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  • Handbook of Sports and Media

    Raney, Arthur A. / Bryant, Jennings | Routledge | 2006³â 04¿ù
    440,550¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 22,030¿ø
    Covers the breadth of sports and media scholarship, one of the topics bridging media entertainment, sports management, and popular culture. Organized into historical, institutional, spectator, and critical studies perspectives, this book is for scholars, researchers, and students in the areas of med...
  • Mediendiskurse

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    Mediendiskurse Bestandsaufnahme Und Perspektiven [ Paperback ]
    Klemm, Michael(EDT) | Peter Lang AG | 2005³â 03¿ù
    189,120¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 9,460¿ø
  • Asian Business Discourse(s)

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    Gotti, Maurizio(EDT) | Verlag Peter Lang | 2005³â 10¿ù
    221,580¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 11,080¿ø
  • Topical Issues in Communications & Media Research

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    Kwansah-Aidoo, Kwamena(EDT) | Nova Science Publishers Inc | 2005³â 02¿ù
    284,280¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 14,220¿ø
    Seeks to interrogate a number of concerns and issues in communications and media research. This volume documents some of the trends, developments, challenges, and future prospects of communication and media research in the media environment of the 21st century.
  • Media Power: Who Is Shaping Your Picture of the World?

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    Media Power: Who Is Shaping Your Picture of the World? Who Is Shaping Your Picture of the World? [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Stein, Robert | iUniverse | 2005³â 07¿ù
    33,070¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,000¿ø
    WHY WE'RE STUFFED WITH INFORMATION BUT STARVED FOR UNDERSTANDING Three decades ago, Media Power predicted the coming of our 24/7 news culture and how it would make us suffer from 'deprivation by surfeit". Selected by the Book of the Month Club And the Fortune Book Club Robert Stein, an award-winni...
  • Lateinische Oralität: Gelehrte Sprache in Der Mündlichen Kommunikation Des Hohen Und Späten Mittelalters

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    Lateinische Oralität: Gelehrte Sprache in Der Mündlichen Kommunikation Des Hohen Und Späten Mittelalters Gelehrte Sprache in Der Mundlichen Kommunikation Des Hohen Und Spaten Mittelalters [ Hardcover ]
    Haye, Thomas | de Gruyter | 2005³â 10¿ù
    314,200¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 15,710¿ø
    Investigates the use and function of Latin as a medium of oral communication in the Middle Ages - the occasions for Latin conversational interaction, the content of learned oral communication, and the way that spoken Latin was taught and learned. This book also deals with the norms of oral communica...
  • Race, Rhetoric, and Technology

    Race, Rhetoric, and Technology Searching for Higher Ground [ Paperback ]
    Banks, Adam J. | Routledge | 2005³â 11¿ù
    60,040¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,010¿ø
    Examines moments in traditions of appeals, warnings, demands, and debates to make explicit the connections between technological issues and African Americans' equal and just participation in American society. This volume is intended for researchers, professionals, and students in Rhetoric, Computers...
  • Race, Rhetoric, and Technology

    Race, Rhetoric, and Technology Searching for Higher Ground [ Hardcover, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Banks, Adam J. | Routledge | 2005³â 11¿ù
    270,330¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 13,520¿ø
    Examines moments in traditions of appeals, warnings, demands, and debates to make explicit the connections between technological issues and African Americans' equal and just participation in American society. This volume is intended for researchers, professionals, and students in Rhetoric, Computers...
  • Gaining Influence in Public Relations

    Gaining Influence in Public Relations The Role of Resistance in Practice [ Paperback ]
    Berger, Bruce K. / Reber, Bryan H. | Routledge | 2006³â 02¿ù
    92,080¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 4,610¿ø
    Explains how professionals can increase their influence in practice to help their organizations achieve success. This book explores the territories of power, resistance, and activism in public relations, arguing that practitioners can increase their power and social legitimacy by using a range of in...
  • Gaining Influence in Public Relations

    Gaining Influence in Public Relations The Role of Resistance in Practice [ Hardcover ]
    Berger, Bruce K. / Reber, Bryan H. | Routledge | 2006³â 02¿ù
    270,330¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 13,520¿ø
    Explains how professionals can increase their influence in practice to help their organizations achieve success. This book explores the territories of power, resistance, and activism in public relations, arguing that practitioners can increase their power and social legitimacy by using a range of in...
  • Corporate Public Affairs

    Corporate Public Affairs Interacting With Interest Groups, Media, and Government [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Lerbinger, Otto | Routledge | 2005³â 11¿ù
    154,170¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 7,710¿ø
    Exploring the increasing interest in public affairs by organizations, the author indicates that more and more frequently corporations are establishing public affairs positions - typically within public relations departments - to respond to issues and concerns arising out of the sociopolitical enviro...
  • Communication Theories

