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  • Making Sense of Messages

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    Making Sense of Messages A Critical Apprenticeship in Rhetorical Criticism [ Hardcover, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Stoner, Mark | Routledge | 2019³â 12¿ù
    372,530¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 18,630¿ø
    Making Sense of Messages, now in its second edition, retains the apprenticeship approach which facilitates effectively learning the complex content and skills of rhetorical theory and criticism.
  • Public Relations Planning

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    Public Relations Planning A Strategic Approach [ Hardcover, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Vieira Jr, Edward T. | Routledge | 2018³â 10¿ù
    372,530¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 18,630¿ø
    This book lays out the steps involved in planning and executing a successful PR campaign. A strategic approach and plenty of practical insights give students a real edge when it comes to executing an effective campaign.
  • Citizenship and Advocacy in Technical Communication

    Citizenship and Advocacy in Technical Communication Scholarly and Pedagogical Perspectives [ Hardcover ]
    Agboka, Godwin Y. / Matveeva, Natalia | Routledge | 2018³â 06¿ù
    372,530¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 18,630¿ø
    In Citizenship and Advocacy in Technical Communication, teachers, researchers, and practitioners will find a variety of theoretical frameworks, empirical studies, and teaching approaches to advocacy and citizenship.
  • Oral Interpretation

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    Oral Interpretation [ Hardcover ]
    Gura, Timothy / Powell, Benjamin | Routledge | 2018³â 07¿ù
    372,530¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 18,630¿ø
    In its 13th Edition, the iconic Oral Interpretation continues to prepare students to analyze and perform literature through an accessible, step-by-step process. New selections join classic favorites, and chapters devoted to specific genres-narrative, poetry, group performance, and more-explore the u...
  • Landmark Essays on Rhetoric and Literature

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    Kallendorf, Craig(EDT) | Routledge | 2017³â 08¿ù
    372,530¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 18,630¿ø
    This volume addresses the close connections between the study of rhetoric and the study of literature. Arranged chronologically, there are two essays for each of the six major periods: antiquity, the Middle Ages; the Renaissance; the 17th century; the 18th century; and the 19th and 20th centuries.
  • Community Writing

    Community Writing Researching Social Issues Through Composition [ Hardcover ]
    Collins, Paul S. | Routledge | 2017³â 09¿ù
    372,530¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 18,630¿ø
    This first-year college composition textbook features a series of recursive assignments designed to allow students to research and write about issues confronting their individual communities. It covers the basics of the course (the writing process).
  • Communication in History

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    Communication in History Stone Age Symbols to Social Media [ Hardcover, 7th Edition ]
    Heyer, Paul(EDT) | Routledge | 2018³â 08¿ù
    372,530¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 18,630¿ø
    Now in its 7th edition, Communication in History reveals how media has been influential in both maintaining social order and as powerful agents of change. This new edition features an expanded discussion of communications in the digital age, as well as the latest international scholarship on literac...
  • Defining Sport Communication

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    Billings, Andrew C. | Routledge | 2016³â 10¿ù
    372,530¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 18,630¿ø
    This comprehensive guide takes the reader through the complex and confusing aspects of audio metering, teaching the knowledge and skills needed to utilize optional signal levels and produce high-quality audio. Covering all aspects of this fundamental subject, this book is packed with valuable practi...
  • Emerging Media

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    Emerging Media Uses and Dynamics [ Hardcover ]
    Li, Xigen | Routledge | 2015³â 12¿ù
    372,530¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 18,630¿ø
    Emerging Media provides an understanding of media use in the expanding digital age and fills the void of existing literature in exploring the emerging new media use as a dynamic communication process in cyberspace. It addresses emerging media dynamics during the second decade of online communication...
  • Organization as Communication

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    Organization as Communication Perspectives in Dialogue [ Hardcover ]
    Schoeneborn, Dennis(EDT) | Routledge | 2016³â 12¿ù
    372,530¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 18,630¿ø
    The idea that communication constitutes organization (CCO) provides a unique perspective to organization studies by highlighting the fundamental and formative role of communication for organizational phenomena of various kinds. The book features original works that address the idea of organization a...
  • Landmark Essays on Archival Research

