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  • Zielgruppenorientierte Veranstaltungskonzeption: Messen, Kongresse Und Events Auf Zielgruppen Ausrichten

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    Haag, Patrick / Luppold, Stefan | Springer Gabler | 2020³â 11¿ù
    27,310¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,370¿ø
    Um Veranstaltungen im Unternehmenskontext professionell, effizient und effektiv zu konzipieren, kommt der Zielsetzung eine bedeutende Rolle zu. So stehen im Mittelpunkt der Konzeption die Frage danach, was konkret mit der Veranstaltung erreicht werden soll.
  • Lessons from a Life in Motion

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    Wegrzyn, Jennifer / McAlister, Dean | Bookbaby | 2019³â 12¿ù
    20,730¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,040¿ø
  • Perspectives on Consumer Behaviour: Theoretical Aspects and Practical Applications

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    Sroka, Wlodzimierz | Springer | 2020³â 06¿ù
    303,730¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 15,190¿ø
    This book explores key factors associated with consumer behaviour, from both a theoretical and practical perspective. The book is divided into three main parts: the first part discusses the theoretical and legal aspects of consumers' behaviour, analysing the government's role in regulating consumer ...
  • Mehrmarkenhandel in Der Automobilbranche

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    Mehrmarkenhandel in Der Automobilbranche Eine Betrachtung Aus Kundensicht [ Paperback ]
    Muth, Hendrik / Freter, Hermann(EDT) | Peter Lang AG | 2008³â 08¿ù
    179,960¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 9,000¿ø
  • Entrepreneurship and Regional Development: Analyzing Growth Models in Emerging Markets

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    Rajagopal / Behl, Ramesh | Palgrave MacMillan | 2021³â 01¿ù
    227,790¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 11,390¿ø
    This edited volume brings together research on symbiotic themes of entrepreneurship, resource planning, and regional development and their impact on global-local business imperatives.
  • Dynamic Macroeconomic Models in Emerging Market Economies: Dsge Modelling with Financial and Housing Sectors

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    Jia, Daniel Lukui | Palgrave MacMillan | 2020³â 10¿ù
    242,980¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 12,150¿ø
    Clearly, a deeper understanding of the inner workings of emerging economies, particularly with respect to their socioeconomic structure and the urbanization process, is needed.The book's extends the NCM/DSGE model to better account for significant economic and social features in emerging market econ...
  • Online Consumer Behavior

    Online Consumer Behavior Theory and Research in Social Media, Advertising and E-tail [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Close Scheinbaum, Angeline | Routledge | 2017³â 05¿ù
    72,460¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,630¿ø
    Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying to...
  • Data Mining for Design and Marketing

    Data Mining for Design and Marketing [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Ohsawa, Yukio / Yada, Katsutoshi | Chapman and Hall/CRC | 2017³â 06¿ù
    140,940¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 7,050¿ø
    Data Mining for Design and Marketing shows how to design and integrate data mining tools into human thinking processes in order to make better business decisions, especially in designing and marketing products and systems. The expert contributors discuss how data mining can identify valuable consum...
  • Relational Political Marketing in Party-Centred Democracies

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    Johansen, Helene P. M. | Routledge | 2017³â 05¿ù
    88,570¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 4,430¿ø
    This book offers a critical study of the way in which traditional market logic - derived from mainstream economics and managerial marketing - is commonly applied to democratic politics, within both political science and the rapidly expanding field of political marketing. Offering a re-conceptualisat...
  • Organizational Change for Corporate Sustainability

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    Williams, Tim (University of Technology, Sydney) | Routledge | 2018³â 06¿ù
    352,400¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 17,620¿ø
    The fourth edition of this trailblazing book on corporate sustainability provides new insights into how organizations can transition towards a more responsible way of conducting their business. It charts new thinking on value creation, business models and organizational purpose, as the basis of a br...
  • Territorial Development and Action Research

