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  • The E-Commerce Guide For Small Business

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    The E-Commerce Guide For Small Business [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Kazmierczak, Greg | Outskirts Press | 2016³â 04¿ù
    23,620¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,190¿ø
    If you own a business, you probably know that you can't ignore the importance of having a website. The Internet has become the most powerful marketing tool -- ever -- in that it offers your business direct access to billions of individuals. If your business does not have a website presence today, yo...
  • The ESSENSUALISM

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    The ESSENSUALISM Successful writing for design, advertising and marketing [ Hardback ]
    FIELL, CHARLOTTE | LAURENCE KING | 2022³â 08¿ù
    109,470¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 5,480¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ
    Shang Xia and the Craft Spirit of Chinese Design.

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  • The Econometrics of Individual Risk: Credit, Insurance, and Marketing

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    The Econometrics of Individual Risk: Credit, Insurance, and Marketing Credit, Insurance, and Marketing [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Gourieroux, Christian / Jasiak, Joann | Princeton University Press | 2015³â 07¿ù
    71,060¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,140¿ø
    The individual risks faced by banks, insurers, and marketers are less well understood than aggregate risks such as market-price changes. But the risks incurred or carried by individual people, companies, insurance policies, or credit agreements can be just as devastating as macroevents such as share...
  • The Economics and Business of Sustainability

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    Nemetz, Peter N. | Routledge | 2021³â 09¿ù
    64,260¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,220¿ø
    This essential guide is a research-based practical handbook for assessing Global Developmental Delay and other neurodevelopmental disorders in young children.
  • The Economics and Business of Sustainability

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    The Economics and Business of Sustainability [ Hardcover, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Nemetz, Peter N. | Taylor & Francis Ltd | 2021³â 09¿ù
    240,300¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 12,020¿ø
    This book accentuates the value and importance of a strong sustainability approach in an age of climate change emergency. It is an ideal companion for instructors and students of sustainability in business, economics, and related disciplines such as geography and political science.
  • The Economist: Marketing for Growth

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    The Economist: Marketing for Growth The role of marketers in driving revenues and profits [ Paperback ]
    Iain Ellwood | Profile Books | 2013³â 08¿ù
    27,360¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,370¿ø
    Focuses on how marketers can and should make much more of a difference in making their companies more financially successful - and reap the rewards and recognition for that success. This guide shows how the marketing function within a business can and should become its most important driver of growt...
  • The Economy of Icons: How Business Manufactures Meaning

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    Sternberg, Ernest | Bloomsbury Publishing PLC | 1999³â 09¿ù
    142,130¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 7,110¿ø
    Though many still think that we live in an information economy, Ernest Sternberg asserts that the driving force in 21st-century capitalism is not information, but image. Through studies of food processing, real estate development, tourism, movies,...
  • The Effect of Advertisement on Consumer Behavior and Brand Preference

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    The Effect of Advertisement on Consumer Behavior and Brand Preference [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Bhai P. S. Lekshmi / K. Sreeranganadhan | LAP Lambert Academic Publishing | 2015³â 03¿ù
    132,660¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,980¿ø
    Advertising plays a very important role in modern business. Due to excessive specialization, mass production and competition, advertising has become an indispensable activity in business. It is growing as the back bone of modern national and international marketing. Advertisements inform, guide, edu...
  • The Effect of COVID-19 spread on Egyptian consumer behavior

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    The Effect of COVID-19 spread on Egyptian consumer behavior [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Bakkar, Mahmoud | LAP Lambert Academic Publishing | 2020³â 09¿ù
    74,220¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,230¿ø
    This book attempts to investigate the effect of COVID-19 spread on Egyptian consumer behaviour. This was applied during the period from March 15, 2020, to July 15, 2020. A questionnaire-based survey was performed to collect data from (384) person (127 males and 257 females), from different Governora...
  • The Effect of Corporate Image on Customer's Satisfaction

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    The Effect of Corporate Image on Customer's Satisfaction [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Ditimi, Amassoma / Kelechi Sylvia, Nduka | LAP Lambert Academic Publishing | 2010³â 09¿ù
    105,810¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,180¿ø
    This book project is aimed at explaining the effects of corporate image on corporate image on customers' satisfaction . However, this book project depicts that corporate image is consequently assumed to have an impact on cutomers choice of company when service attributes are difficult to evaluate. A...
  • The effect of country of origin on consumer behavior in Nairobi, Kenya

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    Ngugi Njuguna James | LAP Lambert Academic Publishing | 2015³â 04¿ù
    78,960¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,370¿ø
    The country-of-origin (COO) concept refers to the country where a particular product is made and is anchored on the international marketing theory. The broad objective of this pioneering study was to determine the effect of COO, consumer characteristics and attitudes on consumer behaviour towards fo...
  • The Effect of Customer Satisfaction on Loyalty

