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  • Strategic Marketing Planning and Control

    수입
    Strategic Marketing Planning and Control Plannning and Control [ Paperback, 3rd Edition ]
    Ashford, Ruth | Routledge | 2007년 12월
    360,450원 (10% 할인) 포인트적립 18,030원
    Offers coverage of developments in customer relationship management, business ethics, market-led orientation and resource/asset-based approaches to internal analysis and planning. This book uses an exam focused approach which has been class tested and refined.
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  • Corporate Social Responsibility

    수입
    Corporate Social Responsibility Readings and Cases in a Global Context [ Hardcover ]
    Spence, Laura(EDT) | Routledge | 2013년 09월
    360,450원 (10% 할인) 포인트적립 18,030원
    Retaining the features which made the first edition a top selling text in the field, the new edition continues to be the only textbook available which provides a ready-made, enhanced course pack for CSR classes.
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  • Qualitative Research Methods in Public Relations and Marketing Communications

    수입
    Qualitative Research Methods in Public Relations and Marketing Communications [ Hardcover ]
    Daymon, Christine / Holloway, Immy | Routledge | 2010년 08월
    360,450원 (10% 할인) 포인트적립 18,030원
    The diversity and complexity of human, societal and organizational relationships and meanings that are constructed through communication are intrinsic to the study of public relations and marketing communications. This guide includes guidance on decision making regarding the different research appro...
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  • Corporate Social Responsibility Reader

    수입
    Corporate Social Responsibility Reader [ Hardcover, 1st Edition ]
    Burchell, Jon(EDT) | Routledge | 2008년 07월
    360,450원 (10% 할인) 포인트적립 18,030원
    Including articles and perspectives from academics, NGOs and companies themselves, this book provides an overview of CSR and its place within the contemporary social and economic landscape. It is suitable for those studying business and management, and its ethical dimensions.
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  • Strategic Marketing

    수입
    Strategic Marketing An Introduction [ Hardcover, 1 ]
    Proctor, Tony | Routledge | 2008년 08월
    360,450원 (10% 할인) 포인트적립 18,030원
    Demonstrates how organizations can cope with a myriad of demands by better understanding themselves, their products or services, and the world around them. This work uses insights from a range of key models and theoretical frameworks to illustrate how an organization can successfully take advantage ...
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  • Design Management

    수입
    Design Management Exploring Fieldwork and Applications [ Hardcover ]
    Jerrard, Robert / Hands, David | Routledge | 2007년 06월
    360,450원 (10% 할인) 포인트적립 18,030원
    Quantifying and assessing the value of an organisation's design department can be problematic. This book demystifies the design development and design management process, scrutinising it against a different set of auditing principles which illuminates its true value in a contemporary context.
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  • Consuming Experience

    수입
    Consuming Experience [ Hardcover, 1st Edition ]
    Caru, Antonella / Cova, Bernard | Routledge | 2007년 01월
    360,450원 (10% 할인) 포인트적립 18,030원
    Covers experiential consumption from an industry perspective. This text highlights the idea that an experience is not something that can be readily managed by firms and is not limited to the market: an individual's daily life is made up of consuming experiences that can occur with or without a marke...
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  • Developing Children's Behaviour in the Classroom

    수입
    Developing Children's Behaviour in the Classroom A Practical Guide For Teachers And Students [ Hardcover, POD 주문제작도서 ]
    Burnard, Sonia | Routledge | 1998년 02월
    360,450원 (10% 할인) 포인트적립 18,030원
    This book has been developed from a course created by the author to teach practitioners how to understand and use a range of creative skills, strategies and approaches in the classroom to manage and develop children's behavior. A key aspect of thi...
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  • R&D Decisions

    수입 Routledge Research in Strategic Management
    R&D Decisions Strategy Policy and Innovations [ POD 주문제작도서 ]
    Belcher, Alice / Hassard, John / Procter, Stephen | Routledge | 1996년 01월
    360,450원 (10% 할인) 포인트적립 18,030원
    This title presents theoretical perspectives and research findings relating to R&D decisions from researchers in the strategic, policy and finance areas.
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  • New Techniques for Brand Management in the Healthcare Sector

    수입
    New Techniques for Brand Management in the Healthcare Sector [ Hardcover, POD 주문제작도서 ]
    Borges, Ana Pinto / Rodrigues, Paula | Business Science Reference | 2020년 12월
    355,350원 (5% 할인) 포인트적립 10,670원
    Explores the diffusion of new marketing knowledge, tendencies, and qualitative and quantitative methods for brand management in the private, public, and social health sectors and examines the movement from healthcare as a priceless commodity to one that can be, and is, commodified.
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  • Building Consumer-Brand Relationship in Luxury Brand Management

