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  • Expanding Disciplinary Space: On the Potential of Critical Marketing

    수입 Key Issues in Marketing Management
    Expanding Disciplinary Space: On the Potential of Critical Marketing [ Paperback, 1st Edition ]
    Douglas Brownlie,Paul Hewer,Mark Tadajewsk | Routledge | 2024년 10월
    80,520원 (10% 할인) 포인트적립 4,030원
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    This book provides an introduction to the major perspectives in critical marketing studies and contains theoretical reflections on critical marketing whilst building on the key concepts and ideas through detailed empirical studies. This book was originally published as a special issue of the Journal...

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  • Environmental Management in Organizations

    수입
    Environmental Management in Organizations The IEMA Handbook [ Paperback, 2nd Edition ]
    John Brady,Alison Ebbage,Ruth Lun | Routledge | 2024년 10월
    120,790원 (10% 할인) 포인트적립 6,040원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    This new edition of Environmental Management in Organizations significantly updates the original handbook to provide all the management tools, performance measures and communication strategies that organizations need to manage their environmental responsibilities effectively. Leading experts on each...

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  • Entrepreneurship in the Informal Economy

    수입 Routledge Studies in Entrepreneurship
    Entrepreneurship in the Informal Economy Models, Approaches and Prospects for Economic Development [ Paperback, 1st Edition ]
    Mai Thi Thanh Thai,Ekaterina Turkin | Routledge | 2024년 10월
    80,520원 (10% 할인) 포인트적립 4,030원
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    Although entrepreneurship in the informal economy occurs outside state regulatory systems, informal commercial activities account for an estimated 30% of economic activity around the world. This book is the first on the market to offer models and approaches to informal entrepreneurship as well as to...

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  • Entrepreneurship, Innovation and Sustainability

    수입
    Entrepreneurship, Innovation and Sustainability [ Paperback, 1st Edition ]
    Marcus Wagne | Routledge | 2024년 10월
    80,520원 (10% 할인) 포인트적립 4,030원
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    This book addresses the intersection of entrepreneurship, innovation and sustainability (EIS), presenting high-quality research illuminating the relationship between the three fields.

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  • Enterprising Initiatives in the Experience Economy

    수입 Routledge Studies in Entrepreneurship
    Enterprising Initiatives in the Experience Economy Transforming Social Worlds [ Paperback, 1st Edition ]
    Britta Timm Knudsen,Dorthe Refslund Christensen,Per Blenke | Routledge | 2024년 10월
    80,520원 (10% 할인) 포인트적립 4,030원
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    Enterprising Initiatives expands the definition of entrepreneurship beyond a profit-seeking phenomenon to a broader understanding of enterprising behaviour based on an individual-opportunity nexus. Exploring a broad range of individual, collective and cooperative citizen initiatives, it shows how cu...

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  • Enterprise Growth Strategy

    수입
    Enterprise Growth Strategy Vision, Planning and Execution [ Paperback, 1st Edition ]
    Dhirendra Kuma | Routledge | 2024년 10월
    74,480원 (10% 할인) 포인트적립 3,730원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    Even during economic downturns businesses have to grow to survive and compete in domestic and international markets. There is always a need to plan for future growth. Enterprise Growth Strategy presents the total process of a growth strategy. Dr Kumar, is an engineer who entered the academic world f...

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  • Dynamics of Sustainable Innovation Journeys

    수입
    Dynamics of Sustainable Innovation Journeys [ Paperback, 1st Edition ]
    Frank Geels,Marko Hekkert,Staffan Jacobsso | Routledge | 2024년 10월
    80,520원 (10% 할인) 포인트적립 4,030원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    This book shows that sustainable development should be analysed and managed as an innovation journey in which social, technological, political and cultural dimensions become aligned.This book was published as a special issue of Technology Analysis & Strategic Management.

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  • Demystifying Chinese Management

    수입
    Demystifying Chinese Management Issues and Challenges [ Paperback, 1st Edition ]
    Malcolm Warner,Chris Rowle | Routledge | 2024년 10월
    80,520원 (10% 할인) 포인트적립 4,030원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    This edited collection attempts to demystify Chinese management, highlighting recent research into these significant changes and their implications in a wide range of business enterprises both in China and overseas.The book was originally published as a special issue of Asia Pacific Business Review.

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  • Contemporary Issues in Social Media Marketing

    수입
    Contemporary Issues in Social Media Marketing [ Paperback, 2nd Edition ]
    Subir Bandyopadhyay,Bikramjit Rish | Routledge | 2025년 03월
    90,590원 (10% 할인) 포인트적립 4,530원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    Contemporary Issues in Social Media Marketing provides the most cutting-edge findings in social media marketing, through original chapters from a range of the world’s leading specialists. This text is perfect recommended reading for advanced undergraduate and postgraduate students studying Digital ...

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  • Contemporary Issues in Social Media Marketing

    수입
    Contemporary Issues in Social Media Marketing [ Hardback, 2nd Edition ]
    Subir Bandyopadhyay,Bikramjit Rish | Routledge | 2025년 03월
    322,200원 (10% 할인) 포인트적립 16,110원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    Contemporary Issues in Social Media Marketing provides the most cutting-edge findings in social media marketing, through original chapters from a range of the world’s leading specialists. This text is perfect recommended reading for advanced undergraduate and postgraduate students studying Digital ...

