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  • Management for a Small Planet

    수입
    Management for a Small Planet [ Hardcover ]
    Stead, Jean Garner / Stead, W. Edward | Routledge | 2009년 07월
    372,530원 (10% 할인) 포인트적립 18,630원
    Employs a strategic, general management perspective within theoretical frameworks on how organizations can be instrumental in moving humankind toward a more sustainable world. This work contains the specifics on the formulation and implementation of sustainable management practices.
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  • Corporate Social Responsibility in Asia

    수입 Routledge International Business in Asia
    Corporate Social Responsibility in Asia [ Hardcover ]
    Fukukawa, Kyoko | Routledge | 2009년 11월
    302,050원 (10% 할인) 포인트적립 15,110원
    Examines the theory and practice of Corporate Social Responsibility (CSR) in countries across Asia, including China, Japan, Malaysia, Thailand and Bangladesh, providing Asian perspectives on this important issue. Arguing that Western CSR has enjoyed limited effectiveness, this book asks whether Asia...
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  • Applied Conjoint Analysis

    수입
    Applied Conjoint Analysis [ Hardcover, POD 주문제작도서 ]
    Rao, Vithala R. | Springer | 2014년 03월
    구매혜택
    English
    272,500원 (5% 할인) 포인트적립 8,180원
    Conjoint analysis is probably the most significant development in marketing research in the past few decades. It can be described as a set of techniques ideally suited to studying customers’ decision-making processes and determining tradeoffs. Though this book is oriented towards methods and applic...
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  • Women Want More

    수입
    Women Want More How to Capture Your Share of the World's Largest, Fastest-Growing Market [ Hardcover ]
    마이클 실버스타인 저 | Harper Business | 2009년 09월
    38,720원 (18% 할인) 포인트적립 1,940원
    경제력, 커리어, 사회적 영향력……어느 모로 보나 크나큰 발전을 이루지 않았는가? 맞는 말이다. 그러나 여성이 현재의 지위를 누리기 위해 치러야 하는 대가도 만만치 않다. 소비재 전문가인 마이클 실버스타인과 케이트 세이어는 22개국의 여성 만 2천 명을 상대로 사상 유례없는 방대한 규모의 조사를 한 결과, 수많은 ...
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  • Qualitative Research Methods in Public Relations and Marketing Communications

    수입
    Qualitative Research Methods in Public Relations and Marketing Communications [ POD 주문제작도서 ]
    Daymon, Christine / Holloway, Immy | Routledge | 2010년 01월
    108,720원 (10% 할인) 포인트적립 5,440원
    The diversity and complexity of human, societal and organizational relationships and meanings that are constructed through communication are intrinsic to the study of public relations and marketing communications. This guide includes guidance on decision making regarding the different research appro...
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  • Global Marketing and Advertising

    Global Marketing and Advertising Understanding Cultural Paradoxes [ Paperback, 3rd Edition ]
    Marieke de Mooij | Sage Publications | 2009년 07월
    49,000원 포인트적립 980원
    Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, Global Marketing and Advertising, Third Edition, offers a mix of theory and practical applications as it covers globalization, global branding strategies, classificati...
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  • Sensory Marketing

    수입
    Sensory Marketing Research on the Sensuality of Products [ Hardback ]
    Krishna, Aradhna | Routledge | 2009년 12월
    302,050원 (10% 할인) 포인트적립 15,110원
    What is sensory marketing and why is it interesting and also important? This book discusses how sensory aspects of products; that is, the touch, taste, smell, sound, and look of the products, affect our emotions, memories, perceptions, preferences, choices, and consumption of these products. It prov...
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  • Trust and New Technologies

    수입
    Trust and New Technologies Marketing and Management on the Internet and Mobile Media [ Hardcover ]
    Kautonen, Teemu (EDT) / Karjaluoto, Heikki (EDT) | Edward Elgar Pub | 2008년 12월
    229,320원 (10% 할인) 포인트적립 11,470원
    Trust and New Technologies presents versatile new research that illustrates the different roles that trust plays in the marketing and management of new technologies.
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  • MKTG 3.0 2009 Edition

    수입
    MKTG 3.0 2009 Edition with Review Card and Printed Access Card [ Paperback, 3rd Edition ]
    Charles W. Lamb, Joseph F. Hair, Carl McDaniel | Cengage Learning | 2009년 02월
    83,440원 (10% 할인) 포인트적립 4,180원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    MKTG 3.0 delivers exactly what today's students need -- and want. How do we know? We asked. Wanting to build upon the success of MKTG we solicited feedback from thousands of students and hundreds of faculty about their experience with MKTG to understand how we might improve upon a winner. The result...

