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  • Higher Education Institutions and Digital Transformation

    Higher Education Institutions and Digital Transformation Building University-Enterprise Collaborative Relationships [ Paperback, 1st Edition ]
    Marcin Li | Routledge | 2024³â 10¿ù
    80,520¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 4,030¿ø
    The purpose of this book is to develop a model approach to managerial competencies that affect the innovativeness of enterprises and to identify internal and external key factors strengthening or limiting the impact of managerial competencies on the innovativeness of an enterprise.
  • Leadership as Identity

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    Leadership as Identity Constructions and Deconstructions [ Perfect,eng, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    J. Ford | Springer Nature B.V. | 2008³â 09¿ù
    64,100¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,930¿ø
    Management has failed; its successor is leadership. Can leadership fulfil the promises that are made in its name? This book is written for those charged with being leaders, and uses poststructuralist theory to provide a language for the confusions and uncertainties that leadership can often bring.
  • Leadership Learning

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    Leadership Learning Knowledge into Action [ Perfect,eng, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Kenneth A. Loparo | Springer Nature B.V. | 2008³â 10¿ù
    64,100¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,930¿ø
    Taking it theme from the fifth annual Studying Leadership Conference held at Cranfield School of Management, Leadership Learning explores the challenge of learning and developing leadership in the 21st century. This is the second of two books to emerge from the conference, taking the theme 'Knowledg...
  • Leadership Perspectives

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    Leadership Perspectives Knowledge into Action [ Perfect,eng, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Kenneth A. Loparo | Springer Nature B.V. | 2008³â 06¿ù
    64,100¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,930¿ø
    Taking its theme from the fifth annual Studying Leadership conference held at Cranfield School of Management, this work offers new formulations of the concept of leadership. Making a clear link between research and practice, it explores how new ideas about leadership will lead to new approaches to l...
  • Organizational Epics and Sagas

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    Organizational Epics and Sagas Tales of Organizations [ Perfect,eng, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Monika Kostera | Springer Nature B.V. | 2008³â 06¿ù
    64,100¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,930¿ø
    The second volume in a series of three focuses on organizational virtues and vices, as well as abilities of organizations, and legendary organizations that have become mythical in themselves. These narratives are presented as organizational sagas to reveal an archetypal dimension of organizing and o...
  • Mythical Inspirations for Organizational Realities

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    Mythical Inspirations for Organizational Realities [ Perfect,eng, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    M. Kostera | Springer Nature B.V. | 2008³â 06¿ù
    64,100¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,930¿ø
    The third volume in a series of three focuses on myth in everyday organizational life. The mythical narratives presented in this volume serve as metaphors of an organizational issue that can take inspiration from or be better understood through the myth to reveal an archetypal dimension of organizin...
  • Media, Organizations and Identity

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    Media, Organizations and Identity [ Perfect,eng, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Lilie Chouliaraki | Springer Nature B.V. | 2009³â 12¿ù
    64,100¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,930¿ø
    The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organizations across three dimensions: Media as Business, Medi...
  • Strategy, Value and Risk

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    Strategy, Value and Risk A Guide to Advanced Financial Management [ Perfect,eng, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    J. Rogers | Springer Nature B.V. | 2013³â 04¿ù
    64,100¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,930¿ø
    Updated and revised, the third edition frames strategy as delivering firm value in both the short and long term while maintaining a sustainable competitive advantage. These issues are examined through industry evolution, the rise of the information economy, financial analysis, corporate and quantita...
  • Trust, Social Relations and Engagement

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    Trust, Social Relations and Engagement Understanding Customer Behaviour on the Web [ Perfect,eng, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    D. Padua | Springer Nature B.V. | 2012³â 07¿ù
    64,100¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,930¿ø
    Explains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves designing new Trust and Engagement strategies. A specific indication on how to build and measure value out of these strategies is offered by the innovative 'Value for Engagement Model'...
  • Football and Management

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    Football and Management Comparisons between Sport and Enterprise [ Perfect,eng, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    S. Soderman | Springer Nature B.V. | 2012³â 11¿ù
    64,100¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,930¿ø
    What happens off the football pitch? This volume mixes storytelling with theoretical and conceptual reasoning to analyse marketing, product, product development and management, as well as (in football terms), the atmosphere, match, training and club management.
  • Board Directors and Corporate Social Responsibility