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    The Effect of Customer Satisfaction on Loyalty [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Brimpong, Malcolm | LAP Lambert Academic Publishing | 2010³â 06¿ù
    94,760¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,850¿ø
    THE BOOK SEEKS TO HIGHLIGHT THE RELEVANCE OF ENSURING CUSTOMER SATISFACTION. IT FOCUSES ON THE SERVICE INDUSTRY AND THE ELEMENTS OF CUSTOMER SATISFACTION.AFTER READING THIS BOOK, IT IS EXPECTED THAT OUR ATTITUDE TOWARDS CUSTOMERS AND POTENTIAL CUSTOMERS WOULD BECOME A POSITIVE ONE. THE STUDY A...
  • The Effect of Extrinsic Determinants on Consumer Evaluation

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    The Effect of Extrinsic Determinants on Consumer Evaluation [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Mazaheri Tehrani Afrouz | LAP Lambert Academic Publishing | 2013³â 08¿ù
    116,860¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,510¿ø
    This study will develop and test a conceptual model of extrinsic determinants of consumer evaluation on purchase intention for local and imported home appliances in a selected Iranian market. In addition, the effects of ethnocentrism, sales promotion, and word-of-mouth will be investigated. This...
  • The Effect of Geographic Definition on Market Share

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    The Effect of Geographic Definition on Market Share [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Mansilla, Carlos Alfredo | LAP Lambert Academic Publishing | 2011³â 01¿ù
    102,650¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,080¿ø
    Geographic market definition has become increasingly important in many industries. This is due not only to its managerial implications, but also because of its importance in antitrust policy. The effect of different geographic definitions on market share and the systematic differences among the...
  • The Effect of Light on Sensory Perceptions

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    The Effect of Light on Sensory Perceptions [ Perfect,eng, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Crepaz, Emanuel | Scholars' Press | 2021³â 08¿ù
    85,280¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,560¿ø
    Light is always present, on a continuum from dim to bright. However, what kind of role does it play in consumption settings, and how can it influence sensory processing, and consequently trigger specific behavioural responses? There is still only little known about the nature of its effects on the p...
  • The Effect of Music in Television Commercials on Consumer Attitudes

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    The Effect of Music in Television Commercials on Consumer Attitudes [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Hoeberichts Nina | LAP Lambert Academic Publishing | 2012³â 12¿ù
    102,650¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,080¿ø
    In this literature review, past research on the effects of music on consumer attitudes will be analyzed. More specifically, the effects of music in television commercials will be examined. Music influences consumer attitudes through many ways, but mostly the effect is subconscious.
  • The Effect of Option Attachment on Undesirable Services

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    The Effect of Option Attachment on Undesirable Services [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Venrooij, Nigel | LAP Lambert Academic Publishing | 2011³â 08¿ù
    112,120¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,370¿ø
    Have you ever experienced that choosing felt like losing? Our common sense tells us to consider options closely when buying a product. Nevertheless, we all experienced feelings of discomfort as soon as we have chosen one alternative over others. This effect is called option attachment: by extensivel...
  • The Effect of Perceived Privacy on Consumers' Behavioral Intentions

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    The Effect of Perceived Privacy on Consumers' Behavioral Intentions [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Sheik, Randa | LAP Lambert Academic Publishing | 2019³â 12¿ù
    64,750¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,950¿ø
    The topic of atmospherics and how they impact consumer behavior has been studied extensively in marketing literature within retailing contexts. However, the impact of perceived privacy on consumer responses has not been thoroughly examined. The aim of this book is to examine the impact of perceived ...
  • The effect of Social Media on Relationship Marketing

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    The effect of Social Media on Relationship Marketing [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    De Wit, Timo | LAP Lambert Academic Publishing | 2012³â 06¿ù
    91,590¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,750¿ø
    The goal of this study is to test what effects positive word of mouth has on relationship management. The relationship between customers and organizations has become a very popular topic recently. However the existing literature doesn't include anything related to the upcoming phenomenon 'social net...
  • The Effectiveness of Advertisements on Toothpaste Industry

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    The Effectiveness of Advertisements on Toothpaste Industry [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Sahoo Jayadev | LAP Lambert Academic Publishing | 2013³â 07¿ù
    104,230¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,130¿ø
    In today's business world, there is fierce competition among different brands of toothpastes. The primary aim of a company is to sell the products to the customers. The problem here is, "why should a consumer buy a particular brand of toothpaste?" Here, the author has analyzed five toothpaste brands...
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