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  • Account Management: Sales 12.5

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    Account Management: Sales 12.5 Sales [ Paperback ]
    Langdon, Ken | Capstone | 2003³â 01¿ù
    29,840¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,500¿ø
    The sales function is the front--line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well--versed in the basics of selling, from identifying new prospects and getting repeat business to closing ...
  • International Handbook of Market Research Techniques

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    International Handbook of Market Research Techniques [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Birn, Robin / Race, Phil(EDT) | Kogan Page Ltd | 2003³â 01¿ù
    94,670¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,850¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ
    * Standard text dealing with market research techniques* For all levels of expertise: from students to experienced practitioners* Paper reissue of a successful bookA short-cut to experience and knowledge on all key techniques with contributions fr...

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  • Essential Brand Book

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    Essential Brand Book Over 100 Techniques to Increase Brand Value [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Ellwood, Iain | Kogan Page Ltd | 2003³â 01¿ù
    63,150¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,900¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ
    "Essential!" -- Marketing magazine"A must for marketing and business professionals alike." --Sales DirectorThis fully updated paperback edition of "The Essential Brand Book" is a companion resource for anyone involved in brand issues and contains ...

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  • Focus Groups

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    Focus Groups Supporting Effective Product Development [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Langford, Joe / McDonagh, Deana | CRC Press | 2003³â 01¿ù
    220,270¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 11,020¿ø
    This book sets out the way focus groups can be applied particularly to ergonomics and design-related projects. It provides guidance on running focus group sessions and is ideal for both professionals and undergraduates.
  • Marketing to Women

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    Marketing to Women How to Understand, Reach, and Increase Your Share of the World's Largest Market Segment [ Hardcover ]
    Martha Barletta, Tom Peters | Dearborn Trade | 2003³â 01¿ù
    31,340¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,570¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ
    ¿©¼ºÀ» À§ÇÑ »óÇ° »Ó ¾Æ´Ï¶ó ´ëºÎºÐÀÇ ±¸ÀÔ¿¡¼­ ÁÖµµ±ÇÀ» Áã°í ÀÖ´Â ÆíÀº ¿©¼ºÀ̶ó´Â »ç½ÇÀº ÀÌ¹Ì Àß ¾Ë·ÁÁ® ÀÖ´Ù. ÇÏÁö¸¸ ¾ÆÁ÷±îÁö ¿©¼ºÀ» ´ë»óÀ¸·Î ÇÑ ½ÃÀåÀ̳ª ¸¶ÄÉÆÃÀº ±×´ÙÁö ¹ß´ÞµÇ¾î ÀÖÁö ¾ÊÀº Æí. ¸¶ÄÉÆà Àü¹®°¡ÀÎ Martha Barletta´Â ÀÌ Ã¥¿¡¼­ Àüü ¼ÒºñÀÇ 85%°¡ ¿©¼ºÀ̶ó´Â »ç½ÇÀ» ¿ì¸®¿¡°Ô ȯ±â½ÃÅ°¸ç, ¼ºº°ÀÇ ...

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  • What Clients Love

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    What Clients Love A Field Guide to Growing Your Business [ Hardcover ]
    Harry Beckwith | Warner Books | 2003³â 01¿ù
    29,920¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,500¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ
    Readers will learn how to pinpoint a company's position, define a brand and manage it so that it has full and overwhelming impact, and harness the changes that keep one's clients not only happy, but thrilled and grateful. Beckwith reveals the four...

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  • Taktisches Supply Chain Planning

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    Taktisches Supply Chain Planning Planungsunterstuetzung Durch Deterministische Und Stochastische Optimierungsmodelle [ Paperback ]
    Thorn, Jens / Gabriel, Roland(EDT) | Peter Lang AG | 2002³â 12¿ù
    157,550¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 7,880¿ø
  • Using Lacuna Theory to Detect Cultural Differences in American and German Automotive Advertising

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    Schroder, Hartmut / Grodzki, Erika | Peter Lang Gmbh, Internationaler Verlag Der W | 2002³â 12¿ù
    119,540¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 5,980¿ø
  • Customer Relationship Management

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    Customer Relationship Management [ Hardcover, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Knox, Simon / Payne, Adrian / Ryals, Lynette | Routledge | 2002³â 12¿ù
    118,120¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 5,910¿ø
    Presents a strategic framework for successful CRM policy. This book backs up these five processes - strategy development, value creation, channel and media integration, information management and performance assessment. It concludes with interviews from four thought leaders, offering a 'futures' vis...
  • Deliver Outstanding Customer Service

