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  • Cross-Cultural Content Analysis of Advertising from the United States and India

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    Ahmed, Niaz | Dissertation.com | 2000³â 02¿ù
    31,500¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 950¿ø
    This cross-cultural content analysis (which merged traditional content analysis method with semiotic concepts) compared advertising in the United States (a highly individualistic and low-context culture) and India (a highly collectivist and high-context culture). The study examined the characteristi...
  • The Advertising Age Encyclopedia of Advertising

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    Egolf, Karen | Taylor & Francis Inc | 2002³â 12¿ù
    1,346,620¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 67,340¿ø
    Entries include: - Absolut Vodka - Brand - Children: Targets of Advertising - Demographics - Ethics - Eastman Kodak Company - Feminism, Impact of - Fuller & Smith & Ross, Inc. - Gallup Research - History: Pre-19th Century - Infomercial - Japan - J...
  • Human Resources Glossary

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    Human Resources Glossary The Complete Desk Reference for HR Executives, Managers, and Practitioners [ Hardcover, 3rd Edition ]
    Tracey, William R. | CRC Press | 2004³â 01¿ù
    310,380¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 15,520¿ø
    Compiles and explains the vocabulary of HR practitioners. This work defines HR terms and explains their context, use and managerial implications in 56 HR areas, including benefits, compensation, disability, discipline, employee services, health care, organization development, productivity, hiring pr...
  • e-Learning Standards

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    e-Learning Standards A Guide to Purchasing, Developing, and Deploying Standards-Conformant E-Learning [ Hardcover ]
    Brown, Sharon (Integrity eLearning, Anaheim, California, USA) | CRC Press | 2002³â 11¿ù
    300,370¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 15,020¿ø
    Presents comprehensive information about the major e-learning standards. This work focuses on those standards such as the AICC and SCORM specifications for interoperable data tracking, searchable meta-data, and interchangeable course structures and the QTI specification for interoperable tests and t...
  • Mining The Middle Ground

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    Mining The Middle Ground Developing Mid-level Managers for Strategic Change [ Hardcover ]
    Williams, David N. | CRC Press | 2000³â 01¿ù
    210,250¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 10,520¿ø
    This how-to book puts forward an applied, field-proven model for the roles, responsibilities, and steps necessary to develop, integrate, and tap the middle management resource in a strategic change effort. Founded on a strong theoretical basis, th...
  • Managing by Remote Control

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    Managing by Remote Control [ Hardcover, English ]
    Garber, Peter R. | CRC Press | 1999³â 09¿ù
    144,150¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 7,210¿ø
    Today's managers face increased responsibilities -- and delegating some of the load to equally responsible personnel was once a "nice" gesture, but now a necessity. Traditional "empowerment", though a desirable strategy, has often produced less th...
  • Creative Leadership Mining the Gold in Your Work Force

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    Creative Leadership Mining the Gold in Your Work Force [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Damiani, A. S. | CRC Press | 1998³â 04¿ù
    108,100¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 5,410¿ø
    Creative Leadership: Mining the Gold in Your Work Force is written for aspiring leaders who are committed to finding solutions to the challenges of an ever-increasing competitive market. This valuable resource not only shows you how to develop you...
  • Technology-Based Learning

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    Technology-Based Learning Maximizing Human Performance and Corporate Success [ Hardcover, English ]
    Kearsley, Greg (Southeastern Nova University, North Miami Beach, Florida, US) | CRC Press | 1998³â 08¿ù
    144,150¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 7,210¿ø
    Companies worldwide are recognizing the critical importance of harnessing the learning capabilities of people and technology in the workplace. This book shows how to capture and leverage this power, with an examination of the advantages and disadv...
  • If It Wasn't For the People...This Job Would Be Fun

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    If It Wasn't For the People...This Job Would Be Fun Coaching for Buy-In and Results [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Motsett, C. B. | CRC Press | 1998³â 01¿ù
    108,100¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 5,410¿ø
    This book shows readers how to gain the cooperation of employees and co-workers using five simple steps. If It Wasn't for the People...This Job Would Be Fun provides executives, managers, and supervisors with the techniques needed to ensure that e...
  • High Cost of Low Morale...and what to do about it

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    High Cost of Low Morale...and what to do about it [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Hacker, Carol | CRC Press | 1997³â 01¿ù
    144,150¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 7,210¿ø
    How to reward and keep winning employees happy and productive is a challenge to any employer or manager. The challenge can be met by employing the highly practical and common sense suggestions explored in this well-written and often humorous book ...
  • Best Team Skills

