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and support English/Chinese Language service

English

作为出售正规 K-POP/K-Drama 相关(CD,图书,DVD) 韩流商品的网站, 支持 中文/英文 等海外结账方式

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  • Internet Marketing and Big Data Exploitation

    수입
    Internet Marketing and Big Data Exploitation [ Paperback ]
    Chaston, I. | Palgrave MacMillan | 2014년 01월
    179,530원 (10% 할인) 포인트적립 8,980원
    Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile te...
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  • Digital Business Discourse

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    Digital Business Discourse [ Paperback ]
    Darics, E. | Palgrave MacMillan | 2014년 01월
    149,600원 (10% 할인) 포인트적립 7,480원
    This book provides a timely and comprehensive snapshot of the current digital communication practices of today's organisations and workplaces, covering a wide spectrum of communication technologies, such as email, instant messaging, message boards, Twitter, corporate blogs, consumer reviews and mobi...
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  • Place Branding Through Phases of the Image: Balancing Image and Substance

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    Place Branding Through Phases of the Image: Balancing Image and Substance Balancing Image and Substance [ Paperback ]
    Zavattaro, S. | Palgrave MacMillan | 2014년 08월
    164,560원 (10% 할인) 포인트적립 8,230원
    As places face increased competition for human and capital resources, public managers turn toward corporate-like governance strategies and branding practices to shape places and organizations.
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  • Why Marketing to Women Doesn't Work: Using Market Segmentation to Understand Consumer Needs

    수입
    Why Marketing to Women Doesn't Work: Using Market Segmentation to Understand Consumer Needs Using Market Segmentation to Understand Consumer Needs [ Paperback, POD 주문제작도서 ]
    Darroch, J. | Palgrave MacMillan | 2014년 01월
    55,270원 (5% 할인) 포인트적립 1,660원
    This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market. Darroch provides practical insights into market segmentation and recommends a new approach that focuses on targeting human needs, no...
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  • Evaluation in Advertising Reception: A Socio-Cognitive and Linguistic Perspective

    수입
    Evaluation in Advertising Reception: A Socio-Cognitive and Linguistic Perspective A Socio-cognitive and Linguistic Perspective [ Paperback ]
    Bullo, S. | Palgrave MacMillan | 2014년 01월
    142,130원 (10% 할인) 포인트적립 7,110원
    Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential.
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  • America's Culture of Professionalism: Past, Present, and Prospects

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    America's Culture of Professionalism: Past, Present, and Prospects Past, Present, and Prospects [ Paperback ]
    Brown, D. | Palgrave MacMillan | 2015년 12월
    74,800원 (10% 할인) 포인트적립 3,740원
    America's Culture of Professionalism proves an emerging culture of interdependence is possible if and when enough professionals and laypersons refashion their roles and relationships having both something to contribute and something to learn from each other.
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  • SMEs as the Unknown Stakeholder: Entrepreneurship in the Political Arena

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    SMEs as the Unknown Stakeholder: Entrepreneurship in the Political Arena Entrepreneurship in the Political Arena [ Paperback ]
    Di Bitetto, Massimiliano / Gilardoni, Gianmarco / D'Anselmi, P. | Palgrave MacMillan | 2014년 01월
    157,100원 (10% 할인) 포인트적립 7,860원
    Investigates how and to what extent the self-employed and micro-enterprise workers can be represented in the social arena. A cross-sector approach to responsibility for government as well as private businesses.
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  • Revealed: Using Remote Personality Profiling to Influence, Negotiate and Motivate

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    Revealed: Using Remote Personality Profiling to Influence, Negotiate and Motivate Using Remote Personality Profiling to Influence, Negotiate and Motivate [ Paperback ]
    Taylor, J. / Furnham, A. / Breeze, Janet | Palgrave Macmillan | 2014년 01월
    59,850원 (10% 할인) 포인트적립 3,000원
    It is not always possible to interview or meet people face-to-face before significant negotiations or decisions have to be made. They may be business competitors or candidates for an important leadership role.
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  • From Chinese Brand Culture to Global Brands: Insights from Aesthetics, Fashion, and History

    수입
    From Chinese Brand Culture to Global Brands: Insights from Aesthetics, Fashion, and History Insights from Aesthetics, Fashion and History [ Paperback ]
    Zhiyan, W. / Borgerson, J. / Schroeder, J. | Palgrave MacMillan | 2014년 01월
    112,200원 (10% 할인) 포인트적립 5,610원
    From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance.
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  • The Social Media Manifesto

