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  • Marketing Due Diligence: Reconnecting Strategy to Share Price

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    Marketing Due Diligence: Reconnecting Strategy to Share Price Reconnecting Strategy to Share Price [ Paperback ]
    McDonald, Malcolm / Ward, Keith / Smith, Brian | Butterworth-Heinemann | 2007³â 03¿ù
    79,210¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,970¿ø
    The ultimate test of marketing investment is whether it creates value for shareholders. But few marketing investments are evaluated from this perspective. This book explains the principles and practice behind rigorous due diligence in marketing for Marketing and Finance Directors, CEOs, Strategists ...
  • On Becoming a Consumer

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    On Becoming a Consumer [ Hardcover ]
    McNeal, James | Routledge | 2007³â 02¿ù
    126,130¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 6,310¿ø
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  • Gabay's Copywriters' Compendium

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    Gabay's Copywriters' Compendium [ Paperback, Revised, Updated ]
    Gabay, Jonathan | Routledge | 2006³â 10¿ù
    84,070¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 4,210¿ø
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  • The Ultimate Sales Machine

    The Ultimate Sales Machine Turbocharge Your Business with Relentless Focus on 12 Key Strategies [ Hardcover ]
    Chet Holmes | Portfolio | 2007³â 06¿ù
    25,420¿ø (15% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,280¿ø
    Chet Holmes has been called "America's greatest business growth expert. He helps his clients blow away both the competition and their own expectations. And his advice starts with one simple concept: focus! Instead of trying to master four thousand strategies, zero in on the handful of essential skil...

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  • The Global Corporate Brand Book

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    Morley, M. | Palgrave MacMillan | 2009³â 06¿ù
    112,200¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 5,610¿ø
    The corporate brand can be considered as the definition of the company. This book by a leading practitioner explores the connections between corporate brands, corporate reputation, relationships, perceptions and image and shows how reputation can be enhanced and corporate brand equity strengthened o...
  • Click Here to Order: Stories of the World's Most Successful Internet Marketing Entrepreneurs

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    Click Here to Order: Stories of the World's Most Successful Internet Marketing Entrepreneurs Stories of the World's Most Successful Internet Marketing Entrepreneurs [ Paperback ]
    Comm, Joel / Joyner, Mark | Morgan James Publishing | 2008³â 08¿ù
    24,460¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,230¿ø
    Both a stylish organizer and a source of inspiration, A Bride s Planner is an indispensable resource for planning a wedding.
  • Lucrative List Building: How Everyday People Are Building Huge, Highly Profitable Opt-In Email Lists from Scratch to Make Millions Online

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    Hopkins, Glen | Morgan James Publishing | 2006³â 07¿ù
    19,010¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 960¿ø
  • The Encyclopaedic Dictionary of Marketing

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    Khan, Kaleem Mohammed / Khan, Mohammed Naved | Sage Pubns | 2006³â 08¿ù
    41,870¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,100¿ø
    Covers around 5,000 terms, concepts, theories, methods and techniques related to general marketing, advertising, sales promotion, sales management, retailing, international marketing, consumer behaviour, e-marketing, marketing research and service marketing. This dictionary explains individual terms...
  • Selling: Building Relationships and Achieving Results

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    Selling: Building Relationships and Achieving Results Building Relationships and Achieving Results [ Paperback ]
    Hopkins, Tom / Dalrymple, Douglas J. / Cron, William L. | Wiley | 2007³â 03¿ù
    118,530¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 5,930¿ø
    Salesmanship is an essential skill that carries over into many industries. In Selling, the latest text from the Business series in the Wiley Pathways imprint, students learn up-to-date information and techniques on prospecting, planning sales calls, making great presentations, and closing the sale.
  • Sweet Success in New Home Sales: Selling Strong in Changing Markets

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    Sweet Success in New Home Sales: Selling Strong in Changing Markets Selling Strong in Changing Markets [ Paperback ]
    Webb Mirm, Bill | Builderbooks | 2006³â 01¿ù
    23,090¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,160¿ø
    Bill Webb shares his secrets of success in this book so you can win big with them. Sweet Success in New Home Sales: Selling Strong in Changing Markets focuses on increasing market share, profit margins, and personal incomes in ""lean"" times.
  • What Is Marketing?

