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  • Harvard Business Review on Customer Relationship Management

    C. K. Prahalad, Venkatram Ramaswamy, Patricia B. Seybold | Harvard Business School Press | 2002³â 01¿ù
    31,570¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,580¿ø
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    ÀÌÁ¦ ¸ðµç °æ¿µ°ú ¸¶ÄÉÆÃÀÇ °¡Àå Áß½ÉÀÌ µÇ´Â °ÍÀº °í°´ÀÌ´Ù. ÃÖ±Ù CRM ¸¶ÄÉÆÃÀ» ¸¹Àº ±â¾÷¿¡¼­ ½ÃÇàÇÏ°í Àִµ¥, ÀÌ·¯ÇÑ °í°´ °ü¸® °æ¿µ¿¡ °üÇÑ ³í¹®µéÀ» ¸ð¾Æ ¼ö·ÏÇÑ ÀÌ Ã¥Àº ÆÄÆ®³Ê½±, ºê·£µù, ÃÖ»óÀÇ °í°´ ¼­ºñ½º¿Í °°Àº µ¶Ã¢ÀûÀÎ °ü°è Çü¼º Àü·«À» ÅëÇØ °í°´ Ã漺µµ¸¦ ³ôÀÏ ¼ö ÀÖ´Â ¹æ¹ýÀ» Á¦°øÇÏ°í ÀÖ´Ù.

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  • Harvard Business Review on Advances in Strategy

    Michael Porter, Robert Kaplan, David Norton | Harvard Business School Press | 2002³â 05¿ù
    28,620¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,440¿ø
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  • Harvard Business Review on Marketing

    Harvard Business Review, Harvard Business School Press | Harvard Business School Press | 2002³â 05¿ù
    30,010¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,510¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ
    David Aaker¿Í Kevin Keller¿Í °°Àº À¯¸íÇÑ Àü¹®°¡µéÀÌ Âü¿©ÇÏ¿© ¸¶ÄÉÆà ºÐ¾ßÀÇ ´Ù¾çÇÑ ½Ã°¢À» º¸¿©ÁÖ´Â Àú¼úÀ» ¸ð¾Æ ¿«Àº Ã¥. ±Û·Î¹ú ºê·£µù¿¡¼­ºÎÅÍ ÁÁÁö ¸øÇÑ ¼Ò¹®ÀÇ °ü¸®¿¡ À̸£±â±îÁö, °æ¿µÀÚµé·Î ÇÏ¿©±Ý Àü·«ÀûÀÎ ¸¶ÄÉÆà ÇÁ·Î±×·¥À» °èȹÇÏ°í ½ÇÇàÇÒ ¼ö ÀÖµµ·Ï µµ¿ÍÁØ´Ù.

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  • Postcolonial Developments: Agriculture in the Making of Modern India

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    Postcolonial Developments: Agriculture in the Making of Modern India Agriculture in the Making of Modern India [ Paperback ]
    Gupta, Akhil | Duke University Press | 1998³â 06¿ù
    50,310¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,520¿ø
    This definitive study explores what the postcolonial condition has meant to rural people in the Third World. Based on fieldwork done in the village of Alipur in rural north India from the early 1980s through the 1990s, POSTCOLONIAL DEVELOPMENTS ch...
  • The Richest Man in Babylon: The Success Secrets of the Ancients

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    Clason, George S. | Plume Books | 1991³â 04¿ù
    24,390¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,220¿ø
    This book holds the secrets to acquiring money, keeping money, and making money earn more money.
  • Computing Skills for Economists

    Judge, Guy | Wiley | 2000³â 05¿ù
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    10,000¿ø (71% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 0¿ø
    "Computing Skills for Economists" can be used as a core textbook for students taking an introductory course in computing for economists and also as a guide for economists who wish to develop their computing skills through self-directed study. In t...
  • Cases in Contemporary Strategy Analysis (Paperback)

    by Kent E. Neupert | Blackwell | 1999³â 11¿ù
    30,000¿ø Æ÷ÀÎÆ®Àû¸³ 900¿ø

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  • Principles of Political Economy and Taxation

