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  • Design and Strategy

    수입
    Design and Strategy A Step-by-Step Guide [ Hardcover ]
    Grimsgaard, Wanda | Routledge | 2022년 10월
    248,900원 (10% 할인) 포인트적립 12,450원
    This major practical handbook bridges the gap between strategy and design, presenting a step-by-step design process with a strategic approach and extensive methods for innovation, strategy development, design methodology and problem solving.
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  • Design and Strategy

    수입
    Design and Strategy A Step-by-Step Guide [ Paperback ]
    Grimsgaard, Wanda / Aston, Megan(EDT) | Routledge | 2022년 10월
    79,620원 (10% 할인) 포인트적립 3,990원
    This major practical handbook bridges the gap between strategy and design, presenting a step-by-step design process with a strategic approach and extensive methods for innovation, strategy development, design methodology and problem solving.
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  • Digital Marketing Excellence

    수입
    Digital Marketing Excellence Planning, Optimizing and Integrating Online Marketing [ Hardcover ]
    Smith, PR (Independent Marketing Consultant, UK) | Routledge | 2022년 07월
    348,460원 (10% 할인) 포인트적립 17,430원
    Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools.
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  • Agencynomics: Fully Revised Edition 2021

    수입
    Agencynomics: Fully Revised Edition 2021 Fully Revised Edition 2021 [ Paperback ]
    Hoole, Peter / Thompson, Jazz / Gallagher, Spencer | Agencynomics Limited | 2021년 08월
    35,130원 (18% 할인) 포인트적립 1,760원
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  • Routledge Library Editions: Advertising

    수입 Routledge Library Editions: Advertising
    Routledge Library Editions: Advertising [ Hardcover ]
    Various(EDT) | Routledge | 2013년 03월
    1,393,870원 (10% 할인) 포인트적립 69,700원
    Routledge Library Editions: Advertising brings together as one set, or individual volumes, a series of previously out-of-print classics from a variety of academic imprints.
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  • Psychology of Advertising

    수입
    Psychology of Advertising [ Paperback, POD 주문제작도서 ]
    Fennis, Bob M. / Stroebe, Wolfgang | Routledge | 2020년 10월
    268,810원 (10% 할인) 포인트적립 13,450원
    The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers.
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  • Aging and Work

    수입
    Aging and Work [ Paperback ]
    Kumashiro, Masaharu (University of Occupational and Environmental Health, Japan)(EDT) | CRC Press | 2020년 12월
    117,450원 (10% 할인) 포인트적립 5,880원
    Describes the mechanisms and chemistry of platinum/palladium printing in safe, practical ways. Clearly presented formulae allow the printer to work with platinum, palladium, or varying combinations of both. The printed-out image appears fully during exposure, and only requires simple and safe steps ...
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  • Ultimate Guide to Facebook Advertising

    수입
    Ultimate Guide to Facebook Advertising [ Paperback ]
    Marshall, Perry / Meloche, Thomas / Regnerus, Bob | Entrepreneur Press | 2020년 10월
    38,720원 (18% 할인) 포인트적립 1,940원
    A thorough and highly-accessible history of San Antonio's economic and political development
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  • Human Resources, Care Giving, Career Progression and Gender

    수입 Routledge Studies in Human Resource Development
    Human Resources, Care Giving, Career Progression and Gender A Gender Neutral Glass Ceiling [ Paperback, POD 주문제작도서 ]
    Coyne, Edward J. / Lee, Monica | Routledge | 2018년 08월
    65,690원 (10% 할인) 포인트적립 3,290원
    This book presents a challenge to feminist perspectives that see the glass ceiling as the exclusive domain of women's careers and work life. It looks at the effects of caring for dependents upon the careers and aspirations of men and women.
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  • Contemplating Corporate Marketing, Identity and Communication

    수입
    Contemplating Corporate Marketing, Identity and Communication [ Hardcover, 1st Edition, POD 주문제작도서 ]
    Podnar, Klement / Balmer, John | Routledge | 2010년 07월
    288,720원 (10% 할인) 포인트적립 14,440원
    Contemplating Corporate Marketing, Identity and Communication brings together a variety of perspectives on corporate marketing, identity and communication with a view towards stimulating debate about the advances in these key areas.
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  • Persuasion in Advertising

