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  • Global Marketing for the Digital Age

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    Global Marketing for the Digital Age Globalize Your Business with Digital and Online Technology
    by Bill Bishop | NTC Business Books | 2000³â 02¿ù
    23,090¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,160¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ

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  • The Internet Marketing Plan

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    The Internet Marketing Plan The Complete Guide to Instant Web Presence [ 2nd Edition, Paperback, CD-Rom ]
    by Kim M. Bayne | Wiley | 2000³â 02¿ù
    54,510¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,730¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ

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  • The Complete Guide to Telemarketing Management

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    Joel Linchitz | PFS Press | 2000³â 02¿ù
    54,450¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,730¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ

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  • Marktforschung und Datenanalyse mit EXCEL

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    Marktforschung und Datenanalyse mit EXCEL Moderne Software Zur Professionellen Datenanalyse Mit Praxisbezogenen Beispielen Und Zahlreichen ?ungsaufgaben [ Hardcover ]
    Reiter, Gerhard / Matthaeus, Wolf-Gert | Walter de Gruyter | 2000³â 01¿ù
    173,110¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 8,660¿ø
  • Kellogg on Marketing

    Kellogg on Marketing The Kellogg Marketing Faculty Northwestern University [ Hardcover ]
    Philip Kotler,Dawn Iacobucci EDT | John Wiley & Sons | 2000³â 01¿ù
    50,430¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,530¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ
    ¼¼°èÀûÀ¸·Î °øÀÎµÈ ¸¶ÄÉÆà ºÐ¾ßÀÇ ¸í¹®ÀÎ ³ë½º¿þ½ºÅÏ ´ëÇб³ÀÇ ÄÌ·Î±× °æ¿µ´ëÇпø¿¡¼­ Ãâ°£ÇÑ, ¸¶ÄÉÆðèÀÇ ¼®ÇÐ Çʸ³ ÄÚƲ·¯¸¦ ºñ·ÔÇÏ¿© ¸í¸ÁÀÖ´Â ±³¼öµéÀÌ »õ·Î¿î ½Ã´ë¿¡ ¸Â´Â ¸¶ÄÉÆà Àü·«À» Á¦½ÃÇÏ°í Àִ åÀ¸·Î, ¸¶ÄÉÆà °³·Ð¼­·Î ºÎÁ·ÇÔÀÌ ¾ø´Ù. Ÿ°Ù ¼³Á¤, Æ÷Áö¼Å´× µî ±âº»ÀûÀÎ ¸¶ÄÉÆà °³³ä¿¡ ´ëÇÑ »õ·Î¿î Á¢±Ù, Á¦Ç°...

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  • Bundling Im Marketing

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    Bundling Im Marketing Potentiale - Strategien - Kaeuferverhalten [ Paperback ]
    Priemer, Verena | Peter Lang AG | 2000³â 01¿ù
    191,070¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 9,560¿ø
  • Acquiring, Processing, and Deploying

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    Acquiring, Processing, and Deploying Voice of the Customer [ Hardcover, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Shillito, M. Larry (Shillito Consulting & Associates, Rochester, New York, USA) | CRC Press | 2000³â 01¿ù
    220,270¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 11,020¿ø
    This guide provides a template for integrating Voice Of The Customer into the fuzzy front end of the commercialization process. It explores the tools required to shape a product or service whose elements balance customer and company needs that are...
  • Motigraphics: The Analysis and Measurement of Human Motivations in Marketing

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    Motigraphics: The Analysis and Measurement of Human Motivations in Marketing The Analysis and Measurement of Human Motivations in Marketing [ Hardcover ]
    Maddock, Richard C. | Bloomsbury Publishing Plc | 2000³â 01¿ù
    142,130¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 7,110¿ø
    Motigraphics is the natural complement to demographics and psychographics. It is the completion of a triad. This is because motives are the most important dimension of all human behavior. For consumers, motives lead directly to decisions and decis...
  • Global Marketing Co-Operation and Networks

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    Global Marketing Co-Operation and Networks [ Hardcover, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Dana, Leo Paul | Routledge | 2000³â 01¿ù
    52,030¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,610¿ø
    The nature of business has changed, and Global Marketing Co-Operation and Networks explains how and why former competitors are now joining forces. Exploring co-operation, networks, and internationalization, this collection gives insight into the often confusing world of international business. It of...
  • Internal Marketing: Directions for Management

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    Internal Marketing: Directions for Management [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Lewis, Barbara / Varey, Richard | Routledge | 2000³â 01¿ù
    118,120¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 5,910¿ø
    Represents a much-needed source of research and conceptual development in internal marketing. This book explores themes and issues ranging from the social model of marketing; the human resource management perspective; marketing and service management; quality management; organizational development; ...
  • Direct Marketing: Strategy, Planning, Execution

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    Edward L. Nash | McGraw-Hill Companies | 2000³â 01¿ù
    103,600¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 5,180¿ø
    'Practical know-how...' 'Somehow Ed Nash has managed to stay in the forefront of Direct Marketing developments. Given the magnitude of recent changes, that's not easy! This worthwhile book is up-to-date and readable as well. It remains an excellen...
  • Cybermarketing

