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  • Public Relations in Global Cultural Contexts

    수입 Routledge Communication Series
    Public Relations in Global Cultural Contexts Multi-paradigmatic Perspectives [ Paperback ]
    Bardhan, Nilanjana / Weaver, C. Kay | Routledge | 2011년 01월
    88,570원 (10% 할인) 포인트적립 4,430원
    Providing a critical examination of public relations' contribution to globalization and international power relations, this title includes chapters that explore alternative paradigms, most notably interpretive and critical perspectives informed by qualitative research. It is suitable for students as...
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  • Short Guide to Reputation Risk

    수입 Short Guides to Business Risk
    Short Guide to Reputation Risk [ Paperback ]
    Honey, Garry | Routledge | 2009년 07월
    88,570원 (10% 할인) 포인트적립 4,430원
    There are all sorts of problems associated with reputation risk. Using a number of simple models, this title explains reputation risk. It differentiates it from other forms of risk. It provides a series of tools for identifying and managing reputation risk. It helps you assign responsibility for rep...
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  • Human Resource Management in the Public Sector

    수입
    Human Resource Management in the Public Sector [ Paperback, POD 주문제작도서 ]
    Beattie, Rona S. / Osborne, Stephen | Routledge | 2008년 04월
    88,570원 (10% 할인) 포인트적립 4,430원
    HRM is a core element public service organizations, whose employees are often their most valuable resource. This outstanding book tackles the subject head on, bringing together cutting-edge research from a range of respected international authors.
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  • Human Resource Development in Small Organisations

    수입 Routledge Studies in Human Resource Development
    Human Resource Development in Small Organisations Research and Practice [ Paperback ]
    Stewart, Jim / Beaver, Graham | Routledge | 2007년 06월
    88,570원 (10% 할인) 포인트적립 4,430원
    A collection of essays offering a comprehensive and critical evaluation of approaches in the analysis of the current context of research and practice of HRD in small organizations. This book helps in the exploration of a number and range of HRD methods as they are applied in the small organization c...
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  • Marketing and Social Construction

    수입 Routledge Interpretive Marketing Research
    Marketing and Social Construction Exploring the Rhetorics of Managed Consumption [ Paperback ]
    Hackley, Chris | Routledge | 2007년 06월
    88,570원 (10% 할인) 포인트적립 4,430원
    Presents a social-constructionist critique of popular approaches to teaching, theorising and writing about marketing. Drawing on a range of European and North American studies, this book suggests a broadened theoretical scope and renewed critical agenda for research, theory and teaching in marketing...
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  • Branding New York

    수입 Cultural Spaces
    Branding New York How a City in Crisis Was Sold to the World [ Paperback, POD 주문제작도서 ]
    Greenberg, Miriam | Routledge | 2008년 04월
    88,570원 (10% 할인) 포인트적립 4,430원
    Traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. This title shows that the branding of New York was not simply a marketing tool; rather it was a political strategy.
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  • Transformational Leadership

    수입
    Transformational Leadership [ Paperback ]
    Bass, Bernard M. / Riggio, Ronald E. | Psychology Press | 2005년 10월
    88,570원 (10% 할인) 포인트적립 4,430원
    Presents a comprehensive review of theorizing and empirical research that can serve as a reference and starting point for additional research on the theory. Intended for both the scholars and students of leadership, this book can be used as a primary text in a course or seminar focusing on transform...
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  • Global Taiwan

    수입
    Global Taiwan Building Competitive Strengths in a New International Economy [ Paperback ]
    Berger, Suzanne / Lester, Richard K. | Routledge | 2005년 05월
    88,570원 (10% 할인) 포인트적립 4,430원
    Global Taiwan examines the impact of globalization on the industry and economy of Taiwan since the spectacular growth of the 1990s.
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  • India Briefing

    수입
    India Briefing Takeoff at Last? [ Paperback, POD 주문제작도서 ]
    Nocontributor | Routledge | 2005년 03월
    88,570원 (10% 할인) 포인트적립 4,430원
    This volume of India Briefing examines India's changing fortunes through economy, politics, labor, the cultural roots of Hindu nationalism, foreign relations, and Bollywood.
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  • Gender and American Politics

    수입
    Gender and American Politics Women, Men and the Political Process [ Paperback ]
    Tolleson-Rinehart, Sue / Josephson, Jyl J. | Routledge | 2005년 04월
    88,570원 (10% 할인) 포인트적립 4,430원
    List of Tables and Figures; Acknowledgments; 1. Introduction: Gender, Sex, and American Political Life, Jyl J. Josephson and Sue Tolleson- Rinehart; Part I. Political Behavior; 2. Gender and Political Knowledge, Michael X. Delli Carpini and Scott Keeter; 3. Gender and Political Participation, M. Mar...
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  • Partnerships for Smart Growth

