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作为出售正规 K-POP/K-Drama 相关(CD,图书,DVD) 韩流商品的网站, 支持 中文/英文 等海外结账方式

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  • Managing Brands

    수입
    Managing Brands [ Paperback ]
    Laforet, Sylvie | McGraw-Hill Education | 2009년 11월
    139,680원 (10% 할인) 포인트적립 6,990원
    Takes a fresh look at brand management and strategy and the pivotal role of branding in today's business environment. Written for students of branding at undergraduate and postgraduate levels, this book provides students with an incisive account of how successful brands are created, built and manage...
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  • Innovating for Sustainability

    수입 Routledge Studies in Innovation, Organizations and Technology
    Innovating for Sustainability Green Entrepreneurship in Personal Mobility [ Paperback ]
    Berchicci, Luca | Routledge | 2012년 09월
    88,570원 (10% 할인) 포인트적립 4,430원
    This book promotes our understanding of the implications of environmental issues in new product development. Through an empirical study in the human-powered vehicle sector, Luca Berchicci examines how and to what extent the environmental ambition of product developers and managers influences the way...
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  • Handbook of Research on International Advertising

    수입
    Handbook of Research on International Advertising [ Hardcover ]
    Okazaki, Shintaro (EDT) | Edward Elgar Pub | 2012년 04월
    413,100원 (10% 할인) 포인트적립 20,660원
    The Handbook of Research on International Advertising presents the latest thinking, experiences and results in a wide variety of areas in international advertising.
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  • An Introduction to Franchising

    수입
    An Introduction to Franchising [ Paperback ]
    Webber, Robert | Red Globe Press | 2013년 01월
    78,890원 (10% 할인) 포인트적립 3,950원
    The book also examines the financial, legal and ethical implications of franchising, whilst anticipating future concerns and challenges for the franchising model. An Introduction to Franchising is an essential guide for all students of franchising, entrepreneurship and marketing.
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  • Islamic Values and Management Practices

    수입 Transformation and Innovation
    Islamic Values and Management Practices Quality and Transformation in the Arab World [ Hardcover ]
    Hammoudeh, Maqbouleh M. | Routledge | 2012년 02월
    291,980원 (10% 할인) 포인트적립 14,600원
    The author has worked as a management consultant in the Arab Middle East. This title acknowledges that businesses and other organizations in the region face urgent concerns in relation to quality and transformation, and argues that these issues might be more appropriately addressed by the applicatio...
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  • Shopping Centers

    수입
    Shopping Centers U.S.A. [ Paperback ]
    Viereck, Peter / Hughes, James | Routledge | 2012년 12월
    88,570원 (10% 할인) 포인트적립 4,430원
    Are there potentials in central city revitalization? What role will the federal government play in determining future retail locational choices? Shopping center development has never been more popular - or more hazardous than it is today
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  • Routledge Companion to Identity and Consumption

    수입 Routledge Companions in Marketing, Advertising and Communication
    Routledge Companion to Identity and Consumption [ Hardcover ]
    Belk, Russell(EDT) | Routledge | 2012년 12월
    443,020원 (10% 할인) 포인트적립 22,160원
    The Routledge Companion to Identity and Consumption introduces the reader to state-of-the-art research, written by the world’s leading scholars regarding the interplay between identity and consumption. With chapters discussing the theory, research and practical implications of the relationships bet...
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  • Brandwashed

    수입
    Brandwashed Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy [ Paperback ]
    마틴 린드스트롬 저 | Three Rivers Press | 2012년 09월
    20,750원 (18% 할인) 포인트적립 1,040원
    세계적인 마케팅 전문가이자 『오감 브랜딩(BRAND Sense)』, 『쇼핑학(Buyology)』 등 베스트셀러 저자인 마틴 린드스트롬은 미국의 저널리스트이자 사회비평가인 밴스 패커드의 걸작 『숨어 있는 설득자(The Hidden Persuaders)』에서 영감을 얻은 이 책을 통해 마틴은 오늘날의 ‘숨어 있는 설득자’는 누구인지, 그리고 ...

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  • Road to Co-operation

    수입
    Road to Co-operation Escaping the Bottom Line [ Hardcover ]
    Pearson, Gordon | Routledge | 2012년 08월
    291,980원 (10% 할인) 포인트적립 14,600원
    Highlights the dangers of using unrealistic mathematical models of human, organisational and market behaviour to guide policy prescriptions. Though real markets work better than known alternatives, the author makes the crucial distinction between the real and the speculative-financial, where totally...
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  • Marktforschungsergebnisse Zielgruppengerecht Kommunizieren: Ergebnisberichte - Prasentationen - Workshops

    수입
    Marktforschungsergebnisse Zielgruppengerecht Kommunizieren: Ergebnisberichte - Prasentationen - Workshops Ergebnisberichte - Prasentationen - Workshops [ Paperback ]
    Magerhans, Alexander / Merkel, Theresa / Cimbalista, Julia | Gabler Verlag | 2012년 08월
    98,700원 (10% 할인) 포인트적립 4,940원
    Das vorliegende Buch umfasst alle Elemente der zielgruppengerechte Kommunikation von Marktforschungsergebnissen (Ergebnisberichte, mundliche, virtuelle und internationale Prasentationen, Ergebnisworkshops) und zeigt, wie die Ergebnisse via Intranet und Internet dokumentiert werden koennen.
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  • Society 3.0

