¡¤ ÇѾç´ëÇб³, °ü±¤ÇÐ, ¹®ÇÐ»ç ¡¤ ¿¬¼¼´ëÇб³ °æ¿µ¼®»ç Á¹¾÷(MBA) ¡¤ ¹Ì±¹ Iowa State University È£Åڿܽİ濵ÇÐ ¼®»ç(MS) ¡¤ Iowa State University, È£Åڿܽİ濵ÇÐ & °¡Á¤¼ÒºñÀÚ±³À°ÇÐ(º¹¼öÀü°ø) ¹Ú»ç(Ph.D.) ¡¤ ¼ö¿ø´ëÇб³ ±âȹóÀå ¿ªÀÓ ¡¤ ¼ö¿ø´ëÇб³ °æ¿µ´ëÇпøÀå ¿ªÀÓ ¡¤ (»ç)Çѱ¹°ü±¤ÇÐȸ È£Åڿܽİ濵ºÐ°úÇÐȸÀå ¿ªÀÓ ¡¤ Çö) ¼ö¿ø´ëÇб³ È£ÅÚ°ü±¤ÇкΠ±³¼ö ¼ö¿ø´ëÇб³ Æò»ý±³À°¿øÀå °æ±âµµ ȼº½Ã °ü±¤ÁøÈï ÀÚ¹®À§¿ø
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| ÁÖ¿ä³í¹® | ±èº´¿ë(2023). °ü±¤Àü°ø ´ëÇлýÀÇ ¹®È¿¹¼ú ¿©°¡È°µ¿ÀÌ °¨¼ºÁö´É°ú ¹®Á¦ÇØ°á¿¡ ¹ÌÄ¡´Â ¿µÇâ, °ü±¤ÁøÈ↓±¸, 11(3), 77-97. À±µ¿È¯ ¡¤ ±èº´¿ë(2020). °ü±¤±³À°¿¡ °üÇÑ ¿¬±¸µ¿Ç⠺м®°ú °úÁ¦. °ü±¤Çבּ¸, 44(7), 125-146. ±èº´¿ë(2016). The Effects of Internal Marketing by Institutional Food Service Companies on Customer Value Co-creation Behaviors. °ü±¤Çבּ¸, 40(9), 11-33. Kim, B. Y., Oh, H., & Gregorie, M. (2006). The effects of firms' relationship-oriented behaviors on firm performance: The case of the restaurant industry. Journal of Hospitality & Tourism Research, 30(1), 50-76. Oh, H., Kim, B. Y., & Shin, J.H. (2004).Hospitality and tourism marketing: recent developments in research and future directions. International Journal of Hospitality Management, 23, 425-447. Kim, B. Y., & Oh, H. (2004). How do hotel firms achieve a competitive advantage? International Journal of Contemporary Hospitality Management, 16(1), 65-71. Kim, B. Y., & Oh, H. (2003). An integrated approach to strategic management for the lodging industry. International Journal of Hospitality and Tourism Administration, 4(2), 1-16 Kim, B. Y., & Oh, H. (2002). An extended application of importance-performance analysis. Journal of Hospitality and Leisure Marketing, 9(3/4), 107-125.
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