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  • Contemporary Consumer Psychology

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    Contemporary Consumer Psychology [ Hardcover ]
    Broderick, Amanda J. | Sage Publications Ltd | 2020년 08월
    209,470원 (10% 할인) 포인트적립 10,480원
    Provides key reviews and analyses of the leading thinking in consumer psychology theory and practice from internationally renowned experts.
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  • Marketing Analytics: A Practitioner's Guide to Marketing Analytics and Research Methods

    수입
    Marketing Analytics: A Practitioner's Guide to Marketing Analytics and Research Methods [ Hardback, POD 주문제작도서 ]
    Charan, Ashok | World Scientific Publishing Company | 2015년 07월
    246,380원 (5% 할인) 포인트적립 7,400원
    ?The digital age has transformed the very nature of marketing. Armed with smartphones, tablets, PCs and smart TVs, consumers are increasingly hanging out on the internet. Cyberspace has changed the way they communicate, and the way they shop and buy. This fluid, de-centralized and multidirectional m...
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  • Legends in Marketing: Jagdish N. Sheth

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    Legends in Marketing: Jagdish N. Sheth [ Hardback ]
    Balaji C Krishnan | Sage Publications Ltd | 2015년 01월
    1,514,330원 (18% 할인) 포인트적립 75,720원
    The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, supplemented by interviews of these legends as well as by the opinions of other scholars abo...
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  • Akzeptanz Von Telematik in Der Motorfahrzeugversicherung: Eine Bedurfnisanalyse Bei Motorfahrzeughaltenden Privatpersonen in Der Schweiz

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    Akzeptanz Von Telematik in Der Motorfahrzeugversicherung: Eine Bedurfnisanalyse Bei Motorfahrzeughaltenden Privatpersonen in Der Schweiz Eine Bed?fnisanalyse Bei Motorfahrzeughaltenden Privatpersonen in Der Schweiz [ Paperback ]
    Sonderegger, Thomas / Hartmann, Simon | Springer Gabler | 2014년 12월
    97,230원 (10% 할인) 포인트적립 4,870원
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  • Impact Analytics: Making Every Decision Count

    수입
    Impact Analytics: Making Every Decision Count Making Every Decision Count [ Hardcover ]
    Burge, Ryan | Productivity Press | 2020년 04월
    104,660원 (10% 할인) 포인트적립 5,240원
    Synopsis coming soon.......
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  • Global Webshop: E-Commerce-Anspruche Am Internationalen Markt

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    Global Webshop: E-Commerce-Anspruche Am Internationalen Markt E-commerce-anspr?he Am Internationalen Markt [ Paperback ]
    Meidl, Oliver | Springer Gabler | 2014년 12월
    97,230원 (10% 할인) 포인트적립 4,870원
    Ausgehend von Merkmalen erfolgreicher Online-Geschaftsmodelle erlautert Oliver Meidl zentrale Exzellenzfaktoren globaler Webseiten im Retailsegment.
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  • Akzeptanz Und Nutzung Mobiler Applikationen

    수입
    Akzeptanz Und Nutzung Mobiler Applikationen [ Paperback ]
    Niklas, Susanne | Springer Gabler | 2014년 12월
    104,710원 (10% 할인) 포인트적립 5,240원
    Susanne Niklas analysiert zentrale Einflussfaktoren der initalen Akzeptanz und weiterfuhrenden Nutzung mobiler Applikationen. Die Ergebnisse der Kausalanalyse bieten Anknupfungspunkte fur eine nachhaltige Applikationsentwicklung und -vermarktung, um der haufig auftretenden Problematik der Einmalnutz...
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  • Consumer Financial Behavior

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    Consumer Financial Behavior 50 inspiring doodle prompts and creative exercises for cat lovers [ Paperback, POD 주문제작도서 ]
    Van Raaij, W. Fred | Now Publishers | 2014년 11월
    142,130원 (5% 할인) 포인트적립 4,270원
    Consumer Financial Behavior deals with the questions of how consumers should manage their financial affairs and how the market can educate and aid consumers in making better financial decisions, and become more customer-centric.
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  • Hb of Culture and Consumer Behavior P

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    Hb of Culture and Consumer Behavior P [ Paperback ]
    Ng, Sharon | OUP Us | 2015년 04월
    128,670원 (10% 할인) 포인트적립 6,440원
    In this volume, experts from a variety of disciplines and perspectives trace the historical development of culture research in consumer psychology and examine the theoretical underpinnings that account for these findings and the current state of the field.
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  • People and Products

    수입
    People and Products Consumer Behavior and Product Design [ Paperback, POD 주문제작도서 ]
    Kimmel, Allan J. | Routledge | 2015년 02월
    72,060원 (10% 할인) 포인트적립 3,610원
    By examining the interface between consumer behaviour and new product development, People and Products: Consumer Behaviour and Product Design demonstrates the ways in which consumers contribute to product design, enhance product utility, and determine brand identity. This exciting volume is relevant...
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  • People and Products

    수입
    People and Products Consumer Behavior and Product Design [ Hardcover, POD 주문제작도서 ]
    Kimmel, Allan J. | Routledge | 2015년 03월
    180,190원 (10% 할인) 포인트적립 9,010원
    By examining the interface between consumer behavior and new product development, People and Products: Consumer Behavior and Product Design demonstrates the ways in which consumers contribute to product design, enhance product utility, and determine brand identity. With increased connectedness and ...
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  • How to Kill a Unicorn

