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  • The Samsung Way: Transformational Management Strategies from the World Leader in Innovation and Design

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    Song, Jaeyong / Lee, Kyungmook | McGraw-Hill Companies | 0001³â 01¿ù
    66,020¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,310¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ
    Combining professional insights from Samsung insiders with practical applications for managers, executives, and CEOs, this book shows you how to: speed up decision making and execution, on a bigger scale; and create a convergence synergy among diversified businesses, while staying competitive in cor...

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  • Sport Management and the Natural Environment

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    Sport Management and the Natural Environment Theory and Practice [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Casper, Jonathan M. / Pfahl, Michael E. | Routledge | 2015³â 05¿ù
    92,610¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 4,640¿ø
    With climate change and other environmental issues becoming increasingly prominent, any successful sport organization now has to incorporate environmental concerns into their business strategy, while all sport managers must understand how to implement environmental initiatives into their everyday bu...
  • Word of Mouth and Social Media

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    Kitchen, Philip J.(EDT) | Routledge | 2014³â 07¿ù
    175,170¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 8,760¿ø
    This collection examines a key new development in the contemporary marketing landscape, the relationship between the informal exchange of information and advice among consumers - known as word of mouth (WOM) - and emerging social media. This book was originally published as a special issue of the ...
  • The Tech Entrepreneur's Survival Guide: How to Bootstrap Your Startup, Lead Through Tough Times, and Cash In for Success

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    Schoner, Bernd | McGraw-Hill Companies | 2014³â 05¿ù
    58,680¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,940¿ø
    The tools and insight entrepreneurs need to defy the odds and build a profitable tech startup
  • The Art of Modern Sales Management: Driving Performance in a Connected World

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    The Art of Modern Sales Management: Driving Performance in a Connected World Driving Performance in a Connected World [ Paperback ]
    Mcclay, Renie | Natl Book Network | 2014³â 02¿ù
    53,070¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,660¿ø
    Sales management has changed dramatically in the past decade. With increasing globalisation and companies adding more virtual workers, the task of managing diverse sales teams has become increasingly complicated. In a connected and evolving world it is hard to offer a definitive guide, but this book...
  • Responsible Leadership

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    Responsible Leadership Lessons from the Front Line of Sustainability and Ethics [ Hardcover, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Moody-Stuart, Mark | Routledge | 2014³â 04¿ù
    76,500¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,830¿ø
    Sir Mark Moody-Stuart is as qualified as anyone on the planet to discuss the realities, dilemmas and lessons to be learnt from the last 20 years of corporate engagement with sustainability, ethics and responsibility. In this unique book we hear a unique voice from the front line of corporate respons...
  • The First Mile

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    The First Mile A Launch Manual for Getting Great Ideas into the Market [ Hardback ]
    Scott D Anthony | Harvard Business School Press | 2014³â 05¿ù
    38,520¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,930¿ø
    A delightful touchy-feely book with simple, repetitive text and bold illustrations suitable for babies and toddlers. A little, white mouse appears on every page, for children to spot.
  • SuperTeams: Using the Principles of RESPECT¢â to Unleash Explosive Business Performance

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    Wingrove, Clinton | McGraw-Hill Education - Europe | 2014³â 04¿ù
    58,680¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,940¿ø
    Gives you the inspiration, tools, and evidence-based practices you need to kick your teams into overdrive - starting today. This book also gives you what you need in workplace - whether it's a small business operating in a traditional setting or a global corporation with team members in several loca...
  • Innovation the NASA Way: Harnessing the Power of Your Organization for Breakthrough Success

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    Pyle, Rod | McGraw-Hill Companies | 2014³â 04¿ù
    67,860¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,400¿ø
    Provides practical, proven lessons that can help you envision the future of your organization with clarity, meet every challenge with tenacity, and manage innovation with groundbreaking creativity. This title takes you on a tour through the programs that pushed the envelope on the agency's leadershi...
  • Sport Management and the Natural Environment

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    Sport Management and the Natural Environment Theory and Practice [ Hardcover ]
    Casper, Jonathan M. / Pfahl, Michael E. | Routledge | 2015³â 05¿ù
    352,400¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 17,620¿ø
    By combining theoretical, empirical, and political perspectives and discussing cutting-edge debates around development, globalization, economic restructuring, and feminist economics, Gender,Development and Globalization presents the ultimate primer on global feminist economics.
  • Green Advertising and the Reluctant Consumer

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    Green Advertising and the Reluctant Consumer [ Hardcover, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Sheehan, Kim / Atkinson, Lucy | Routledge | 2014³â 09¿ù
    271,850¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 13,600¿ø
    This textbook provides a thorough and accessible introduction to the basic principles of United Kingdom Public Law; This book is therefore an essential starting point for more advanced law students and a valuable source of legal context for political science students alike.
  • Global and Regional Dynamics in Knowledge Flows and Innovation

