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  • No-Nonsense PR

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    No-Nonsense PR [ Mass Market Paperback ]
    Werner, Lucy | Practical Inspiration Publishing | 2024³â 11¿ù
    20,730¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,040¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ
    Become your own best publicist with these 10 top industry secrets from a PR professional.

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  • Social Media in Health Care

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    Social Media in Health Care A Guide to Creating Your Professional Digital Presence [ Hardback, 1st Edition ]
    Mona Shattell,Melissa Batchelor,Rebecca Darmo | Routledge | 2024³â 11¿ù
    271,850¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 13,600¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ
    A practical, essential guide to social media for health care professionals, Social Media in Health Care equips readers with the skills to build their online brand, share their professional knowledge with a wider audience, and become a trusted source of information and thought leader in their field.

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  • Consuming the Environment

    Hird, Myra J. | Routledge | 2024³â 11¿ù
    72,460¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,630¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ
    Consuming the Environment explores the environmental impacts of consuming everyday products and explains how we can consume more sustainably.

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  • Consuming the Environment

    Hird, Myra J. | Routledge | 2024³â 11¿ù
    271,850¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 13,600¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ
    Consuming the Environment explores the environmental impacts of consuming everyday products and explains how we can consume more sustainably.

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  • British Business Elite

    British Business Elite Its Attitudes to Class, Status and Power [ Hardback ]
    Fidler, John | Routledge | 2024³â 11¿ù
    211,430¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 10,580¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ
    First published in 1981, The British Business Elite is a study of the attitudes to class, status and power of top businessmen in Great Britain, based upon first-hand interviews with chairmen, chief executives and other directors of Britain¡¯s largest industrial, banking and insurance companies: men ...

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  • Eliminating Sexual Harassment at Work

    Eliminating Sexual Harassment at Work [ Hardback, 1st Edition ]
    Carrie Herber | Routledge | 2024³â 11¿ù
    171,160¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 8,560¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ
    Eliminating Sexual Harassment at Work (1994) gives a clear picture of what sexual harassment is, the effects it has on people and organisations, and how ? as individuals and within institutions ? they can work towards its elimination in the workplace. Legal responsibilities are examined, as are empl...

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  • Climbing the Ladder

    Climbing the Ladder How to be a Woman Manager [ Hardback, 1st Edition ]
    Janet W. Macdonal | Routledge | 2024³â 11¿ù
    171,160¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 8,560¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ
    Climbing the Ladder (1986) looks at the fundamentals for women breaking the glass ceiling, examining the barriers to progress and the ways to success. It focuses on the barriers placed by the company itself (its history, structure and attitudes); by men both in the office and in private life; and by...

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  • Marketing of Industrial Products

    Marketing of Industrial Products [ Hardback, 1st Edition ]
    Aubrey Wilso | Routledge | 2024³â 11¿ù
    181,230¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 9,070¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ
    First Published in 1965, The Marketing of Industrial Products is the product of diverse talents and experiences. The first words of Aubrey Wilson's introduction to this book emphasise the importance and relevance of industrial marketing to everyone connected with industry.

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  • Assessment of Industrial Markets

    Assessment of Industrial Markets [ Hardback, 1st Edition ]
    Aubrey Wilso | Routledge | 2024³â 11¿ù
    231,570¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 11,580¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ
    First Published in 1968, The Assessment of Industrial Markets offers a quite different approach to the subject of industrial marketing research. The book is essentially practical and contains an important innovation.

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  • Future of Charity Marketing

    Hyde, Fran (University of Suffolk, UK)(EDT) | Routledge | 2024³â 11¿ù
    271,850¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 13,600¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ
    Drawing upon the research in the Editors first book Charity Marketing: Contemporary Issues, Research and Practice, this volume focuses on how charities can prepare for the future through sharing big ideas and examples of best practice.

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  • Future of Charity Marketing

    Hyde, Fran (University of Suffolk, UK)(EDT) | Routledge | 2024³â 11¿ù
    74,480¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,730¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ
    Drawing upon the research in the Editors first book Charity Marketing: Contemporary Issues, Research and Practice, this volume focuses on how charities can prepare for the future through sharing big ideas and examples of best practice.

