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  • Routledge Library Editions: Marketing (27 vols)

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    Routledge Library Editions: Marketing (27 vols) [ Hardcover ]
    Various | Taylor & Francis Ltd | 2014년 09월
    4,742,880원 (10% 할인) 포인트적립 142,290원
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  • Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications, 4 Volumes

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    Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications, 4 Volumes Concepts, Methodologies, Tools, and Applications [ Hardcover ]
    Information Resources Management Association (COR) | Igi Global | 2014년 12월
    3,718,230원 (10% 할인) 포인트적립 185,920원
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  • Marketing

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    Marketing Critical Perspectives on Business and Management [ Hardcover ]
    Baker, Michael J. (EDT) | Taylor & Francis Ltd | 2001년 04월
    3,508,650원 (10% 할인) 포인트적립 175,440원
    This set gathers together articles charting the development and current debates on marketing. The material has been arranged thematically to help navigate the reader through this field.
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  • E-Marketing Set: Concepts, Methodologies, Tools and Applications

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    E-Marketing Set: Concepts, Methodologies, Tools and Applications Concepts, Methodologies, Tools and Applications [ Hardcover ]
    Information Resources Management Association, USA (EDT) | Igi Global | 2012년 05월
    2,864,350원 (10% 할인) 포인트적립 143,220원
    Presents a vital compendium of research detailing the latest case studies, architectures, frameworks, methodologies, and research on e-marketing. With contributions from authors around the world, this three-volume collection presents the most sophisticated research and developments from the field, r...
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  • Marketing Strategy

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    Marketing Strategy [ Hardcover ]
    Cadogan, John W. (EDT) | Sage Pubns | 2009년 05월
    2,344,270원 (10% 할인) 포인트적립 117,220원
    This reference collection presents an up-to date picture of marketing strategy that reflects the historical origins and evolution of marketing strategy thought, and current and emerging themes within the marketing strategy literature.
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  • International Marketing

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    International Marketing [ Hardcover ]
    Kotabe, Masaaki (EDT) | Sage Pubns | 2007년 01월
    2,344,270원 (10% 할인) 포인트적립 117,220원
    Features papers that examine organizational and personal consumer behaviour, the implications for success of various entry modes, marketing strategy, global strategy and strategic alliances. This work looks at Consumer Behavior, Organizational Buying Issues, Country of Origin, Global Marketing Resea...
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  • Marketing in China and East Asia Cc

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    Marketing in China and East Asia Cc [ Hardcover ]
    Tse, David (EDT) / Hung, Kineta (EDT) / Schmitt, Bernd Herbert (EDT) / Bello, Daniel C. (EDT) | Taylor & Francis | 2030년 12월
    2,305,450원 (10% 할인) 포인트적립 115,280원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기

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  • Legends in Consumer Behavior: Morris B. Holbrook

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    Legends in Consumer Behavior: Morris B. Holbrook Morris B. Holbrook [ Hardcover ]
    Sheth, Jagdish N., Ph.D. (EDT) | Sage Pubns Pvt Ltd | 2015년 04월
    2,220,070원 (10% 할인) 포인트적립 111,010원
    The Legends in Consumer Behavior series captures the essence of the most important contributions made in the field of consumer behavior in the past several decades.
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  • Marketing Ethics

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    Marketing Ethics [ Hardcover ]
    Murphy, Patrick E.(EDT) | SAGE Publications Ltd | 2012년 09월
    2,220,070원 (10% 할인) 포인트적립 111,010원
    This four-volume set focuses on understanding marketing ethics from a management perspective, with an introduction that provides an overview of the literature included in the set as well as identifying directions for future research.
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  • Cognitive Neuroscience

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    Cognitive Neuroscience [ Hardcover ]
    Boyle, Gregory J. (EDT) | Sage Pubns | 2018년 08월
    1,855,230원 (10% 할인) 포인트적립 92,770원
    Consumer Psychology: Theories and Applications is the first textbook that systematically discusses a wide range of the psychological theories and their applications in consumer behaviour in an accessible style.
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  • Legends in Marketing: V. Kumar

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    Legends in Marketing: V. Kumar V. Kumar [ Hardcover ]
    Sheth, Jagdish N. (EDT) / Kopalle, Praveen (EDT) / Levy, Michael (EDT) / Bello, Daniel C. (EDT) | Sage Pubns | 2012년 11월
    1,847,470원 (10% 할인) 포인트적립 92,380원
    Captures the essence of the most important contributions made in the field of marketing in the past hundred years. This book reproduces the seminal works of the legends in the field, which is supplemented by interviews of these legends as well as by the opinions of other scholars about their work.
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  • Service Marketing

