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  • Commonsense Direct and Digital Marketing

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    Commonsense Direct and Digital Marketing [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Bird, Drayton | Kogan Page Ltd | 2007³â 07¿ù
    78,880¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,370¿ø
    Commonsense Direct and Digital Marketing shows you how to plan and execute profitable direct marketing campaigns using the media of direct mail, internet marketing, copywriting and design. It is the classic work on this subject.
  • County of Origin Knowledge- Insights into Consumers' Knowledge

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    County of Origin Knowledge- Insights into Consumers' Knowledge Insights into Consumers' Knowledge [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Hennebichler, Peter | VDM Verlag Dr. Mueller E.K. | 2007³â 06¿ù
    140,560¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 4,220¿ø
    The effect of the country of origin of a product is an important influence in consumers' product evaluations and has been studied for more than 40 years. Marketing practice shows that consumers ascribe abilities to certain countries (e.g. "German Engineering", "French Cheese") and use such positive ...
  • Brands versus Information- The changing role of brands in the age of empowered consumers

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    Brands versus Information- The changing role of brands in the age of empowered consumers The Changing Role of Brands in the Age of Empowered Consumers [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Klaming, Gunnar | VDM Verlag Dr. Mueller E.K. | 2007³â 06¿ù
    120,030¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,610¿ø
    On the one hand, the Internet increases information transparency for consumers - they are now able to obtain objective, trustworthy information on retailers' existence and reliability as well as on products and services in realtime, at any time from virtually any place in the world. On the other han...
  • The New Rules of Marketing and PR

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    The New Rules of Marketing and PR How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly [ Hardcover ]
    David Meerman Scott | John Wiley & Sons | 2007³â 06¿ù
    34,000¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,700¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ
    The Internet has profoundly changed the way people communicate and interact with each other. But it has also changed the way businesses communicate with their customers (and those who they want to be customers). In the old days, companies could only communicate through the filter of expensive advert...

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  • Design Management

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    Design Management Exploring Fieldwork and Applications [ Hardcover ]
    Jerrard, Robert / Hands, David | Routledge | 2007³â 06¿ù
    360,450¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 18,030¿ø
    Quantifying and assessing the value of an organisation's design department can be problematic. This book demystifies the design development and design management process, scrutinising it against a different set of auditing principles which illuminates its true value in a contemporary context.
  • CIM Coursebook Marketing Fundamentals 07/08

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    Lancaster, Geoff | Routledge | 2007³â 06¿ù
    64,050¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,210¿ø
    BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. This book is written for the Marketing Fundamentals module by the Senior Examiners. It contains past examination papers and examine...
  • Employment Contract and the Changed World of Work

    Employment Contract and the Changed World of Work [ Hardcover, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Vettori, Stella | Routledge | 2007³â 06¿ù
    270,330¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 13,520¿ø
    It is argued that collective bargaining should no longer be viewed as the most important means of regulating the employment relationship. In the changed world of work, such an approach is becoming less relevant. This book examines the changes in the world of work in their international context.
  • The Ultimate Sales Machine

    The Ultimate Sales Machine Turbocharge Your Business with Relentless Focus on 12 Key Strategies [ Hardcover ]
    Chet Holmes | Portfolio | 2007³â 06¿ù
    25,420¿ø (15% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,280¿ø
    Chet Holmes has been called "America's greatest business growth expert. He helps his clients blow away both the competition and their own expectations. And his advice starts with one simple concept: focus! Instead of trying to master four thousand strategies, zero in on the handful of essential skil...

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  • Absatztreiber Bei Filialisierung Und Franchising Im Ordinalen Vergleich

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    Absatztreiber Bei Filialisierung Und Franchising Im Ordinalen Vergleich Konzeptionelle Analyse Auf Basis Der Neuen Institutionen - Oekonomie Und Empirische Ueberpruefung Am Beispiel Des Mobilfunkmarkts [ Paperback ]
    Mikulcik, Marc / Mattmuller, Roland(EDT) | Peter Lang AG | 2007³â 06¿ù
    143,780¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 7,190¿ø
  • The Culture Code: An Ingenious Way to Understand Why People Around the World Buy and Live as They Do

    The Culture Code: An Ingenious Way to Understand Why People Around the World Buy and Live as They Do An Ingenious Way to Understand Why People Around the World Live and Buy As They Do [ Paperback ]
    Rapaille, Clotaire | Currency | 2007³â 06¿ù
    18,960¿ø (20% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 950¿ø
    ȸ¿ø¸®ºä(8°Ç) ¸®ºä ÃÑÁ¡8.5 Á¤º¸ ´õ º¸±â/°¨Ãß±â
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    ÄÃó ÄÚµå¶õ ÇѸ¶µð·Î ¡°Æ¯Á¤ ¹®È­¿¡ ¼ÓÇÑ »ç¶÷µéÀÌ ÀÏÁ¤ÇÑ ´ë»ó¿¡ ºÎ¿©ÇÏ´Â ¹«ÀǽÄÀûÀÎ Àǹ̡±¶ó°í ¼³¸íÇÒ ¼ö ÀÖ´Ù. ÀÌ ÄÚµå´Â °¢ÀÚ ÀÚ½ÅÀÌ ¼ÓÇÑ ¼¼°è¿¡¼­ °æÇèÇÑ ¹®È­¸¦ ÅëÇØ È¹µæµÇ¸ç, µû¶ó¼­ ¾î¸° ½ÃÀýÀ» ¾î¶² ¹®È­ ¼Ó¿¡¼­ º¸³»´À³Ä¿¡ µû¶ó Äڵ嵵 ´Þ¶óÁú ¼ö¹Û¿¡ ¾ø´Ù. ÀÌ°ÍÀÌ ¹Ù·Î ¹Ì±¹ ¹®È­¿¡¼­ ÀÚ¶õ »ç¶÷°ú ÇÁ¶û½º ...
  • Differenzierung Von Handelsunternehmen

