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  • Interfaith Marketing

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    Interfaith Marketing A Cross-Religious Approach [ Hardback ]
    Gelbrich, Katja | Taylor & Francis Ltd | 2024년 11월
    268,810원 (10% 할인) 포인트적립 13,450원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    The book gives an overview of the current state of knowledge of comparative religious research, how religious affiliations affect consumer behaviour, and its significance for companies that operate across borders. This volume will be of interest to scholars of international marketing and business, c...

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  • Decolonizing Marketing Theory and Practice

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    Decolonizing Marketing Theory and Practice Beyond Inclusivity and Sustainability Debates [ Hardback ]
    Gilani, Hasan(EDT) | Taylor & Francis Ltd | 2024년 11월
    268,810원 (10% 할인) 포인트적립 13,450원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    This book dives deep into the critical need to challenge and transform the foundations of marketing education. Aimed at researchers and academics in the field of marketing, this book offers a profound exploration of teaching and learning dynamics from a more inclusive and diverse perspective.

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  • Marketing and Gamification: Applications, Challenges, and Ethics

    수입
    Marketing and Gamification: Applications, Challenges, and Ethics [ Hardcover ]
    Gupta, Sahil / Nagina, Razia / Paruthi, Mandakini | Routledge | 2024년 11월
    283,500원 (10% 할인) 포인트적립 14,180원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    In this book, international academicians and researchers will discuss the influence and potential of gamification on marketing management dynamics.

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  • Marketing in Developing Nations

    수입 Routledge Studies in Marketing
    Marketing in Developing Nations Contemporary Developments, Cases and Problems in Africa, Asia and the Middle East [ Hardcover ]
    Oniku, Ayodele C. | Routledge | 2024년 10월
    268,810원 (10% 할인) 포인트적립 13,450원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    The developing markets of Africa, Asia and the Middle-East are quickly becoming the future of world economic and trade development. They are affluent in terms of population, resources, and market expansion with rising interests of the EU, USA and multi-national corporations in the region.

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  • Sustainable Finance for Sustainable Development

    수입 Finance, Governance and Sustainability
    Sustainable Finance for Sustainable Development Regulation, Theory and Practice [ Hardcover ]
    Aras, G?ler | Routledge | 2024년 11월
    268,810원 (10% 할인) 포인트적립 13,450원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    This book addresses current developments in the field of sustainable finance, conveying the relevant theories in connection with their practical application. It considers the sustainable finance ecosystem from a broad and integrated viewpoint and presents a comprehensive and cohesive roadmap.

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  • Money and Marketing in the Art World

    수입 Routledge Studies in Marketing
    Money and Marketing in the Art World [ Paperback ]
    Hagtvedt, Henrik | Routledge | 2024년 11월
    73,650원 (10% 할인) 포인트적립 3,690원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    This book illustrates how money and marketing, in combination with general trends, play decisive roles in shaping the art world and in propelling specific artists and artworks to positions of prominence.

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  • Social Media in the Fashion Industry

    수입 Routledge Studies in the Fashion Industry
    Social Media in the Fashion Industry Fundamentals, Strategy and Research Methods [ Paperback ]
    Sanmiguel, Patricia / Nobile, Tekila Harley / S?nchez-Blanco, Cristina | Routledge | 2024년 10월
    77,630원 (10% 할인) 포인트적립 3,890원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    This book introduces social network fundamentals in the fashion domain. It addresses the creation of social media marketing plans, highlighting strategic approaches that allow fashion brands to differentiate themselves in the ephemeral and challenging fashion context.

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  • Social Media in the Fashion Industry

    수입 Routledge Studies in the Fashion Industry
    Social Media in the Fashion Industry Fundamentals, Strategy and Research Methods [ Hardcover ]
    Sanmiguel, Patricia / Nobile, Tekila Harley / S?nchez-Blanco, Cristina | Routledge | 2024년 10월
    268,810원 (10% 할인) 포인트적립 13,450원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    This book introduces social network fundamentals in the fashion domain. It addresses the creation of social media marketing plans, highlighting strategic approaches that allow fashion brands to differentiate themselves in the ephemeral and challenging fashion context.

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  • Sales Multiplier Formula

    수입
    Sales Multiplier Formula Simple Strategies to Multiply Your Sales by 4.68X [ Hardcover ]
    Casemore, Shawn | Productivity Press | 2024년 10월
    155,290원 (10% 할인) 포인트적립 7,770원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    Consider this your guide to shifting your organization from transactional selling to embracing a sales method that will explode your sales revenue, and engage your entire organization in doing so. The reason for embracing this method extends beyond achieving explosive sales growth.

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  • Sales Multiplier Formula

    수입
    Sales Multiplier Formula Simple Strategies to Multiply Your Sales by 4.68X [ Paperback ]
    Casemore, Shawn | Productivity Press | 2024년 10월
    39,790원 (10% 할인) 포인트적립 1,990원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    Consider this your guide to shifting your organization from transactional selling to embracing a sales method that will explode your sales revenue, and engage your entire organization in doing so. The reason for embracing this method extends beyond achieving explosive sales growth.