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    Principles of Political Economy and Taxation [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Ricardo, David | Prometheus Books | 1996³â 11¿ù
    28,260¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 850¿ø
    Written in 1817, this famous treatise lays the groundwork for the principles of the market economy. It established the guiding ideas behind the economic concepts of diminishing returns and economic rent. As a leading master of economic principles of his time, Ricardo developed the theories now ident...
  • The McGraw-Hill 36-Hour Accounting Course (Paperback)

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    Robert L. Dixon, Harold E. Arnet | McGraw-Hill | 1993³â 02¿ù
    28,620¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,440¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ
    The book that has made accounting accessible to tens of thousands of managers--in just 36 hours of self-paced study--is back in a new edition that guides readers over the altered business terrain of the '90s. Features an array of learning enhancem...

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  • The Money Mentor: Achieving Your Financial Freedom

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    The Money Mentor: Achieving Your Financial Freedom A Tale of Finding Financial Freedom [ Paperback ]
    Crawford, Tad | Allworth | 2001³â 04¿ù
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    ¾î¶»°Ô ÇÏ¸é ½Å¿ëÄ«µå¸¦ È¿À²ÀûÀ¸·Î »ç¿ëÇÒ ¼ö ÀÖÀ»±î? ¼öÀÔ°ú ÁöÃâÀº ¾î¶»°Ô °ü¸®ÇØ¾ß ÇÒ±î? ´©±¸³ª ±Ã±ÝÇÏ°Ô »ý°¢ÇÏ´Â ¹®Á¦ÀÌÁö¸¸, ÀÌ¿¡ ´ëÇÑ ½Ã¿øÇÑ ´äº¯À» µè±â´Â ½±Áö ¾Ê´Ù. ÀÌÁ¦ ¸· »çȸ »ýÈ°À» ½ÃÀÛÇÑ 23»ìÀÇ ¾ÆÀ̸®½º ij½Ãµð. ´ëÇÐ ½ÃÀý¿¡ ¹ß±Þ¹ÞÀº ¿©·¯ ÀåÀÇ ½Å¿ëÄ«µå·Î »ýÈ°ÇÏ´Â ±×³à´Â, º° »ý°¢ ¾øÀÌ ½Å¿ëÄ«µå·Î...
  • Lean Six SIGMA: Combining Six SIGMA Quality with Lean Production Speed

    Lean Six SIGMA: Combining Six SIGMA Quality with Lean Production Speed Combining Six Sigma Quality With Lean Production Speed [ Hardcover ]
    George, Michael | McGraw-Hill Companies | 2002³â 05¿ù
    40,000¿ø Æ÷ÀÎÆ®Àû¸³ 800¿ø
    ½Ã°£°ú Ç°ÁúÀº ¾î´À ±â¾÷À̵çÁö »ý»ê°ú ¼öÀÍ Ã¢ÃâÀ» À§ÇÑ °¡Àå Áß¿äÇÑ µÎ °¡Áö ôµµÀÌ´Ù. ÀÌ Ã¥Àº ¿À´Ã³¯ »õ·Ó°Ô Áß¿äÇÑ ¿ä¼Ò·Î ¶°¿À¸£°í ÀÖ´Â Lean Production°ú Six Sigma¸¦ ÇϳªÀÇ ÅëÇÕµÈ ÇÁ·Î±×·¥À¸·Î È°¿ëÇÏ¿© ¾î¶»°Ô ±â¾÷ »ý»ê Çâ»óÀ» °¡Á®¿Ã ¼ö ÀÖÀ»Áö ¼³¸íÇÏ°í ÀÖ´Ù. ´ç½ÅÀÇ Á¶Á÷ ¸ðµç ºÐ¾ß¿¡¼­ÀÇ Ä÷¸®Æ¼¸¦ Çâ»óÇÏ...

