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  • Brand Transformation

    수입
    Brand Transformation Transforming Firm Performance by Disruptive, Pragmatic and Achievable Brand Strategy [ Paperback ]
    Glanfield, Keith | Routledge | 2018년 02월
    88,080원 (10% 할인) 포인트적립 4,410원
    To be of value to firms, branding must operate in the "real" world, not a theoretical one, unlocking latent commercial potential and delivering tangible business results. The imperative is to change as you go, making simple branding changes that deliver a commercial differenceThis new textbook teach...
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  • Visual Public Relations

    수입 Routledge New Directions in PR & Communication Research
    Visual Public Relations Strategic Communication Beyond Text [ Hardcover, POD 주문제작도서 ]
    Collister, Simon / Roberts-Bowman, Sarah | Routledge | 2018년 04월
    270,330원 (10% 할인) 포인트적립 13,520원
    Essential study guides for the future linguist.
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  • Brand Transformation

    수입
    Brand Transformation Transforming Firm Performance by Disruptive, Pragmatic and Achievable Brand Strategy [ Hardcover ]
    Glanfield, Keith (Aston University) | Routledge | 2018년 02월
    330,400원 (10% 할인) 포인트적립 16,520원
    The Handbook of Complex Analysis will be an entree for advanced undergraduates and beginning graduate students in the subject of complex analysis. The subject of complex analysis of increasing importance. Even the function theory of several complex variables has seen applications in cosmology, geoph...
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  • Strategic Marketing for High Technology Products

    수입 Routledge Studies in Innovation, Organizations and Technology
    Strategic Marketing for High Technology Products An Integrated Approach [ Hardcover, POD 주문제작도서 ]
    Fotiadis, Thomas | Routledge | 2018년 04월
    270,330원 (10% 할인) 포인트적립 13,520원
    In order for High Technology (HT)?companies to tackle contemporary demanding market challenges, they frequently deploy time-reduction strategies with respect to product launch.
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  • Untold Millions

    수입
    Untold Millions Secret Truths About Marketing to Gay and Lesbian Consumers [ Hardcover ]
    Lukenbill, Grant | Routledge | 2017년 08월
    108,100원 (10% 할인) 포인트적립 5,410원
    Helps marketers, advertisers, and public relations managers learn how to successfully market and research products for gay and lesbian consumers. Includes b&w and color examples of advertising. The author is president of GLV Communications in New York City. Annotation c. Book News, Inc., Portland, O...
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  • High Cost of Low Morale...and what to do about it

    수입
    High Cost of Low Morale...and what to do about it [ Hardcover ]
    Hacker, Carol | CRC Press | 2017년 12월
    360,450원 (10% 할인) 포인트적립 18,030원
    While the morale of an organization is an intangible element composed of feelings and attitudes of individuals and groups, the effects of morale include tangible and important factors such as profits, efficiency, quality, and productivity. This title offers you practical methods for increasing moral...
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  • Skills of Encouragement

    수입
    Skills of Encouragement Bringing Out the Best in Yourself and Others [ Hardcover ]
    Dinkmeyer, Don, Sr. | CRC Press | 2017년 12월
    360,450원 (10% 할인) 포인트적립 18,030원
    This text discusses encouragement skills to seek the best of an individual in different environments.
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  • Best Team Skills

    수입
    Best Team Skills Fifty Key Skills for Unlimited Team Achievement [ Hardcover ]
    Losoncy, Lewis | CRC Press | 2017년 12월
    360,450원 (10% 할인) 포인트적립 18,030원
    Best Team Skills gives you the tools you need to achieve the highest performance through the most productive encouragement and motivational methods available. Dr. Losoncy identifies the 50 skills that will most encourage your team members. Using 100 encouragement opportunity exercises, he works as y...
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  • Labor and Employment Issues for the Safety Professional

    수입 Occupational Safety & Health Guide Series
    Labor and Employment Issues for the Safety Professional [ Paperback ]
    Schneid, Thomas D. | CRC Press | 2017년 05월
    170,190원 (10% 할인) 포인트적립 8,510원
    An examination of the safety laws and regulations, particularly in the areas of labor and employment, this book provides a working knowledge of the impacts, requirements, and implications of safety professionals’ actions and inactions as related to state and federal laws. It presents information on...
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  • Paradox in Public Relations

    수입 Routledge New Directions in PR & Communication Research
    Paradox in Public Relations A Contrarian Critique of Theory and Practice [ Hardcover ]
    Stoker, Kevin L. | Routledge | 2021년 01월
    270,330원 (10% 할인) 포인트적립 13,520원
    Paradox in Public Relations: A Contrarian Critique of Theory and Practice is a thought-provoking exploration of public relations, aiming to promote changes in meaning and perception by creating new meta-realities for public relations.
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  • Globalization of Advertising