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    Service Marketing [ Hardcover ]
    Baron, Steve(EDT) | SAGE Publications Ltd | 2010년 11월
    1,844,370원 (10% 할인) 포인트적립 92,220원
    Structured around the evolution of service marketing scholarship in the last 40 years, this collection gives a detailed account of the relationship between the theory and practice of service marketing and the changing social, economic and technical environments over time.
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  • New Directions in Critical Marketing Studies

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    New Directions in Critical Marketing Studies [ Hardcover ]
    Cluley, Robert(EDT) | SAGE Publications Ltd | 2013년 10월
    1,844,370원 (10% 할인) 포인트적립 92,220원
    The four-volume collection speaks to important emerging trends in the field of critical marketing; specifically with regard to the connections between critical marketing, contemporary theories of emotional, aesthetic and sexual labour, critical social marketing, macromarketing and political economy.
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  • Business-to-Business Marketing

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    Business-to-Business Marketing #1-4 [ Hardcover ]
    Pressey, Andrew(EDT) | SAGE Publications Ltd | 2011년 01월
    1,844,370원 (10% 할인) 포인트적립 92,220원
    This four-volume collection is the only detailed survey of business-to-business marketing literature that captures the state of the discipline in its entirety.
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  • Macromarketing

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    Macromarketing Marketing Systems, Societal Development, Equity & Poverty [ Hardcover ]
    Shultz II, Clifford J(EDT) | SAGE Publications Ltd | 2009년 09월
    1,844,370원 (10% 할인) 포인트적립 92,220원
    This essential reference work is contemporary and comprehensive, providing multiple perspectives on controversial topics within macromarketing such as trade versus aid, and ethical distribution of wealth.
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  • Legends in Marketing: Philip Kotler

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    Legends in Marketing: Philip Kotler Philip Kotler [ Hardcover ]
    Sheth, Jagdish N., Ph.D. (EDT) / Achrol, Ravi S., Ph.D. (EDT) / Blattberg, Robert C., Ph.D. (EDT) | Sage Pubns | 2012년 02월
    1,831,950원 (10% 할인) 포인트적립 91,600원
    Providing insight and historical perspective into one of the greatest marketing thinkers of the 20th century, Philip Kotler, this set reproduces seminal works and includes an interview with the legend.
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  • Legends in Marketing: Naresh K. Malhotra

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    Legends in Marketing: Naresh K. Malhotra Naresh K. Malhotra [ Hardcover ]
    Agarwal, James, Ph.D. / DeSarbo, Wayne S., Ph.D. (CON) / Huber, Joel, Ph.D. (CON) | Sage Pubns | 2011년 09월
    1,831,950원 (10% 할인) 포인트적립 91,600원
    This series is a comprehensive historical perspective into some of the greatest marketing legends of our time, reproducing some of their works as well as providing outsider research on the legends' work.
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  • Legends in Marketing: Shelby D. Hunt

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    Legends in Marketing: Shelby D. Hunt [ Hardcover ]
    Sheth, Jagdish N. | Sage Pubns | 2011년 03월
    1,831,950원 (10% 할인) 포인트적립 91,600원
    Providing insight and historical perspective into some of the greatest marketing thinkers of the 20th century, this set in the Legends in Marketing series reproduces the seminal work of Shelby Hunt.
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  • Wiley International Encyclopedia of Marketing, 6 Volume Set

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    Wiley International Encyclopedia of Marketing, 6 Volume Set Marketing Strategy / Marketing Research / Consumber Behavior / Advertising and Intergrated Communication / Product Innovation and Management [ Hardcover ]
    Malhotra, Naresh / Sheth, Jagdish N. | Wiley-Blackwell | 2011년 02월
    1,697,400원 (18% 할인) 포인트적립 84,870원
    With 360 entries from over 500 global experts, the Encyclopedia offers one of the premier business reference sources available worldwide. Entries are arranged alphabetically within each subject volume. Each volume carries an index.
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  • Legends in Marketing: Yoram ′jerry′ Wind

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    Legends in Marketing: Yoram ′jerry′ Wind [ Hardcover ]
    Sheth, Jagdish N. (EDT) | Sage Pubns | 2014년 03월
    1,544,730원 (10% 할인) 포인트적립 77,240원
    Captures the essence of the most important contributions made in the field of Marketing in the past hundred years. This book focuses on the seminal works of the legends in the field, which are supplemented by interviews of these legends as well as by the opinions of other scholars about their work.
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