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    Review, Harvard Business / Silk, Alvin J. | Harvard Business Review Press | 2006³â 09¿ù
    42,000¿ø Æ÷ÀÎÆ®Àû¸³ 840¿ø
    Explores what marketing is and how an enterprise can differentiate itself from others in attracting and retaining customers. This book provides the foundation on which to begin developing those skills and insights applicable in a variety of situations: in the old economy as well as in the new; and i...
  • B2B Brand Management

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    B2B Brand Management [ Hardcover ]
    Kotler, Philip / Michi, I. / Pfoertsch, Waldemar | Springer | 2006³â 10¿ù
    82,270¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 4,120¿ø
    ±â¾÷ÀÌ ³»³õ´Â »óÇ°µéÀÌ Á¡Â÷ À¯»çÇØÁ® °¡¸é¼­, ±â¾÷µéÀº ÀÚ»ç Á¦Ç°µé¿¡ ´ëÇÑ ¼±È£¸¦ âÃâÇϱâ À§ÇØ ºê·£µù¿¡ °ü½ÉÀ» ±â¿ïÀÌ°í ÀÖ´Ù. ºê·£µùÀº ÄÚÄ«Äݶó, ¸Æµµ³¯µå, ÄÚ´Ú, ¸Þ¸£¼¼µ¥½º¿Í °°ÀÌ ³Î¸® ¾Ë·ÁÁ® ÀÖ´Â ¼ÒºñÀÚ ´ë»ó(B2C) Á¦Ç°µéÀÇ ¼º°ø¿¡ À־ ÇÙ½ÉÀûÀÎ ¿äÀÎÀÌ µÇ¾î¿Ô´Ù. ±×·¯³ª Áö±ÝÀº º¸´Ù ¸¹Àº »ê¾÷Àç ±â¾÷(B2B...
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    Service Orient How Service Orientation Will Change Your Business [ Hardcover ]
    Bloomberg, Jason / Schmelzer, Ronald | Wiley | 2006³â 03¿ù
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    How to leverage technology with service orientationService Orient or Be Doomed! is the first book aimed at regular businesspeople that helps businesses become more agile by offering technological, process, and cultural changes to the ways companies build and leverage information technology. Through ...
  • Little Red Book of Selling

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    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ
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  • Swim With The Sharks Without Being Eaten Alive

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    Mackay, Harvey | Little, Brown Book Group | 2005³â 07¿ù
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    ¹Ì±¹ [Fortune]Áö°¡ 'ºÒ°¡´ÉÀ» °¡´ÉÇÏ°Ô ÇÏ´Â »ç¶÷' À̶ó°í °ÝÂùÇÑ ¹Ì±¹ ºñÁî´Ï½º ¿¬¼³°¡ ÇϺñ ¸ÆÄÉÀÌÀÇ »ýÁ¸ Àü·«. '¸ðµÎ°¡ ¹ÏÁö ¾Ê´õ¶óµµ ÀÚ±â ÀÚ½ÅÀ» ¹Ï¾î¶ó', '»ç¼ÒÇÑ °ÍµéÀº ¸¹Àº °ÍÀ» ÀǹÌÇÏÁö ¾Ê´Â´Ù. ±×°ÍµéÀº ÀüºÎ¸¦ ÀǹÌÇÑ´Ù', 'Àü¹®°¡µéÀº Ç×»ó Ʋ¸°´Ù´Â »ç½ÇÀ» ¹Ï¾î¶ó', '¿­½ÉÈ÷ ÀÏÇÏÁö ¾Ê¾Æµµ µÉ ¶§¸¦ ¾Æ´Â °Í...

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  • Doing Business in a Digital World

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    Doing Business in a Digital World [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Hausman, Angela(EDT) | Emerald Publishing Limited | 2005³â 06¿ù
    123,160¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,700¿ø
    Offers a multi-national perspective on factors relating to digital technologies in business-to-business markets. Comprising ten articles in all it features the work of leading authors such as George, S. Day, S. Tamer Cavusgil, Roger J. Calantone and Robert E. Spekman. The first group of articles ...
  • Sales Wise: A Journey Through Sales and Selling

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    Sales Wise: A Journey Through Sales and Selling A Journey Through Sales And Selling [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Lewis, Martyn | Fenestra Books | 2005³â 02¿ù
    20,440¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 620¿ø
    Do you wonder why your superior offerings don't sell themselves? Do you hate the idea of promoting your own services? Do you find it difficult to persuade people to do things differently? This book was written for you. With entertaining true stories, Sales Wise introduces its readers to new ways of ...
  • Sales Promotion

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    Sales Promotion [ Paperback ]
    Yeshin, Tony | Thomson Learning | 2006³â 04¿ù
    137,830¿ø Æ÷ÀÎÆ®Àû¸³ 0¿ø
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  • Consumer Behaviour

    Consumer Behaviour [ Paperback, Illustrated Edition ]
    Wright, Ray | Thomson Learning | 2006³â 03¿ù
    38,000¿ø Æ÷ÀÎÆ®Àû¸³ 760¿ø
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  • International Marketing: A Global Perspective

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    International Marketing: A Global Perspective A Global Perspective [ Paperback ]
    Muehlbacher, Hans / Leihs, Helmuth / Dahringer, Lee | Thomson Learning | 2006³â 03¿ù
    91,260¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 4,570¿ø
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