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    Susan Nash, Derek Nash | Parkwest Publications | 2002³â 12¿ù
    23,850¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,200¿ø
    This guide to customer service introduces a service management model that saves time and money by providing information, skills and techniques to raise competency in customer care.
  • Managing High-Tech Services Using a CRM Strategy

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    Blumberg, Donald F. (D.F. Blumberg Associates, Gladwyne, Pennsylvania, USA) | CRC Press | 2002³â 12¿ù
    270,330¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 13,520¿ø
    Explores how to manage and direct any service organization utilizing a high tech strategy supported by the Customer Relationship Management (CRM) infrastructure. This book shows you how to rethink the basic service business model and the key operational dynamics in order to optimize your service bus...
  • I Want That!

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    I Want That! How We All Became Shoppers [ Hardcover ]
    Thomas Hine | HarperCollins | 2002³â 12¿ù
    34,000¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,700¿ø
    In this fascinating cultural history of shopping, the author of "Populuxe" looks at how and why people have valued, desired, and acquired objects over the centuries. 20 photos throughout.
  • Value-Based Marketing for Bottom-Line success

    Value-Based Marketing for Bottom-Line success 5 Steps to Creating Customer Value [ Hardcover ]
    J. Nicholas de Bonis, Eric W. Balinski, Phil Allen | McGraw-Hill | 2002³â 12¿ù
    59,900¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,000¿ø
    "Any marketing book capable of generating real discomfort and inspiration in equal quantities (like this one does) has to be a 'must read'. A 'hands-on, ' practical guide to help you improve your business and delight your customers."----Paul J...
  • Before the Brand

    Before the Brand Creating the Unique DNA of an Enduring Brand Identity [ Paperback ]
    Alycia Perry, David, III Wisnom, Alicia Perry | McGraw-Hill Trade | 2002³â 12¿ù
    20,370¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,020¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ
    How to create a relevant, distinctive brand identityBefore you start building a brand through advertising, marketing, and public relations, you had better know the difference between identity and image in order to establish an effective, enduri...

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  • Kellogg on Integrated Marketing

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    Iacobucci, Dawn / Calder, Bobby J. | Wiley | 2002³â 11¿ù
    70,880¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,550¿ø
    This cutting-edge book– with contributions by the star faculty of the Kellogg School of Management and the Medill School of Journalism’ s Integrated Marketing Communications department at Northwestern University– offers the latest t...
  • Priceless

    Priceless Turning Ordinary Products into Extraordinary Experiences [ Hardcover ]
    Diana Lasalle, Terry A. Britton | Harvard Business School Press | 2002³â 11¿ù
    44,910¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,250¿ø
    Illustrating their philosophy with real-world stories, two experienced consultants take readers from concept to practice, proving that companies can build value-added experiences around any product or service.
  • A Genie's Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius

    A Genie's Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius A Fable of How a CEO Learned to Be a Marketing Genius [ Hardcover ]
    Àè Æ®¶ó¿ìÆ® Àú | Wiley | 2002³â 11¿ù
    23,000¿ø Æ÷ÀÎÆ®Àû¸³ 460¿ø
    A Top Management Survival Guide The era of the celebrity CEO is over. Savage press coverage, warring boards, and a distrustful public are putting more pressure than ever on CEOs to perform at every levelincluding tough marketing calls they migh...
  • Franchising

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    Franchising An International Perspective [ Hardcover ]
    Stanworth, John(EDT) | Routledge | 2002³â 10¿ù
    370,450¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 18,530¿ø
    Franchising: an International Perspective is a unique collection of articles that offers a handpicked selection of the main outstanding 'classic' texts in franchising knowledge, complete with supporting notes.
  • The Sales Circle

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    The Sales Circle [ Paperback ]
    Steve Castner | Xlibris Corporation | 2002³â 10¿ù
    28,600¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,430¿ø
  • The Guru Guide to Marketing

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    The Guru Guide to Marketing A Concise Guide to the Best Ideas from Today's Top Marketers [ Hardcover ]
    Joseph H. Boyett | John Wiley & Sons | 2002³â 10¿ù
    34,000¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,700¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ
    How can I differentiate my products from the competition? Do customer retention and loyalty programs really work? How do I increase a customer&#146; s lifetime value to my company? How can I build a strong brand and manage it wisely? <...

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