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作为出售正规 K-POP/K-Drama 相关(CD,图书,DVD) 韩流商品的网站, 支持 中文/英文 等海外结账方式

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  • Optimizing Human Capital with a Strategic Project Office

    수입 PM Solutions Research
    Optimizing Human Capital with a Strategic Project Office Select, Train, Measure,and Reward People for Organization Success [ Hardcover ]
    Crawford, J. Kent / Cabanis-Brewin, Jeannette | Auerbach Publications | 2005년 11월
    240,300원 (10% 할인) 포인트적립 12,020원
    Providing a blueprint for the creation of 'living companies', this book explores the potential of the Strategic Project Office (SPO) to transform an enterprise by making the most of people. This book features a review of various topics such as hiring, retention, measurement, training, and profession...
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  • Brain Tattoos: Creating Unique Brands That Stick in Your Customers' Minds

    수입
    Brain Tattoos: Creating Unique Brands That Stick in Your Customers' Minds Creating Unique Brands That Stick In Your Customer's Minds [ Paperback, POD 주문제작도서 ]
    Post, Karen | Amacom | 2004년 11월
    28,340원 (5% 할인) 포인트적립 860원
    "Effective branding depends on the ability to leave a lasting (and positive) impression in the mind of the target audience. Brain Tattoos offers a practical approach -- no complicated theories, marketing jargon, or unnecessary babble -- that lets any business take its brand to the next level.
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  • Public Relations From the Margins

    수입
    Public Relations From the Margins A Special Issue of the Journal of Public Relations Research [ Paperback ]
    Moffitt, Mary Ann(EDT) | Routledge | 2004년 12월
    56,040원 (10% 할인) 포인트적립 2,810원
    Contents: L.C. Hon, Editor's Note. M.A. Moffitt, Preface, "Public Relations from the Margins.". B.K. Berger, Power Over, Power With and Power to Relations: Critical Reflections on Public Relations, the Dominant Coalition, and Activism. F.
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  • Online Consumer Psychology

    수입
    Online Consumer Psychology Understanding and Influencing Consumer Behavior in the Virtual World [ Paperback ]
    Haugtvedt, Curtis P. / Machleit, Karen A. / Yalch, Richard | Psychology Press | 2005년 02월
    350,430원 (10% 할인) 포인트적립 17,530원
    Addresses many of the issues created by the Internet and goes beyond the topic of advertising and the web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online.
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  • Diversity in Advertising

    수입
    Diversity in Advertising Broadening the Scope of Research Directions [ Hardcover, POD 주문제작도서 ]
    Williams, Jerome D. / Lee, Wei-Na / Haugtvedt, Curtis P. | Psychology Press | 2004년 04월
    260,320원 (10% 할인) 포인트적립 13,020원
    Representing a collection of research from academics in the fields of social psychology, advertising, and marketing, the chapters all focus on discussing existing and needed research to face the challenges of diversity in the next millennium.
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  • Crisis Management By Apology

    수입 Routledge Communication Series
    Crisis Management By Apology Corporate Response to Allegations of Wrongdoing [ Paperback, POD 주문제작도서 ]
    Hearit, Keith Michael | Routledge | 2005년 09월
    76,060원 (10% 할인) 포인트적립 3,810원
    Examines the role of apology in response to public attack. It considers topics, from public figures and individuals to corporations and government. This book explores the ethics and the legal liabilities of apologies. Case studies are featured, including an international example for apology making f...
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  • Crisis Management By Apology

    수입 Routledge Communication Series
    Crisis Management By Apology Corporate Response to Allegations of Wrongdoing [ Hardcover ]
    Hearit, Keith Michael | Routledge | 2005년 09월
    270,330원 (10% 할인) 포인트적립 13,520원
    Examines the role of apology in response to public attack. It considers topics, from public figures and individuals to corporations and government. This book explores the ethics and the legal liabilities of apologies. Case studies are featured, including an international example for apology making f...
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  • Advertising, Promotion, and New Media

    수입
    Advertising, Promotion, and New Media [ Paperback ]
    Stafford, Marla R. / Faber, Ronald J. | Routledge | 2004년 10월
    124,120원 (10% 할인) 포인트적립 6,210원
    This volume provides an overview of the newest media technologies and how they can be used in marketing communications.
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  • Advertising, Promotion, and New Media

    수입
    Advertising, Promotion, and New Media [ Hardcover ]
    Stafford, Marla R. / Faber, Ronald J. | Routledge | 2004년 09월
    360,450원 (10% 할인) 포인트적립 18,030원
    This volume provides an overview of the newest media technologies and how they can be used in marketing communications.
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  • Asian Labor in the Wartime Japanese Empire

    수입
    Asian Labor in the Wartime Japanese Empire Unknown Histories [ Hardcover ]
    Kratoska, Paul H. | Routledge | 2005년 08월
    270,330원 (10% 할인) 포인트적립 13,520원
    This study looks at Japanese labor policies comparatively across all the occupied territories of Asia during the war years. It also provides a graphic context for examining Japanese colonialism and relations between the Japanese and the people living in the various occupied territories.
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  • International Dictionary of Public Management and Governance

