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  • Marketing Management, 14/E

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    Marketing Management, 14/E [ Paperback, 14th Edition ]
    Philip Kotler, Kevin Lane Keller | Prentice Hall | 2011³â 01¿ù
    30,000¿ø Æ÷ÀÎÆ®Àû¸³ 600¿ø
    °³Á¤ÆÇÀÌ Ãâ°£µÇ¾ú½À´Ï´Ù.
    Learn how to create value and gain loyal customers.Today¡¯s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presen...

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  • Principles of Marketing, 14/E (IE)

    Principles of Marketing, 14/E (IE) [ Paperback, 14th International Edition ]
    Philip Kotle, Gray Armstrong | Pearson Group | 2011³â 04¿ù
    44,000¿ø Æ÷ÀÎÆ®Àû¸³ 880¿ø
    Learn how to create value and gain loyal customers.Today¡¯s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presen...

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  • Advertising & IMC :Principles and Practice, 9/E (IE)

    Advertising & IMC :Principles and Practice, 9/E (IE) [ Paperback, 9th International Edition ]
    Sandra Moriarty, Nancy Mitchell, William Wells | Pearson Group | 2011³â 05¿ù
    43,000¿ø Æ÷ÀÎÆ®Àû¸³ 860¿ø
    For introductory courses in advertising.An accessible, well-written, and student-friendly approach to advertising.Advertising tracks the changes in today¡¯s dynamic world of media and marketing communication?as well as the implications of these changes to traditional practice?and presents them to st...
  • Basic Marketing Research, 4/E (IE)

    Basic Marketing Research, 4/E (IE) Intergration of Social Media [ Paperback, 4th International Edition ]
    Naresh K. Malhotra | Pearson Group | 2012³â 01¿ù
    46,000¿ø Æ÷ÀÎÆ®Àû¸³ 920¿ø
    °³Á¤ÆÇÀÌ Ãâ°£µÇ¾ú½À´Ï´Ù.
    Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills.

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  • A Framework for Marketing Management, 5/E (IE)

    A Framework for Marketing Management, 5/E (IE) [ Paperback, 5th International Edition ]
    Philip Kotler, Kevin Lane Keller | Pearson Group | 2011³â 04¿ù
    35,000¿ø Æ÷ÀÎÆ®Àû¸³ 700¿ø
    For graduate and undergraduate marketing management courses. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.
  • Business to Business Marketing (IE)

    Business to Business Marketing (IE) [ Paperback, International Edition ]
    Robert Vitale, Waldemar Pfoertsch, Joseph Giglierano | Pearson Group | 2010³â 07¿ù
    33,000¿ø Æ÷ÀÎÆ®Àû¸³ 660¿ø
    For undergraduate courses in Business Marketing.A foundation in business-to-business marketing that emphasizes the dynamics of the marketplace. Written from a highly practical perspective, Business to Business Marketing aims to help students with limited marketing experience understand the concepts ...
  • Marketing Management in Geographically Remote Industrial Clusters: Implications for Business-To-Consumer Marketing

    Tesar, George / Bodin, Jan | World Scientific Publishing Company | 2012³â 06¿ù
    128,000¿ø Æ÷ÀÎÆ®Àû¸³ 2,560¿ø
    This book is the first to cover marketing management issues in geographically remote industrial clusters (GRICs). The phenomena of GRICs have increased in importance, especially in the Nordic countries, due to changes in industry structures as well as political ambitions. The practice of marketing a...

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  • Marketing : Real People, Real Choices, 7/E (IE)

    Marketing : Real People, Real Choices, 7/E (IE) [ Paperback, 7th International Edition ]
    Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart | Pearson Education | 2011³â 03¿ù
    39,000¿ø Æ÷ÀÎÆ®Àû¸³ 780¿ø
    For undergraduate Principles of Marketing courses.Real people, real choices?give students a real feel for marketing.Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. This r...

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  • Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions

    Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions How to Successfully Promote Events, Festivals, Conventions, and Expositions [ Hardcover, 2nd Edition ]
    Preston, C. A. | Wiley | 2012³â 03¿ù
    45,000¿ø Æ÷ÀÎÆ®Àû¸³ 900¿ø
    A modern, completely updated guide to effective event marketingAs the events market becomes increasingly saturated, it is essential for a successful event professional to understand the use of strategic marketing plans. Events are everywhere?in the U.S. alone, there are more than 2,500 music festiva...
  • Marketing Research with SPSS, 8/E (IE)

    Marketing Research with SPSS, 8/E (IE) [ Paperback, 8th International Edition ]
    Carl McDaniel Jr., Roger Gates | Wiley | 2009³â 06¿ù
    43,000¿ø Æ÷ÀÎÆ®Àû¸³ 860¿ø
    In the Eight Edition of Marketing Research, McDaniel and Gates continue to share their real?life experiences from the industry to teach students how to make critical business decisions through the study of market research. The authors¡¯ practical approach and emphasis on being ¡°real¡± has made this...

