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  • Sustainable marketing

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    Sustainable marketing [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Adewole, Olukorede | LAP Lambert Academic Publishing | 2019³â 12¿ù
    96,330¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,890¿ø
    The book gives an indepth and explicit description of the concept of sustainable marketing, the situations and realities met and expresses huge expectations, concerns, issues or anxieties seen and desires for a dream 21st century. Sustainable marketing: 'An overview, references and realities & insig...
  • Mobile Advertising

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    Mobile Advertising [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Bhutto, Salahuddin | LAP Lambert Academic Publishing | 2020³â 01¿ù
    94,760¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,850¿ø
    Advertising is defined as "a non-personal communication in the structure of information, usually paid for and generally persuasive in nature about products, services or ideas by acknowledged sponsors through an assortment of media" (Bovee & Arens, 2008). There are many forms of advertising such as T...
  • Impact of Online Marketing Strategies

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    Impact of Online Marketing Strategies [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Jony, Tapon Mahamud | LAP Lambert Academic Publishing | 2019³â 10¿ù
    69,490¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,090¿ø
    Online marketing strategies are used by organizations in the retail sector to increase customer's perception over the brand and influence their purchase intention. The research has been conducted in order to study the impact on online marketing strategies of Argos, UK on its customer's purchase inte...
  • Generalized Darwinism for Evolutionary Marketing Research Theory

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    Generalized Darwinism for Evolutionary Marketing Research Theory [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Gad, Ghada / Kortam, Wael | LAP Lambert Academic Publishing | 2019³â 10¿ù
    107,390¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,230¿ø
    This book aims at developing an evolutionary marketing research theory through adopting the interdisciplinary paradigm of Generalized Darwinism. The authors were able to prove conceptually and empirically that a three phased evolutionary marketing research theory in terms of variation-triggered-enco...
  • Management in Modern Era

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    Management in Modern Era [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Bett, Samwel | LAP Lambert Academic Publishing | 2019³â 10¿ù
    69,490¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,090¿ø
    Marketing has dynamically changed based on the increase in competition, brands and specific customer preference. Most products have been customised to fit specific market segments. The book provides insight into branding concepts as well as marketing to understand the current trends.
  • Consumer preference of branded fresh milk

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    Consumer preference of branded fresh milk [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Al Shariqi, Noof Salih Gharib / Al Manyia, Hajar Masoud Ali / Al Khatri, Zahra Mohammed Abdullah | LAP Lambert Academic Publishing | 2019³â 12¿ù
    71,060¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,140¿ø
    In today's highly informed and competitive market, a key to success of any business depends on knowing the consumer, the consumption patterns and understanding factors influencing the decision-making. This is needed to develop an attractive offer of products, supporting services, communication means...
  • Marketing Digital

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    Marketing Digital [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Ortiz Cardona, Jannerys / Alvarez Mendoza, Zally | Editorial Academica Espanola | 2020³â 05¿ù
    110,550¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,320¿ø
    Las organizaciones en la actualidad estan obligadas a generar mayores beneficios a sus consumidores con el fin de lograr mayor posicionamiento en el mercado global, este posicionamiento depende del manejo de factores de competitividad internos y externos que predominan en las organizaciones y que de...
  • Diseno de catalogo digital de Fitocosmetica Mila

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    Diseno de catalogo digital de Fitocosmetica Mila [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Rodriguez Ramazzini, M. Steffanie | Editorial Academica Espanola | 2020³â 05¿ù
    127,920¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,840¿ø
    Este libro representa el trabajo y la union de tres mujeres, brindando apoyo a nuestra gente emprendedoras para que no se pierda la cultura de nuestros ancestros. Los grupos indigenas son parte de nuestros origenes, historia, y de la herencia cultural. Gracias a ellos es enorme la agricultura organi...
  • Exportaciones y Marketing Internacional en las Cooperativas Agrarias

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    Exportaciones y Marketing Internacional en las Cooperativas Agrarias [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Murrieta, Maridza | Editorial Academica Espanola | 2020³â 04¿ù
    94,760¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,850¿ø
    La region San Martin, representa el 36% en las exportaciones en cacao organico, del total de volumenes exportable a nivel nacional. Es importante resaltar el crecimiento vertiginoso en superficie sembrada de cacao en San Martin durante la ultima decada, hasta junio 2013 se reportan cerca de 40,000.0...
  • Descripcion de las Estrategias del Neuromarketing

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    Descripcion de las Estrategias del Neuromarketing [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Quishpe, Andrea | Editorial Academica Espanola | 2020³â 04¿ù
    94,760¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,850¿ø
    El Neuromarketing es el conocimiento profundo de los consumidores para valorar sentimientos, emociones y sensaciones de las personas frentes a estimulos, tambien es utilizada como una herramienta de investigacion de mercados que permite la maximizacion de recursos y a la vez la reduccion de costos e...
  • Influence of Promotional Mix Strategies on Consumer Buying Behavior

