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作为出售正规 K-POP/K-Drama 相关(CD,图书,DVD) 韩流商品的网站, 支持 中文/英文 等海外结账方式

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  • Stories, Visions and Values in Voluntary Organisations

    수입 Corporate Social Responsibility Series
    Stories, Visions and Values in Voluntary Organisations [ Hardcover, POD 주문제작도서 ]
    Schwabenland, Christina | Routledge | 2006년 11월
    270,330원 (10% 할인) 포인트적립 13,520원
    Christina Schwabenland provides rich insights into the ways in which people take action through organizations to realize their visions of a better world. Specific topics addressed include the role of storytelling in starting a new organization, managing hope and despair, empowering participatory lea...
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  • Fraud and Corruption

    수입
    Fraud and Corruption Prevention and Detection [ Hardcover ]
    Samociuk, Martin | Routledge | 2006년 12월
    270,330원 (10% 할인) 포인트적립 13,520원
    Despite tougher legislation and vociferous rhetoric around the world, little seems to have changed in the world of corporate fraud and corruption. Drawing on examples from the UK, America, Scandinavia and Australia, this book provides a compendium of techniques for assessing the true risk of fraud a...
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  • Whistleblowing and Organizational Social Responsibility

    수입 Corporate Social Responsibility Series
    Whistleblowing and Organizational Social Responsibility A Global Assessment [ Hardcover ]
    Vandekerckhove, Wim | Routledge | 2006년 11월
    270,330원 (10% 할인) 포인트적립 13,520원
    Provides an analysis of the meaning and various justifications of whistleblowing policies. This book examines the legitimization these policies have been given, considering whether the establishment of 'policies' genuinely leads to the implicit institutionalization of whistleblowing itself.
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  • Progress in Tourism Marketing

    수입 Routledge Advances in Tourism
    Progress in Tourism Marketing [ Hardcover, POD 주문제작도서 ]
    Kozak, Metin / Andreu, Luisa | Routledge | 2006년 05월
    270,330원 (10% 할인) 포인트적립 13,520원
    Aims to evaluate the contemporary progress of theoretical approaches to tourism marketing. This book also seeks to show the ways to further develop the concept of tourism marketing for application within tourist destinations and individual businesses, and evaluate its potential impact on performance...
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  • Emotion and Reason in Consumer Behavior

    수입
    Emotion and Reason in Consumer Behavior [ Hardcover, POD 주문제작도서 ]
    Chaudhuri, Arjun | Routledge | 2005년 12월
    270,330원 (10% 할인) 포인트적립 13,520원
    Provides insights into the effects that emotion and rational thought have on marketing outcomes. This book uses academic research at a level that students and professionals can understand, and explores satisfaction as an influence in marketing.
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  • Market Opportunity Analysis

    수입
    Market Opportunity Analysis Text and Cases [ Hardcover ]
    Stevens, Robert E | Routledge | 2006년 04월
    270,330원 (10% 할인) 포인트적립 13,520원
    Guides you step-by-step through the complicated process of determining the feasibility of marketing a new product or service. Using ten real-life case studies with sample reports of actual analyses, this book examines the factors that influence feasibility analyses. It is a useful classroom resource...
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  • Integrated Intellectual Asset Management

    수입
    Integrated Intellectual Asset Management A Guide to Exploiting and Protecting your Organization's Intellectual Assets [ Hardcover, POD 주문제작도서 ]
    Manton, Steve | Routledge | 2005년 12월
    270,330원 (10% 할인) 포인트적립 13,520원
    Explains how to utilize an organization's intellectual assets by integrating the management in six areas: decision making systems; strategy policy and accountabilities; knowledge management; people and behaviour; and, targets and metrics. It argues that they can be protected only by integrating the ...
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  • Future of Relationship Marketing

    수입
    Future of Relationship Marketing [ Hardcover ]
    Palmer, Adrian(EDT) | Routledge | 2006년 05월
    270,330원 (10% 할인) 포인트적립 13,520원
    Presents proceedings from the Eleventh Annual Colloquium in Relationship Marketing (Cheltenham). This book provides insights into the behaviours and dynamic strategies needed to maximize a positive relationship with the all-important customer. It is useful for researchers, educators, students, and p...
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  • Brands

    수입 Routledge Introductions to Media and Communications
    Brands [ Hardcover ]
    Danesi, Marcel | Routledge | 2005년 01월
    270,330원 (10% 할인) 포인트적립 13,520원
    Dealing with brands and brand identity, this guide outlines their historical origins and their centrality in consumer culture. It examines: the origins of brands; naming and brand image; use of semiotic theory to analyze brand image; brands and consumer culture; advertising campaigns; brands in the ...
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  • Developing and Managing a Successful Payment Cards Business

    수입
    Developing and Managing a Successful Payment Cards Business [ Hardcover ]
    Zafar, Samee | Routledge | 2005년 11월
    270,330원 (10% 할인) 포인트적립 13,520원
    Offers information and advice on developing and managing a card business. This book reviews underlying infrastructure components relating to operations and systems including risk management and transaction processing. It also discusses technology developments and payment systems such as chip cards a...
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  • Project Delivery in Business-as-Usual Organizations