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  • Selling and Negotiation Skills

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    Selling and Negotiation Skills A Pragmatic Approach [ Hardcover ]
    Chaudhary, Prashant | Routledge India | 2024³â 11¿ù
    271,850¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 13,600¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ
    This book is a complete guide to learning the critical selling and negotiation skills to gain a competitive edge in a challenging business environment.

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  • Transaction Economics of John R. Commons

    Transaction Economics of John R. Commons Towards Reasonable Capitalism [ Hardcover ]
    Takahashi, Shingo | Routledge | 2024³â 11¿ù
    271,850¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 13,600¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ
    Takahashi reconstructs the key blocks of one of the founders of the Institutional school, John R. Commons¡¯ theories of the evolution of capitalism and of institutional change by taking the concept of transaction as a central point of departure. It will interest researchers of institutional economic...

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  • Blockchain, Metaverse, and Digital Payments

    Blockchain, Metaverse, and Digital Payments A Global Digital Consumer Perspective [ Hardcover ]
    Shaikh, Aijaz A. / Mutanov, Galimkair / Karjaluoto, Heikki | Routledge | 2024³â 11¿ù
    271,850¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 13,600¿ø
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    This timely book provides an in-depth and relevant overview of the main theories, frameworks, technologies & innovations, institutional structures or regulations (GDPR, PSD2), and empirical research that investigates users¡¯ perspectives on blockchain technologies, metaverse, and digital payment...

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  • Money and Marketing in the Art World

    Hagtvedt, Henrik | Routledge | 2024³â 11¿ù
    74,480¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,730¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ
    This book illustrates how money and marketing, in combination with general trends, play decisive roles in shaping the art world and in propelling specific artists and artworks to positions of prominence.

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  • New MBA Playbook

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    New MBA Playbook An Updated Skills Mix for the Future Business World [ Paperback ]
    Tkaczyk, Bart | Routledge | 2024³â 10¿ù
    66,420¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,330¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ
    The New MBA Playbook is designed to bridge the gap between the MBA classroom and real life, will be invaluable to potential and current MBA students, seasoned business executives seeking to refresh and update their skills, management consultants, successful entrepreneurs ? and to anyone who simply r...

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  • New MBA Playbook

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    New MBA Playbook An Updated Skills Mix for the Future Business World [ Hardcover ]
    Tkaczyk, Bart | Routledge | 2024³â 10¿ù
    271,850¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 13,600¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ
    The New MBA Playbook is designed to bridge the gap between the MBA classroom and real life, will be invaluable to potential and current MBA students, seasoned business executives seeking to refresh and update their skills, management consultants, successful entrepreneurs ? and to anyone who simply r...

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  • Financial Services Marketing

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    Financial Services Marketing A Guide to Principles and Practice [ Paperback ]
    Ennew, Christine / Waite, Nigel / Waite, R?is?n | Routledge | 2024³â 10¿ù
    120,790¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 6,040¿ø
    This fourth edition of Financial Services Marketing firmly reinforces the book¡¯s role as a leading global educational resource, combining appropriate conceptual principles with practical insights on how financial products and services are marketed in the real world.
  • Financial Services Marketing

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    Financial Services Marketing A Guide to Principles and Practice [ Hardcover ]
    Ennew, Christine / Waite, Nigel / Waite, R?is?n | Routledge | 2024³â 10¿ù
    422,880¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 21,150¿ø
    This fourth edition of Financial Services Marketing firmly reinforces the book¡¯s role as a leading global educational resource, combining appropriate conceptual principles with practical insights on how financial products and services are marketed in the real world.
  • Sales Multiplier Formula

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    Sales Multiplier Formula Simple Strategies to Multiply Your Sales by 4.68X [ Hardcover ]
    Casemore, Shawn | Productivity Press | 2024³â 10¿ù
    157,050¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 7,860¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ
    Consider this your guide to shifting your organization from transactional selling to embracing a sales method that will explode your sales revenue, and engage your entire organization in doing so. The reason for embracing this method extends beyond achieving explosive sales growth.

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