    수입
    Building Consumer-Brand Relationship in Luxury Brand Management [ Hardcover, POD 주문제작도서 ]
    Rodrigues, Paula / Borges, Ana Pinto | Business Science Reference | 2020년 10월
    355,350원 (5% 할인) 포인트적립 10,670원
    Presents research that focuses on the conception and marketing of luxury as an experience and explores more integrative and comprehensive approaches to modelling and understanding the consumer-brand relationship with luxury brands and their sustainability in a global and multicultural world.
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  • 5S for the Office

    수입
    5S for the Office Organizing the Workplace to Eliminate Waste [ Hardcover ]
    Fabrizio, Thomas / Tapping, Don | Productivity Press | 2018년 06월
    350,430원 (10% 할인) 포인트적립 17,530원
    Fabrizio and Tapping bring the concepts of Hiroyuki Hirano's 5S System; originally designed for the shop floor -- into the office. The activities at the heart of this process include organizing, ordering, cleaning, standardizing, and their sustainment.
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  • Organizational Change for Corporate Sustainability

    수입
    Organizational Change for Corporate Sustainability [ Hardcover ]
    Williams, Tim (University of Technology, Sydney) | Routledge | 2018년 06월
    350,430원 (10% 할인) 포인트적립 17,530원
    The fourth edition of this trailblazing book on corporate sustainability provides new insights into how organizations can transition towards a more responsible way of conducting their business. It charts new thinking on value creation, business models and organizational purpose, as the basis of a br...
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  • Crisis Management Cycle

    수입
    Crisis Management Cycle [ Hardcover ]
    Pursiainen, Christer | Routledge | 2017년 11월
    350,430원 (10% 할인) 포인트적립 17,530원
    By drawing together different theories and concepts, this book develops a theoretical framework of analysis that can be used by both students and practitioners alike. The Crisis Management Cycle provides a robust grounding in crisis management that will be invaluable for both students and practition...
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  • Social Sustainability for Business

    수입
    Social Sustainability for Business [ Hardcover ]
    Langella, Ian M. | Routledge | 2017년 09월
    350,430원 (10% 할인) 포인트적립 17,530원
    This book demonstrates the need for a transformational change to the way businesses across the globe operate. What has become the standard accepted "business model" with a focus on corporate profit, shareholder wealth maximization, and GDP growth, is no longer a sustainable business model for worker...
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  • Managing Marketing

    수입
    Managing Marketing [ Hardcover ]
    Palmer, Roger / Cockton, Juanita / Cooper, Graham | Routledge | 2015년 09월
    350,430원 (10% 할인) 포인트적립 17,530원
    The newly qualified manager may well be equipped with the skills of the “What” of marketing and management, but not know the “How.” The practicing marketer is well served with guides on strategy, mainly of the “four minute plan” variety, but poorly served in terms of basic advice on implementi...
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  • International Retail Marketing

    수입
    International Retail Marketing [ Hardcover ]
    Birtwistle, Grete | Routledge | 2015년 10월
    350,430원 (10% 할인) 포인트적립 17,530원
    International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. The authors provide an accessible and wide-...
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  • Global Governance Enterprises

    수입
    Global Governance Enterprises Creating Multisector Collaborations [ Hardcover ]
    Forrer, John J. | Routledge | 2016년 11월
    350,430원 (10% 할인) 포인트적립 17,530원
    This book focuses on global governance enterprises, analyzing the context of their emergence, as well as how they are created, managed, and sustained. Including practical case studies, it will appeal to anyone interested in global governance, public-private partnerships, or public management.
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  • Morality and the Market (Routledge Revivals)

    수입 Routledge Revivals
    Morality and the Market (Routledge Revivals) Consumer Pressure for Corporate Accountability [ Hardcover ]
    Smith, N. Craig | Routledge | 2014년 09월
    350,430원 (10% 할인) 포인트적립 17,530원
    This title, first published in 1990, is ideal for both business students and those who have a business of their own. Professor Craig Smith examines the theory and practice of ethical purchase behaviour, a crucial mechanism for ensuring social responsibility in business. He explains how and why consu...
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  • IBM SPSS for Intermediate Statistics

    수입
    IBM SPSS for Intermediate Statistics Use and Interpretation, Fifth Edition [ Hardcover ]
    Leech, Nancy L. / Barrett, Karen C. / Morgan, George a. | Routledge | 2014년 08월
    350,430원 (10% 할인) 포인트적립 17,530원
    This book reviews how to choose the statistic based on the design, interpret output, and write about the results to help readers analyze data using SPSS 22. Readers learn to: assess data reliability; determine whether data meet the assumptions of statistical tests; and calculate and interpret effect...
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