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  • People and Products

    수입
    People and Products Consumer Behavior and Product Design [ Hardcover, POD 주문제작도서 ]
    Kimmel, Allan J. | Routledge | 2015년 03월
    180,190원 (10% 할인) 포인트적립 9,010원
    By examining the interface between consumer behavior and new product development, People and Products: Consumer Behavior and Product Design demonstrates the ways in which consumers contribute to product design, enhance product utility, and determine brand identity. With increased connectedness and ...
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  • Effective Client Management in Professional Services

    수입
    Effective Client Management in Professional Services How to Build Successful Client Relationships [ Hardcover ]
    Berkovi, Jack | Routledge | 2014년 12월
    250,300원 (10% 할인) 포인트적립 12,520원
    Effective Client Management in Professional Services explains how firms become client-centric, providing a comprehensive, pragmatic, guide to the Client relationship journey, from identifying potential Clients to their engagement, care, retention, development, loyalty and beyond.
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  • Consumer Behaviour (RLE Consumer Behaviour)

    수입 Routledge Library Editions: Consumer Behaviour
    Consumer Behaviour (RLE Consumer Behaviour) A Practical Guide [ Hardcover, POD 주문제작도서 ]
    Foxall, Gordon R. | Routledge | 2014년 11월
    220,270원 (10% 할인) 포인트적립 11,020원
    This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphasis throughout is on making these sciences practical for the marketing manager by focusing on those aspects of consumer behaviour which prove...
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  • Global Branding and Country of Origin

    수입
    Global Branding and Country of Origin Creativity and Passion [ Hardcover ]
    Donvito, Raffaele(EDT) | Routledge | 2014년 10월
    118,120원 (10% 할인) 포인트적립 5,910원
    This collection provides an opportunity for leading marketing scholars to share up-to-date research while addressing both domestic and multinational strategies for understanding global marketing and consumers. This book was originally published as a special issue of Journal of Global Scholars Mark...
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  • Sport Management and the Natural Environment

    수입
    Sport Management and the Natural Environment Theory and Practice [ Paperback, POD 주문제작도서 ]
    Casper, Jonathan M. / Pfahl, Michael E. | Routledge | 2015년 05월
    92,080원 (10% 할인) 포인트적립 4,610원
    With climate change and other environmental issues becoming increasingly prominent, any successful sport organization now has to incorporate environmental concerns into their business strategy, while all sport managers must understand how to implement environmental initiatives into their everyday bu...
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  • Word of Mouth and Social Media

    수입
    Word of Mouth and Social Media [ Hardcover ]
    Kitchen, Philip J.(EDT) | Routledge | 2014년 07월
    174,190원 (10% 할인) 포인트적립 8,710원
    This collection examines a key new development in the contemporary marketing landscape, the relationship between the informal exchange of information and advice among consumers - known as word of mouth (WOM) - and emerging social media. This book was originally published as a special issue of the ...
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  • Market Management and Project Business Development

    수입
    Market Management and Project Business Development [ Paperback, POD 주문제작도서 ]
    Smyth, Hedley | Routledge | 2014년 10월
    108,100원 (10% 할인) 포인트적립 5,410원
    Market Management and Project Business Development is a guide to the theory of marketing and selling projects in business, demonstrating how to secure and deliver value, and improve performance in profitable ways. By providing a set of key principles and guidelines to business-to-business (B2B) mar...
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  • Market Management and Project Business Development

    수입
    Market Management and Project Business Development [ Hardcover, POD 주문제작도서 ]
    Smyth, Hedley | Routledge | 2014년 10월
    270,330원 (10% 할인) 포인트적립 13,520원
    Market Management and Project Business Development is a guide to the theory of marketing and selling projects in business, demonstrating how to secure and deliver value, and improve performance in profitable ways. By providing a set of key principles and guidelines to business-to-business (B2B) mar...
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  • Perspectives on Ethical Leadership

    수입
    Perspectives on Ethical Leadership [ Hardcover ]
    Patient, David(EDT) | Routledge | 2014년 04월
    174,190원 (10% 할인) 포인트적립 8,710원
    Ethical leadership appears simple yet has layers of meaning interpretation. The purpose of this book is to elucidate what ethical leadership looks like and how it works in a variety of different contexts. This book was originally published as a special issue of the Journal of Change Management.
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  • Sport Management and the Natural Environment

    수입
    Sport Management and the Natural Environment Theory and Practice [ Hardcover ]
    Casper, Jonathan M. / Pfahl, Michael E. | Routledge | 2015년 05월
    350,430원 (10% 할인) 포인트적립 17,530원
    By combining theoretical, empirical, and political perspectives and discussing cutting-edge debates around development, globalization, economic restructuring, and feminist economics, Gender,Development and Globalization presents the ultimate primer on global feminist economics.
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  • Customer Value Creation Behavior

