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  • Fashion & Merchandising Fads

    Fashion & Merchandising Fads [ Hardcover, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Ramirez, Beulah B | Routledge | 1994³â 01¿ù
    267,300¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 13,370¿ø
    Fads by nature and by definition are hard to capture, yet Hoffmann and Bailey have captured over one hundred of the passing fashion fancies and merchandising miracles during America's short history in their latest collection of fads, Fashion & Merchandising Fads.Each fad is examined thoroughly a...
  • Marketing for Attorneys and Law Firms

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    Marketing for Attorneys and Law Firms [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Winston, William | Routledge | 1993³â 05¿ù
    106,890¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 5,350¿ø
    Marketing for Attorneys and Law Firms presents timely topics which are well-researched and written by a fine array of authors from around the country. As attorneys are becoming more interested in marketing and how it can benefit their practices, this book is an important tool in evaluating and impro...
  • Marketing for Attorneys and Law Firms

    Marketing for Attorneys and Law Firms [ Hardcover, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Winston, William | Routledge | 1993³â 05¿ù
    257,400¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 12,870¿ø
    Marketing for Attorneys and Law Firms presents timely topics which are well-researched and written by a fine array of authors from around the country. As attorneys are becoming more interested in marketing and how it can benefit their practices, this book is an important tool in evaluating and impro...
  • Pay for Performance

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    Pay for Performance History, Controversy, and Evidence [ Paperback ]
    Mawhinney, Thomas C. | Routledge | 1992³â 05¿ù
    106,890¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 5,350¿ø
    This collection is devoted to trying to provide a better understanding of pay for performance. The volume includes a history, case study, a discussion of the source of some of the misunderstandings, a review of some of the better research on the subject, and some promising research developments.
  • Pay for Performance

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    Pay for Performance History, Controversy, and Evidence [ Hardcover ]
    Mawhinney, Thomas C. | Routledge | 1992³â 05¿ù
    297,000¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 14,850¿ø
    This collection is devoted to trying to provide a better understanding of pay for performance. The volume includes a history, case study, a discussion of the source of some of the misunderstandings, a review of some of the better research on the subject, and some promising research developments.
  • Professional Services Marketing

    Professional Services Marketing Strategy and Tactics [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Crane, Frederick G | Routledge | 1993³â 01¿ù
    91,050¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 4,560¿ø
    This text provides an introduction to the major issues and concepts in professional service marketing, as well as strategic guidance to professionals new to marketing. The author outlines the characteristics and difficulties involved in managing and marketing professional services.
  • Product-Country Images

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    Product-Country Images Impact and Role in International Marketing [ Paperback ]
    Heslop, Louise A | Routledge | 1993³â 04¿ù
    297,000¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 14,850¿ø
    National stereotyping and consumer bias in favour of or against countries, based on their image, have been known to influence marketplace decisions. This work discusses the nature, role and influence of product-country images in international marketing strategy and consumer behaviour.
  • Marketing for Churches and Ministries

    Loudon, David L | Routledge | 1992³â 06¿ù
    75,210¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,770¿ø
    An introduction to the marketing of churches and ministries, this volume blends theory with practically oriented instruction to facilitate the application of these principles to individual organizations. It shows how to analyze constituents' needs and to develop programmes to meet these needs.
  • Marketing for Health and Wellness Programs

    Marketing for Health and Wellness Programs [ Hardcover, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Self, Donald | Routledge | 1990³â 05¿ù
    172,230¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 8,620¿ø
    Learn useful strategies for marketing health and wellness programs. This important new book presents a cross-section of current research and commentary on wellness and prevention issues. The 17 authorsrepresenting 11 different institutionsare some of the most active health care consultants in the ac...
  • Untold Millions

    Untold Millions Secret Truths About Marketing to Gay and Lesbian Consumers [ Paperback ]
    Dececco, Phd | Routledge | 1999³â 08¿ù
    45,510¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,280¿ø
    Helps marketers, advertisers, and public relations managers learn how to successfully market and research products for gay and lesbian consumers. Includes b&w and color examples of advertising.
  • Twenty Million New Customers!