    수입
    How to Kill a Unicorn ...and Build Bold Ideas that Make It to Market, Transform Industries and Deliver Growth [ Paperback ]
    Mark Payne | Nicholas Brealey Publishing | 2015년 02월
    27,340원 (18% 할인) 포인트적립 1,370원
    하버드, 스탠퍼드, 컬럼비아, 와튼 등 세계 최고의 브레인들이 배우는 최신 혁신 전략.파렌하이트 212는 삼성, 코카콜라, 스타벅스, 캠벨 수프, LG, P&G, 네슬레, 골드만삭스, 스타우드 호텔 등 수많은 기업들의 혁신을 이끈 혁신 컨설팅 기업이다. 이 책은 이 회사의 설립자이자 CEO인 마크 페인이 쓴 것으로, 혁신의 실패...
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  • Dealing Effectively with the Challenges of Transfer Pricing

    수입
    Dealing Effectively with the Challenges of Transfer Pricing [ Paperback, POD 주문제작도서 ]
    Organisation for Economic Co-Operation and Development (COR) | OECD | 2012년 03월
    52,110원 (5% 할인) 포인트적립 1,570원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    This report addresses the practical administration of transfer pricing programmes by tax administrations. Technical analysis of how transfer prices should be computed in accordance with the arm's length principle is outside the scope of this report. Instead the report focuses on the practical experi...

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  • The Elgar Companion to Consumer Research and Economic Psychology

    수입
    The Elgar Companion to Consumer Research and Economic Psychology [ Paperback ]
    Earl, Peter E. (EDT) / Kemp, Simon (EDT) | Edward Elgar Pub | 2002년 05월
    116,700원 (10% 할인) 포인트적립 5,840원
    This major reference book provides an authoritative analysis and survey of consumer research and economic psychology. Readers will find entries both on new topics that have rarely been considered in the framework of consumer research or economic psychology and on topics that have long been considere...
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  • Energy Law and the Sustainable Company

    수입 Routledge Research in Sustainability and Business
    Energy Law and the Sustainable Company Innovation and corporate social responsibility [ Hardcover, POD 주문제작도서 ]
    Park, Patricia / Park, Duncan Magnus | Routledge | 2016년 05월
    290,350원 (10% 할인) 포인트적립 14,520원
    This book considers the decision-making of multinational corporations aiming to create a sustainable company. Focusing on innovation, technology transfer and the use of intangible assets, the book demonstrates how companies can be both profitable and ethical using the triple bottom line.
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  • 9 Brand Shaastras: Nine Successful Brand Strategies to Build Winning Brands

    수입
    9 Brand Shaastras: Nine Successful Brand Strategies to Build Winning Brands Nine Successful Brand Strategies to Build Winning Brands [ Paperback ]
    Kapoor, Jagdeep | Sage Pubns | 2009년 10월
    22,420원 (10% 할인) 포인트적립 1,130원
    Discusses key brand building elements such as brand awareness growth strategy and brand market share growth strategy. This book with its simple frameworks and immensely practical insights is suitable for marketing professionals. It is also a useful tool-kit for management students and those who wish...
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  • Qualitative Consumer and Marketing Research

    수입
    Qualitative Consumer and Marketing Research [ Hardcover ]
    Kozinets, Robert | SAGE Publications Ltd | 2012년 12월
    285,770원 (10% 할인) 포인트적립 14,290원
    Designed for students, scholars, and marketing research practitioners, this book is designed to take readers through the basics to an advanced understanding in qualitative marketing and consumer research.
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  • Marketing Communications Industry: Entrepreneurial Case Studies

    수입
    Marketing Communications Industry: Entrepreneurial Case Studies Entrepreneurial Case Studies [ Paperback ]
    Jain, Gautam Raj / Ahluwalia, Raunica | Sage Pubns | 2008년 09월
    29,900원 (10% 할인) 포인트적립 1,500원
    Marketing Communications Industry (MCI) is considered to be critical to the Indian economy as it provides advantages to indigenous enterprises in the face of intense global competition. This book discusses the theoretical and practical aspects of the desired management practices. It is suitable for ...
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  • Sales and Distribution Management: An Indian Perspective

    수입
    Sales and Distribution Management: An Indian Perspective An Indian Perspective [ Paperback ]
    Venugopal, Pingali | Sage Publications Pvt. Ltd | 2008년 10월
    41,870원 (10% 할인) 포인트적립 2,100원
    Though India has become a lucrative market for various companies, the unique characteristics of its market throw up a variety of challenges. This book aims to understand these challenges. Building on an understanding of the consumer decision process, it defines the roles of marketing and selling str...
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  • Understanding Children as Consumers

    수입
    Understanding Children as Consumers [ Hardcover ]
    Marshall, David W(EDT) | SAGE Publications Ltd | 2010년 04월
    314,200원 (10% 할인) 포인트적립 15,710원
    Looking at consumption from the child's perspective this book differs from the competition by uncovering what being a consumer means to the children themselves - from their perspective - giving them a voice in the debate
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