    수입
    Society 3.0 How Technology Is Reshaping Education, Work and Society [ Hardcover ]
    Wilen-Daugenti, Tracey | Peter Lang Publishing Inc | 2012년 01월
    269,190원 (10% 할인) 포인트적립 13,460원
    A guide for understanding the emerging societal forces that are shaping the future. It explores how evolving family structures, ways of balancing work and personal lives, and rapid technological advancements will transform the ways that US colleges and universities develop well-educated, career-orie...
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  • Society 3.0

    수입
    Society 3.0 How Technology Is Reshaping Education, Work and Society [ Paperback ]
    Wilen-Daugenti, Tracey | Peter Lang Publishing Inc | 2012년 01월
    64,240원 (10% 할인) 포인트적립 3,220원
    A guide for understanding the emerging societal forces that are shaping the future. It explores how evolving family structures, ways of balancing work and personal lives, and rapid technological advancements will transform the ways that US colleges and universities develop well-educated, career-orie...
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  • Basic Marketing, 18/E

    Basic Marketing, 18/E [ Paperback, 18th International Edition ]
    William D. Perreault Jr., Joseph P Cannon, E. Jerome McCarthy | McGraw-Hill | 2010년 11월
    45,000원 포인트적립 900원
    Focuses on how to make the marketing decisions that a manager must make in deciding what customers to focus on and how best to meet their needs. This text intends to reflect marketing's best practices and ideas. It extends the strategy planning approach, integrating concepts with the marketing strat...

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  • Relational Political Marketing in Party-Centred Democracies

    수입
    Relational Political Marketing in Party-Centred Democracies Because We Deserve It [ Hardcover, POD 주문제작도서 ]
    Johansen, Helene P. M. | Routledge | 2012년 03월
    291,980원 (10% 할인) 포인트적립 14,600원
    Offers a critical study of the way in which traditional market logic - derived from mainstream economics and managerial marketing - is commonly applied to democratic politics, within both political science and political marketing.
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  • Good Works!: Marketing and Corporate Initiatives That Build a Better World...and the Bottom Line

    수입
    Good Works!: Marketing and Corporate Initiatives That Build a Better World...and the Bottom Line Marketing and Corporate Initiatives That Build a Better World...and the Bottom Line [ Hardcover ]
    Kotler, Philip / Hessekiel, David / Lee, Nancy R. | Wiley | 2012년 05월
    40,080원 (15% 할인) 포인트적립 2,010원
    Businesses can do well by doing good -- Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate social ...
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  • All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--And Why Authenticity Is the Best Marketing of All

    All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--And Why Authenticity Is the Best Marketing of All The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All [ Paperback ]
    Godin, Seth | Portfolio | 2013년 09월
    19,040원 (20% 할인) 포인트적립 960원
    Seth Godin's three essential questions for every marketer: "What's your story?""Will the people who need to hear this story believe it?""Is it true?"All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe tha...
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  • Marketing Management in Geographically Remote Industrial Clusters: Implications for Business-To-Consumer Marketing

    Marketing Management in Geographically Remote Industrial Clusters: Implications for Business-To-Consumer Marketing Implications for Business-to-consumer Marketing [ Hardcover ]
    Tesar, George / Bodin, Jan | World Scientific Publishing Company | 2012년 06월
    128,000원 포인트적립 2,560원
    This book is the first to cover marketing management issues in geographically remote industrial clusters (GRICs). The phenomena of GRICs have increased in importance, especially in the Nordic countries, due to changes in industry structures as well as political ambitions. The practice of marketing a...

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  • Principles and Practice of Marketing

    수입
    Principles and Practice of Marketing [ Paperback, 6th Edition ]
    David Jobber | McGraw-Hill Higher Education | 2009년 12월
    93,550원 (18% 할인) 포인트적립 4,680원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    Principles and Practice of Marketing truly sets the benchmark for achievement in introductory marketing courses. David Jobber’s clear writing style, engaging examples and comprehensive coverage of all the essential concepts combine to make this book a trusted and stimulating choice to support your ...

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  • Plan for the Planet

    수입 Gower Green Economics and Sustainable Growth Series
    Plan for the Planet A Business Plan for a Sustainable World [ Paperback ]
    Humble, John | Routledge | 2012년 05월
    96,630원 (10% 할인) 포인트적립 4,840원
    The world struggles with increasing threats to global sustainability, caused by population growth, overuse of fresh water resources, depletion of biodiversity, and reliance on non-renewable energy sources. This title outlines a co-ordinated approach to tackling the global challenges we face which ca...
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  • Social Media in Travel, Tourism and Hospitality

    수입 New Directions in Tourism Analysis
    Social Media in Travel, Tourism and Hospitality Theory, Practice and Cases [ Hardcover ]
    Christou, Evangelos / Sigala, Marianna(EDT) | Routledge | 2012년 02월
    291,980원 (10% 할인) 포인트적립 14,600원
    Presenting the theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which tourism organisations reengineer and implement their business models and operations, such...
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