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  • Legends in Marketing: Philip Kotler

    수입
    Legends in Marketing: Philip Kotler Philip Kotler [ Hardcover ]
    Sheth, Jagdish N., Ph.D. (EDT) / Achrol, Ravi S., Ph.D. (EDT) / Blattberg, Robert C., Ph.D. (EDT) | Sage Pubns | 2012년 02월
    1,858,500원 (10% 할인) 포인트적립 92,930원
    Providing insight and historical perspective into one of the greatest marketing thinkers of the 20th century, Philip Kotler, this set reproduces seminal works and includes an interview with the legend.
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  • Legends in Marketing: Naresh K. Malhotra

    수입
    Legends in Marketing: Naresh K. Malhotra Naresh K. Malhotra [ Hardcover ]
    Agarwal, James, Ph.D. / DeSarbo, Wayne S., Ph.D. (CON) / Huber, Joel, Ph.D. (CON) | Sage Pubns | 2011년 09월
    1,858,500원 (10% 할인) 포인트적립 92,930원
    This series is a comprehensive historical perspective into some of the greatest marketing legends of our time, reproducing some of their works as well as providing outsider research on the legends' work.
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  • Legends in Marketing: Shelby D. Hunt

    수입
    Legends in Marketing: Shelby D. Hunt [ Hardcover ]
    Sheth, Jagdish N. | Sage Pubns | 2011년 03월
    1,858,500원 (10% 할인) 포인트적립 92,930원
    Providing insight and historical perspective into some of the greatest marketing thinkers of the 20th century, this set in the Legends in Marketing series reproduces the seminal work of Shelby Hunt.
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  • Marketing in China and East Asia CC 4V

    수입 Critical Concepts in Asian Studies
    Marketing in China and East Asia CC 4V [ Hardcover ]
    Tse, David (EDT) / Hung, Kineta (EDT) / Schmitt, Bernd Herbert (EDT) / Bello, Daniel C. (EDT) | Routledge | 2030년 12월
    1,792,120원 (10% 할인) 포인트적립 89,610원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기

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  • Wiley International Encyclopedia of Marketing, 6 Volume Set

    수입
    Wiley International Encyclopedia of Marketing, 6 Volume Set Marketing Strategy / Marketing Research / Consumber Behavior / Advertising and Intergrated Communication / Product Innovation and Management [ Hardcover ]
    Malhotra, Naresh / Sheth, Jagdish N. | Wiley-Blackwell | 2011년 02월
    1,722,000원 (18% 할인) 포인트적립 86,100원
    With 360 entries from over 500 global experts, the Encyclopedia offers one of the premier business reference sources available worldwide. Entries are arranged alphabetically within each subject volume. Each volume carries an index.
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  • Business Ethics

    수입 Critical Perspectives on Business and Management
    Business Ethics Critical Perspectives on Business and Management [ Hardcover ]
    Malachowski, Alan | Routledge | 2001년 08월
    1,593,000원 (10% 할인) 포인트적립 79,650원
    This set reprints a wide range of key articles originally published in both philosophy and business journals and includes some of the essential work in the field.The cross-section of materials includes: -- What is business ethics and how ha...
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  • Legends in Marketing: Yoram ′jerry′ Wind

    수입
    Legends in Marketing: Yoram ′jerry′ Wind [ Hardcover ]
    Sheth, Jagdish N. (EDT) | Sage Pubns | 2014년 03월
    1,567,120원 (10% 할인) 포인트적립 78,360원
    Captures the essence of the most important contributions made in the field of Marketing in the past hundred years. This book focuses on the seminal works of the legends in the field, which are supplemented by interviews of these legends as well as by the opinions of other scholars about their work.
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  • Legends in Marketing

    수입
    Legends in Marketing [ Hardcover ]
    Gronroos, Christian / Fisk, Raymond P. (EDT) / Edvardsson, Bo (EDT) / Strandvik, Tore (EDT) | Sage Pubns | 2014년 01월
    1,559,250원 (10% 할인) 포인트적립 77,970원
    Captures the essence of the most important contributions made in the field of marketing in the past hundred years. This book reproduces the seminal works of the legends in the field, which is supplemented by interviews of these legends as well as by the opinions of other scholars about their work.
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  • International Marketing

    수입
    International Marketing Modern and Classic Papers [ Hardcover ]
    Paliwooda, Stanley J. (EDT) / Ryans, John K., Jr. (EDT) | Edward Elgar Pub | 2008년 04월
    1,554,520원 (10% 할인) 포인트적립 77,730원
    This authoritative three-volume collection presents the most important articles and papers published in the field of international marketing during the last thirty years.
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  • Philosophy of Marketing