    수입
    The Social Media Manifesto [ Paperback, POD 주문제작도서 ]
    Hallam, Jed | Palgrave MacMillan | 2014년 01월
    71,050원 (5% 할인) 포인트적립 2,140원
    The Social Media Manifesto is a handbook to enable leaders across the business to understand how social technology can be incorporated into their company. Including case studies from Google, IBM, Spotify, Unilever, and Coca-Cola, it provides insight and practical advice for managers to implement th...
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  • Action Learning Worldwide: Experiences of Leadership and Organizational Development

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    Action Learning Worldwide: Experiences of Leadership and Organizational Development Experiences of Leadership and Organizational Development [ Paperback ]
    Boshyk, Y. | Palgrave MacMillan | 2014년 01월
    148,120원 (10% 할인) 포인트적립 7,410원
    For the first time in one volume, the leading proponents and practitioners of action learning define their approach, and describe how action learning and executive and organizational development are practiced in the public, private and 'not-for-profit' sectors around the world.
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  • Raising a Ladder to the Moon

    수입
    Raising a Ladder to the Moon The Complexities of Corporate Social and Environmental Responsibility [ Paperback ]
    McIntosh, M. / White, Chelsea(EDT) | Palgrave Macmillan | 2014년 01월
    112,200원 (10% 할인) 포인트적립 5,610원
    Raising a ladder to the moon' is a metaphor that was used to describe the immensity of the task of laying the first trans-Atlantic telegraph cable at the end of the nineteenth century.
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  • Raising the Corporate Umbrella

    수입
    Raising the Corporate Umbrella Corporate Communications in the Twenty-First Century [ Paperback ]
    Schultz, Don E. | Palgrave Macmillan | 2014년 01월
    119,680원 (10% 할인) 포인트적립 5,990원
    Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the framework necessary to analyse corporate communications strategies and provide clear practical guidelines for successful implementation.
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  • Displaying Competence in Organizations

    수입
    Displaying Competence in Organizations Discourse Perspectives [ Paperback ]
    Van Hout, Tom(EDT) | Palgrave Macmillan | 2014년 01월
    149,620원 (10% 할인) 포인트적립 7,490원
    Competence encompasses or overlaps with notions of efficiency, success, accountability, excellence and self-justification. This collection explores ways in which individuals, teams or groups in organizations discursively present themselves as competent to perform tasks or functions, possibly at a su...
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  • Discourses of Deficit

    수입
    Discourses of Deficit [ Paperback ]
    Candlin, C. / Crichton, J. | Palgrave MacMillan | 2014년 01월
    164,580원 (10% 할인) 포인트적립 8,230원
    Key practitioners and researchers explore how people routinely and at particular sites are discursively constructed as deficient in ways that may affect their life chances. The book offers examples of how adopting multiple perspectives on research can provide a rich explanatory analysis of the const...
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  • Leadership Discourse at Work

    수입
    Leadership Discourse at Work Interactions of Humour, Gender and Workplace Culture [ Paperback ]
    Schnurr, S. | Palgrave Macmillan | 2014년 01월
    157,100원 (10% 할인) 포인트적립 7,860원
    Employing a discourse analytical approach this book focuses on the under-researched strategy of humour to illustrate how discursive performances of leadership are influenced by gender and workplace culture. Far from being a superfluous strategy that distracts from business, humour performs a myriad ...
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  • Viral! the Social Video Handbook

    수입
    Viral! the Social Video Handbook [ Paperback ]
    Hurley, Paul | Createspace Independent Publishing Platform | 2016년 04월
    12,530원 (18% 할인) 포인트적립 630원
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  • Social Media

    수입
    Social Media How to Engage, Share, and Connect [ Hardcover, 2nd Edition ]
    Luttrell, Regina | Rowman & Littlefield Pub Inc | 2016년 08월
    106,220원 (10% 할인) 포인트적립 5,320원
    Updated to reflect the latest innovations, this second edition of Social Media helps readers understand the foundations of and principles behind social media; manage and participate within online communities; and succeed in the changing field of modern public relations.
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  • Aisles Have Eyes

    수입 이벤트
    Aisles Have Eyes How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power [ Hardback ]
    Joseph Turow | Yale University Press | 2017년 01월
    33,370원 (25% 할인) 포인트적립 340원
    A revealing and surprising look at the ways that aggressive consumer advertising and tracking, already pervasive online, are coming to a retail store near you By one expert's prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific pr...
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  • Capturing the Complexity of Conflict

    수입
    Capturing the Complexity of Conflict Dealing with Violent Ethnic Conflicts of the Post-Cold War Era [ Paperback ]
    Sandole, Dennis J. D. | Routledge | 1999년 09월
    114,120원 (10% 할인) 포인트적립 5,710원
    The study reported in this volume is an attempt to develop a multilevel theory of violent conflict and war. As such, the study involves: a pretheory for identifying concepts operative at each level, and for explaining how the concepts relate to violent conflict and war.
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