    Gammill Jr., Don(EDT) | Routledge | 2015³â 12¿ù
    372,530¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 18,630¿ø
    This collection offers essays from more than twenty years of archival research methodologies and methods. The selection of essays found within, presented chronologically, bring forward the theories and practices that define this essential form of scholarly inquiry. They allow readers to get a sense ...
  • Organizations, Communication, and Health

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    Harrison, Tyler R. / Williams, Elizabeth A. | Routledge | 2015³â 11¿ù
    372,530¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 18,630¿ø
    Organizations, Communication, and Health focuses on theories and constructs of organizational communication and their relationship to health. The volume offer a current picture of organizational and organizing processes and practices related to health. Aimed at advanced undergraduate and graduate st...
  • Communication and Sex-role Socialization

    Newman, Lisa H.(EDT) | Routledge | 2015³â 11¿ù
    372,530¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 18,630¿ø
    Originally published in 1993. The essays in this book collectively seek to illuminate the role of communication in sex-role socialization throughout the life cycle.
  • Investigating Intimate Discourse

    Investigating Intimate Discourse Exploring the spoken interaction of families, couples and friends [ Hardcover ]
    Clancy, Brian | Routledge | 2015³â 11¿ù
    372,530¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 18,630¿ø
    Intimate discourse ? that between couples, family and close friends in private, non-professional settings ? lies at the heart of our everyday linguistic experience. It creates and sustains our closest relationships. Using an innovative blend of the community of practice model with a corpus linguisti...
  • Public Relations in the Nonprofit Sector

    Public Relations in the Nonprofit Sector Theory and Practice [ Hardcover ]
    Waters, Richard D. | Routledge | 2014³â 12¿ù
    372,530¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 18,630¿ø
    This volume explores a range of public relations theories and topics important to the management of nonprofit organizations, including crisis management, communicating to strengthen engagement online and offline, and recruiting and retaining volunteer and donor support.
  • Agenda Setting in a 2.0 World

    Agenda Setting in a 2.0 World New Agendas in Communication [ Hardcover ]
    Johnson, Thomas J. | Routledge | 2013³â 07¿ù
    372,530¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 18,630¿ø
    Agenda Setting in a 2.0 World features the work of a new generation of scholars. The research provided by these young scholars reflects two broad contemporary trends in agenda-setting: A centrifugal trend of research in the expanding media landscape and in domains beyond the original focus on public...
  • Dark Side of Relationship Pursuit

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    Dark Side of Relationship Pursuit From Attraction to Obsession and Stalking [ Hardcover ]
    Spitzberg, Brian H. / Cupach, William R. | Routledge | 2014³â 04¿ù
    372,530¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 18,630¿ø
    The Dark Side of Relationship Pursuit provides historical and definitional frames for studying unwanted relationship pursuit, and considers the role of the media, law, and social science research in shaping today¡¯s conceptualizations of stalking. The volume integrates research from diverse contribu...
  • Rhetoric of Food

    Rhetoric of Food Discourse, Materiality, and Power [ Hardcover ]
    Frye, Joshua / Bruner, Michael | Routledge | 2012³â 05¿ù
    372,530¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 18,630¿ø
    This book focuses on the rhetoric of food and the power dimensions that intersect this most fundamental but increasingly popular area of ideology and practice, including politics, culture, lifestyle, identity, advertising, environment, and economy, analyzing rhetoric's role in food representations, ...
  • Philip Melanchthon, Speaker of the Reformation

    Philip Melanchthon, Speaker of the Reformation Wittenberg's Other Reformer [ Hardcover ]
    Wengert, Timothy J. | Routledge | 2010³â 09¿ù
    372,530¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 18,630¿ø
    Includes studies that illuminate the thought and life of Philip Melanchthon, one of the most neglected major figures in Reformation history and theology.
  • Winning with Words

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    Winning with Words The Origins and Impact of Political Framing [ Hardcover ]
    Sellers, Patrick J.(EDT) | Routledge | 2009³â 08¿ù
    372,530¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 18,630¿ø
    Politicians and political groups devote great attention and care to how their messages are conveyed. This text brings together scholars from political science, communication, and psychology in a tightly focused analysis of both the origins and the real-world impact of framing.
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