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  • Marketing

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    Marketing [ Paperback ]
    Thomas Hult | South-Western | 2011³â 08¿ù
    291,980¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 14,600¿ø
  • Marketing Channels

    Marketing Channels [ Paperback ]
    Bert Rosenbloom | South-Western | 2012³â 05¿ù
    45,000¿ø Æ÷ÀÎÆ®Àû¸³ 900¿ø
    "Marketing Channels: A Management View, 8/e, International Edition" a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making i...
  • Goodvertising: Creative Advertising That Cares

    Goodvertising: Creative Advertising That Cares Creative Advertising That Cares [ Hardcover ]
    Kolster, Thomas | Thames & Hudson | 2012³â 10¿ù
    51,000¿ø (15% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,550¿ø
    Thought-provoking and innovative: responsible advertising by brands and charities worldwide, including Volkswagen, FIAT, Unilever, UNESCO, Greenpeace, Michelin, HP, and American ExpressCan advertising be a force for good? How can a brand use advertising to earn the trust of an audience? Demonstratin...
  • Advertising Concept Book

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    Pete Barry | Thames & Hudson | 2012³â 05¿ù
    50,340¿ø Æ÷ÀÎÆ®Àû¸³ 0¿ø
  • Advertising Next

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    Advertising Next 150 Winning Campaigns for the New Communications Age [ Hardback ]
    Tom Himpe | Thames & Hudson | 2008³â 10¿ù
    45,770¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,290¿ø
    Defines a fresh set of rules for brand behavior in the digital age. This book offers 17 mantras for those in advertising, communications and business in general.
  • Wally Olins: The Brand Handbook

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    Wally Olins | Thames & Hudson | 2008³â 06¿ù
    28,970¿ø Æ÷ÀÎÆ®Àû¸³ 0¿ø
    Features ground rules for branding success and explains why understanding the links between business, brand and consumer is vital for commercial success. This book is intended for those in advertising, marketing, and business who need to understand why successful brands triumph by making insiders be...
  • Advertising Concept Book

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    Pete Barry | Thames & Hudson | 2008³â 08¿ù
    36,590¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,830¿ø

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  • Advertising

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    Advertising [ Hardback ]
    Uwe Stoklossa | Thames & Hudson | 2007³â 01¿ù
    64,210¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,220¿ø
  • Loyalty Myths: Hyped Strategies That Will Put You Out of Business -- And Proven Tactics That Really Work

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    Keiningham, Timothy L. / Vavra, Terry G. / Aksoy, Lerzan | Wiley | 2005³â 09¿ù
    34,520¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,730¿ø
    In Loyalty Myths, the authors have assembled 53 of the most common beliefs about customer loyalty - all of them wrong or misconceived! Each of the beliefs in this book is debunked with real-world examples. While other books speak in platitudes; this book is the only one to validate each proposition ...
  • Selling Is Dead

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    Selling Is Dead Moving Beyond Traditional Sales Roles and Practices To Revitalize Growth [ Hardcover ]
    Miller, Marc / Sinkovitz, Jason | Wiley | 2005³â 06¿ù
    64,210¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,220¿ø
  • Kellogg on Branding: The Marketing Faculty of the Kellogg School of Management

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    Tybout, Alice M. / Calkins, Tim / Kotler, Philip | Wiley | 2005³â 09¿ù
    50,120¿ø (15% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,510¿ø
    Includes: the thinking on key branding concepts; strategies for launching new brands, leveraging existing brands, and managing a brand portfolio; techniques for building a brand-centered organization; and, insights from senior managers who have fought branding battles and won.
  • The Lifebelt: The Definitive Guide to Managing Customer Retention

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    The Lifebelt: The Definitive Guide to Managing Customer Retention The Definitive Guide to Managing Customer Retention [ Hardcover ]
    Murphy, John A. | Wiley | 2001³â 03¿ù
    88,040¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 4,410¿ø
    In a world where there is increasing choice for just about every kind of product and service, winning and holding the best customers is key to the success of any business. Customer Relationship Management, or CRM, is a concept that senior managers in any kind of business ignore at their peril.
  • Event Sponsorship

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    Event Sponsorship [ Hardcover ]
    Skinner, Bruce E. / Rukavina, Vladimir | Wiley | 2002³â 10¿ù
    124,460¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 6,230¿ø

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  • Sponsorship Handbook

    Sponsorship Handbook Essential Tools, Tips and Techniques for Sponsors and Sponsorship Seekers [ Hardcover ]
    Collett, Pippa / Fenton, William | Jossey-Bass | 2011³â 02¿ù
    57,000¿ø Æ÷ÀÎÆ®Àû¸³ 2,850¿ø
    "The Sponsorship Handbook" is a practical guide to sponsorship aimed at practitioners both working for sponsoring companies and those searching for sponsorship.Using the tools, techniques, advice and best practice advocated in this book both sponsors and sponsor seekers will benefit from better serv...

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  • The Business of Influence

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    The Business of Influence Reframing Marketing and PR for the Digital Age [ Hardcover ]
    Sheldrake, Philip | John Wiley & Sons | 2011³â 06¿ù
    52,570¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,630¿ø
    Media has most definitely evolved, as have the ways in which we contemplate, design, communicate and execute strategy. And rather than technological evolution, we're plainly in the midst of a technological revolution. We have no choice then but to reframe marketing and PR in the context of 21st Cent...
  • Online Marketing

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    Online Marketing [ Hardcover ]
    Murray Newlands | John Wiley & Sons | 2011³â 04¿ù
    38,670¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,940¿ø
    This is Your Complete Manual of Digital Marketing Magic.How do you stay out in from when everything's moving so fast? The internet and social media have changed how we do our jobs beyond recognition. Sometimes it's exciting; other times it's just frightening.Online Marketing has all the answers. Mur...
  • Differentiate or Die

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    Differentiate or Die Survival in Our Era of Killer Competition [ Hardcover, 2nd Edition ]
    Trout, Jack / Rivkin, Steve | Wiley | 2008³â 02¿ù
    38,640¿ø (15% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,940¿ø
    Announcing an update of one of the best marketing books of all time. Differentiation has become a very big word in business thanks in great part to Differentiate or Die. It has been called one of the best marketing books of all time.
  • The Best Service Is No Service: How to Liberate Your Customers from Customer Service, Keep Them Happy, and Control Costs

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    The Best Service Is No Service: How to Liberate Your Customers from Customer Service, Keep Them Happy, and Control Costs How to Liberate Your Customers from Customer Service, Keep Them Happy, and Control Costs [ Hardcover, 1st Edition ]
    Price, Bill / Jaffe, David | Jossey-Bass | 2008³â 03¿ù
    41,440¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,080¿ø
    Praise for The Best Service Is No Service "A very sharp and practical treatise on why so many call centers and service operations are playing with the wrong deck of cards altogether. We strongly recommend it to anyone involved in customer service issues. " -Don Peppers and Martha Rogers, Ph.D.
  • Brand for Talent

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    Brand for Talent [ Hardcover ]
    Libby Sartain | Jossey-Bass | 2009³â 03¿ù
    41,440¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,080¿ø
  • Convergence Marketing

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    Convergence Marketing [ Hardcover ]
    Rosen, Richard / Rosen, Jane C. | Wiley | 2009³â 01¿ù
    34,520¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,730¿ø
    Offering a common language, better processes, and a set of practical tools, Convergence Marketing is a real-world guide that successfully combines the best of brand and direct into something more powerful and effective than either can be on its own.
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