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  • Inside Consumption

    수입
    Inside Consumption Consumer Motives, Goals, and Desires [ Hardcover, POD 주문제작도서 ]
    Ratneshwar, S. / Mick, David Glen | Routledge | 2005년 09월
    302,050원 (10% 할인) 포인트적립 15,110원
    Following on from "The Why of Consumption", this book examines motivational factors in diverse consumption behaviours, and addresses the effects on consumption motives, and the sociological and intergenerational influences on consumer motives and preferences.
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  • Globalization and Everyday Life

    수입 The New Sociology
    Globalization and Everyday Life [ Hardcover ]
    Ray, Larry | Routledge | 2006년 04월
    352,400원 (10% 할인) 포인트적립 17,620원
    Giving an account of globalization, this work develops two themes. It first looks at globalization as an outcome of structural and cultural processes that manifest in different ways in economy, politics, culture and organizations. It then explores globalization as sustained and created by the everyd...
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  • Research Methods

    수입
    Research Methods [ Paperback, 3RD, POD 주문제작도서 ]
    Chapman, Steve / McNeill, Patrick | Routledge | 2005년 06월
    76,500원 (10% 할인) 포인트적립 3,830원
    This introductory text for students of sociology and specialists in various disciplines, retains the clarity of style of the second edition, brings the content up to date, and adds new material regarding the presentation of research findings.
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  • Research Methods

    수입
    Research Methods [ Hardcover, 3RD ]
    Chapman, Steve / McNeill, Patrick | Routledge | 2005년 06월
    392,670원 (10% 할인) 포인트적립 19,640원
    This introductory text for students of sociology and specialists in various disciplines, retains the clarity of style of the second edition, brings the content up to date, and adds new material regarding the presentation of research findings.
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  • Business, Government and Sustainable Development

    수입 Routledge Advances in Management and Business Studies
    Business, Government and Sustainable Development [ Hardcover, POD 주문제작도서 ]
    Keijzers, Gerard | Routledge | 2005년 02월
    76,500원 (10% 할인) 포인트적립 3,830원
    Keijzers provides an introduction to the evolution of the collaborative stakeholder approach to sustainable development in the context of changing environmental policies.
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  • A Handbook of Corporate Communication and Public Relations

    수입
    A Handbook of Corporate Communication and Public Relations Pure and Applied [ Hardcover ]
    Oliver, Sandra | Routledge | 2004년 04월
    256,860원 (18% 할인) 포인트적립 12,850원
    An in-depth analysis and synthesis of multidisciplinary and interdisciplinary approaches to corporate communication, this title gives clear indications of the pertinent best practice outcomes of theoretically based applications.
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  • Essentials of Corporate Communication

    수입
    Essentials of Corporate Communication Implementing Practices for Effective Reputation Management [ Paperback ]
    Van Riel, Cees B. M. / Fombrun, Charles J. | Routledge | 2007년 02월
    362,470원 (10% 할인) 포인트적립 18,130원
    Helping readers to understand, and apply, theoretical notions on identity, identification, reputation and corporate branding, this work illustrates how communicating with a company's key audience depends upon the company's internal and external communication. It also draws illustrations from global ...
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  • Primer for Integrated Marketing Communications

    수입
    Primer for Integrated Marketing Communications [ Paperback, POD 주문제작도서 ]
    Kitchen, Philip / de Pelsmacker, Patrick | Routledge | 2004년 07월
    100,660원 (10% 할인) 포인트적립 5,040원
    This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together.
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  • Primer for Integrated Marketing Communications

    수입
    Primer for Integrated Marketing Communications [ Hardcover ]
    Kitchen, Philip / de Pelsmacker, Patrick | Routledge | 2004년 09월
    432,950원 (10% 할인) 포인트적립 21,650원
    This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together.
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  • International Strategic Marketing

    수입
    International Strategic Marketing A European Perspective [ Paperback ]
    Stone, Marilyn | Routledge | 2004년 07월
    100,660원 (10% 할인) 포인트적립 5,040원
    As Europe moves towards becoming a truly single European market, its contribution to global marketing grows. International Strategic Marketing: A European Perspective is a topical text that expands upon existing international marketing theory and synthesises it with colourful examples of relevant in...
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  • International Strategic Marketing

