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  • A Very Short, Fairly Interesting and Reasonably Cheap Book about Brand Management

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    Explore the controversies and debates, leading thinkers and enduring challenges in brand management with this accessible introduction.

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    Cankurtaran, Pinar | Sage Publications Ltd | 2025³â 03¿ù
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    Explore the controversies and debates, leading thinkers and enduring challenges in brand management with this accessible introduction.

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  • Trust, Media and the Economy

    Trust, Media and the Economy Mutual Relations [ Hardback, 1st Edition ]
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    Trust, Media, and the Economy: Mutual Relations delves into the critical relationships between trust, media, and economic behavior. This book explores how trust in media influences economic decisions and how economic conditions impact media trustworthiness.

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  • Courage: The Heart of Leadership

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    The hallmark of courage is the ability to have courageous conversations that invite transformation. The book is ideal reading for organizational leaders who are seeking ways to break through some of the personal and systemic barriers to leading with purpose and in a way that makes a real difference.

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  • Courage: The Heart of Leadership

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    The hallmark of courage is the ability to have courageous conversations that invite transformation. The book is ideal reading for organizational leaders who are seeking ways to break through some of the personal and systemic barriers to leading with purpose and in a way that makes a real difference.

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  • Narcissistic Leadership

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    Narcissistic Leadership Narcissus on the Couch [ Paperback, 1st Edition ]
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    Narcissism has become a contemporary pandemic that seems to have been normalized, accepted and even celebrated. In this book, world-renowned psychology and leadership thinker, Manfred Kets de Vries, explains this modern phenomenon, and imagines how you would help the narcissist on the notional ¡®coa...

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  • Narcissistic Leadership

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    Narcissistic Leadership Narcissus on the Couch [ Hardback, 1st Edition ]
    Manfred F R Kets De Vrie | Routledge | 2025³â 03¿ù
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    Narcissism has become a contemporary pandemic that seems to have been normalized, accepted and even celebrated. In this book, world-renowned psychology and leadership thinker, Manfred Kets de Vries, explains this modern phenomenon, and imagines how you would help the narcissist on the notional ¡®coa...

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  • Doing Marketing Research

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    Doing Marketing Research Alternative Methods for Market Sensing [ Hardback, 2nd Edition ]
    Alison Lawson,Charles Hancoc | Routledge | 2025³â 03¿ù
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    Traditional research methods in marketing can be illuminating, but all too often fail to provide the depth of understanding that organisations need to anticipate market needs. Doing Marketing Research enables researchers to get greater depth and meaning from their research and organisations to make ...

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  • Doing Marketing Research

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    Doing Marketing Research Alternative Methods for Market Sensing [ Paperback, 2nd Edition ]
    Alison Lawson,Charles Hancoc | Routledge | 2025³â 03¿ù
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    Traditional research methods in marketing can be illuminating, but all too often fail to provide the depth of understanding that organisations need to anticipate market needs. Doing Marketing Research enables researchers to get greater depth and meaning from their research and organisations to make ...

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  • Fashion Trends and Forecasting

    Fashion Trends and Forecasting The Fashion Futurists' Toolkit [ Paperback, 1st Edition, Illustrations, Color ]
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    Fashion Trends and Forecasting explores how designers, merchandisers, buyers, marketers and strategists use fashion trend forecasting to predict upcoming trends and understand past or current ones. This text is recommended and core reading for students studying Fashion Forecasting, Fashion Buying an...

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  • Fashion Trends and Forecasting

    Fashion Trends and Forecasting The Fashion Futurists' Toolkit [ Hardback, 1st Edition, Illustrations, Color ]
    Eunsuk Hur,Caroline Hemingray,Stephen Westlan | Routledge | 2025³â 03¿ù
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    Fashion Trends and Forecasting explores how designers, merchandisers, buyers, marketers and strategists use fashion trend forecasting to predict upcoming trends and understand past or current ones. This text is recommended and core reading for students studying Fashion Forecasting, Fashion Buying an...

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  • Work Psychology and the Climate Crisis

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    Work Psychology and the Climate Crisis A Handbook of Principles and Practice [ Hardback, 1st Edition ]
    Jan Maskel | Routledge | 2025³â 03¿ù
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    This book explores the psychological impact of climate change on organisations and individuals, encouraging the reader to consider the ways in which they can take action to address this critical issue.

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  • Digital Marketing Fundamentals

    Digital Marketing Fundamentals From Strategy to ROI [ Paperback, 3rd Edition, Illustrations, Color ]
    Marjolein Visser,Mike Berr | Routledge | 2025³â 03¿ù
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    Digital Marketing Fundamentals covers the entire marketing process. The academic theory behind Digital Marketing as well as techniques and media are discussed. Digital Marketing Fundamentals is easy-to-read and contains many international examples. The Dutch version of this book has become a standar...

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  • Digital Marketing Fundamentals

    Digital Marketing Fundamentals From Strategy to ROI [ Hardback, 3rd Edition, Illustrations, Color ]
    Marjolein Visser,Mike Berr | Routledge | 2025³â 03¿ù
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    Digital Marketing Fundamentals covers the entire marketing process. The academic theory behind Digital Marketing as well as techniques and media are discussed. Digital Marketing Fundamentals is easy-to-read and contains many international examples. The Dutch version of this book has become a standar...

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  • Sales Force Management

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    Sales Force Management Leadership, Innovation, Technology - International Student Edition [ Hardback, 14th Edition, Illustrations, Color ]
    Mark W. Johnston,Greg W. Marshall,Jessica Ogilvi | Routledge | 2025³â 03¿ù
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    This 14th edition of Sales Force Management continues to build on the book¡¯s reputation as a contemporary classic, fully updated for modern sales management teaching, research, and practice. It is an invaluable resource for students of sales management.

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  • Loyalty Management

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    Loyalty Management Driving Engagement with Loyalty Programs and Customer Experience [ Hardcover ]
    Ziliani, Cristina / Ieva, Marco | Routledge | 2025³â 03¿ù
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    It will guide marketers, business leaders and post graduate students through the changes in marketing thought and practice of Loyalty Management.

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  • Loyalty Management

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    Loyalty Management Driving Engagement with Loyalty Programs and Customer Experience [ Paperback ]
    Ziliani, Cristina / Ieva, Marco | Routledge | 2025³â 03¿ù
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    It will guide marketers, business leaders and post graduate students through the changes in marketing thought and practice of Loyalty Management.

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  • Sales Force Management: Leadership, Innovation, Technology

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    Johnston, Mark W. / Marshall, Greg W. / Ogilvie, Jessica | Routledge | 2025³â 02¿ù
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  • Understanding Pop-Up Stores through Passion and Practice

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    Ghalia Boustan | Routledge | 2025³â 02¿ù
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    Whether physical or virtual, heritage brand or start-up, pop-up stores are everywhere: this book provides the ¡®why, what, and how¡¯ for entrepreneurs and established brands to capitalize on this exciting format.

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  • Understanding Pop-Up Stores through Passion and Practice

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    Ghalia Boustan | Routledge | 2025³â 02¿ù
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    Whether physical or virtual, heritage brand or start-up, pop-up stores are everywhere: this book provides the ¡®why, what, and how¡¯ for entrepreneurs and established brands to capitalize on this exciting format.

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