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    Board Directors and Corporate Social Responsibility [ Perfect,eng, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    S. Boubaker | Springer Nature B.V. | 2012³â 11¿ù
    64,100¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,930¿ø
    This volume introduces readers to recent developments in the fields of board of directors and corporate social responsibility. It also provides new insights and perspectives on corporate governance practices in different countries.
  • The Early Computer Industry

    ¼öÀÔ
    The Early Computer Industry Limitations of Scale and Scope [ Perfect,eng, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    A. Gandy | Springer Nature B.V. | 2012³â 11¿ù
    64,100¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,930¿ø
    Uses case studies to explore why large scale electronics failed to win a leadership position in the early computer industry and why IBM, a firm with a heritage in the business machines industry, succeeded. The cases cover both the US and the UK industry focusing on electronics giants GE, RCA, Englis...
  • Evolution of Innovation Management

    ¼öÀÔ
    Evolution of Innovation Management Trends in an International Context [ Perfect,eng, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    A. Brem | Springer Nature B.V. | 2013³â 01¿ù
    64,100¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,930¿ø
    Uses new approaches and solutions to tackle innovations in an international context. Some of the challenges of innovating are remarkably consistent and recent times have shown the emergence of new ways for stimulating and managing the innovation process. The authors explore these new routes and asse...
  • Teaching about the Future

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    Teaching about the Future [ Perfect,eng, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    P. Bishop | Springer Nature B.V. | 2012³â 06¿ù
    64,100¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,930¿ø
    The faculty at the University of Houston's program in Futures Studies share their comprehensive, integrated approach to preparing foresight professionals and assisting others doing foresight projects. Provides an essential guide to developing classes on the future or even establishing whole degree p...
  • Ethics in Marketing and Communications

    ¼öÀÔ
    Ethics in Marketing and Communications Towards a Global Perspective [ Perfect,eng, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    M. McKinley | Springer Nature B.V. | 2011³â 12¿ù
    64,100¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,930¿ø
    This book takes an international perspective on the topical issues of marketing ethics and ethical communications. The contributors are professors of business in various European institutions who bring their international background and experience to this body of work.
  • The New Strategic Landscape

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    The New Strategic Landscape Innovative Perspectives on Strategy [ Perfect,eng, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Julie Verity | Springer Nature B.V. | 2012³â 10¿ù
    64,100¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,930¿ø
    The business challenges of organizations are increasingly complex; strategists need a rich choice of approaches in order to respond. Too few strategy models challenge the dominate paradigm of rational analysis, choice maximisation and planned implementation. This rich collection from an eclectic gro...
  • Unveiling Fashion

    ¼öÀÔ
    Unveiling Fashion Business, Culture, and Identity in the Most Glamorous Industry [ Perfect,eng, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    F. Godart | Springer Nature B.V. | 2012³â 03¿ù
    64,100¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,930¿ø
    Proposing a comprehensive account of the global fashion industry this book aims to present fashion as a social and cultural fact. Drawing on six principles from the industry, Godart guides the reader through the economic, social and political arena of the world's most glamorous industry.
  • The Production of Seriousness

    ¼öÀÔ
    The Production of Seriousness The Metaphysics of Economic Reason [ Perfect,eng, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    C. Gustafsson | Springer Nature B.V. | 2017³â 02¿ù
    64,100¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,930¿ø
    This book is about the roots of managerial rationality. A theoretical base, founded on the concept of 'memetics' is developed in order to explain human thinking and human reason as products of cultural evolution. Cultural change and development are explained by simple, value-driven memetic mechanism...
  • Sustaining Industrial Competitiveness after the Crisis

    ¼öÀÔ
    Sustaining Industrial Competitiveness after the Crisis Lessons from the Automotive Industry [ Perfect,eng, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    L. Ciravegna | Springer Nature B.V. | 2012³â 05¿ù
    64,100¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,930¿ø
    Adopting a multi-disciplinary approach and using the case of the automotive industry as a starting point this volume discusses how industrial companies can remain competitive in spite of the current economic downturn.
  • Hybrid Forms of Governance

    ¼öÀÔ
    Hybrid Forms of Governance Self-suspension of Power [ Perfect,eng, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Kenneth A. Loparo | Springer Nature B.V. | 2011³â 12¿ù
    64,100¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,930¿ø
    This book is about how power communication inrecent years hasbegun to reflect on its own limits in a new way. It focuseson a number of areas within the welfare state and how power desires non-power. It looks at financial policy, voluntary policy, educational policy and public steering technologies.
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