    수입
    International Strategic Marketing A European Perspective [ Hardcover ]
    Stone, Marilyn | Routledge | 2004년 06월
    372,530원 (10% 할인) 포인트적립 18,630원
    This topical text expands upon existing international marketing theory and synthesizes it with colourful examples of relevant international marketing practice, drawing out key issues surrounding the role the EU plays in marketing.
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  • For Business Ethics

    수입
    For Business Ethics [ POD 주문제작도서 ]
    Jones, Campbell / Parker, Martin / Ten Bos, Rene | Routledge | 2005년 09월
    108,720원 (10% 할인) 포인트적립 5,440원
    Divided into two parts, this book deals with the traditional material of ethics in business and provides an introduction to this topic. Useful for students and practitioners, it invites a critical approach to, and understanding of, business ethics. It is a challenge to those who propose to take part...
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  • For Business Ethics

    수입
    For Business Ethics [ Hardcover, POD 주문제작도서 ]
    Jones, Campbell / Parker, Martin / Ten Bos, Rene | Routledge | 2005년 09월
    302,050원 (10% 할인) 포인트적립 15,110원
    This book deals with the traditional material of ethics in business, as well as introducing and surveying some of the most interesting developments in critical ethical theory which have not yet been introduced to the mainstream.
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  • Human Resource Development in Small Organisations

    수입 Routledge Studies in Human Resource Development
    Human Resource Development in Small Organisations Research and Practice [ Hardcover ]
    Stewart, Jim / Beaver, Graham | Routledge | 2004년 03월
    302,050원 (10% 할인) 포인트적립 15,110원
    This collection of essays provides a comprehensive and critical evaluation of current approaches to human resource development in small organizations.
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  • Brands

    수입 International Library of Sociology
    Brands The Logos of the Global Economy [ POD 주문제작도서 ]
    Lury, Celia | Routledge | 2004년 09월
    110,730원 (10% 할인) 포인트적립 5,540원
    Brands are everywhere: in the air, on the high-street, in the kitchen, on television and, maybe even on your feet. But what are they? The brand, that point of connection between company and consumer, has become one of the key cultural forces of our time and one of the most important vehicles of glob...
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  • Brands

    수입 International Library of Sociology
    Brands The Logos of the Global Economy [ Hardcover, POD 주문제작도서 ]
    Lury, Celia | Routledge | 2004년 09월
    271,850원 (10% 할인) 포인트적립 13,600원
    Celia Lury considers the interrelated dimensions of the brand: as a creator of space, time and community, as a form of intellectual property and as an increasingly important medium of exchange in a global economy.
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  • Bang!

    수입
    Bang! Getting Your Message Heard in a Noisy World [ Paperback ]
    Kaplan, Linda Thaler | Random House Canada | 2005년 01월
    20,680원 (18% 할인) 포인트적립 1,040원
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  • Global Marketing Management : A Casebook, 5/E

    Global Marketing Management : A Casebook, 5/E [ Paperback, 5th Edition ]
    John A. Quelch, Christopher Bartlett | South Western College | 2005년 03월
    35,000원 포인트적립 700원
    Sometimes a story communicates more than the best instructor could ever articulate. GLOBAL MARKETING MANAGEMENT uses Harvard cases to examine the factors that affect marketing of goods and services worldwide and illustrate how top companies are overcoming the challenges facing the expanded global ma...

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  • Advertising Campaign Strategy

    수입
    Advertising Campaign Strategy A Guide To Marketing Communication Plans [ Paperback, 4th Edition ]
    Parente, Donald | Thomson South-Western | 2005년 09월
    420,610원 (10% 할인) 포인트적립 21,040원
    How do you orchestrate the next great advertising campaign? This book shows you step-by-step how to take a great idea through the complete advertising process.
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  • Campaign Planner for Integrated Brand Communications

    수입
    Campaign Planner for Integrated Brand Communications [ Paperback ]
    Sayre, Shay | Thomson Learning | 2004년 10월
    151,790원 (10% 할인) 포인트적립 7,590원
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