    Communication Theories [ Hardcover, 1ST, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Cobley, Paul(EDT) | Routledge | 2006³â 03¿ù
    1,401,750¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 70,090¿ø
    Brings together a range of essays both canonical in, and at the cutting edge of, communication theory. This collection provides in-depth theoretical analysis and overviews rather than specific study of phenomena within a given theoretical tradition. It also provides academics and students with acces...
  • Ways of Communicating

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    Ways of Communicating [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Mellor, D. H. (Emeritus Professor)(EDT) | Cambridge University Press | 2005³â 11¿ù
    31,560¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 950¿ø
    The world of communication is treated here for once from the standpoint of the arts quite as much as the sciences. Speech and body-language, fiction and music, communication by neutral networks within the brain and by satellite around the globe, all are considered together to give a fascinating view...
  • Visual Worlds

    Visual Worlds [ Hardcover, 1ST, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Hall, John R. / Stimson, Blake / Becker, Lisa Tamiris | Routledge | 2006³â 02¿ù
    270,330¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 13,520¿ø
    Exploring the social structure of visuality, this volume collates essays by internationally renowned scholars, and provides a unique opportunity for considering the changing character of visual experience today.
  • Organizing for Social Change: A Dialectic Journey of Theory and Praxis

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    Organizing for Social Change: A Dialectic Journey of Theory and Praxis A Dialectic Journey of Theory And Praxis [ Paperback ]
    Papa, Michael J. / Singhal, Arvind / Papa, Wendy H. | Sage Publications (CA) | 2005³â 11¿ù
    41,870¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,100¿ø
    Argues that social change emerges in a nonlinear, circuitous and dialectic process of struggle between competing poles of action. This book identifies 4 dialectic tensions as being central to the process of organizing for social change - control and emancipation, oppression and empowerment, dissemin...
  • 50 Ways to Understand Communication: A Guided Tour of Key Ideas and Theorists in Communication, Media, and Culture

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    50 Ways to Understand Communication: A Guided Tour of Key Ideas and Theorists in Communication, Media, and Culture A Guided Tour of Key Ideas and Theorists in Communication, Media, and Culture [ Paperback, Workbook, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Berger, Arthur Asa | Rowman & Littlefield Publishers | 2006³â 02¿ù
    56,850¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,710¿ø
    Is consciousness like an iceberg? Does advertising lead to the commodification of humans? What is the hidden meaning of fairy tales? In 50 Ways to Understand Communication, Arthur Asa Berger familiarizes readers with important concepts written by leading communication and cultural theorists, such as...
  • 50 Ways to Understand Communication: A Guided Tour of Key Ideas and Theorists in Communication, Media, and Culture

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    50 Ways to Understand Communication: A Guided Tour of Key Ideas and Theorists in Communication, Media, and Culture A Guided Tour of Key Ideas And Theorists in Communication, Media, And Culture [ Hardcover, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Berger, Arthur Asa | Rowman & Littlefield Publishers | 2006³â 02¿ù
    170,570¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 5,120¿ø
    Is consciousness like an iceberg? Does advertising lead to the commodification of humans? What is the hidden meaning of fairy tales? In 50 Ways to Understand Communication, Arthur Asa Berger familiarizes readers with important concepts written by leading communication and cultural theorists, such as...
  • Composition in Convergence

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    Composition in Convergence The Impact of New Media on Writing Assessment [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Penrod, Diane | Routledge | 2005³â 02¿ù
    74,070¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,710¿ø
    Considers how technology such as computers and online courses transform the assessment of writing. Diane Penrod examines how computers and interactive material disrupt conventional literacy practices, while the influence of computers allows teachers to propose and develop models for thinking and wri...
  • Composition in Convergence

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    Composition in Convergence The Impact of New Media on Writing Assessment [ Hardcover ]
    Penrod, Diane | Routledge | 2005³â 02¿ù
    270,330¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 13,520¿ø
    Considers how technology such as computers and online courses transform the assessment of writing. Diane Penrod examines how computers and interactive material disrupt conventional literacy practices, while the influence of computers allows teachers to propose and develop models for thinking and wri...
  • Towards a Sustainable Information Society: Deconstructing WSIS

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    Carpentier, Nico / Servaes, Jan | Intellect (UK) | 2006³â 01¿ù
    53,100¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,660¿ø
    The World Summit for the Information Society (WSIS) has become a test-case for the 'multi-stakeholder approach'. This collection, which presents the work of members of the European Consortium for Communications Research (ECCR), attempts to discuss the major issues for a sustainable future of Knowled...
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