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  • Effective Marketing Management: Using Merchandising and Financial Strategies for Retail Success

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    Effective Marketing Management: Using Merchandising and Financial Strategies for Retail Success Using Merchandising and Financial Strategies for Retail Success [ Paperback ]
    Miller Mordaunt, Veronica | Bloomsbury Publishing PLC | 1991³â 01¿ù
    50,040¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,510¿ø
    Explores the application of a variety of financial and merchandising strategies for maximising access to markets.
  • Retail Strategy

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    Retail Strategy [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Cuthbertson, Christine / Reynolds, Jonathan | Routledge | 2003³â 10¿ù
    110,730¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 5,540¿ø
    Presents contemporary retail thought from the perspectives of both senior international retailers and expert observers. This book talks about retailing in an international context and includes a series of in depth interviews with senior executives in the world's major retailers conducted by the Oxfo...
  • The Global Financial Crisis: Genesis, Policy Response and Road Ahead

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    The Global Financial Crisis: Genesis, Policy Response and Road Ahead Genesis, Policy Response and Road Ahead [ Hardcover ]
    Nayak, Satyendra | Springer | 2013³â 01¿ù
    129,070¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 6,460¿ø
    The Financial Crisis, though originating in the US, is global and comparable with the Great Depression of the 1930s. The book takes both micro and macro view of the crisis. It examines the evolution of the global monetary system and looks at the crisis from a systemic angle. It examines the institut...
  • Leading Sales Teams

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    Leading Sales Teams What It Takes to Build a High Performing Sales Organization [ Hardcover ]
    Reese, Sam | John Wiley & Sons Inc | 2016³â 01¿ù
    31,750¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,590¿ø
    A practical guide for sales leaders of all levels and those aspiring to lead sales teams The most important attribute for today's sales leader is not their ability to sell, but their ability to effectively lead their sales teams.
  • The Marketing Pathfinder: Key Concepts and Cases for Marketing Strategy and Decision Making

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    The Marketing Pathfinder: Key Concepts and Cases for Marketing Strategy and Decision Making Key Concepts and Cases for Marketing Strategy and Decision Making [ Paperback ]
    Stewart, David W. / Saren, Michael M. | Wiley | 2014³â 08¿ù
    91,320¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 4,570¿ø
    Ideal for graduate students and MBA programs, The Marketing Pathfinder offers an effective way of contextualizing the marketing decisions they will have to make in the business world. A refreshing contrast to traditional marketing textbooks, this book provides a unique combination of key concepts an...
  • Auditor Independence

    Auditor Independence Auditing, Corporate Governance and Market Confidence [ Hardcover ]
    Adelopo, Ismail | Routledge | 2012³â 12¿ù
    302,050¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 15,110¿ø
    Auditors' independence has been called into question in the light of their being complicit in some of the corporate misbehaviour exposed in recent years. By focusing on matters that are damaging to market confidence and threatening to the reputation of the auditing profession.
  • Book Yourself Solid

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    Book Yourself Solid The Fastest, Easiest, and Most Reliable System for Getting MORE Clients Than You Can Handle Even If You Hate Marketing and Selling [ Paperback, Illustrated ]
    Port, Michael / Wallace, Jocelyn (CON) | John Wiley & Sons | 2013³â 03¿ù
    62,190¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,110¿ø
    A visual way to easily access the strategies and tactics in Book Yourself Solid Learning new concepts is easier when you can see the solution. Book Yourself Solid Illustrated , a remarkable, one-of-a-kind work of art, transforms the Book Yourself Solid system into a more compelling and easy-to-consu...
  • Wtf?: What's the Future of Business?: Changing the Way Businesses Create Experiences

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    Wtf?: What's the Future of Business?: Changing the Way Businesses Create Experiences Changing the Way Businesses Create Experiences [ Hardcover ]
    Solis, Brian | Wiley | 2013³â 02¿ù
    41,440¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,080¿ø
    "In today s rapidly changing digital environment, Darwinism is alive and well. What s the Future of Business doesn't just explore trends and theories; it introduces a dynamic, actionable path to transformation.
  • Marketing Miracles

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    Marketing Miracles [ Hardcover ]
    Kennedy, Dan / The Leading Experts | Celebrity PR | 2012³â 07¿ù
    30,290¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,520¿ø
    Looking for Tried-and-True Dull-as-Dishwater Marketing? TRY ANOTHER BOOK! In the world of marketing and sales, there are few names more recognized than that of Dan Kennedy's. For years, his break-through-the-box copy and marketing strategies have been responsible for billions in sales for major corp...
  • Medical Device Marketing: Strategies, Gameplans & Resources for Successful Product Management

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    Medical Device Marketing: Strategies, Gameplans & Resources for Successful Product Management Strategies, Gameplans & Resources for Successful Product Management [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Wells, Terri | Outskirts Press | 2010³â 09¿ù
    39,990¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,200¿ø
    The Insider's Guide to Success in this Unique IndustryTo make it in the competitive and fast-changing medical device industry, you need to be armed with the best information available. That's where Medical Device Marketing comes in. With more than 20 years' experience in the business, author Terri W...
  • Marketing Research: Tools and Techniques

