world operate their businesses.
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  • Performance of Projects and Project Management

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    Performance of Projects and Project Management Sustainable Delivery in Project Intensive Companies [ Paperback ]
    Lecoeuvre, Laurence | Routledge | 2024년 06월
    64,050원 (10% 할인) 포인트적립 3,210원
    In the increasing number of heavily 'projectized' organizations, sustainable, commercial performance depends on their ability to measure and develop the performance of project management. The Performance of Projects and Project Management offers perspectives on all of these fundamental aspects of pr...
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  • Energy Management in Business

    수입
    Energy Management in Business The Manager's Guide to Maximising and Sustaining Energy Reduction [ Paperback ]
    Oung, Kit | Routledge | 2024년 06월
    72,060원 (10% 할인) 포인트적립 3,610원
    Kit Oung?€?s Energy Management in Business is an expert's guide to energy reduction. It covers four important aspects of managing energy: strategy for successful implementation, available tools and techniques, generating sustainable quick wins and active management involvement. This book offers dis...
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  • Gower Handbook of Supply Chain Management

    수입
    Gower Handbook of Supply Chain Management [ Paperback ]
    Gattorna, John | Routledge | 2024년 06월
    64,050원 (10% 할인) 포인트적립 3,210원
    The ability to build and also maintain a world class logistics and distribution network is an essential ingredient in the success of the world's leading businesses, but keeping pace with changes in your sector and in others is hard to do. With the Gower Handbook of Supply Chain Management you will n...
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  • People, Planet and Profit

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    People, Planet and Profit Socio-Economic Perspectives of CSR [ Paperback ]
    Idowu, Samuel O. / Kasum, Abubakar S. | Routledge | 2024년 06월
    64,050원 (10% 할인) 포인트적립 3,210원
    Many studies examine the relationship between good governance within corporations and socially responsible behaviour. In People, Planet and Profit the emphasis is on what corporations take from and give back to their stakeholders when apparently behaving in a corporately responsible fashion. Stakeho...
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  • Socialize Your Patient Engagement Strategy

    수입
    Socialize Your Patient Engagement Strategy How Social Media and Mobile Apps Can Boost Health Outcomes [ Paperback ]
    Affinito, Letizia / Mack, John | Routledge | 2024년 06월
    64,050원 (10% 할인) 포인트적립 3,210원
    Socialize Your Patient Engagement Strategy makes the case for a fundamentally new approach to healthcare communication; one that mobilizes patients, healthcare professionals and uses new media to enable gathering, sharing and communication of information to achieve patient-centricity and provide bet...
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  • Healthcare Relationship Marketing

    수입
    Healthcare Relationship Marketing Strategy, Design and Measurement [ Paperback ]
    Haimowitz, Ira J. | Routledge | 2024년 06월
    72,060원 (10% 할인) 포인트적립 3,610원
    This is a practical overview and resource guide for the design and measurement of pharmaceutical relationship marketing (RM) programs. It contains descriptions of each aspect of pharmaceutical RM design and measurement, including a running case study with follow-up exercises. The author has also con...
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