    수입 Routledge Studies in Human Geography
    Globalization of Advertising Agencies, Cities and Spaces of Creativity [ Paperback, POD 주문제작도서 ]
    Faulconbridge, James R. / Taylor, Peter | Routledge | 2015년 03월
    96,090원 (10% 할인) 포인트적립 4,810원
    This fully updated and revised edition of Meeting Special Educational Needs in Secondary Classrooms is written by an experienced teacher, adviser and SEN consultant and explains the challenges that these children face. This is a practical book full of guidance for teachers and teaching assistants wh...
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  • Attention, Attitude, and Affect in Response To Advertising

    수입
    Attention, Attitude, and Affect in Response To Advertising [ Paperback, POD 주문제작도서 ]
    Clark, Eddie M. / Brock, Timothy C. | Psychology Press | 2015년 04월
    108,100원 (10% 할인) 포인트적립 5,410원
    Linked from the days of their origins, psychology and advertising developed as independent disciplines at almost the same time in the late nineteenth century. This volume is the result of the 6th Annual Advertising and Consumer Behavior Conference, designed to bring together researchers and practiti...
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  • Tone From the Top

    수입
    Tone From the Top How Behaviour Trumps Strategy [ Hardcover ]
    Muir, Ian | Routledge | 2015년 06월
    270,330원 (10% 할인) 포인트적립 13,520원
    Many companies have been criticised for weaknesses in their business ethics, and every year, new scandals and ethical breaches hit the media. The problem of ethical lapses however, is not confined to business and there are few sectors of society that can claim the moral high ground. In an increasing...
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  • Managing Service Firms

    수입 Routledge Interpretive Marketing Research
    Managing Service Firms The Power of Managerial Marketing [ Paperback, POD 주문제작도서 ]
    Skalen, Per | Routledge | 2015년 02월
    32,010원 (10% 할인) 포인트적립 1,610원
    Based on a conceptual analysis of marketing texts and a case study of a service firm that utilizes innovative approaches to managing organizations, this book presents a critical examination of marketing as a managerial practice.
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  • How to Measure and Manage Your Corporate Reputation

    수입
    How to Measure and Manage Your Corporate Reputation [ Hardcover ]
    Hannington, Terry | Routledge | 2004년 01월
    270,330원 (10% 할인) 포인트적립 13,520원
    Terry Hannington provides a "blueprint" for effectively measuring and managing your reputation. That means understanding the difference between brand and reputation, the significance of the latter and how you get your reputation in the first place.
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  • Organizations and the Media

    수입 Routledge Studies in Management, Organizations and Society
    Organizations and the Media Organizing in a Mediatized World [ Hardcover ]
    Jonsson, Stefan(EDT) | Routledge | 2014년 06월
    300,370원 (10% 할인) 포인트적립 15,020원
    In the last few decades we have witnessed an expansion in the amount of news coverage focusing on organizations and their activities and similarly, organizations have increased their investment in their own PR and media oriented forms of communication. This book explores how organizations and organi...
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  • Demarketing

    수입
    Demarketing [ Paperback, POD 주문제작도서 ]
    Bradley, Nigel / Blythe, Jim | Routledge | 2013년 11월
    96,090원 (10% 할인) 포인트적립 4,810원
    We all understand the basic principles underpinning marketing activity: to identify unfulfilled needs and desires and boost demand for the solutions a product is offering. The mantra is always "sell more". De-marketing tries for the very opposite. Why would a company actively try to decrease demand?...
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  • Demarketing

    수입
    Demarketing [ Hardcover, POD 주문제작도서 ]
    Bradley, Nigel / Blythe, Jim | Routledge | 2013년 11월
    270,330원 (10% 할인) 포인트적립 13,520원
    This is the first book to cast light on the secretive, counterintuitive world of de-marketing: a process whereby a company actively, for whatever reasons, tries to decrease demand of its product. Via insightful case studies from a selection of thought leaders, this book deconstructs de-marketings my...
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  • Strategic Thinking for Advertising Creatives

    수입
    Strategic Thinking for Advertising Creatives [ Paperback ]
    Kavounas Taylor, Alice | Laurence King | 2013년 10월
    47,700원 (18% 할인) 포인트적립 2,390원
    Strategic thinking is central to creating a successful advertising campaign, yet it is rarely taught systematically. This book enables advertising creatives to formulate a clear brief and to think strategically.Structured according to the 11 essential elements of a classic advertising brief, it offe...
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  • Global Advertising, Attitudes, and Audiences

    수입 Routledge Advances in Management and Business Studies
    Global Advertising, Attitudes, and Audiences [ Paperback, POD 주문제작도서 ]
    Wilson, Tony | Routledge | 2013년 09월
    108,100원 (10% 할인) 포인트적립 5,410원
    This book presents consumer response to global media branding as a cognitive process whose understanding is important for advertising industry as well as academic investigation. Interpreting reactions to screen advertising, accounting for them in local cultural terms, must be the first stage of any ...
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