    수입
    Philosophy of Marketing [ Hardback ]
    Hyman, Michael(EDT) | SAGE Publications Ltd | 2013년 12월
    1,551,170원 (18% 할인) 포인트적립 77,560원
    The importance of philosophy for developing marketing and consumer theory is a key area of interest amongst scholars in the field, and is typically one of the more difficult to understand and apply.
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  • Legends in Marketing: Kent B. Monroe

    수입
    Legends in Marketing: Kent B. Monroe Kent B. Monroe [ Hardcover ]
    Sheth, Jagdish N. (EDT) | Sage Pubns | 2011년 07월
    1,449,000원 (10% 할인) 포인트적립 72,450원
    Providing insight and historical perspective into some of the greatest marketing thinkers of the 20th century, this set in the Legends in Marketing series reproduces the seminal work of Kent Monroe, leading consultant on pricing, marketing strategy and market research to corporations, governments an...
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  • Political Marketing

    수입
    Political Marketing #1-3 [ Hardcover ]
    Baines, Paul(EDT) | SAGE Publications Ltd | 2011년 03월
    1,386,000원 (10% 할인) 포인트적립 69,300원
    At the crossroads of political communication and marketing, this set explores literature in key topics from advertising and market research to the marketing of terrorist groups.
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  • Critical Marketing Studies

    수입
    Critical Marketing Studies [ Hardcover ]
    Maclaran, Pauline(EDT) | SAGE Publications Ltd | 2009년 05월
    1,386,000원 (10% 할인) 포인트적립 69,300원
    Provides an in-depth look at how marketing has grown from its initial focus on business and market exchange to its current influence in social, political and economic arenas.
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  • The History of Marketing Thought

    수입
    The History of Marketing Thought [ Hardcover ]
    Jones, Brian(EDT) | SAGE Publications Ltd | 2008년 03월
    1,386,000원 (10% 할인) 포인트적립 69,300원
    Offers an overview of the development of marketing thought using a range of key publications that cover the history of marketing thought. This work introduces historical figures that have played an important role in developing marketing thought.
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  • Legends in Consumer Behavior: James R. Bettman

    수입
    Legends in Consumer Behavior: James R. Bettman [ Hardcover ]
    Lynch, John G., Jr., Ph.D. (EDT) / Sujan, Mita, Ph.D. (EDT) / Payne, John W., Ph.D. (EDT) | Sage Pubns Pvt Ltd | 2016년 04월
    1,362,370원 (10% 할인) 포인트적립 68,120원
    The Legends in Consumer Behavior series captures the essence of the most important contributions made in the field of consumer behavior in the past several decades. It reproduces the seminal works of legends in the field, which are supplemented by interviews of these legends as well as by the opinio...
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  • Marketing in China

    수입
    Marketing in China [ Hardback ]
    Wang, Yonggui(EDT) | SAGE Publications Ltd | 2016년 03월
    1,315,320원 (18% 할인) 포인트적립 65,770원
    Split across four volumes, this collection brilliantly charts the development of marketing in China over the last thirty years, from its birth to the boom of the present day.
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  • The International Perspectives of Marketing Theory

    수입
    The International Perspectives of Marketing Theory [ Hardback ]
    Julier, Guy / Cluley, Robert(EDT) | SAGE Publications Ltd | 2013년 12월
    1,288,110원 (18% 할인) 포인트적립 64,410원
    This four-volume major work brings together the key articles on marketing theory, with a distinctive focus on international developments in the field. In the past few years, the theoretical and conceptual basis of the discipline has been scrutinised and deepened via exposure to alternative ways of u...
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  • Legends in Marketing: Paul E. Green

    수입
    Legends in Marketing: Paul E. Green Paul E. Green [ Hardcover ]
    Sheth, Jagdish N. (EDT) / Desarbo, Wayne S. (EDT) / Wind, Yoram (EDT) / Jain, Arun K. (EDT) | Sage Pubns Pvt Ltd | 2017년 03월
    1,244,250원 (10% 할인) 포인트적립 62,220원
    The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years
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  • Marketing Theory

    수입
    Marketing Theory [ Hardcover ]
    Saren, Michael A. J. (EDT) / Maclaran, Pauline (EDT) / Tadajewski, Mark (EDT) | Sage Pubns | 2008년 01월
    1,197,000원 (10% 할인) 포인트적립 59,850원
    Presents a comprehensive overview of the development of marketing theory. This title draws together the many disparate perspectives that have contributed to the development of marketing theory to provide scholars with a substantive reference base from which to further develop the area.
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  • Consumer Behavior I

    수입
    Consumer Behavior I Research and Influences [ Hardcover ]
    Hogg, Margaret K. (EDT) | Sage Pubns | 2005년 09월
    1,197,000원 (10% 할인) 포인트적립 59,850원
    Contains classic and contemporary writings, including the most widely cited and influential papers that examine consumer behavior as a field of study. This book addresses the question: "how do we study consumers?" and provides the theoretical and historical context for the debates about consumer beh...
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