    Twenty Million New Customers! Understanding Gay Men's Consumer Behavior [ Paperback ]
    Kates, Steven M | Routledge | 1998³â 03¿ù
    91,050¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 4,560¿ø
    In Twenty Million New Customers: Understanding Gay Men's Consumer Behavior, readers interested in marketing trends and marketing psychology will leave all the dark, homophobic myths surrounding gay men's consumer behavior behind where they belong ...
  • Gays, Lesbians, and Consumer Behavior

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    Gays, Lesbians, and Consumer Behavior Theory, Practice, and Research Issues in Marketing [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Wardlow, Daniel L.(EDT) | Routledge | 1996³â 04¿ù
    55,410¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,780¿ø
    Gays, Lesbians, and Consumer Behavior is the first attempt at presenting the roles, treatment, and expectations of gays and lesbians as consumers in the marketplace. It asserts that as with other subcultures, such as ethnic groups, homosexuality often entails a fully elaborated lifestyle, many detai...
  • Fashion & Merchandising Fads

    Fashion & Merchandising Fads [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Ramirez, Beulah B | Routledge | 1992³â 12¿ù
    106,890¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 5,350¿ø
    Fads by nature and by definition are hard to capture, yet Hoffmann and Bailey have captured over one hundred of the passing fashion fancies and merchandising miracles during America's short history in their latest collection of fads, Fashion & Merchandising Fads.Each fad is examined thoroughly a...
  • Marketing Livestock and Meat

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    Lesser, William H | CRC Press | 1993³â 05¿ù
    142,530¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 7,130¿ø
    This text introduces the reader to a range of issues of the livestock marketing system and looks ahead to such future issues as biotechnology, human health, and food safety. It shows how the market functions as a whole to promote better skills and strategies for the marketing of red meats.
  • For-profit Higher Education: Developing a World Class Workforce

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    For-profit Higher Education: Developing a World Class Workforce Developing a World Class Workforce [ Paperback ]
    Sperling, John | Taylor & Francis Inc | 1996³â 10¿ù
    89,050¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 4,460¿ø
    Today a college degree is needed to ensure an avenue to a decent standard of living
  • Absentee Ownership

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    Absentee Ownership Business Enterprise in Recent Times - The Case of America [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Veblen, Thorstein | Routledge | 1996³â 10¿ù
    91,050¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 4,560¿ø
    Absentee Ownership is an inquiry into economic circumstances as they have taken shape in the twentieth century, particularly as exemplified in the case of America. According to Thorstein Veblen, absentee ownership is the main and immediate controlling interest in the life of civilized men.
  • Moral Foundations of Civil Society

    Campbell, William F. | Routledge | 1995³â 11¿ù
    91,050¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 4,560¿ø
    Wilhelm Roepke may have been the soundest economist of the twentieth century. He understood the limitations as well as the strengths of his discipline. Economists are often tempted to take the easy way out by denying reality to aspects of human ex...
  • Limits of Organizational Change

    Limits of Organizational Change [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Kaufman, Herbert | Routledge | 1994³â 10¿ù
    87,090¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 4,360¿ø
    The environment of modern organizations is so complex and volatile that we take for granted that organizational change is necessary for organizational survival
  • MBA Economics

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    MBA Economics [ Paperback ]
    Jackson, Mark | Wiley-Blackwell | 1995³â 09¿ù
    133,200¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 6,660¿ø
    Demonstrates how the interactions of producers and consumers in product markets produce powerful tendencies towards efficiency and equality when self-interest is harnessed within purely competitive markets. This book also examines how rent-seeking activity can alter this conclusion.
  • Strategic Alliances: Formation, Implementation, and Evolution

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    Strategic Alliances: Formation, Implementation, and Evolution Formation, Implementation, and Evolution [ Paperback ]
    Lorange / Roos, Johan | Wiley | 1993³â 09¿ù
    85,480¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 4,280¿ø
    Strategic alliances are becoming increasingly important as a long--term response to the move towards globalization of businesses, and to their need to learn and adapt quickly, gain access to new markets, and diffuse new technologies.
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