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    Best Team Skills Fifty Key Skills for Unlimited Team Achievement [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Losoncy, Lewis | CRC Press | 1997³â 01¿ù
    144,150¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 7,210¿ø
    Readers will gain the tools they need to achieve the highest performance through the most productive encouragement and motivational methods available. Dr. Losoncy identifies the 50 skills that will most encourage any team members. Using 100 encour...
  • Naked Management

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    Naked Management Bare Essentials For Motivating The X-Generation At Work [ Paperback ]
    Muchnick, Marc H. | CRC Press | 1996³â 01¿ù
    154,170¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 7,710¿ø
    With all the talk about the X-Generation, this is the first book to bring a realistic and practical hands-on approach to managing the massive numbers of members within this age group in the workforce. Exciting reading for any manager, supervisor o...
  • Reengineering the Training Function

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    Reengineering the Training Function How to Align Training With the New Corporate Agenda [ Hardcover, English ]
    Shandler, Donald | CRC Press | 1996³â 04¿ù
    270,330¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 13,520¿ø
    Here is a plan of action, rich in reengineering strategies and tactics, full of specific guidelines and tools that can be put to use immediately. Anyone looking for answers to meeting the demands of the new economy, corporate and organizational ag...
  • Stronger Than Dirt: A Cultural History of Advertising Personal Hygiene in America, 1875-1940

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    Stronger Than Dirt: A Cultural History of Advertising Personal Hygiene in America, 1875-1940 A Cultural History of Advertising Personal Hygiene in America, 1875-1940 [ Paperback ]
    Juliann Sivulka | Humanity Books | 2001³â 09¿ù
    52,360¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,620¿ø
    Only a century ago, the privilege of washing with soap was mainly a special prerogative of the well to do, and a bath was something most people avoided. But by the end of World War I, a revolution in standards of personal hygiene had taken place. Soap was not only more widely used but was suddenly v...
  • Corporate Community Relations: The Principle of the Neighbor of Choice

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    Burke, Edmund | Bloomsbury Publishing PLC | 1999³â 02¿ù
    142,130¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 7,110¿ø
    Burke challenges the current thesis that companies should act responsibly toward communities and societies. Instead, he shows that changes in society mandate that companies must develop strategies and programs that foster a reputation of trust in ...
  • Objective-Based Safety Training

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    Objective-Based Safety Training Process and Issues [ Hardcover, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Miller, Kenneth L. | CRC Press | 1998³â 01¿ù
    270,330¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 13,520¿ø
    Evaluates the barriers that a safety trainer may encounter and offers techniques to overcome them. This book prepares the safety management practitioner for training in a diverse workforce while creating a program that meets the specific needs of a client or corporation.
  • Professional Burnout

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    Professional Burnout Recent Developments In Theory And Research [ Hardcover, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Schaufeli, W. Ilmar B. | CRC Press | 1996³â 11¿ù
    270,330¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 13,520¿ø
    This book provides a complete presentation of the past, present, and future of professional burnout by bringing together a set of original papers from an international group of leading scholars on burnout.
  • Persuasive Advertising for Entrepreneurs and Small Business Owners

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    Persuasive Advertising for Entrepreneurs and Small Business Owners How to Create More Effective Sales Messages [ Paperback ]
    Granat, Jay P | Routledge | 1997³â 08¿ù
    108,100¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 5,410¿ø
    Here is the perfect book for entrepreneurs and small business owners who want to know how to create effective advertising on an affordable budget. Persuasive Advertising for Entrepreneurs and Small Business Owners shows you how to plan and execute money-making advertisements and commercialson a work...
  • Integrating Total Quality Management in a Library Setting

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    Integrating Total Quality Management in a Library Setting [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Barnard, Susan | Routledge | 1993³â 01¿ù
    134,140¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 6,710¿ø
    This volume introduces strategies for translating principles of total quality management from the profit-based manufacturing sector to the library setting. It provides guidelines for planning and implementation so that libraries can use total quality management to improve library services.
  • Integrating Total Quality Management in a Library Setting

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    Integrating Total Quality Management in a Library Setting [ Hardcover, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Barnard, Susan | Routledge | 1993³â 07¿ù
    270,330¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 13,520¿ø
    This volume introduces strategies for translating principles of total quality management from the profit-based manufacturing sector to the library setting. It provides guidelines for planning and implementation so that libraries can use total quality management to improve library services.
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