    수입
    Project Delivery in Business-as-Usual Organizations [ Hardcover ]
    Carroll, Tim | Routledge | 2006년 03월
    270,330원 (10% 할인) 포인트적립 13,520원
    A guide to improving project delivery in organizations by building a project management capability and culture that is appropriate to BAU organizations. It helps managers responsible for strategy and change in business-as-usual organizations to realize the value that project management can bring to ...
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  • Competitive Intelligence

    수입
    Competitive Intelligence Gathering, Analysing and Putting it to Work [ Hardcover, POD 주문제작도서 ]
    Murphy, Christopher | Routledge | 2005년 12월
    270,330원 (10% 할인) 포인트적립 13,520원
    Explains the theory of business competition and how companies try to get ahead of their rivals. The text includes examples and experiences from the author's own consulting experience. He draws on a variety of disciplines, including literary criticism, anthropology, financial analysis, and management...
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  • European Perspectives in Marketing

    수입
    European Perspectives in Marketing [ Hardcover ]
    Kaynak, Erdener | Routledge | 2004년 09월
    270,330원 (10% 할인) 포인트적립 13,520원
    This resource examines marketing practices and consumer behavior in several European Union (EU) countries, plus one European Free Trade Area (EFTA) country and one Associate EU member country. An international panel of distinguished contributors addresses outsourcing, the impact of cultural differen...
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  • Marketing Research Guide

    수입
    Marketing Research Guide [ Hardcover, 2nd Edition ]
    Sherwood, Philip K | Routledge | 2005년 11월
    270,330원 (10% 할인) 포인트적립 13,520원
    The Marketing Research Guide is the latest edition of Haworth's marketing research classic that now includes Internet sources of data, online surveys, and an added advanced statistical analysis chapter. Practitioners will find step-by-step instructions that will lead them through the complete market...
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  • Handbook of Niche Marketing

    수입
    Handbook of Niche Marketing Principles and Practice [ Hardcover ]
    Weinstein, Art (Nova Southeastern University, USA) | Routledge | 2005년 11월
    270,330원 (10% 할인) 포인트적립 13,520원
    Ever-changing customer needs and intense competition make it crucial for companies to find new, creative ways to attract and retain customers. The Handbook of Niche Marketing: Principles and Practice fills the information gap long seen in niche marketing research by presenting the essential and infl...
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  • Marketing Management

    수입
    Marketing Management Text and Cases [ Hardcover ]
    Wrenn, Bruce | Routledge | 2004년 11월
    270,330원 (10% 할인) 포인트적립 13,520원
    Originally designed for college- and graduate-level marketing students, Marketing Management: Text and Cases is also an easy-to-read resource for business owners, managers, and entrepreneurs who want to maximize efficiency in their marketing departments. This volume integrates understandable concept...
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  • North Korea: The Politics of Regime Survival

    수입
    North Korea: The Politics of Regime Survival The Politics of Regime Survival [ Hardcover, POD 주문제작도서 ]
    Kihl, Young Whan / Kim, Hong Nack | Routledge | 2005년 09월
    270,330원 (10% 할인) 포인트적립 13,520원
    Featuring contributions by some of the leading experts in Korean studies, this book examines the political content of Kim Jong-Il's regime maintenance, including the domestic strategy for regime survival and North Korea's foreign relations with South Korea, Russia, China, Japan, and the United State...
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  • Defining Moment: The Presidential Election of 2004

    수입
    Defining Moment: The Presidential Election of 2004 The Presidential Election of 2004 [ Hardcover ]
    Crotty, William J. | Routledge | 2005년 09월
    270,330원 (10% 할인) 포인트적립 13,520원
    Set against the backdrop of the Iraq war, and a debate over moral values, the 2004 presidential campaign presented voters with a choice that reflected divisions within the country. This collection analyzes the election, and its consequences, examining the aspects of the election including the strate...
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  • University as Urban Developer: Case Studies and Analysis

    수입
    University as Urban Developer: Case Studies and Analysis Case Studies and Analysis [ Hardcover, POD 주문제작도서 ]
    Perry, David C. / Wiewel, Wim | Routledge | 2005년 05월
    270,330원 (10% 할인) 포인트적립 13,520원
    Integrating topics in urban development, real estate, higher education administration, urban design, and campus landscape architecture, this book explores the role of the university as developer. It offers case studies and analyses that clarify the important roles that universities play in the growt...
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  • Corporate Social Performance: A Stakeholder Approach

    수입 Corporate Social Responsibility Series
    Corporate Social Performance: A Stakeholder Approach [ Hardcover ]
    Cooper, Stuart | Routledge | 2004년 09월
    270,330원 (10% 할인) 포인트적립 13,520원
    This text offers an insight into how corporate social performance can be measured and why this is an important aspect of corporate social responsibility. It recommends a stakeholder approach to corporate social performance and provides a detailed consideration of the value of different stakeholder m...
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