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  • Financial Services Marketing

    수입
    Financial Services Marketing A Guide to Principles and Practice [ Hardcover ]
    Ennew, Christine / Waite, Nigel / Waite, R?is?n | Routledge | 2024년 10월
    420,520원 (10% 할인) 포인트적립 21,030원
    This fourth edition of Financial Services Marketing firmly reinforces the book’s role as a leading global educational resource, combining appropriate conceptual principles with practical insights on how financial products and services are marketed in the real world.
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  • Sales Management

    수입
    Sales Management Analysis and Decision Making [ Hardcover ]
    Ingram, Thomas N. / LaForge, Raymond W. / Avila, Ramon a. | Routledge | 2023년 11월
    420,520원 (10% 할인) 포인트적립 21,030원
    This eleventh edition of Sales Management continues the tradition of blending the most recent sales management research with the real-life "best practices" of leading sales organizations and sales professionals.
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  • Routledge Companion to Leadership and Change

    수입 Routledge Companions in Business, Management and Marketing
    Routledge Companion to Leadership and Change [ Hardcover ]
    Dhiman, Satinder K. | Routledge | 2022년 12월
    420,520원 (10% 할인) 포인트적립 21,030원
    This text provides guidelines in a variety of settings and contexts while presenting best practices in successfully leading the 21st century workforce, offering strategies and tools to lead change effectively in the present-day boundary-less work environment.
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  • Routledge Handbook of Service Research Insights and Ideas

    수입
    Routledge Handbook of Service Research Insights and Ideas [ Hardcover ]
    Bridges, Eileen / Fowler, Kendra | Routledge | 2020년 04월
    420,520원 (10% 할인) 포인트적립 21,030원
    This volume offers authoritative coverage of current scholarship in the expanding discipline of service research. Original chapters from the world's leading specialists in the discipline explore foundations and innovations in services, highlighting important issues relating to service providers, cus...
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  • Routledge Handbook of Food Waste

    수입 Routledge Environment and Sustainability Handbooks
    Routledge Handbook of Food Waste [ Hardcover ]
    Lazell, Jordon (Coventry University, UK)(EDT) | Routledge | 2020년 01월
    420,520원 (10% 할인) 포인트적립 21,030원
    This comprehensive Handbook represents a definitive state of the current art and science of food waste from multiple perspectives.
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  • Sales Management

    수입
    Sales Management Analysis and Decision Making [ Hardcover, 10 New ]
    Williams, Michael R. | Routledge | 2019년 11월
    420,520원 (10% 할인) 포인트적립 21,030원
    This tenth edition of Sales Management continues the tradition of blending the most recent sales management research with the real-life "best practices" of leading sales organizations. It includes coverage of the current trends and issues in sales management, along with numerous real-world examples.
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  • Handbook of Research Methods in Consumer Psychology

    수입
    Handbook of Research Methods in Consumer Psychology [ Hardcover ]
    Kardes, Frank R. / Herr, Paul M. / Schwarz, Norbert | Routledge | 2019년 04월
    420,520원 (10% 할인) 포인트적립 21,030원
    In the Handbook of Research Methods in Consumer Psychology, leading consumer psychologists summarize key aspects of the research process and explain how different methods enrich understanding of how consumers process information to form judgments and opinions and to make consumption related decision...
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  • Financial and Economic Tools Used in the World Hospitality Industry

    수입
    Financial and Economic Tools Used in the World Hospitality Industry Proceedings of the 5th International Conference on Management and Technology in Knowledge, Service, Tourism & Hospitality 2017 (SERVE 2017), 21-22 October 2017 & 30 November 2017, Bali, Indonesia & Mo [ Hardcover ]
    Buzzell, Timothy / Maslennikov, Vladimir(EDT) | CRC Press | 2018년 06월
    420,520원 (10% 할인) 포인트적립 21,030원
    SERVE 2017 contains papers presented at the 2017 International Conference on Management and Technology in Knowledge, Service, Tourism & Hospitality, covering a wide range of topics in the fields of knowledge and service management, web intelligence, tourism and hospitality.
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  • Routledge Companion to Business Ethics

    수입 Routledge Companions in Business, Management and Marketing
    Routledge Companion to Business Ethics [ Hardcover ]
    Heath, Eugene / Kaldis, Byron / Marcoux, Alexei | Routledge | 2018년 02월
    420,520원 (10% 할인) 포인트적립 21,030원
    This Companion provides a novel overview of the discipline of business ethics, covering the major areas of the field as well as new and emerging topics. Led by a well-respected editorial team, this unique volume gathers an international array of experts whose various critical approaches yield insigh...
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  • Managing Service, Education and Knowledge Management in the Knowledge Economic Era

    수입
    Managing Service, Education and Knowledge Management in the Knowledge Economic Era Proceedings of the Annual International Conference on Management and Technology in Knowledge, Service, Tourism & Hospitality 2016 (SERVE 2016), 8-9 October 2016 & 20-21 October 2016, Jakarta, Indonesi [ Hardcover ]
    Gaol, Ford Lumban (EDT) / Filimonova, Natalia (EDT) / Hutagalung, Fonny (EDT) | CRC Press | 2017년 05월
    420,520원 (10% 할인) 포인트적립 21,030원
    Managing Service, Education and Knowledge Management in the Knowledge Economic Era contains papers presented at the 2016 International Conference on Management and Technology in Knowledge, Service, Tourism & Hospitality (SERVE 2016), covering a wide range of topics in the fields of knowledge and...
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  • Understanding Green Consumer Behaviour