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  • Anti-Consumption

    수입 Routledge Studies in Critical Marketing
    Anti-Consumption Exploring the Opposition to Consumer Culture [ Paperback ]
    Cherrier, H?l?ne / Lee, Michael S. W. | Routledge | 2024년 05월
    79,620원 (10% 할인) 포인트적립 3,990원
    In this edited volume, the leading scholars in the field engage with consumers, marketers, corporations and policymakers as well as space dynamics and network formation to provide an in-depth examination of anti-consumption.
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  • Marketing Research

    수입
    Marketing Research [ Paperback, 12 ed ]
    Gates, Roger (DSS Research) | John Wiley & Sons Inc | 2021년 03월
    228,500원 (18% 할인) 포인트적립 11,430원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기

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  • Organizational Corruption, Crime and Covid-19

    수입 The Principles for Responsible Management Education Series
    Organizational Corruption, Crime and Covid-19 Upholding Integrity and Transparency in Times of Crisis [ Hardcover ]
    Stachowicz-Stanusch, Agata / Amann, Wolfgang / Hauser, Christian | Routledge | 2024년 10월
    258,850원 (10% 할인) 포인트적립 12,950원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    The book has been created by the members of the United Nations Principles for Responsible Management Education group on anti-corruption, and brings together top international experts to consolidate the lessons from the Covid-19 crisis in order to improve transparency, integrity, trust, and governanc...

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  • Organizational Corruption, Crime and Covid-19

    수입 The Principles for Responsible Management Education Series
    Organizational Corruption, Crime and Covid-19 Upholding Integrity and Transparency in Times of Crisis [ Paperback ]
    Stachowicz-Stanusch, Agata / Amann, Wolfgang / Hauser, Christian | Routledge | 2024년 10월
    99,540원 (10% 할인) 포인트적립 4,980원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    The book has been created by the members of the United Nations Principles for Responsible Management Education group on anti-corruption, and brings together top international experts to consolidate the lessons from the Covid-19 crisis in order to improve transparency, integrity, trust, and governanc...

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  • Corporate Governance

    수입
    Corporate Governance Values, Ethics and Leadership [ Paperback ]
    Mitchell, Lawrence E. | Gower | 2024년 06월
    63,690원 (10% 할인) 포인트적립 3,190원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    The study of corporate governance is a relatively modern development, with significant attention devoted to the subject only during the last fifty years. The introductory essay describes the intellectual history of the field and analyses the material selected for the volume. The selected papers cons...

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  • Contextual Embeddedness of Women's Entrepreneurship

    수입
    Contextual Embeddedness of Women's Entrepreneurship Going Beyond a Gender Neutral Approach [ Paperback ]
    Yousafzi, Shumaila / Lindgreen, Adam / Saeed, Saadat | Routledge | 2024년 06월
    63,690원 (10% 할인) 포인트적립 3,190원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    Contextual Embeddedness of Women?€?s Entrepreneurship brings together a range of research that provides powerful insights into the influences and restraints within a diverse set of gendered contexts including in which female entrepreneurs around the world operate their businesses.

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  • Performance of Projects and Project Management

    수입
    Performance of Projects and Project Management Sustainable Delivery in Project Intensive Companies [ Paperback ]
    Lecoeuvre, Laurence | Routledge | 2024년 06월
    63,690원 (10% 할인) 포인트적립 3,190원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    In the increasing number of heavily 'projectized' organizations, sustainable, commercial performance depends on their ability to measure and develop the performance of project management. The Performance of Projects and Project Management offers perspectives on all of these fundamental aspects of pr...

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  • Energy Management in Business

    수입
    Energy Management in Business The Manager's Guide to Maximising and Sustaining Energy Reduction [ Paperback ]
    Oung, Kit | Routledge | 2024년 06월
    71,650원 (10% 할인) 포인트적립 3,590원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    Kit Oung?€?s Energy Management in Business is an expert's guide to energy reduction. It covers four important aspects of managing energy: strategy for successful implementation, available tools and techniques, generating sustainable quick wins and active management involvement. This book offers dis...

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  • Stakeholder Approach to Corporate Social Responsibility

    수입
    Stakeholder Approach to Corporate Social Responsibility Pressures, Conflicts, and Reconciliation [ Paperback ]
    Kotler, Philip / Lindgreen, Adam / Maon, Fran?ois | Routledge | 2024년 06월
    63,690원 (10% 할인) 포인트적립 3,190원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    According to a recent McKinsey & Co. global survey, 95% of surveyed CEOs believe that 'society has greater expectations than it did five years ago that companies will assume public responsibilities.' In turn, corporate social responsibility has grown into a global phenomenon that encompasses bus...

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  • Longer Lasting Products

    수입
    Longer Lasting Products Alternatives To The Throwaway Society [ Paperback ]
    Cooper, Tim | Routledge | 2024년 06월
    71,650원 (10% 할인) 포인트적립 3,590원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    In this provocative book, the creation of product durability and the design of longer-lasting products emerge as an absolutely vital element in the pursuit of sustainability. Its multi-disciplinary approach consolidates the significant growth in product life-span knowledge from an impressive range o...

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