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作为出售正规 K-POP/K-Drama 相关(CD,图书,DVD) 韩流商品的网站, 支持 中文/英文 等海外结账方式

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  • Public Relations Strategy, Theory, and Cases: Praxis at Its Best

    수입
    Public Relations Strategy, Theory, and Cases: Praxis at Its Best Praxis at Its Best [ Hardcover ]
    Hansen-Horn, Tricia / Horn, Adam E. | Peter Lang Inc., International Academic Publi | 2018년 01월
    169,560원 (10% 할인) 포인트적립 8,480원
    Presenting a robust introduction to public relations strategy helps readers to explore their perceptions of what Public relations strategy is or might be.
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  • Informationsoekonomische Determinanten Der Zahlungsbereitschaft Bei Leistungsbuendeln

    수입
    Informationsoekonomische Determinanten Der Zahlungsbereitschaft Bei Leistungsbuendeln [ Paperback ]
    Von Gizycki, Vittoria | Peter Lang AG | 2000년 01월
    169,940원 (10% 할인) 포인트적립 8,500원
    카트에 넣기 바로구매 리스트에 넣기

  • Beyond Multi-Channel Marketing: Critical Issues in Dual Marketing

    수입
    Beyond Multi-Channel Marketing: Critical Issues in Dual Marketing Critical Issues in Dual Marketing [ Hardcover ]
    Palazzo, Maria / Foroudi, Pantea / Siano, Alfonso | Emerald Publishing Limited | 2020년 06월
    170,080원 (10% 할인) 포인트적립 8,510원
    Delving into the rapidly developing field of dual marketing, investigating the strategic alliances, multi-stakeholder perspectives and branding potential it holds, this book promotes the adoption of the multichannel approach which is fundamental to facing the challenges of marketing 4.0.
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  • Big Ideas in Public Relations Research and Practice

    수입
    Big Ideas in Public Relations Research and Practice [ Hardcover ]
    Frandsen, Finn / Johansen, Winni / Tench, Ralph | Emerald Publishing Limited | 2019년 10월
    170,080원 (10% 할인) 포인트적립 8,510원
    Drawing on contributions from the 2018 congress of the European Public Relations Education and Research Association (EUPRERA), this volume explores and analyses challenges around communication, management and big ideas to present findings from current research in corporate communication.
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  • Persuasion in Society

    수입
    Persuasion in Society [ Paperback, 4 New edition, POD 주문제작도서 ]
    Jones, Jean G. / McClanahan, Andi / Sery, Joseph | Routledge | 2022년 02월
    171,140원 (10% 할인) 포인트적립 8,560원
    This fully-updated fourth edition introduces readers to the rich tapestry of persuasive technique and scholarship, interweaving perspectives from rhetoric, critical theory, and social science and applying their insights to practical political, social, and business contexts.
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  • Managing Sales Professionals

    수입
    Managing Sales Professionals The Reality of Profitability [ Hardcover ]
    Vaccaro, Joseph P | Routledge | 1995년 09월
    171,140원 (10% 할인) 포인트적립 8,560원
    Managing Sales Professionals cuts to the critical specifics for business owners, consultants, and sales managers. In a practical how-to approach, readers can find realistic methods to plan, organize, staff, operate, and evaluate a sales force and its activities. The author integrates the marketing m...
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  • Labor and Employment Issues for the Safety Professional

    수입 Occupational Safety & Health Guide Series
    Labor and Employment Issues for the Safety Professional [ Paperback ]
    Schneid, Thomas D. | CRC Press | 2017년 05월
    171,140원 (10% 할인) 포인트적립 8,560원
    An examination of the safety laws and regulations, particularly in the areas of labor and employment, this book provides a working knowledge of the impacts, requirements, and implications of safety professionals’ actions and inactions as related to state and federal laws. It presents information on...
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  • Fitness For Work

    수입
    Fitness For Work The Role Of Physical Demands Analysis And Physical Capacity Assessment [ Paperback, POD 주문제작도서 ]
    Fraser, T. M. | CRC Press | 1992년 07월
    171,140원 (10% 할인) 포인트적립 8,560원
    This is a practical guide to both the methods for assessing the industrial workplace as to its fitness for people to work in and also to the methods for assessing the fitness of individuals for particular work tasks.
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  • Partners for Good

    수입
    Partners for Good Business, Government and the Third Sector [ Hardcover ]
    Levitt, Tom | Routledge | 2012년 07월
    171,140원 (10% 할인) 포인트적립 8,560원
    Society expects employers to do more to engage with both communities and good causes and the business case for doing so can be and is being made. But business also realises that charities do conscience better than they can. This title points the way to successful partnerships at local, national and ...
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  • Future of Excellence in Public Relations and Communication Management

    수입 Routledge Communication Series
    Future of Excellence in Public Relations and Communication Management Challenges for the Next Generation [ Paperback ]
    Toth, Elizabeth L.(EDT) | Routledge | 2006년 07월
    171,140원 (10% 할인) 포인트적립 8,560원
    Presents a challenge to future researchers, encouraging consideration of other theoretical research problems that leads to improving the management practice of public relations. This collection advances practitioner understanding of excellence in public relations and communication management.
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  • Sex in Consumer Culture

