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  • Promise, Pitfalls, and Potential of Social Entrepreneurship

    Promise, Pitfalls, and Potential of Social Entrepreneurship Positive Change Unleashed [ Hardcover ]
    Cannon, Sheila / Gald?n, Concepci?n | Routledge | 2024³â 04¿ù
    100,090¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 5,010¿ø
    In this book, the authors argue that social enterprise is surrounded by great promise, and that this high expectation has contributed to its pitfalls, setting social enterprise out as separate and different from other kinds of business, public service provision, and nonprofit organising for social b...
  • Regenerative Business Voices

    Regenerative Business Voices Values-based Entrepreneurship for Sustainable Enterprises [ Hardcover ]
    Edwards, Mark G. / Lindberg, Anton / Larsson, Melker | Routledge | 2024³â 04¿ù
    270,330¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 13,520¿ø
    This book tells the stories of regenerative organizations and the people who have guided them towards sustaining futures. We uncover the processes involved in developing and running regenerative businesses, and provide practical examples of how individuals can voice their convictions and create new ...
  • Regenerative Business Voices

    Regenerative Business Voices Values-based Entrepreneurship for Sustainable Enterprises [ Paperback ]
    Edwards, Mark G. / Lindberg, Anton / Larsson, Melker | Routledge | 2024³â 04¿ù
    80,070¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 4,010¿ø
    This book tells the stories of regenerative organizations and the people who have guided them towards sustaining futures. We uncover the processes involved in developing and running regenerative businesses, and provide practical examples of how individuals can voice their convictions and create new ...
  • Digital Influence on Consumer Habits: Marketing Challenges and Opportunities

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    Singh, Nripendra / Kansra, Pooja / Gupta, S. L. | Emerald Publishing Limited | 2024³â 04¿ù
    164,580¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 8,230¿ø
    Readers will learn service quality, peer pressure, online reviewers¡¯ effect in the digital environment to aid in understanding the various risks and challenges involved in the digital environment, with examples of changing business and consumer scenario case studies as a result of Digital Transform...
  • Creating the Viewer: Market Research and the Evolving Media Ecosystem

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    Wyatt, Justin | University of Texas Press | 2024³â 04¿ù
    52,290¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,620¿ø
    A study of the largely hidden world of primary media market research and the different methods used to understand how the viewer is pictured in the industry.
  • Transformational Sales Leadership

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    Transformational Sales Leadership Sales Leader Perspectives [ Paperback ]
    Eastman, Christine A. / McGowan, Phill / Rogers, Beth | Routledge | 2024³â 04¿ù
    66,060¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,310¿ø
    Transformational Sales Leadership: Sales Leader Perspectives offers viewpoints from 12 leaders across the global sales industry, all of which challenge conventional sales models and promote visionary ways of thinking about sales and leadership.
  • Transformational Sales Leadership

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    Transformational Sales Leadership Sales Leader Perspectives [ Hardcover ]
    Eastman, Christine A. / McGowan, Phill / Rogers, Beth | Routledge | 2024³â 04¿ù
    270,330¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 13,520¿ø
    Transformational Sales Leadership: Sales Leader Perspectives offers viewpoints from 12 leaders across the global sales industry, all of which challenge conventional sales models and promote visionary ways of thinking about sales and leadership.
  • Technology, Sustainability and the Fashion Industry

    Technology, Sustainability and the Fashion Industry Can Fashion Save the World? [ Hardcover ]
    Schramme, Annick / Verboven, Nathalie | Routledge | 2024³â 04¿ù
    270,330¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 13,520¿ø
    There is widespread rhetorical agreement that the fashion industry must get itself onto a more sustainable footing. What does this mean in practice, and how can sustainability be achieved in different regions around the world?
  • Sustainable Marketing Planning

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    Richardson, Neil | Routledge | 2024³â 04¿ù
    290,350¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 14,520¿ø
    This book provides practical insights, tools and frameworks to help readers produce tactically and strategically appropriate marketing plans.
  • Sustainable Marketing Planning

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    Richardson, Neil | Routledge | 2024³â 04¿ù
    80,070¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 4,010¿ø
    This book provides practical insights, tools and frameworks to help readers produce tactically and strategically appropriate marketing plans.
  • Measuring Good Business