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  • Salomon Smith Barney Guide to Mortgage-Backed and Asset-Backed Securities

    Hayre, Lakhbir | Wiley | 2001³â 04¿ù
    65,000¿ø Æ÷ÀÎÆ®Àû¸³ 1,300¿ø
    Mortgage-backed securities (MBSs) and asset-backed securities (ABSs) are the largest sector of today’ s bond market, with billions of dollars of securities traded every day. They constitute a core holding of almost all U.S. institutional fixe...
  • The Six SIGMA Way: How Ge, Motorola, and Other Top Companies Are Honing Their Performance

    The Six SIGMA Way: How Ge, Motorola, and Other Top Companies Are Honing Their Performance How GE, Motorola, and Other Top Companies are Honing Their Performance [ Hardcover ]
    Pande, Peter / Neuman, Robert / Cavanagh, Roland | McGraw-Hill Companies | 2000³â 04¿ù
    35,000¿ø Æ÷ÀÎÆ®Àû¸³ 700¿ø
    ±¸Á¶ÀûÀÎ »ý»ê °øÁ¤ÀÇ Ç°ÁúÀ» Çâ»ó½ÃÅ°±â À§ÇÑ ½Ã½ºÅÛÀÎ Six Sigma´Â 1980³â´ë Motorola¿¡¼­ óÀ½À¸·Î ½ÃÀ۵ǾúÀ¸¸ç, Áö³­ 2³â µ¿¾È¿¡´Â ºñÁî´Ï½º°èÀÇ °¡Àå Å« Æ®·»µå·Î ¶°¿Ã¶ú´Ù. GEÀÇ ¼º°øÀº ±× ÁÁÀº ¿¹°¡ µÇ°í ÀÖÀ¸¸ç, CEOÀÎ Àè À£Ä¡´Â Á¦Ç°ÀÇ Ç°Áú ¼öÁØ Çâ»ó »Ó ¾Æ´Ï¶ó ¿¬°£ ¼ö¹é¸¸ºÒÀÇ ºñ¿ëÀ» Àý¾àÇÒ ¼ö ÀÖ¾ú´Ù°í Æò°¡...
  • Ka-ching

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    Ka-ching How to Make Serious Money for Both You and Your Company [ Hardcover ]
    Bowles, Sheldon | HarperCollins Publishers Inc | 2000³â 05¿ù
    28,700¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,440¿ø
    ¼¼°èÀûÀÎ º£½ºÆ®¼¿·¯ ÀÛ°¡ Ken Blanchard¿Í Sheldon Bowles°¡ À̹ø¿¡´Â ¸¹Àº µ·À» ¹ú ¼ö ÀÖ´Â ºÎÀÚÀÇ ºñ¹ÐÀ» µ¶ÀÚµé ¾Õ¿¡ ÆîÃĺ¸ÀδÙ.µ· ¹®Á¦·Î °í½ÉÇÏ´ø ÁÖÀΰø ·»ÀÌ 4¸íÀÇ ¹é¸¸ÀåÀÚ·ÎÅÍ ºÎÀÚÀÇ ºñ¹ýÀ» Çϳª¾¿ ¹è¿ö³ª°¡´Â °úÁ¤À» µû¶ó°¡°í Àִµ¥, ÀÌ´Â °¢°¢ 'Áñ°Å¿òÀÇ Å×½ºÆ®' '¸ñÀûÀÇ Å×½ºÆ®' 'âÀǼºÀÇ Å×½ºÆ®' '¿µ¿øÇÑ...
  • Financial Econometrics

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    Financial Econometrics Problems, Models, and Methods [ Hardcover ]
    Jasiak, Joann | Princeton University Press | 2001³â 11¿ù
    248,850¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 12,450¿ø
    Financial econometrics is a great success story in economics. Econometrics uses data and statistical inference methods, together with structural and descriptive modeling, to address rigorous economic problems. Its development within the world of f...
  • Cost & Effect