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  • Blogging and Other Social Media

    수입
    Blogging and Other Social Media Exploiting the Technology and Protecting the Enterprise [ Hardcover ]
    Newson, Alex / Patten, Justin | Routledge | 2008년 12월
    271,850원 (10% 할인) 포인트적립 13,600원
    Blogging and other types of social media such as wikis and social networking sites have transformed the way we use the internet. This book contains practical advice on the various forms of social media - their applications, advantages and disadvantages, how these technologies are evolving, and wheth...
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  • Marketing Management

    수입
    Marketing Management A Strategic Decision-Making Approach [ Paperback, 7th Edition ]
    Mullins, John W. / Walker, Orville C., Jr. | McGraw-Hill | 2009년 02월
    425,390원 (10% 할인) 포인트적립 21,270원
    The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on the description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This edition continues to be...
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  • Performance Measurement of New Product Development Teams: A Case of the High-Tech Sector

    수입
    Performance Measurement of New Product Development Teams: A Case of the High-Tech Sector A Case of the High-Tech Sector [ Hardcover, 1st Edition ]
    Yu-Ching Lin, Erin | Palgrave MacMillan | 2009년 03월
    189,830원 (10% 할인) 포인트적립 9,500원
    Using the example of four Taiwanese brand-name multinational companies, this study seeks to unpack the relationship between project team performance measurement systems and new product success/failure. It examines the use of performance measurement results and the resulting impact on team-member beh...
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  • Marketing Mistakes and Successes

    Marketing Mistakes and Successes [ Paperback, 11th Edition ]
    Robert F. Hartley | John Wiley & Sons | 2009년 02월
    35,000원 포인트적립 700원
    This best-selling casebook, now in its 11th edition, presents a series of fascinating scenarios that let you learn from some of today’s most prominent business players. In an engaging, conversational style, Robert Hartley provides detailed analyses of the decisions and practices that led to major ...
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  • Consumer Behavior and Marketing Strategy, 8/E

    Consumer Behavior and Marketing Strategy, 8/E [ Paperback, 8th International Edition ]
    J.Paul Peter, Jerry Olson | McGraw-Hill Higher Education | 2007년 04월
    36,000원 포인트적립 720원
    This book is a strategic look at consumer behavior in order to guide successful marketing activities. "The Wheel of Consumer Analysis" is the organizing factor in the book.

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  • Designing Effective Web Surveys

    수입
    Designing Effective Web Surveys [ Hardcover ]
    Couper, Mick P. (University of Michigan, Ann Arbor) | Cambridge University Press | 2008년 10월
    297,670원 (10% 할인) 포인트적립 14,890원
    Designing Effective Web Surveys is a practical guide to designing web surveys, based on empirical evidence and grounded in scientific research and theory. It is designed to guide survey practitioners in the art and science of developing and deploying successful web surveys.
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  • Designing Effective Web Surveys

    수입
    Designing Effective Web Surveys [ Paperback ]
    Couper, Mick P. | Cambridge University Press | 2008년 09월
    129,070원 (10% 할인) 포인트적립 6,460원
    Designing Effective Web Surveys is a practical guide to designing web surveys, based on empirical evidence and grounded in scientific research and theory. It is designed to guide survey practitioners in the art and science of developing and deploying successful web surveys.
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  • Creating Food Futures

    수입 Corporate Social Responsibility
    Creating Food Futures Trade, Ethics and the Environment [ Hardcover ]
    Jiggins, Janice / Farnworth, Cathy Rozel | Routledge | 2008년 11월
    291,980원 (10% 할인) 포인트적립 14,600원
    What changes need to be made to the ways we trade, process and purchase our food if everyone in the world is going to have enough wholesome food to eat? Drawing upon examples of food chains in Europe, Canada, Africa and Latin America, this book provides you with examples of what is being done and su...
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  • Corporate Social Responsibility Reporting in Developing Countries

    수입 Corporate Social Responsibility Series
    Corporate Social Responsibility Reporting in Developing Countries The Case of Bangladesh [ Hardcover, POD 주문제작도서 ]
    Belal, Ataur Rahman | Routledge | 2008년 11월
    271,850원 (10% 할인) 포인트적립 13,600원
    Using the lens of stakeholder theory, this book examines whether the practice of corporate social responsibility (CSR) reporting in developing countries is motivated by a desire to discharge accountability to all relevant stakeholders or whether it is being driven by the imperative of advancing corp...
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  • The Entrepreneur's Guide to Marketing

    수입
    The Entrepreneur's Guide to Marketing [ Paperback ]
    Everett, Robert | Bloomsbury Publishing PLC | 2008년 11월
    113,900원 (10% 할인) 포인트적립 5,700원
    * Marketing skills require extensive training * Marketing requires a great deal of creativityThese myths have spawned a multi-billion dollar industry consisting of advertising agencies, public relations firms, marketing consultants, and academic marketing programs in business schools.
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  • Marketing Communications

    Marketing Communications A Brand Narrative Approach [ Paperback ]
    Dahlen, Micael / Lange, Fredrik / Smith, Terry | Wiley | 2010년 02월
    40,000원 포인트적립 800원
    Marketing Communications: A Brand Narrative Approach is a mainstream, student-driven text which gives prominence to the driving force of all Marketing Communications: the imperative of Branding. The book aims to engage students in an entertaining, informative way, setting the conceptual mechanics of...

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