    수입
    Persuasion in Advertising [ Hardcover ]
    O'Shaugnessy, John / O'Shaughnessy, Nicholas | Routledge | 2004년 01월
    368,370원 (10% 할인) 포인트적립 18,420원
    A practical and in-depth guide to the art of advertising persuasion, this book draws on research, concepts and case examples from the US and Europe to explain advertising theories and set out strategies for adoption.
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  • Marketing Communication

    수입
    Marketing Communication A Critical Introduction [ Hardcover ]
    Varey, Richard | Routledge | 2001년 12월
    438,070원 (10% 할인) 포인트적립 21,910원
    A fresh and innovative framework for the management of marketing communication processes focusing on a planned, integrated marketing communication programme.
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  • Industrial Relations

    수입 Critical Perspectives on Business and Management
    Industrial Relations Critical Perspectives on Business and Management [ Hardcover ]
    Kelly, John | Routledge | 2002년 01월
    2,090,800원 (10% 할인) 포인트적립 104,540원
    This set captures both the complexity of the field of industrial relations globally, as well as bringing out the continuing relevance of competing theoretical approaches to the subject. It combines classical texts with the latest controversies.
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  • Informal Learning in the Workplace

    수입
    Informal Learning in the Workplace Unmasking Human Resource Development [ Hardcover ]
    Garrick, John | Routledge | 1998년 12월
    358,420원 (10% 할인) 포인트적립 17,930원
    Informal Learning in the Workplace critically examines definitions of informal learning, focusing on a variety of workplace contexts.
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  • Key Debates in the Translation of Advertising Material

    수입
    Key Debates in the Translation of Advertising Material Special Issue of the Translator (Volume 10/2, 2004) [ Paperback ]
    Valdes, Cristina | Routledge | 2004년 12월
    79,620원 (10% 할인) 포인트적립 3,990원
    Explores various interdependent aspects of the interlingual and intercultural transfer of an advertising message. This title includes a critique of the Western-based approach to advertising in the context of the Far East. It also offers strategies for repackaging France as a tourist destination.
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  • Pathways to Public Relations

    수입 Routledge New Directions in PR & Communication Research
    Pathways to Public Relations Histories of Practice and Profession [ Paperback, POD 주문제작도서 ]
    St John, Burton, III / Opdycke Lamme, Margot / L'Etang, Jacquie | Routledge | 2018년 01월
    268,810원 (10% 할인) 포인트적립 13,450원
    Pathways to Public Relations provides a synthesis of a complicated arena that no other edited volume has attempted. With its wide range of historical perspectives and multiple levels of analysis that fully contextualizes public relations, this book showcases a range of cultural and contextual aspect...
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  • Politics of Bargaining

    수입
    Politics of Bargaining Merger Process and British Trade Union Structural Development, 1892-1987 [ Hardcover ]
    Waddington, Jeremy | Routledge | 1995년 10월
    183,160원 (10% 할인) 포인트적립 9,160원
    Tracing developments in British trade union structure over almost 100 years, this book shows how the underlying processes of change are cyclical. It therefore provides a backdrop for understanding some of the options for structural change that may be adopted by trade unions in the future.
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  • Pathways to Public Relations

    수입 Routledge New Directions in PR & Communication Research
    Pathways to Public Relations Histories of Practice and Profession [ Hardcover ]
    St John, Burton, III / Opdycke Lamme, Margot / L'Etang, Jacquie | Routledge | 2014년 04월
    288,720원 (10% 할인) 포인트적립 14,440원
    Pathways to Public Relations provides a synthesis of a complicated arena that no other edited volume has attempted. With its wide range of historical perspectives and multiple levels of analysis that fully contextualizes public relations, this book showcases a range of cultural and contextual aspect...
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  • Public Relations

    수입 Critical Concepts in Media and Cultural Studies
    Public Relations [ Hardcover ]
    Heath, Robert(EDT) | Routledge | 2013년 08월
    2,588,620원 (10% 할인) 포인트적립 129,440원
    Public Relations is increasingly recognized as a well-established communication and management science. Indeed, the discipline has now generated an abundance of serious scholarly research which is very wide-ranging and which continues to flourish as never before.
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  • European Works Councils

    수입 Routledge Research in Employment Relations
    European Works Councils Pessimism of the Intellect Optimism of the Will? [ Hardback, POD 주문제작도서 ]
    Fitzgerald, Ian / Stirling, John | Routledge | 2003년 11월
    71,650원 (10% 할인) 포인트적립 3,590원
    This book covers the key themes related to the introduction, growth development and future of European Works Councils and covers both theoretical models and questions of practice.
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