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    Cooke, Phil(EDT) | Routledge | 2014³â 04¿ù
    185,230¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 9,270¿ø
    While addressing different facets of knowledge production and innovation processes, in sum, the chapters in this book provide an overview of the relevant topics in contemporary research concerned with the global and regional dynamics in knowledge flows and innovation networks. This book was publis...
  • Competitiveness of Clusters in Globalized Markets

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    Competitiveness of Clusters in Globalized Markets Implications for Regional Development [ Hardcover ]
    Parrilli, Mario Davide (University of Duesto, Spain)(EDT) | Routledge | 2014³â 07¿ù
    271,850¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 13,600¿ø
    The competitiveness of local and regional clusters vis-a-vis the challenge set by increasing globalization. The global dispersion of production is currently increased by formation of global business networks that can make regional and national innovation systems replaceable. All this weakens the res...
  • The Moment of Clarity

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    The Moment of Clarity Using the Human Sciences to Solve Your Toughest Business Problems [ Hardcover ]
    Madsbjerg, Christian / Rasmussen, Mikkel B. | Harvard Business Review Press | 2014³â 02¿ù
    45,860¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,300¿ø
    ÇϹöµå ºñÁî´Ï½º ½ºÄð(Harvard Business School) ÃÖ°íÀÇ È­Á¦À۰濵ÀÇ ÃÖÀü¼±¿¡¼­ ºÐÅõÇÏ´Â ¸®´õ¸¦ À§ÇÑ Àι®ÇÐ, Àι®°æÁ¦ÇÐÀÇ »õ ÀåÀ» ¿¬ ù Ã¥¾Æ¹«¸® º¯È­ÀÇ ¼Óµµ°¡ ºü¸£°í ºÒÈ®½Ç¼ºÀÌ Ä¿Á³´Ù°í´Â ÇÏÁö¸¸, ¿äÁòó·³ ±â¾÷µéÀÌ °­ÇÑ ÆдР»óÅ¿¡ ºüÁø °ÍÀº »ç»ó À¯·Ê°¡ ¾ø´Â Á¤µµ´Ù. 1, 2³âÀÌ ¾Æ´Ï¶ó ºÐ±â ´ÜÀ§·Î Àü·«À» ¼¼...
  • The Good Struggle

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    The Good Struggle Responsible Leadership in an Unforgiving World [ Hardcover ]
    Badaracco, Joseph L. | Harvard Business Review Press | 2013³â 10¿ù
    33,000¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,650¿ø
    The question of how to lead, and what constitutes responsible leadership, becomes more stark and important in an increasingly unmanageable world. Based on decades of teaching, writing, and reflecting on leadership, the author illustrates how our market-driven world has invalidated answers to many of...
  • Can China Lead?

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    Can China Lead? Reaching the Limits of Power and Growth [ Hardcover ]
    Abrami, Regina M. / Kirby, William C. / McFarlan, F. Warren | Harvard Business Review Press | 2014³â 02¿ù
    45,860¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,300¿ø
    Argues that China is at an inflection point, with changes in its economic path that will play out in the coming decades. Dismantling persistent myths, the authors describe the rapidly changing context in China and the challenges shaping business there, and examines whether companies should rethink t...
  • The Republic of Thieves

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    The Republic of Thieves [ Mass Market Paperback ]
    Lynch, Scott | Del Rey Books | 2014³â 07¿ù
    13,810¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 700¿ø
    Unsuspecting students and blood-thirsty zombies collide in Corpse Party: Blood Covered!
  • South Asian Tissue Economies

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    Copeman, Jacob(EDT) | Routledge | 2014³â 04¿ù
    175,170¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 8,760¿ø
    The essays in this book powerfully investigate questions generated by the extraction, circulation, valuation, and technical manipulation of biological substances in South Asia in order to gain new insights into the meanings of humanness, life, value, and relationality in the region. This book was ...
  • The CEO Difference: How to Climb, Crawl, and Leap Your Way to the Next Level of Your Career

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    Benton, D. A. | McGraw-Hill Companies | 2014³â 02¿ù
    53,180¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,660¿ø
    Bestselling author and top business consultant D.A. Benton shows how to stay relevant and competitive in any stage of your career in today¡¯s fast-changing business environmentThe CEO Difference describes how to keep your career on an upwards trajectory through positively differentiating yourself, o...
  • Project Management

    Project Management [ Hardcover ]
    Soederlund, Jonas(EDT) | Routledge | 2013³â 10¿ù
    1,963,400¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 98,170¿ø
    Projects are all around us, from the research paper we are currently working on to the major organizational changes we observe in companies. They are a purposeful, time-limited integration of diverse knowledge to reach a unique outcome, and therefore, useful vehicles to manage deliberate change init...
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