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    Influence of Promotional Mix Strategies on Consumer Buying Behavior [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Bisayi, William / Dzanja, Joseph | LAP Lambert Academic Publishing | 2019³â 10¿ù
    71,060¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,140¿ø
    CONTRIBUTION OF PROMOTIONAL MIX STRATEGIES ON CONSUMER BUYING BEHAVIOR OF SEED CO MALAWI PRODUCTS: Case of Chitsime EPA, Lilongwe. A research report submitted to Lilongwe University of Agriculture and Natural Resources in partial fulfillment of the requirements of the BSc degree in Agricultural Ente...
  • Tribal Consumer Behaviour

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    Tribal Consumer Behaviour [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Venugopoal, Koppala | LAP Lambert Academic Publishing | 2019³â 09¿ù
    134,240¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 4,030¿ø
    The consumption pattern, family buying behavior and buying habits of tribals being imperative for the study of consumer behavior have been identified and studied with Srikakulam perspective. Research on the tribals and their regular experiences of consumption, purchase behavior at shandies and famil...
  • Determinants of Export Marketing Performance

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    Determinants of Export Marketing Performance [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Molla, Addis | LAP Lambert Academic Publishing | 2019³â 09¿ù
    96,330¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,890¿ø
    Ethiopian pulses, oil seeds and spices export sector has been the second most important source of foreign currency to the country, after Coffee. However, the sector failed to achieve its contribution to the overall export performance of the country in the first GTP period.
  • Feasibility Study of Upscale "Fair Trade Clothing"

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    Feasibility Study of Upscale "Fair Trade Clothing" [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Chowdhury, Saiful | LAP Lambert Academic Publishing | 2019³â 09¿ù
    69,490¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,090¿ø
    There can be little doubt that Swiss consumers are willing and ready to buy upscale Fair Trade fashion, but at present there is a complete lack of high-end ethical fashion that could meet their needs. However, it may well be just a question of time before every exclusive fashion retailer will come t...
  • Marketing

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    Marketing [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Chauhan, Rahul | LAP Lambert Academic Publishing | 2019³â 09¿ù
    69,490¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,090¿ø
    Aim of this book is to target the small group of people. Especially undergraduate students like BBA and B.Com. and all other learners. In this book chapter one is about the marketing mix and marketing promotion. In chapter two students will find the external management of the market that is the dist...
  • Customer Satisfaction with Service Delivery-Motor Insurance

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    Customer Satisfaction with Service Delivery-Motor Insurance [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Nkrumah-Arkoh, Benjamin Philip / Amoah, Stephen Kweku | LAP Lambert Academic Publishing | 2019³â 10¿ù
    108,970¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,270¿ø
    The aim of this book is to assess, in the motor insurance industry, the state of customer satisfaction with service delivery, the dimensions of service delivery customers are satisfied with and the dimensions which are most important to them. In the light of this evaluation, we suggest ways to enhan...
  • Green Purchasing Behaviour

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    Green Purchasing Behaviour [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Rosewarne, Susan | LAP Lambert Academic Publishing | 2019³â 09¿ù
    126,350¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,800¿ø
    The researcher identifies that by being able to effectively leverage marketing and promote "green" brands within the marketplace, it appears to be paramount to not only understand how organisations wanting to effectively leverage their "green" branding can successfully implement and market "green an...
  • Yes! I can Sell

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    Yes! I can Sell [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Rajput, Ansir | LAP Lambert Academic Publishing | 2019³â 09¿ù
    124,760¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,750¿ø
    Over the years, I have learnt that most of us give up too soon on our dreams. The prime reasons for it are lack of planning and understating, focus and conviction. The conviction comes from selling one's dream to oneself first and then selling it to those who matter. Therefore, success and achieving...
  • An impact of brand elements on brand awareness - OPPO brand

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    An impact of brand elements on brand awareness - OPPO brand [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Vu, Nhu Quynh | LAP Lambert Academic Publishing | 2019³â 09¿ù
    69,490¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,090¿ø
    The objective of this study is to find out how smartphone users perception about OPPO brand by looking into the level of brand awareness and the impact of brand elements on it. Furthermore, this research aims to recommend OPPO what they should do to enhance brand awareness among their customers thro...
  • How Greenwashing Misleads Consumers

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    How Greenwashing Misleads Consumers [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Unger, Nina | LAP Lambert Academic Publishing | 2019³â 10¿ù
    126,350¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,800¿ø
    Being eco-friendly sells. Marketers are aware of that and often try to make brands and products greener. Companies that engage in greenwashing are well aware of the potential of green capitalism. In a way it shifts responsibility away from companies and governments towards consumers. Consumers are t...
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