    수입
    Customer Value Creation Behavior [ Hardcover ]
    Yi, Youjae | Routledge | 2014년 04월
    300,370원 (10% 할인) 포인트적립 15,020원
    @text: Most existing literature still rely on investigating the traditional passive role of customers, put simply, customer buyer behavior, and they focus on the psychology of customer buying behavior.
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  • People, Planet and Profit

    수입
    People, Planet and Profit Socio-Economic Perspectives of CSR [ Hardcover ]
    Kasum, Abubakar S. | Routledge | 2014년 04월
    290,350원 (10% 할인) 포인트적립 14,520원
    Many studies examine the relationship between good governance within corporations and socially responsible behaviour. In People, Planet and Profit the emphasis is on what corporations take from and give back to their stakeholders when apparently behaving in a corporately responsible fashion.Stakehol...
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  • The Brain Audit: Why Customers Buy (and Why They Don't)

    수입
    The Brain Audit: Why Customers Buy (and Why They Don't) Why Customers Buy (and Why They Don't) [ Paperback ]
    D'Souza, Sean / D'Souza, Sean / Forde, John | Psychotactics | 2009년 08월
    54,450원 (18% 할인) 포인트적립 2,730원
    Covering all the basics of the game, rules and tactics, as well as giving history of the sport and how it has evolved to the present day, this guide provides tips on football betting and supporting, essential coverage on the World Cup, and stats on current teams, players and managers both at home an...
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  • Corporate Social Responsibility

    수입
    Corporate Social Responsibility A Research Handbook [ Paperback, POD 주문제작도서 ]
    Dillard, Jesse / Haynes, Kathryn / Murray, Alan | Routledge | 2014년 03월
    118,120원 (10% 할인) 포인트적립 5,910원
    Concepts of corporate social responsibility (CSR) are widely used by businesses, professional bodies and academics, but are also widely contested. CSR is usually described as comprising three elements: environmental, economic and social, though there is no serious consensus on how to go about transl...
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  • Routledge Handbook of Responsible Investment

    수입 Routledge Companions in Business, Management and Marketing
    Routledge Handbook of Responsible Investment [ Hardcover ]
    Wood, David (Harvard University, USA)(EDT) | Routledge | 2015년 08월
    430,530원 (10% 할인) 포인트적립 21,530원
    This handbook will provide a prestige reference work which offers students and researchers an introduction to current scholarship and international structures in the expanding discipline of responsible investment.
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  • Marketing Strategy: A Decision-Focused Approach

    수입
    Marketing Strategy: A Decision-Focused Approach A Decision-Focused Approach [ Paperback ]
    Walker, Orville / Mullins, John | McGraw-Hill Companies | 2013년 01월
    304,850원 (10% 할인) 포인트적립 15,250원
    Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationshi...
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  • Social and Environmental Disclosure by Chinese Firms

    수입
    Social and Environmental Disclosure by Chinese Firms [ Hardcover ]
    Lu, Yingjun / Abeysekera, Indra | Routledge | 2014년 03월
    76,060원 (10% 할인) 포인트적립 3,810원
    Given the increased social and environmental problems in China, this book looks into the social and environmental (environmental) disclosure practices of socially responsible Chinese listed firms by constructing a stakeholder-driven, three-dimensional, disclosure index.
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  • Demystifying Chinese Management

    수입
    Demystifying Chinese Management Issues and Challenges [ Hardcover ]
    Rowley, Chris (Cass Business School, Univ. of London, UK)(EDT) | Routledge | 2014년 05월
    270,330원 (10% 할인) 포인트적립 13,520원
    This edited collection attempts to demystify Chinese management, highlighting recent research into these significant changes and their implications in a wide range of business enterprises both in China and overseas. The book was originally published as a special issue of Asia Pacific Business Revi...
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  • Advanced Database Marketing

    수입
    Advanced Database Marketing Innovative Methodologies and Applications for Managing Customer Relationships [ Hardcover, POD 주문제작도서 ]
    Bock, Koen W. De / Coussement, Kristof(EDT) | Routledge | 2013년 07월
    270,330원 (10% 할인) 포인트적립 13,520원
    While the definition of database marketing hasn't changed, its meaning has become more vivid, versatile and exciting than ever before. Advanced Database Marketing provides a state-of-the-art guide to the methods and applications that define this new era in database marketing, including advances in a...
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  • Contagious: Why Things Catch on

    수입
    Contagious: Why Things Catch on Why Things Catch On [ Hardcover ]
    Berger, Jonah | Simon & Schuster | 2013년 03월
    39,510원 (18% 할인) 포인트적립 1,980원
    폭발적 유행을 만드는 바이럴 마케팅의 원리별다른 특징이 없어 보이는데 선풍적인 인기를 끄는 제품이 있는가 하면, 기네스북에 오를 만큼 주목을 받은 광고에도 불구하고 매출이 하락세를 보이는 제품도 있다. 무조건 막대한 비용을 들여 여기저기 광고를 해댄다고 해서 제품 홍보가 성공하는 것도 아니라는 사실은 우리...
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