    수입 Routledge Studies in Consumer Research
    Understanding Green Consumer Behaviour A Qualitative Cognitive Approach [ Hardcover ]
    Wagner, Sigmund A. | Routledge | 1998년 01월
    420,520원 (10% 할인) 포인트적립 21,030원
    This study of environmentally-friendly consumers examines basic aspects of the working of the human mind. It adopts an interdisciplinary approach drawing on insights from management theory, psychology and anthropology to consider how consumers develop "meaning" regarding green products.
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  • Marketing the e-Business

    수입 Routledge eBusiness
    Marketing the e-Business [ Hardcover, 2 ]
    Harris, Lisa / Dennis, Charles | Routledge | 2007년 12월
    420,520원 (10% 할인) 포인트적립 21,030원
    Unpicks the challenges of e-marketing for various types of business. This book uses case studies and accompanying web material to provide a study of marketing strategies. It analyses the benefits of e-marketing as a tool for improving efficiency and effectiveness rather than promising business revol...
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  • Retailing Reader

    수입
    Retailing Reader [ Hardback ]
    Sparks, Leigh(EDT) | Routledge | 2008년 04월
    420,520원 (10% 할인) 포인트적립 21,030원
    Most of us think we know something about retailing: we shop, we buy, we consume. But retailing, perhaps more than any other economic sector, has been transformed fundamentally over the last thirty years, both economically and culturally. This volume examines the key themes in contemporary retailing.
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  • Does Marketing Need Reform?

    수입
    Does Marketing Need Reform? Fresh Perspectives on the Future [ Hardcover ]
    Sheth, Jagdish N. / Sisodia, Rajendra S. | Routledge | 2006년 02월
    420,520원 (10% 할인) 포인트적립 21,030원
    Collects the insights of a group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values. This book aims to set an agenda for a generation of marketing principles. It seeks to understand and explain how and why marketing has veered off course in ord...
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  • Complete Sales Letter Book: Model Letters for Every Selling Situation

    수입
    Complete Sales Letter Book: Model Letters for Every Selling Situation Model Letters for Every Selling Situation [ Hardcover, POD 주문제작도서 ]
    Harris, Jonathan / McIntyre, Ann | Routledge | 1997년 12월
    420,520원 (10% 할인) 포인트적립 21,030원
    Sales professionals in all levels of business will save time and communicate faster and better with this handy resource of hundreds of ready-to-use letters. The authors have carefully written and compiled letters that accommodate a broad range of ...
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  • Integrating Social Media into Business Practice, Applications, Management, and Models

    Integrating Social Media into Business Practice, Applications, Management, and Models [ Hardcover, POD 주문제작도서 ]
    Lee, In | Business Science Reference | 2014년 06월
    410,500원 (18% 할인) 포인트적립 20,530원
    Social networking has emerged as a predominant form of communication and human interaction. Businesses have also adopted social networks as a means for interacting with consumers and conducting business activities. As a result of this widespread adoption, it is imperative for businesses to leverage ...
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  • Routledge Handbook of Digital Sport Management

    수입 Routledge International Handbooks
    Routledge Handbook of Digital Sport Management [ Hardcover ]
    Doyle, Jason P. (Griffith University, Australia)(EDT) | Routledge | 2022년 12월
    400,500원 (10% 할인) 포인트적립 20,030원
    The Routledge Handbook of Digital Sport Management provides students, researchers and practitioners with a contemporary roadmap of the impact of digital technologies in sport management, at all levels and in all sectors, in a global context.
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  • Electronic Payment Systems for Competitive Advantage in E-Commerce

    Electronic Payment Systems for Competitive Advantage in E-Commerce [ Hardcover, POD 주문제작도서 ]
    Liebana-Cabanillas, Francisco / Munoz-Leiva, Francisco / Sanchez-Fernandez, Juan | Business Science Reference | 2014년 09월
    392,260원 (18% 할인) 포인트적립 19,620원
    Recent innovations in the field of information technology and communications are radically changing the way international organisations conduct business. In this competitive environment, having the necessary tools to streamline business transactions and secure digital payments is crucial to business...
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  • Handbuch Digitale Wirtschaft

    수입
    Handbuch Digitale Wirtschaft [ Hardcover ]
    Kollmann, Tobias (EDT) | Gabler | 2020년 11월
    387,520원 (10% 할인) 포인트적립 19,380원
    Dieses Handbuch liefert die theoretischen Grundlagen und praxisbezogenen Implikationen fur die Digitale Transformation unserer Wirtschaft, unserer Produktion und Kundenbeziehungen und bietet damit ein solides Fundament fur Praktiker und Wissenschaftler.
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  • Routledge Handbook of Risk Management and the Law

    수입 Routledge Handbooks in Law
    Routledge Handbook of Risk Management and the Law [ Hardcover ]
    Suveiu, Virginia A.(EDT) | Routledge | 2022년 09월
    390,480원 (10% 할인) 포인트적립 19,530원
    This book pulls together work from experts around the world in a variety of key disciplines such as law, management, and business ethics. It provides an all-inclusive resource, specifying everything key in the development and maintenance of a strong compliance and legal risk management culture.
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