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    Cybermarketing [ POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Pardesi, Upkar | Routledge | 2000³â 01¿ù
    114,120¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 5,710¿ø
    'Cybermarketing' is a no-nonsense structured guide to using the Internet for marketing and is essential reading for all marketers and managers who need to know how to use the Internet to promote and sell their product. This new edition both fo...
  • Internal Marketing: Directions for Management

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    Internal Marketing: Directions for Management [ POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Lewis, Barbara / Varey, Richard | Routledge | 2000³â 01¿ù
    370,450¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 18,530¿ø
    Represents a much-needed source of research and conceptual development in internal marketing. This book explores themes and issues ranging from the social model of marketing; the human resource management perspective; marketing and service management; quality management; organizational development; ...
  • Basic Marketing Management

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    Dalrymple, Douglas J. / Parsons, Leonard J. | Wiley | 2000³â 01¿ù
    196,230¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 9,820¿ø
    Everything You Need to Create Effective Marketing Strategies! With its engaging writing style and clear presentation, this how-to book provides you with the core marketing management concepts that everyone must know to compete in today’ s bus...
  • Research in Consumer Behavior

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    Research in Consumer Behavior [ Hardback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Schouten, J. (School of Business, University of Utah, USA)(EDT) | Elsevier Science & Technology | 1999³â 12¿ù
    96,670¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 4,840¿ø
  • Leveraging Japan: Marketing to the New Asia

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    Leveraging Japan: Marketing to the New Asia Marketing to the New Asia [ Hardcover ]
    Fields, George / Katahira, Hotaka / Wind | Jossey-Bass | 1999³â 12¿ù
    61,340¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,070¿ø
    Provides strategies for entering the Japanese market and for using Japan as a springboard to enter other growing Asian markets. The text includes coverage of positioning, pricing, advertising, and merchandising.
  • How to Develop a Strategic Marketing Plan

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    How to Develop a Strategic Marketing Plan A Step-By-Step Guide [ Hardcover, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Paley, Norton | CRC Press | 1999³â 12¿ù
    210,250¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 10,520¿ø
    Paley, a manager for a quarter of a century in the bookselling industry, argues that having some good ideas about marketing is usually not enough, even for a small company. He guides readers through the process of planning a whole strategy and put...
  • Value-Added Public Relations

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    Value-Added Public Relations The Secret Weapon of Integrated Marketing [ Paperback ]
    Philip Kotler, Thomas L. Harris | Contemporary Books | 1999³â 12¿ù
    24,460¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,230¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ
    ¿À´Ã³¯ ¼¼°èÀûÀÎ ¸®µù ºê·£µåµéÀº ÀڽŵéÀÇ ¸¶ÄÉÆà ¸Þ¼¼Áö¸¦ º¸´Ù È¿°úÀûÀ¸·Î Àü´ÞÇϱâ À§ÇØ È«º¸¶ó´Â ¹æ¹ýÀ» »ç¿ëÇÏ°í ÀÖ´Ù. Á¤º¸´Â ±î´Ù·Ó°í Àǽɸ¹Àº ¼ÒºñÀڵ鿡°Ô ¼¼ÀÏÁ ¿©Å¸ ¹æ¹ýº¸´Ù ´õ Å« ½Å·Ú°¨À» Çü¼ºÇÒ ¼ö ÀÖÀ¸¸ç, È«º¸´Â ±â¾÷ÀÌ Á¦Ç°°ú ¼­ºñ½º¿¡ °üÇÑ Á¤º¸¸¦ ¼ÒºñÀÚ¿¡°Ô Àü´ÞÇÏ´Â ÁÁÀº ¼ö´ÜÀ̱⠶§¹®ÀÌ´Ù. PR...

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  • Market Driven Strategy

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    Market Driven Strategy Processes for Creating Value [ Hardcover, Reissue, English ]
    Day, George S. | Free Press | 1999³â 11¿ù
    47,700¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,390¿ø
    ½ÃÀåÀÇ º¯È­¼Óµµ¸¦ ±â¾÷ÀÌ µû¶ó°¡Áö ¸øÇÏ´Â »óȲ¿¡¼­ "½ÃÀå¼±µµ(market- driven)"¶ó´Â °ÍÀÌ ¹«¾ùÀÎÁö ÀÌ Ã¥Àº Á¤ÀÇÇÏ°í ÀÖ´Ù. °æÀï·ÂÀÖ´Â Àü·«À» Çü¼ºÇÏ°í ½ÇÇàÇϱâ À§ÇÑ ½ÃÀå¼±µµ Àü·«À» ¼Ò°³Çϸ鼭, ÀúÀÚ´Â ÀÌ Àü·«À» Çü¼ºÇϱâ À§ÇØ °æ¿µÀÚµéÀÌ 5°³ÀÇ »óÈ£°ü·ÃµÈ ¼±ÅÃÀ» ÇØ¾ß ÇÑ´Ù°í ¾ê±âÇÑ´Ù. Nestle³ª 3M°ú °°Àº ±â¾÷»ç...
  • Werbewirkung und Markterfolg

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    Werbewirkung und Markterfolg Markt?ergreifende Werbewirkungsanalysen [ Hardcover ]
    Ellinghaus, Uwe | Walter de Gruyter | 1999³â 10¿ù
    173,110¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 8,660¿ø
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