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    Muller, Christina / Fassnacht, Martin(EDT) | Peter Lang AG | 2007³â 06¿ù
    133,910¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 6,700¿ø
  • Marketing and Social Construction

    Marketing and Social Construction Exploring the Rhetorics of Managed Consumption [ Paperback ]
    Hackley, Chris | Routledge | 2007³â 06¿ù
    88,080¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 4,410¿ø
    Presents a social-constructionist critique of popular approaches to teaching, theorising and writing about marketing. Drawing on a range of European and North American studies, this book suggests a broadened theoretical scope and renewed critical agenda for research, theory and teaching in marketing...
  • Managing Corporate Social Responsibility in Action

    Managing Corporate Social Responsibility in Action Talking, Doing and Measuring [ Hardcover ]
    Bakker, Frank de / Hond, Frank den(EDT) | Routledge | 2007³â 05¿ù
    270,330¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 13,520¿ø
    Since the mid 1990s, political and public debates about the social responsibilities of firms have gained renewed force. Although CSR seems to be a well defined concept in management literature, in its diverse applications the CSR concept loses much of its pertinence. This book focuses on different a...
  • I Die therefore I Buy

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    I Die therefore I Buy [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Marchlewski, Thomas | VDM Verlag Dr. Mueller E.K. | 2007³â 05¿ù
    120,030¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,610¿ø
    Most of us are scared by the mere thought of our lethal fate and even if we try not to think about it, our mortality comes to mind more or less frequently and conflicts with our instinct for self-preservation and self-determination. In response to this, humans have developed several cognitive and be...
  • The Art of Closing the Sale: The Key to Making More Money Faster in the World of Professional Selling

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    The Art of Closing the Sale: The Key to Making More Money Faster in the World of Professional Selling The Key to Making More Money Faster in the World of Professional Selling [ Hardcover ]
    Tracy, Brian | HarperCollins Leadership | 2007³â 05¿ù
    31,340¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,570¿ø
    As one of the top salespeople in the world, Brian Tracy knows the ability to close the sale is the key skill required by all top sales professionals. Fortunately, closing the sale can be learned by practicing the skills of the highest paid salespeople in every business. When salespeople follow a pra...
  • Regoverning Markets

    Regoverning Markets A Place for Small-Scale Producers in Modern Agrifood Chains? [ Hardcover ]
    Ray, Derek(EDT) | Routledge | 2007³â 05¿ù
    270,330¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 13,520¿ø
    Offers a view of what happens when the modernisation of food supply chains comes face to face with the livelihoods of rural and poor people. This book is useful to academics, practitioners in developing countries, civil servants, policy-makers and NGOs.
  • Catalyst Code : The Strategies Behind the World's Most Dynamic Companies

    David S. Evans, Richard Schmalensee | Harvard Business School Press | 2007³â 05¿ù
    37,200¿ø Æ÷ÀÎÆ®Àû¸³ 750¿ø
    È­Çпë¾îÀÎ Ã˸Ŷó´Â ¶æÀÇ Ä«Å»¸®½ºÆ®´Â °í°´°ú ÆǸÅÀÚ¸¦ ¿¬°á½ÃÄÑ »õ·Î¿î ºÎ¸¦ âÃâ½ÃÅ°´Â ºñÁî´Ï½º ¿ø¸®´Ù. °æÁ¦ÇÐ ¹Ú»çÀÌÀÚ MIT¿Í ½ÃÄ«°í ´ëÇÐ µî¿¡¼­ °æÁ¦ÇÐ ±³¼ö·Î È°µ¿ÇÏ°í ÀÖ´Â ÀúÀÚµéÀº ¼ö³â°£ÀÇ ¿¬±¸¸¦ ÅëÇØ ¼¼°è ÃÖ°íÀÇ ºñÁî´Ï½º¸¦ ź»ý½ÃŲ Ä«Å»¸®½ºÆ®ÀÇ ¿ø¸®¿Í ¹æ¹ýÀ» ¼¼°è ÃÖÃÊ·Î ÀÌ Ã¥¿¡ ´ã¾Æ³Â´Ù. Ä«Å»¸®½º...

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  • Guerrilla Marketing

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    Guerrilla Marketing Cutting-edge strategies for the 21st century [ Paperback ]
    Jay Conrad Levinson | Piatkus Books | 2007³â 05¿ù
    25,510¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,280¿ø
    The book every small-business owner should own
  • Marketing for Managers

    Marketing for Managers [ Paperback ]
    Institute of Leadership & Management | Routledge | 2007³â 05¿ù
    74,070¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,710¿ø
    A set of workbooks to accompany the learning programme designed and developed by the Institute of Leadership & Management (ILM) to support their Level 3 Certificate in First Line Management.
  • Branded Entertainment

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    Branded Entertainment Product Placement & Brand Strategy in the Entertainment Business [ Hardcover ]
    Lehu, Jean-Marc | Kogan Page | 2007³â 05¿ù
    61,340¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,070¿ø
    Branded Entertainment explains how product placement, a long-time phenomenon in films, has gone beyond this to now embrace all media. Citing examples from film, music videos, and computer games, the author explains the history and development of product placement, advantages of this form of brand ad...
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