    수입
    Partnerships for Smart Growth University-Community Collaboration for Better Public Places [ Paperback ]
    Knaap, Gerrit / Wiewel, Wim | Routledge | 2005년 03월
    88,570원 (10% 할인) 포인트적립 4,430원
    Linking the worlds of community development, higher education administration, and urban design, this guidebook offers information on how universities and communities can best develop partnership projects. Partnerships for Smart Growth includes case studies, geographically diverse locations and urban...
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  • Personal Styles & Effective Performance

    수입
    Personal Styles & Effective Performance [ Paperback, Reprint Edition ]
    Merrill, David W. / Reid, Roger H. | CRC Press | 1983년 02월
    88,570원 (10% 할인) 포인트적립 4,430원
    More than 100,000 people, predominately in management or sales positions, throughout the U.S. have attended David Merrill's popular workshops to improve their interpersonal effectiveness. This book is a compilation of the techniques David teaches,...
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  • Strategic Advertising Management

    Strategic Advertising Management [ Paperback ]
    Percy, Larry / Rosenbaum-Elliott, Richard | Oxford University Press, USA | 2021년 04월
    89,000원 포인트적립 1,780원
    Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications. Renowned experts in the field, the authors draw on their extensive experience to present the essential principles of communication ...
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  • New Perspectives on Critical Marketing and Consumer Society

    수입
    New Perspectives on Critical Marketing and Consumer Society "An ungodly joy" Attitude Magazine [ Paperback ]
    Ritch, Elaine L. / McColl, Julie | Emerald Publishing Limited | 2021년 03월
    89,580원 (10% 할인) 포인트적립 4,480원
    Digital communication has altered the flow of global information,evolved consumer values and changed consumption practices worldwide.New Perspectives on Critical Marketing and Consumer Society provides an illuminating, challenging and thought-provoking guide for all upper-level students of marketing...
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  • International Place Branding Yearbook 2011: Managing Reputational Risk

    수입
    International Place Branding Yearbook 2011: Managing Reputational Risk Managing Reputational Risk [ Hardcover ]
    Go, Frank M. / Govers, Robert | Palgrave MacMillan | 2011년 11월
    89,600원 (10% 할인) 포인트적립 4,480원
    The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing strategies and to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, natio...
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  • Introducing Public Relations

    수입
    Introducing Public Relations Theory and Practice [ Paperback ]
    Butterick, Keith | SAGE Publications Inc | 2011년 02월
    89,600원 (10% 할인) 포인트적립 4,480원
    Exciting, engaging and dealing with both the theory and day-to-day practice of public relations, this is a conscise and approachable alternative to the larger, dryer and more expensive textbooks currently on the market.
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  • Poetry for Corporations

    수입
    Poetry for Corporations [ Case,eng, POD 주문제작도서 ]
    Bruna Mori | Insert Blanc Press | 2019년 06월
    89,750원 (5% 할인) 포인트적립 2,700원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    Poetry for Corporations by Bruna Mori with Kylie King and Wendy BeltFull color, 100 pages Available in Hardbound or Paperback Hardbound edition ISBN:?978-1-947322-81-3? Paperback edition ISBN:?978-1-947322-94-3 Cover Price $55.00 / $32.00?Poetry for Corporations?is a selection of copy written for no...

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  • Advertising Cultures: Gender, Commerce, Creativity

    수입 Culture, Representation and Identity (Paperback)
    Advertising Cultures: Gender, Commerce, Creativity Gender, Commerce, Creativity [ Paperback, POD 주문제작도서 ]
    Nixon, Sean | Sage Publications Ltd | 2003년 04월
    89,770원 (5% 할인) 포인트적립 2,700원
    In this book Nixon forges a distinctive style of cultural analysis out of this world of economic and cultural endeavor that draws on studies of consumer and commercial cultures, and is richly informed by extensive original research. Cultures of Ad...
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  • Emotions, Advertising and Consumer Choice

    수입
    Emotions, Advertising and Consumer Choice [ Paperback ]
    Christensen, Sverre / Hansen, Flemming | Intl Specialized Book Service Inc | 2007년 04월
    89,830원 포인트적립 0원
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  • The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying

    수입
    The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying A Complete Guide to Advertising Media Selection, Planning, Research, and Buying [ Paperback ]
    Katz, Helen | Taylor & Francis | 2019년 05월
    89,870원 (18% 할인) 포인트적립 4,500원
    The Media Handbook provides a practical introduction to the advertising, media planning, and buying processes. Emphasizing basic calculations, this seventh edition includes updated statistics and coverage of social media, automation, and the digitization of media.
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