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作为出售正规 K-POP/K-Drama 相关(CD,图书,DVD) 韩流商品的网站, 支持 中文/英文 等海外结账方式

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  • Foodservice Profitability : A Control Approach 2/E

    Foodservice Profitability : A Control Approach 2/E [ Hardcover ]
    Timothy H. Hill, Edward E. Sanders | Prentice Hall | 2000년 10월
    33,000원 포인트적립 990원
    This book is the guide to how to maximize revenues, control expenses, and optimize financial objectives. Its practical “ hands-on” approach facilitates immediate application to all types of foodservice operations. Used for illustrative p...

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  • Gaining and Sustaining Competitive Advantage 2/E

    Gaining and Sustaining Competitive Advantage 2/E
    Jay B. Barney | Prentice Hall | 2001년 05월
    32,000원 포인트적립 960원
    Unlike other texts in its field, Jay B. Barney's Gaining and Sustaining Competitive Advantage, Second Edition provides the overall integrative framework necessary for understanding the rapidly evolving field of strategic management. This new edit...

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  • Secure Electronic Commerce: Building the Infrastructure for Digital Signatures and Encryption

    Secure Electronic Commerce: Building the Infrastructure for Digital Signatures and Encryption [ Paperback/2ed. ]
    Warwick Ford, Michael S. Baum | Prentice Hall PTR | 2000년 12월
    32,000원 포인트적립 640원
    "More now than ever, business has a responsibility to understand the trade-offs, costs, benefits and risks involved in choosing any particular type of information security technology. That necessary due diligence begins in Chapter 1 of this book."...

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  • Financial Market Rates and Flows

    Financial Market Rates and Flows [ Paperback/6ed. ]
    James C. Van Horne | Prentice Hall | 2000년 06월
    23,000원 포인트적립 690원
    New Features to the Sixth Edition Include: New section on liquidity presents students with information on the treatment of credit ratings, default losses and migration patterns, quality yield spreads over time, high-yield debt, and yi...

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  • Integrated Advertising, Promotion, and Marketing Communication

    Integrated Advertising, Promotion, and Marketing Communication [ Hardcover ]
    Kenneth E. Clow, Donald Baack | Prentice Hall | 2001년 08월
    30,000원 포인트적립 900원
    Advertising PlanPro by Palo Alto Software allows you to quickly and easily create a winning advertising plan through a step-by-step process. Advertising PlanPro addresses the advertising plan needs for all organizations that will benefit from an ...

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  • Market-Based Management 3/E

    Market-Based Management 3/E [ Paperback/3ed. ]
    Roger J. Best | Prentice Hall | 2002년 12월
    25,000원 포인트적립 750원
    This book takes a strategic approach to value/profitability in marketing management and helps readers work through financial analysis. The Third Edition includes increased coverage of important topics such as e-Marketing, supply chain management, ...

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  • Crm at the Speed of Light: Essential Customer Strategies for the 21st Century

    One-Off
    Crm at the Speed of Light: Essential Customer Strategies for the 21st Century [ Hardcover, 3rd Ed. ]
    Paul Greenberg, Roger Stewart | McGraw-Hill Osborne | 2004년 08월
    25,650원 (5% 할인) 포인트적립 1,290원
    Updated to reflect the major changes in Customer Relationship Management (CRM) in the last few years, this third edition of "CRM at the Speed of Light: Capturing and Keeping Customers in Real Time is a must-read for executives looking to leverage ...

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  • Marketing Roi: The Path to Campaign, Customer, and Corporate Profitability

    수입
    Marketing Roi: The Path to Campaign, Customer, and Corporate Profitability The Path to Campaign, Customer, and Corporate Profitability [ Hardcover ]
    Lenskold, James | McGraw-Hill Companies | 2003년 07월
    86,770원 (10% 할인) 포인트적립 4,340원
    "This book is an indispensable, step-by-step guide to calculating what works and what doesn't in the notoriously difficult to measure areas of marketing and public relations. When a CEO wants to know what he or she got for their investment in mark...
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  • Fundamentals of the Options Market

    Fundamentals of Investing
    Fundamentals of the Options Market [ Paperback ]
    Michael Williams | McGraw-Hill Companies | 2000년 12월
    30,000원 포인트적립 900원
    Find Out How "Any Investor Can Use Options to Lock in Fast Trading Profits--and Decrease Portfolio RiskOptions are today's most complex, versatile investment tool. Ignored by investors who see them as an aggressive, no-limits trading gambit--wh...

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  • E-Learning: Strategies for Delivering Knowledge in the Digital Age

    E-Learning: Strategies for Delivering Knowledge in the Digital Age [ Hardcover ]
    Marc J. Rosenberg | McGraw-Hill Companies | 2000년 10월
    32,000원 포인트적립 960원
    The first strategy book on developing organization-wide, online learning Learn what companies like AT&T, Cisco Systems, Dell Computer, IBM, Lucent Technologies, Merrill Lynch, Prudential, and U S West and others have accomplished with e-learnin...