    수입 Routledge Communication Series
    Sex in Consumer Culture The Erotic Content of Media and Marketing [ Paperback, POD 주문제작도서 ]
    Reichert, Tom / Lambiase, Jacqueline | Routledge | 2005년 11월
    171,140원 (10% 할인) 포인트적립 8,560원
    Considers the use of sex to promote brands, magazines, video games, TV programming, music and movies. Exploring sexual information used in mass media to sell products and programs, this book will be of interest for scholars and students in advertising, marketing, media promotion, persuasion, mass co...
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  • Media Relations Measurement

    수입
    Media Relations Measurement Determining the Value of PR to Your Company's Success [ Hardcover ]
    Baikaltseva, Elena | Routledge | 2004년 11월
    171,140원 (10% 할인) 포인트적립 8,560원
    The authors also introduce their own theory of PR evaluation and apply it to five different types of activity: interviews, press conferences, generic campaigns, crisis PR and long-term projects. In addition, the book contains many valuable tips and real-life examples throughout.
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  • French Management

    수입
    French Management Elitism in Action [ POD 주문제작도서 ]
    Barsoux, Jean-Louis / Lawrence, Peter | Routledge | 2005년 05월
    171,140원 (10% 할인) 포인트적립 8,560원
    An account of management in the contemporary French business world. The formal nature of work relations and the rituals of French business life are analyzed and set against the role of senior executives, and the book looks at the corporate culture of four leading - but very different - companies.
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  • French Resistance

    수입
    French Resistance Individuals Versus the Company in French Corporate Life [ Paperback ]
    Johnson, Michael (Amgen Incorporated, THOUSAND OAKS, USA) | Routledge | 2005년 05월
    171,140원 (10% 할인) 포인트적립 8,560원
    Examines France's determination to remain aloof and unaffected as the world economy threatens the French way of doing business. Describing the difficulty in initiating change in French organizations, the author tells of the obstacles he encountered in attempting to modernize a Paris firm.
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  • Foundations of Management Knowledge

    수입 Routledge Advances in Management and Business Studies
    Foundations of Management Knowledge [ Hardcover ]
    Jeffcutt, Paul | Routledge | 2003년 09월
    171,140원 (10% 할인) 포인트적립 8,560원
    This volume brings together a group of leading academics from Europe, North America and Australasia to address the nature and management knowledge in relation to rapidly changing arenas of theory and practice.
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  • Brand Storytelling: Put Customers at the Heart of Your Brand Story

    수입
    Brand Storytelling: Put Customers at the Heart of Your Brand Story Put Customers at the Heart of Your Brand Story [ Hardcover ]
    Rodriguez, Miri | Kogan Page | 2023년 06월
    171,610원 (10% 할인) 포인트적립 8,590원
    Learn how to engage consumers through emotive storytelling to humanize your brand and achieve business growth.
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  • Der Einfluss Von Neuen Medien Auf Die Brand Equity

    수입
    Der Einfluss Von Neuen Medien Auf Die Brand Equity Mobile Applikationen Und Ihre Wirkung Auf Ausgewaehlte Dimensionen Der Markenstaerke [ Hardcover ]
    Behre, Sebastian / Mattmuller, Roland(EDT) | Peter Lang AG | 2013년 05월
    171,990원 (10% 할인) 포인트적립 8,600원
    Als unternehmenseigene mobile Applikation existiert mit der Corporate App ein erster Versuch der Unternehmen, sich auf den mobilen Endgeraten der Konsumenten zu platzieren. Die Arbeit entwickelt ein Kausalmodell, mit dessen Hilfe die Auswirkung einer Corporate App auf ausgewahlte Dimensionen der Mar...
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  • Behind the Manipulation: The Art of Advertising Copywriting

    수입
    Behind the Manipulation: The Art of Advertising Copywriting [ Paperback, POD 주문제작도서 ]
    Barre, William | Cognella Academic Publishing | 2018년 08월
    173,050원 (5% 할인) 포인트적립 5,200원
    Behind the Manipulation: The Art of Advertising Copywriting?reveals the secrets behind the manipulation that is inherent in all brand advertising. It offers readers a step-by-step guide to writing brand advertising for all media, including social media. Students learn about the history of brand adv...
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  • Understanding Sponsored Search: Core Elements of Keyword Advertising

    수입
    Understanding Sponsored Search: Core Elements of Keyword Advertising Core Elements of Keyword Advertising [ Hardcover ]
    Jansen, Jim | Cambridge University Press | 2011년 07월
    173,130원 (10% 할인) 포인트적립 8,660원
    This book addresses the underlying foundational elements, both theoretical and methodological, of sponsored search. As such, the contents are less affected by the ever-changing implementation aspects of technology. Rather than focusing on the how, this book examines what causes the how. Why do certa...
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  • The Bare Bones of Advertising Print Design

    수입
    The Bare Bones of Advertising Print Design [ Hardcover ]
    Blakeman, Robyn | Rowman & Littlefield Pub Inc | 2004년 10월
    173,130원 (10% 할인) 포인트적립 8,660원
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