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    Measuring Good Business Making Sense of Environmental, Social and Governance (ESG) Data [ Hardcover ]
    Hardyment, Richard | Routledge | 2024³â 04¿ù
    270,330¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 13,520¿ø
    This book sets out a bold blueprint to revolutionise the data underpinning the ESG revolution. It calls for bottom-up, inclusive metrics; customized data to meet investor needs; and impact principles that put sustainability in context, providing a how-to guide to improve measurement and make sustain...
  • Measuring Good Business

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    Measuring Good Business Making Sense of Environmental, Social and Governance (ESG) Data [ Paperback ]
    Hardyment, Richard | Routledge | 2024³â 04¿ù
    66,060¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,310¿ø
    This book sets out a bold blueprint to revolutionise the data underpinning the ESG revolution. It calls for bottom-up, inclusive metrics; customized data to meet investor needs; and impact principles that put sustainability in context, providing a how-to guide to improve measurement and make sustain...
  • Responsible Marketing for Well-being and Society

    Responsible Marketing for Well-being and Society A Research Companion [ Hardcover ]
    Saren, Michael / Hassan, Louise M. / McGowan, Miriam | Routledge | 2024³â 04¿ù
    310,380¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 15,520¿ø
    This book will provide an overview of recent and current research which defines and scopes the field of responsible marketing in one single edited book.
  • Sustainable Management of Transnational Megaprojects

    Cottafava, Dario / Torchia, Daniel / Camoletto, Stefania | Routledge | 2024³â 04¿ù
    270,330¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 13,520¿ø
    This book analyses the seminal role of megaprojects for sustainable development, and the related, complex challenges they bring. It provides insights into the growing social responsibilities that megaprojects have, not only to be environmentally sustainable, but also towards the multitude of stakeho...
  • Corporate Hero's Journey

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    Corporate Hero's Journey Your Path to Being an Impact Intrapreneur [ Hardcover ]
    Hosomi Spitzeck, Heiko | Routledge | 2024³â 04¿ù
    270,330¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 13,520¿ø
    Impact intrapreneurs at some of the most powerful organizations in the world are designing new, more sustainable businesses from within. They put their values to work and transform their corporations into a force for good. The inspirational stories captured in this book guide leaders and managers to...
  • Corporate Hero's Journey

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    Corporate Hero's Journey Your Path to Being an Impact Intrapreneur [ Paperback ]
    Hosomi Spitzeck, Heiko | Routledge | 2024³â 04¿ù
    66,060¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,310¿ø
    Impact intrapreneurs at some of the most powerful organizations in the world are designing new, more sustainable businesses from within. They put their values to work and transform their corporations into a force for good. The inspirational stories captured in this book guide leaders and managers to...
  • Introduction to Sport Marketing

    Smith, Aaron C. T. / Stavros, Constantino / Skinner, James | Routledge | 2024³â 03¿ù
    104,100¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 5,210¿ø
    Now in a fully revised and updated third edition, Introduction to Sport Marketing is a clear, straightforward and concise introduction to the theory and practice of sport marketing, and the only sport marketing textbook you will ever need.
  • Introduction to Sport Marketing

    Smith, Aaron C. T. / Stavros, Constantino / Skinner, James | Routledge | 2024³â 03¿ù
    270,330¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 13,520¿ø
    Now in a fully revised and updated third edition, Introduction to Sport Marketing is a clear, straightforward and concise introduction to the theory and practice of sport marketing, and the only sport marketing textbook you will ever need.
  • Marketing Strategy and Competitive Positioning

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    Lee, Nick | Pearson Education Limited | 2024³â 03¿ù
    102,140¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 5,110¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ
    Marketing Strategy and Competitive Positioning, 8th editiona¢æ?offers a deep understanding of the process for developing and implementing a rigorous marketing strategy. With updated content to reflect current market expectations, this book focuses on the marketing processes to achieve competitive ad...

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  • Consumer Behaviour and Digital Transformation

    Gbadamosi, Ayantunji | Routledge | 2024³â 03¿ù
    88,080¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 4,410¿ø
    This textbook explores how technological developments and emerging technologies impact on, and engage with, consumer behaviour and decision-making globally. The book will enable readers to develop a coherent understanding of the basic underpinnings of consumer behaviour as they relate to individual ...
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