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  • Fundamentals of the Bond Market

    Fundamentals of Investing
    Fundamentals of the Bond Market [ Paperback ]
    Esme Faerber | McGraw-Hill Companies | 2001년 02월
    30,000원 포인트적립 900원
    Find Out How Investors Can Increase Income - and Gain Valuable Diversification - By Adding Bonds to Their Portfolios As stocks continue their roller-coaster ride, more Americans than ever turn to bonds for reliable income and safety of principa...

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  • Fundamentals of the Futures Market

    Fundamentals of Investing
    Fundamentals of the Futures Market [ Paperback, POD 주문제작도서 ]
    Kline, Donna | McGraw-Hill Education | 2000년 12월
    62,000원 (18% 할인) 포인트적립 3,100원
    Find Out How Any Investor Can Hedge Portfolio Risks--and Increase Trading Profits--in Today's Futures Marketplace The commodities futures market--long seen as the province of professional hedge fund managers and frenzied, hand-waving pit trader...
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  • Fundamentals of the Stock Market

    Fundamentals of Investing
    Fundamentals of the Stock Market [ Paperback ]
    Wyss, B. O. / Wyss, O'Neill | McGraw-Hill | 2000년 12월
    30,000원 포인트적립 900원
    Find Out How "Any Investor Can Maximize Trading Profits--and Steer Clear of Risk--in Today's Stock MarketMore Americans than ever are relying on the stock market for both short- and long-term profits--and demanding more and better service from ...

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  • Digital Capital

    Digital Capital Harnessing the Power of Business Webs [ Hardcover ]
    Don Tapscott, David Ticoll, Alex Lowy | Harvard Business School Press | 2000년 05월
    30,000원 포인트적립 900원
    Punctuating their analysis with a rich set of case studies from Webvan, Schwab, AT&T Solutions and other companies, the authors provide the definitive guide to business-model innovation in the digital economy.

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  • Harvard Business Review on Customer Relationship Management

    수입 Harvard Business Review
    Harvard Business Review on Customer Relationship Management [ Paperback ]
    C. K. Prahalad, Venkatram Ramaswamy, Patricia B. Seybold | Harvard Business School Press | 2002년 01월
    29,980원 (18% 할인) 포인트적립 1,500원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    이제 모든 경영과 마케팅의 가장 중심이 되는 것은 고객이다. 최근 CRM 마케팅을 많은 기업에서 시행하고 있는데, 이러한 고객 관리 경영에 관한 논문들을 모아 수록한 이 책은 파트너쉽, 브랜딩, 최상의 고객 서비스와 같은 독창적인 관계 형성 전략을 통해 고객 충성도를 높일 수 있는 방법을 제공하고 있다.

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  • Harvard Business Review on Marketing

    수입 Harvard Business Review
    Harvard Business Review on Marketing [ Paperback ]
    Harvard Business Review, Harvard Business School Press | Harvard Business School Press | 2002년 05월
    30,010원 (10% 할인) 포인트적립 1,510원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    David Aaker와 Kevin Keller와 같은 유명한 전문가들이 참여하여 마케팅 분야의 다양한 시각을 보여주는 저술을 모아 엮은 책. 글로벌 브랜딩에서부터 좋지 못한 소문의 관리에 이르기까지, 경영자들로 하여금 전략적인 마케팅 프로그램을 계획하고 실행할 수 있도록 도와준다.

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  • Global Marketing Management,7th edition (Hardcover)

    Global Marketing Management,7th edition (Hardcover)
    Warren J. Keegan, Mark Green | Prentice Hall | 2001년 11월
    33,000원 포인트적립 990원
    This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing. Specific chapter topics examine the global economic environment; the social and cult...

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  • Digital Marketing: Global Strategies from the World's Leading Experts

    Digital Marketing: Global Strategies from the World's Leading Experts Global Strategies from the World's Leading Experts
    Wind / Mahajan, Vijay | Wiley | 2000년 12월
    35,000원 포인트적립 1,050원
    THE WORD IS OUT ABOUT DIGITAL MARKETING "This is the first comprehensive treatment of an increasingly important subject." — Peter Drucker, Honorary Chairman, Peter F. Drucker Foundation for Nonprofit Management and Clarke Professor of Soc...

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  • Marketing & the Internet

    Marketing & the Internet [ Hardcover ]
    Eloise Coupey | Prentice Hall | 2001년 01월
    12,000원 (60% 할인) 포인트적립 120원
    Integrating marketing theory with Internet reality, this book helps readers develop the skills necessary to understand and integrate Internet technology and characteristics into marketing strategy. It helps them recognize and understand the implications of the Internet not only as a marketplace, but...

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  • The Strategy and Tactics of Pricing

    The Strategy and Tactics of Pricing A Guide to Profitable Decision Making [ Hardcover, 3rd Edition ]
    Thomas T. Nagle, Reed K. Holden | Prentice Hall | 2002년 01월
    78,000원 포인트적립 3,900원
    개정판이 출간되었습니다.
    "The best book ever written about pricing is The Strategy and Tactics of Pricing by Tom Nagle and Reed Holden--these guys know their stuff and it works!" -- Guy Kawasaki, CEO, "Garage Technology Ventures" "For more than a decade, this book ha...

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