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    Bradley, Nigel | Oxford University Press, USA | 2013³â 03¿ù
    106,390¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 5,320¿ø
    Marketing Research: Tools & Techniques offers a lively and accessible introduction to the world of marketing research. The author explores three core aspects of research preparation: data collection; analysis and communication of findings; and how skills and techniques are used by researchers to of...
  • Going Solo

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    Going Solo [ Hardcover, ¿µ±¹ÆÇ ]
    ¿¡¸¯ Ŭ¶óÀ̳ٹö±× Àú | Gerald Duckworth & Company | 2013³â 01¿ù
    22,140¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,110¿ø
    1950³â¿¡´Â ¹Ì±¹ ¼ºÀÎµé °¡¿îµ¥ 22ÆÛ¼¾Æ®¸¸ÀÌ µ¶½ÅÀ̾ú´Ù. Áö±Ý ¹Ì±¹ ¼ºÀεéÀÇ 50ÆÛ¼¾Æ® ÀÌ»óÀÌ µ¶½ÅÀ̸ç 7¸í Áß 1¸í¿¡ ÇØ´çÇÏ´Â 3,100¸¸ ¸íÀÌ È¥ÀÚ »ê´Ù. 1ÀÎ °¡±¸´Â ¹Ì±¹ Àüü °¡±¸ÀÇ 28ÆÛ¼¾Æ®¿¡ À̸£´Âµ¥, ±× ¼ö·Î µûÁö¸é ÇÙ°¡Á·À» Æ÷ÇÔÇÑ ´Ù¸¥ ¾î¶² °¡±¸Çüź¸´Ù ¸¹´Ù. ¹Ì±¹ÀÇ ´Ù¼ö ´ëµµ½Ã¿¡¼­ 1Àΰ¡±¸´Â ¹Ì±¹ Àüü °¡...

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  • Energy Management in Business

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    Energy Management in Business The Manager's Guide to Maximising and Sustaining Energy Reduction [ Hardcover ]
    Oung, Kit | Routledge | 2013³â 01¿ù
    171,140¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 8,560¿ø
    Kit Oung's Energy Management in Business is written on the basis of 'energy reduction' and offers distilled practical concepts for sustainable energy management and energy efficiency. Each part is accompanied by real life case studies chosen to build insight.
  • Rediscovering Sustainability

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    Rediscovering Sustainability Economics of the Finite Earth [ Hardcover ]
    Heesterman, A.R.G. | Routledge | 2013³â 01¿ù
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    This thought-provoking book summarises the present sustainability predicament and maps out financial and economic strategies. Rediscovering Sustainability helps bridge the gap in understanding between scientists and the green movement on the one side and many economists on the other. Greens worry ...
  • Essentials of Services Marketing

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    Jochen Wirtz, Patricia Chew, Christopher Lovelock | Pearson Education | 2012³â 10¿ù
    42,000¿ø Æ÷ÀÎÆ®Àû¸³ 840¿ø
    Make it easy for students to understand: Clear, Simple Language and Visual Learning Aids The authors use simple English and short sentences to help students grasp concepts more easily and quickly. The text consists of full-colored learning cues, graphics, and diagrams to capture student attention an...

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  • Essentials of Marketing Research: Putting Research Into Practice

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    Essentials of Marketing Research: Putting Research Into Practice Putting Research into Practice [ Paperback ]
    Clow, Kenneth E. / James, Karen E. | Sage Publications, Inc | 2013³â 01¿ù
    271,850¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 13,600¿ø
    Essentials of Marketing Research takes an applied approach to the fundamentals of marketing research by providing examples from the business world of marketing research and showing students how to apply marketing research results.
  • Business, Government and Sustainable Development

    Business, Government and Sustainable Development [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Keijzers, Gerard | Routledge | 2012³â 09¿ù
    40,240¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,020¿ø
    The author examines the evolving range of issues of sustainability, and the related change of processes within governments and businesses in both the public and private sectors.
  • Consumerology

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    Consumerology The Truth about Consumers and the Psychology of Shopping [ Paperback ]
    Graves, Philip | John Murray Press | 2013³â 03¿ù
    27,600¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,380¿ø
    This new updated and revised second edition of Consumerology reveals the myriad tricks and psychological games high street shops play on consumers; the ways in which we are manipulated into buying things we don't want and the cutting edge behavioural science being used to change our habits to even m...
  • Managing Responsibly

    Managing Responsibly Alternative Approaches to Corporate Management and Governance [ Hardcover ]
    Nilakant, Venkataraman / Buckingham, Jane | Routledge | 2012³â 09¿ù
    302,050¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 15,110¿ø
    In the wake of financial meltdown and environmental disaster, employers increasingly demand that managers have an understanding of ethical decision making, corporate social responsibility and values-based management. This book explores the limitations of the thinking that dominates Western corporate...
  • Markteintritt in Emerging Market Economies: Entwicklung Eines Internationalisierungsprozessmodells

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    Markteintritt in Emerging Market Economies: Entwicklung Eines Internationalisierungsprozessmodells Entwicklung Eines Internationalisierungsprozessmodells [ Paperback ]
    Dehnen, Hermann Sebastian | Gabler Verlag | 2012³â 05¿ù
    121,480¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 6,080¿ø
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