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  • Marketing, 14/E

    Marketing, 14/E 2008 Edition [ Hardcover, 14th Edition ]
    William M. Pride, O. C. Ferrell | South-Western College | 2007³â 01¿ù
    39,000¿ø Æ÷ÀÎÆ®Àû¸³ 780¿ø
    Engaging and motivating students with diverse backgrounds and varied interests in marketing requires stimulating and effective teaching materials--and Pride/Ferrell continues to be the resource of choice for instructors. Combining contemporary coverage of marketing strategies and concepts with real-...

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  • Global Marketing Strategies, 6/E

    Global Marketing Strategies, 6/E [ Hardcover, 6th Edition ]
    Jean-Pierre Jeannet | Houghton Mifflin | 2004³â 01¿ù
    39,000¿ø Æ÷ÀÎÆ®Àû¸³ 780¿ø
    Global Marketing Strategies earns high praise for its up-to-date coverage of the field, especially from instructors of graduate-level courses. In addition to the latest research, this text reinforces the importance of global strategic thinking, or the "global mindset," with current examples from wel...
  • Marketing

    Marketing Library Edition [ Hardcover ]
    William M. Pride, O.C. Ferrell | South-Western College | 2006³â 01¿ù
    37,000¿ø Æ÷ÀÎÆ®Àû¸³ 740¿ø
    Engaging and motivating students with diverse backgrounds and different interest levels in marketing requires stimulating and effective teaching materials-and Pride/Ferrel continues to be the resource of choice for instructors.
  • The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, Linkedin, Twitter, Facebook, Email, and More

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    The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, Linkedin, Twitter, Facebook, Email, and More Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More [ Hardcover ]
    Bodnar, Kipp / Cohen, Jeffrey L. | Wiley | 2011³â 12¿ù
    34,000¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,700¿ø
    Advance your B2B marketing plans with proven social media strategiesLearn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the ...
  • Essentials of Marketing, 12/E (IE)

    Essentials of Marketing, 12/E (IE) [ Paperback, 12th International Edition ]
    William Perreault | McGraw-Hill Higher Education | 2009³â 11¿ù
    40,000¿ø Æ÷ÀÎÆ®Àû¸³ 800¿ø
    This edition of "Essentials of Marketing" has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent 'best practices'. This edition extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model.

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  • Sports Marketing, 2/E

    Sports Marketing, 2/E [ Paperback, 2nd Edition ]
    Sam Fullerton | McGraw-Hill Higher Education | 2006³â 06¿ù
    34,000¿ø Æ÷ÀÎÆ®Àû¸³ 680¿ø
    Sports Marketing presents this field as a new discipline, helping readers gain a stronger understanding of how to apply marketing strategies and tactics within the sports marketing environment. Sam Fullerton crafted this text to present the discipline of sports marketing in two broad perspectives. T...

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  • Global Marketing, 5/E

    Global Marketing, 5/E A decision-oriented approach [ Paperback, 5th Edition ]
    Svend Hollensen | Prentice Hall | 2010³â 08¿ù
    48,000¿ø Æ÷ÀÎÆ®Àû¸³ 960¿ø
    The globalization of companies is the involvement of customers, producers, suppliers, and other stakeholders in the global marketing process. Global marketing therefore reflects the trend of firms selling products and services across many countries around the world. Drawing on an incomparable breadt...

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  • Mission-Based Marketing: Positioning Your Not-For-Profit in an Increasingly Competitive World

    Brinckerhoff, Peter C. | Wiley | 2010³â 10¿ù
    36,000¿ø Æ÷ÀÎÆ®Àû¸³ 720¿ø
    A direct, practical guide revealing how you can lead your not-for-profit to success through mission-based marketingNow in a Third Edition, Mission-Based Marketing is a direct, practical guide showing how you can lead your not-for-profit to success in a more competitive world.
  • Marketing : Defind, Explained, Applied (IE)

    Michael Levens | Pearson Education | 2009³â 01¿ù
    36,000¿ø Æ÷ÀÎÆ®Àû¸³ 720¿ø
    Undergraduate Principles of Marketing textbookA unique marketing text based on student feedback. Marketing: Defined, Explained, Applied revolutionizes the way students learn by offering them a textbook that is not written as a continuous narrative, but is instead broken down by topic and each topic...
  • Essentials of Marketing Management

    Greg W. Marshall, Mark W. Johnston | McGraw-Hill Higher Education | 2010³â 09¿ù
    37,000¿ø Æ÷ÀÎÆ®Àû¸³ 740¿ø
    This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. This textbook stays current by covering the hottest topics in this course area, such as Customer Relationship Management and Metrics, i...
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