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    Territorial Development and Action Research Innovation Through Dialogue [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Karlsen, James / Larrea, Miren | Routledge | 2016³â 11¿ù
    100,660¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 5,040¿ø
    Territorial Development and Action Research examines the role of action research within fields such as territorial development and innovation. Most researchers analyse these fields from the outside, developing a theoretical understanding of what should be done, but not of how to do it.
  • Partners for Good

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    Partners for Good Business, Government and the Third Sector [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Levitt, Tom | Routledge | 2016³â 11¿ù
    100,660¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 5,040¿ø
    After a century in which charities suspected the motives of cynical business people, and business people dismissed the contributions of amateur volunteers, the two sectors are coming together today as never before. The third sector has increased its business capacity through the experience gained fr...
  • Vulnerable Workers

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    Vulnerable Workers Health, Safety and Well-being [ Paperback ]
    Giovannone, Maria / Sargeant, Malcolm(EDT) | Routledge | 2016³â 11¿ù
    100,660¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 5,040¿ø
    Vulnerable Workers considers the growth of job insecurity, the prevalence of flexible or temporary work, and the emergence of precarious forms of self-employment. It looks at new market economies, where economic development may occur at the expense of workers' lives and health, and the plight of mig...
  • Airport Marketing

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    Airport Marketing Strategies to Cope with the New Millennium Environment [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Jarach, David | Routledge | 2016³â 10¿ù
    100,660¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 5,040¿ø
    Airport Marketing examines the management vision of airport marketing in the post-September 11th environment, presenting in-depth analysis of current airport management practices for both aviation and non-aviation-related activities.
  • Business Leader's Guide to the Low-carbon Economy

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    Reynolds, Larry | Routledge | 2016³â 11¿ù
    100,660¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 5,040¿ø
    Rising energy prices and concerns about climate change are driving us towards a new kind of economy - a low-carbon economy. What will this low-carbon economy be like, and what does your business have to do to prosper in this new business environment? In The Business Leader¡¯s Guide to the Low-carbon...
  • Marketing Health Care Into the Twenty-First Century

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    Marketing Health Care Into the Twenty-First Century The Changing Dynamic [ Paperback ]
    Vitberg, Alan K | Routledge | 2016³â 10¿ù
    66,420¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,330¿ø
    Marketing Health Care Into the Twenty-First Century explores recent and anticipated changes and trendslegislative, economic, organization, clinical, and operationalfrom a strategic marketing perspective. Author Alan K. Vitberg, a respected consultant in health care marketing, takes an unabashedly st...
  • Marketing University Outreach Programs

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    Self, Donald | Routledge | 2016³â 10¿ù
    96,630¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 4,840¿ø
    Seventeen contributors describe the marketing strategies of successful programs used to extend the resources of a university to the public through extension, public service, and continuing education programs. This book helps professionals in these fields, as well as other educators, to understand ma...
  • New Normal, Radical Shift

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    New Normal, Radical Shift Changing Business and Politics for a Sustainable Future [ Paperback ]
    Bettridge, Neela / Whiteley, Philip | Routledge | 2016³â 11¿ù
    100,660¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 5,040¿ø
    New Normal, Radical Shift shows how ethical businesses can be commercially successful while both enhancing working lives and protecting the environment. Neela Bettridge and Philip Whiteley critique business practices that have failed and challenge wider economic and political beliefs, including thos...
  • Patient Safety

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    Patient Safety Perspectives on Evidence, Information and Knowledge Transfer [ Paperback ]
    Zipperer, Lorri(EDT) | Routledge | 2016³â 10¿ù
    100,660¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 5,040¿ø
    Patient Safety: Perspectives on Evidence, Information and Knowledge Transfer provides background on the patient safety movement, systems safety, human error and other key philosophies that support change and innovation in the reduction of medical error. The book draws from multidisciplinary areas wi...
  • Ethnic Marketing

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    Ethnic Marketing Culturally sensitive theory and practice [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Pires, Guilherme | Routledge | 2016³â 12¿ù
    110,730¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 5,540¿ø
    Ethnic Marketing shows the rich opportunities that ethnic minority communities have to offer, as well as offering instruction on the design and implementation of effective social and business marketing strategies. The text offers practical guidance on assessing the needs of individual ethnic communi...
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