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    Cost & Effect Using Integrated Cost Systems to Drive Profitability and Performance [ Hardcover, English ]
    Cooper, Robin | Harvard Business Review Press | 1997³â 10¿ù
    54,730¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,740¿ø
    Two of the most innovative thinkers in the area of financial management have written a work that could stand for many years as the single best resource for understanding and applying activity-based cost management. Everyone involved in running a b...
  • Primal Leadership

    Primal Leadership Realizing the Power of Emotional Intelligence [ Hardcover ]
    Daniel P. Goleman, Richard E. Boyatzis, Annie McKee | Harvard Business School Press | 2002³â 03¿ù
    40,000¿ø Æ÷ÀÎÆ®Àû¸³ 1,200¿ø
    À§´ëÇÑ ¸®´õ´Â ´Ü¼øÈ÷ ¶Ù¾î³­ Áö´ÉÀ̳ª ´É·Â¸¸À¸·Î ÀÌ·ç¾îÁö´Â °ÍÀϱî? ÀÌ Ã¥¿¡ ÀÇÇϸé, À̼ºº¸´Ù´Â °¨¼ºÀÌ ÃÖ±Ù ¸®´õ½ÊÀÇ °¡Àå Áß¿äÇÑ ¿ä°ÇÀÌ µÇ°í ÀÖÀ½À» º¸¿©ÁÖ°í ÀÖ´Ù. ¶Ù¾î³­ ¸®´õÀϼö·Ï ¿¡³ÊÁö¿Í ¿­Á¤, °ø°¨°ú ÀÚ±â ÀÚ°¢À¸·Î Á¶Á÷ ±¸¼º¿øµé¿¡°Ô ´Ù°¡°¡¾ß ÇÑ´Ù´Â °Í. ±âÁ¸ÀÇ ¶Ù¾î³­ ´É·ÂÀ̳ª ±â¼ú·Î ¾ò¾î³»´Â ¸®´õ½ÊÀÇ...

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  • Harvard Business Review on Managing the Value Chain

    Carliss Y. Baldwin, Kim B. Clark, Joan Magretta | Harvard Business School Press | 2000³â 02¿ù
    31,570¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,580¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ
    ±â¼úÀÇ ¹ß´Þ°ú ½ÃÀåÀÇ ¼¼°èÈ­´Â °ø±Þ ü°è¿¡ µû¸¥ ÀüÅëÀûÀÎ ¹æ¹ýÀ» ºØ±«½ÃÅ°°í ÀÖÀ» »Ó ¾Æ´Ï¶ó, °ø±ÞÀÚ¿Í ¼ÒºñÀÚ, °æÀïÀÚ °£ÀÇ °ü°èµµ ¸Å¿ì ±Þ¼Óµµ·Î º¯È­½ÃÅ°°í ÀÖ´Ù. ÀÌ Ã¥Àº ¿©·¯°¡Áö ¹æÇâÀÇ Àü·«Àû ½Ã°¢¿¡¼­ ÀÌ·¯ÇÑ ¹®Á¦¸¦ °ËÅäÇÏ°í ÀÖÀ¸¸ç, ±× °á°ú¸¦ ´ãÀº 8ÆíÀÇ ±ÛÀ» ¼ö·ÏÇÏ°í ÀÖ´Ù. À̽´¿¡ ´ëÇÑ ÀüüÀûÀÎ À±°ûÀ» Àâ...

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  • Harvard Business Review on Brand Management

    Erich Joachimsthaler, David A. Aaker, John A. Quelch | Harvard Business School Press | 1999³â 09¿ù
    28,620¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,440¿ø
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  • Harvard Business Review on Entrepreneurship

    Amar Bhide, William A. Sahlman, James Stancill | Harvard Business School Press | 1999³â 02¿ù
    30,010¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,510¿ø
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