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  • Auditor Independence

    수입 Corporate Social Responsibility
    Auditor Independence Auditing, Corporate Governance and Market Confidence [ Paperback, 1st Edition ]
    Ismail Adelop | Routledge | 2024년 10월
    80,520원 (10% 할인) 포인트적립 4,030원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    Auditors' independence has been called into question in the light of their being complicit in some of the corporate misbehaviour exposed in recent years. Here, the author examines the historical role of auditing in corporate governance and the regulatory context. He sets the function within a theore...

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  • Anatomy of Fraud and Corruption

    수입
    Anatomy of Fraud and Corruption Organizational Causes and Remedies [ Paperback, 1st Edition ]
    Tomas Brytting,Richard Minogue,Veronica Morin | Routledge | 2024년 10월
    74,480원 (10% 할인) 포인트적립 3,730원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    Using actual cases and investigations, the organizational conditions that give rise to fraud and corruption are explored. The authors then provide important insights as to how employees may be trained and motivated to reduce the likelihood and impact of fraudulent incidents. Whilst fundamentally a p...

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  • Advertising in Developing and Emerging Countries

    수입
    Advertising in Developing and Emerging Countries The Economic, Political and Social Context [ Paperback, 1st Edition ]
    Emmanuel C. Alozi | Routledge | 2024년 10월
    74,480원 (10% 할인) 포인트적립 3,730원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    Advertising in Developing and Emerging Countries offers an in-depth analysis of advertising in developing and emerging economies, as they join the global economy and seek to improve the socio-economic condition of their citizens. It illustrates the challenges and opportunities for advertising in the...

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  • Regulation and Regulators after Global Financial Crises

    수입
    Regulation and Regulators after Global Financial Crises Enforcement and Adaptation [ Hardback, 1st Edition ]
    Aleksandra Jordanosk | Routledge | 2025년 01월
    271,850원 (10% 할인) 포인트적립 13,600원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    This book provides an original theoretically and empirically grounded analysis of regulatory enforcement activism in post-crises periods and the ensuing regulatory interactions. It critically addresses the ‘more regulation’ enforcement agenda relating to financial misconduct in the aftermath of th...

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  • Islamic Finance and Sustainable Development

    수입 Islamic Business and Finance Series
    Islamic Finance and Sustainable Development The Water, Food, Energy, and Climate Nexus [ Hardback, 1st Edition ]
    Abdulkader Thoma | Routledge | 2024년 12월
    271,850원 (10% 할인) 포인트적립 13,600원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    The book surveys Islamic finance and sustainability theories, setting the stage to detail the actual work of businesses, banks, NGOs and multilateral agencies addressing water, food and energy insecurity. It discusses practical cases from an Islamic perspective, in which local and regional problems ...

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  • Influencer Marketing

    수입 Key Issues in Marketing Management
    Influencer Marketing Interdisciplinary and Socio-Cultural Perspectives [ Hardback, 1st Edition ]
    Lauren Gurrieri,Jenna Drenten,Crystal Abidi | Routledge | 2024년 12월
    271,850원 (10% 할인) 포인트적립 13,600원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    This book discusses and debates the complexities of influencer marketing, casting a critical and interdisciplinary lens on its practices, consumption, and far-reaching societal impact. The chapters in this book were originally published as a special issue of Journal of Marketing Management.

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  • Trust and Digital Transformation in the Public Sector

    수입 Routledge Studies in Trust Research
    Trust and Digital Transformation in the Public Sector [ Hardback, 1st Edition ]
    Barbara Ko?uch,Katarzyna Sienkiewicz-Małyjure | Routledge | 2025년 02월
    271,850원 (10% 할인) 포인트적립 13,600원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    The authors present the importance of digital trust, as well as its evolving nature manifested along with the progress of digital transformation. It will be of interest to researchers, academics, professionals, and advanced students in the fields of public management, innovation, ethics, and organiz...

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  • Pharma Marketing and Pharmacoeconomics

    수입
    Pharma Marketing and Pharmacoeconomics Opportunities, Challenges, and the Way Forward [ Hardback, 1st Edition, Illustrations, Color ]
    Rishabha Malviya,Pramod Kumar Srivastava,Swati Verma,Shashikant Srivastav | Apple Academic Press | 2024년 12월
    362,470원 (10% 할인) 포인트적립 18,130원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    Overviews marketing strategies adopted by different pharmaceutical companies. Highlights major marketing problems that concern pharmaceutical industry and describes new technologies as solutions. Reviews marketing strategies and their effects on behavior of consumers and physicians.

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  • Augmenting Customer Retention Through Big Data Analytics

    수입
    Augmenting Customer Retention Through Big Data Analytics [ Hardback, 1st Edition, Illustrations, Color ]
    Reena Malik,Ambuj Sharma,Prashant Chaudhar | Apple Academic Press | 2025년 03월
    302,050원 (10% 할인) 포인트적립 15,110원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    Details topics related to big data customer analytics and its application for customer retention. Covers topics on the use of big data in businesses that include personalization and customization of products and services, segmentation, digital marketing, customer relationship management, loyalty pro...

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  • Governance, Nonprofit Organizations, and Strategy

    수입 Routledge Studies in the Management of Voluntary and Non-Profit Organizations
    Governance, Nonprofit Organizations, and Strategy The Network Philanthropy Model [ Hardcover ]
    Boesso, Giacomo / Cerbioni, Fabrizio | Routledge | 2025년 02월
    271,850원 (10% 할인) 포인트적립 13,600원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    This book identifies the features of the planning, programming, and controlling model of foundations that better facilitate a positive mediation between a strategic approach and civic dimensions.

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