    수입
    International Dictionary of Public Management and Governance [ Hardcover, POD 주문제작도서 ]
    Bhatta, Gambhir | Routledge | 2005년 09월
    194,220원 (10% 할인) 포인트적립 9,720원
    Public management addresses strategy, policy processes, and governance as well as the bureaucratic concerns of public administration. Reflecting this diversity, the Dictionary incorporates concepts from various other fields including economics, political science, management, sociology, and psycholog...
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  • American Foreign Policy Since the Vietnam War: The Search for Consensus from Nixon to Clinton

    수입
    American Foreign Policy Since the Vietnam War: The Search for Consensus from Nixon to Clinton The Search for Consensus from Nixon to Clinton [ Paperback, 4TH, POD 주문제작도서 ]
    Melanson, Richard a. | Routledge | 2005년 01월
    103,150원 (10% 할인) 포인트적립 5,160원
    This book integrates the study of presidential politics and foreign policy-making from the Vietnam aftermath to the events following September 11 and the Iraqi War. Focusing on the relationship between presidents' foreign policy agendas and domestic politics, it offers compelling portraits of presid...
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  • Corporate Communications: A 21st Century Primer

    수입
    Corporate Communications: A 21st Century Primer A 21st Century Primer [ Paperback ]
    Fernandez, Joseph | Sage Pubns | 2004년 12월
    41,870원 (10% 할인) 포인트적립 2,100원
    This accessible book discusses the role of journalism, advertising and public relations in corporate communications. It highlights key issues corporations need to consider when planning their strategies and stersses the critical importance of communication in brand and organization perception.
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  • Handbook of Public Affairs

    수입
    Handbook of Public Affairs [ Hardcover, POD 주문제작도서 ]
    Harris, Phil / Fleisher, Craig S. | Sage Publications Ltd | 2005년 07월
    292,180원 (5% 할인) 포인트적립 8,770원
    Provides an overview of the growth area in organisations' strategic thinking. This book conatins sections covering: investigation into the development and meaning of Public Affairs; the management and practice of Public Affairs within organisations; and global case studies - an overview of scholarly...
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  • Pr Power

    수입
    Pr Power Inside Secrets For The World Of Spin [ Paperback ]
    Barry, Amanda | Client Distribution Services | 2005년 06월
    23,090원 (18% 할인) 포인트적립 1,160원
    PR Power offers advice on how to get the most from your PR consultancy or in-house team and what to do if you're running the PR yourself, with:* practical hints and tips* toolkit exercises* case studies from real businesses* priceless advice from leading experts in PR
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  • Travel and Tourism Public Relations

    수입
    Travel and Tourism Public Relations [ POD 주문제작도서 ]
    Deuschl, Dennis | Routledge | 2005년 09월
    90,090원 (10% 할인) 포인트적립 4,510원
    Includes a chapter that explains the growth of industry PR, and travel & tourism news coverage which focuses on the considerable economic benefits of the industry. This title introduces the key domestic/international media and audiences that PR pros in travel and tourism need to target.
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  • Corporate Social Responsibility: A Case Study Guide for Management Accountants

    수입
    Corporate Social Responsibility: A Case Study Guide for Management Accountants A Case Study Guide for Management Accountants [ Paperback ]
    Innes, John / Norris, Gweneth | Elsevier Science Ltd | 2005년 06월
    132,410원 (10% 할인) 포인트적립 6,630원
    Based on the insight gained by analysing four large companies experiences of corporate social responsibility, this study highlights the inadequacies of social and ethical reporting by business, both in terms of the ad-hoc nature of the information, and the absence of internal reporting. It also expl...
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  • Innovative Marketing Communications

    수입 Events Management
    Innovative Marketing Communications [ POD 주문제작도서 ]
    Masterman, Guy / Wood, Emma | Routledge | 2005년 07월
    110,110원 (10% 할인) 포인트적립 5,510원
    Provides students and event managers with an insight into the strategic and innovative marketing of events of almost all scales and nature. This book presents them with an understanding of how to integrate the range of marketing tools and techniques to communicate and promote events.
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  • Practice of Advertising

    수입
    Practice of Advertising [ Paperback ]
    Mackay, Adrian | Taylor & Francis Ltd | 2004년 09월
    67,480원 (18% 할인) 포인트적립 3,380원
    Addresses key issues in the industry, presenting a comprehensive overview of its components. This fifth edition contains examples to illustrate key points and support underlying principles. It provides a grounding to the principles involved in advertising; and covers specialist advertising such as r...
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  • From Altoids to Zima: The Surprising Stories Behind 125 Famous Brand Names

    수입
    From Altoids to Zima: The Surprising Stories Behind 125 Famous Brand Names The Surprising Stories Behind 125 Brand Names [ Paperback ]
    Morris, Evan | Touchstone Books | 2004년 11월
    20,430원 (18% 할인) 포인트적립 1,030원
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